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All Journal Jurnal Maneksi (Management Ekonomi Dan Akuntansi) JBMP (Jurnal Bisnis, Manajemen dan Perbankan) SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan Abdimas Umtas : Jurnal Pengabdian kepada Masyarakat Jurnal Mantik Bisman (Bisnis dan Manajemen): The Journal of Business and Management Journal of Management - Small and Medium Enterprises (SME's) Jurnal Pengabdian Masyarakat Asia Interdisciplinary Social Studies Journal of Tourism Economics and Policy Jurnal Abdi Masyarakat Indonesia Eduvest - Journal of Universal Studies Journal of Mandalika Literature Journal of Practical Management Studies E-Amal: Jurnal Pengabdian Kepada Masyarakat Journal of Management and Business Innovation (JOMBINOV)
Klaasvakumok Jehezkielomi Kamuri
Department Of Business Administration, Politeknik Nenegeri Kupang
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Neuroscience Nursing Public Health Social Sciences Other

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Optimization Of Product Promotion Through Digital Marketing Content Training And Education For MSME Group Buildings, BUMDes Oeltua Klaasvakumok J. Kamuri; Andrias U. T. Anabuni; Irience R. A. Manongga; Marianus S. Neno; Yonas F. Riwu; Yuri S. Fa’ah; Dominikus Kopong T. Aman
ABDIMAS: Jurnal Pengabdian Masyarakat Vol. 7 No. 2 (2024): ABDIMAS UMTAS: Jurnal Pengabdian Kepada Masyarakat
Publisher : LPPM Universitas Muhammadiyah Tasikmalaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35568/abdimas.v7i2.4539

Abstract

The existence of BUMDes becomes a hub of innovation and a platform for the village community to develop a profitable venture. BUMDes Nekaf Mese Oeltua village District of Kupang—NTT has been operating since 2017 and has several MSME groups built. Nevertheless, the facts show that a large group did not operate optimally and was even dissolved. These conditions indicate that the existence of the BUMDes Nekaf Mese village of Oeltua has not fully affected the improvement of the economy of the people. This is predicted by the limited knowledge, capabilities, and skills of the SDM, as well as the perception of marketing methods from a traditional perspective. It is important to carry out a program to improve the productivity of MSME groups through digital marketing content training and education in order to improve their competitive advantage. The results of this activity show a change in the participant's awareness of effective marketing methods in the modern marketing era. In addition, this activity enhances knowledge, abilities, and skills as a capital for business development and increases competitive advantage. As a reflection of these activities, we believe that it is necessary to collaborate with the various parties with their respective roles to contribute through long-term programs so as to create sustainability for the various efforts that have been made to enhance the growth of the existing MSME group. Keywords: Product Promotion; Digital Marketing; MSME; Household Economy
THE INFLUENCE OF ENTREPRENEURSHIP EDUCATION, SELF-EFFICACY, AND DIGITAL LITERACY ON THE COMPETITIVENESS OF BAJAWA COFFEE SECTOR MSMES IN THE INTERNATIONAL MARKET Kamuri, Klaasvakumok Jehezkielomi; Anabuni, Andrias Umbu Tuku
Journal of Management Small and Medium Enterprises (SMEs) Vol 18 No 1 (2025): JOURNAL OF MANAGEMENT Small and Medium Enterprises (SME's)
Publisher : Universitas Nusa Cendana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35508/jom.v18i1.20011

Abstract

The competitiveness of MSMEs is crucial for economic growth and success in international business competition, so this research aims to analyze the influence of entrepreneurship education, self-efficacy, and digital literacy on the competitiveness of micro, small, and medium enterprises (MSMEs) in the Bajawa coffee sector in the global market. This research uses a quantitative approach with an associative type. Data were analyzed using Smart Partial Least Squares (Smart PLS). The research results show that entrepreneurship education does not have a significant impact on competitiveness, while self-efficacy and digital literacy have a significant impact on the competitiveness of Bajawa coffee sector SMEs. With an R-Square value of 75.3%, this study indicates that the combination of self-efficacy and digital literacy greatly contributes to the ability of Bajawa coffee sector SMEs to face global competition. These findings emphasize the importance of developing self-efficacy and digital literacy for Bajawa coffee SMEs to enhance their competitiveness in the international market. Keywords: Entrepreneurship; Self-Efficacy; Digital Literacy; Competitivenes; MSME’s
The Influence of Using Online Shopping Applications and Digital Payment on Purchase Decisions of Klik Indomaret Application Users in Kupang City Kamuri, Klaasvakumok J.; Giri, Yanti S.; Manongga, Irience R. A.
Journal of Practical Management Studies Vol. 3 No. 1 (2025): JPMS - March (2025)
Publisher : CV. Jala Berkat Abadi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61106/jpms.v1i1.69

Abstract

The purpose of this study is to examine the impact of utilizing an online shopping application (Klik Indomaret) and digital payment systems on Klik Indomaret application users' purchase decisions in Kupang City. According to the literature review, online shopping applications improve the convenience and efficiency of shopping, while digital payment solutions facilitate and secure transactions. The study used a quantitative approach with multiple linear regression analysis and included 96 Klik Indomaret users. The findings indicate that both the online shopping application and the digital payment system have a considerable influence on purchasing decisions, with a coefficient of determination of 73.6%. The debate emphasizes the value of individualized application features and transaction security in building consumer confidence. The study's conclusion underlines that the deployment of the Klik Indomaret application and digital payment systems has the potential to transform customers' long-term buying habits in Kupang City, boost customer loyalty, and support Indomaret product purchases.
The Influence of Personal Selling on the Interest in Gold Pawn at Bank Syariah Indonesia Kupang Branch Office Customers Ananda, Lidea; Nazarudin, Hamzah; Kamuri, Klaasvakumok J.
Journal of Practical Management Studies Vol. 3 No. 2 (2025): JPMS - September (2025)
Publisher : CV. Jala Berkat Abadi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61106/jpms.v3i2.74

Abstract

This study aims to explore the influence of promotional activities on customer interest in using the Gold Pawn service at Bank Syariah Indonesia (BSI) Kupang Branch. The main focus is on the effectiveness of promotion strategies, particularly personal selling techniques, which include five elements: sales skills, customer approach, product presentation, handling objections, and encouraging purchasing decisions. Customer interest is measured across four dimensions: transactional, referential, preferential, and exploratory. The research used a quantitative method with a survey of 45 active customers. Data were obtained through questionnaires and analyzed using validity tests, reliability tests, simple linear regression, and t-tests. The results indicated that respondents were predominantly productive-age women with higher education and permanent employment. The average score for personal selling is 4.12, and for mortgage interest, it is 3.87. A strong correlation was found between personal selling and interest in mortgaging (r = 0.734), with a contribution of 52.9%. For every one-point increase in personal selling, interest in mortgaging increased by 0.588 significantly.
The influence of human capital on market orientation and micro, small, and medium enterprises (MSMEs) performance Pane, Ayu Sartika; J. Kamuri, Klaasvakumok; Manongga, Irience R.A.; Anabuni, Andrias U.T.
Jurnal Mantik Vol. 9 No. 2 (2025): August: Manajemen, Teknologi Informatika dan Komunikasi (Mantik)
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/mantik.v8i6.6553

Abstract

MSMEs must adapt to globalization and competition, with human resources being crucial for profitability. In Kupang City, MSME actors struggle with competitive strategies, innovation, and collaboration due to low education and skills. This study investigates the impact of human capital on market orientation and performance among 99 MSME actors, using stratified random sampling and Partial Least Squares (PLS) analysis. Results indicate that human capital significantly influences market orientation (49.5% correlation) and MSME performance (path coefficient of 0.228, t-statistic of 2.518, p-value = 0.012). Market orientation also positively affects performance (path coefficient of 0.438, t-statistic of 4.465, p-value = 0.000). The model shows good predictability (R-squared of 0.245 for market orientation and 0.343 for performance). The study concludes that enhancing human capital and adopting effective market orientation strategies are vital for MSME performance improvement, providing empirical support for the literature on these factors in developing countries like Kupang City
Financial Bookkeeping for Inmates of Class II B Women's Prison in Kupang Makatita, Reyner; Fanggidae, Apriana; Kamuri, Klaasvakumok Jehezkielomi
Jurnal Pengabdian Masyarakat Vol. 5 No. 1 (2024): Jurnal Pengabdian Masyarakat
Publisher : Institut Teknologi dan Bisnis Asia Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32815/jpm.v5i1.1924

Abstract

Purpose: The purpose of this activity is to provide knowledge about simple financial bookkeeping, enhance the skills of inmates in financial bookkeeping, understand effective financial management strategies, and encourage active participation of inmates in entrepreneurship upon their release. Method: The team determined the methods used in this activity, which are workshops, case studies, and practical exercises. Practical Applications: The outcomes of this activity include active participation of participants, indicating their interest and motivation to learn and enhance their knowledge in financial bookkeeping. Participants experience an increased understanding of financial management, especially in financial bookkeeping. They also develop improved practical skills in financial management, particularly in financial bookkeeping. Conclusion: This training has long-term impacts on participants. These impacts include increased financial independence, a change in perspective towards financial management, improved job skills, motivation to develop businesses after release, and minimizing the risk of reoffending.
IMPACT ANALYSIS OF UTILIZING DIGITAL PAYMENT METHODS ON THE DEVELOPMENT OF IKAT WEAVING BUSINESSES IN KUPANG CITY Kamuri, Klaasvakumok J.; Manongga, Irience R. A.; Anabuni, Andrias U. T.; Giri, Yanti S.
Journal of Management Small and Medium Enterprises (SMEs) Vol 18 No 3 (2025): JOURNAL OF MANAGEMENT Small and Medium Enterprises (SME's)
Publisher : Universitas Nusa Cendana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35508/jom.v18i3.22007

Abstract

This study aims to examine the influence of digital marketing and influencer endorsements on consumer purchase intentions, with trust as a moderating variable. Using a quantitative approach with a sample of 96 Kedaita consumers, data were collected through structured questionnaires and analyzed using multiple regression and moderation analysis. The findings indicate that both digital marketing and influencer endorsement have a positive impact on purchase intention. Moreover, trust strengthens the relationship between the independent variables and purchase intention, indicating its essential role in enhancing the effectiveness of promotional strategies. The results provide us a deeper understanding of how trust functions within digital marketing dynamics, particularly for small businesses. However, the confinement of this study to a specific regional context and consumer segment may limit the generalizability of the results. Future research is suggested to explore other moderating variables and apply broader population samples to validate and expand the insights. Keywords: Digital Payment; Ikat Weaving; Busniness Development
Increasing Rural Household Income through Human Resources Empowerment and Capacity Building to Overcome Stunting Neno, Marianus S.; Manongga, Irience R.A.; Kamuri, Klaasvakumok J.; Aman, Dominikus Kopong T.; Nenohai, Marylin E.S.
Interdisciplinary Social Studies Vol. 2 No. 4 (2023): Regular Issue
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55324/iss.v2i4.417

Abstract

ackground: Low levels of education and livelihoods have an impact on household income/income. In general, the biggest expenditure of households with low incomes is for food needs, which if viewed further, is mostly on staple food so that there is an imbalance in household consumption which is eventually alleged to be the cause of malnutrition, especially in children. Aim: This study aims to determine strategies for increasing rural household income through empowerment and capacity building of household human resources as an effort to overcome stunting. Method: This is a case study with a qualitative approach. It attempts to capture reality as holistic, complex, dynamic, meaningful and the relationship is interactive/reciprocal. The types of data used in this study are quantitative data types and qualitative data types of required data sources, namely primary data and secondary data. The data needed were collected by means of in-depth interviews, observations, documentation. Findings: The government seeks to overcome stunting in Kupang, TTS and Manggarai Regencies by empowering the community through several stages such as the first stage, namely making the community aware of the importance of increasing self-capacity, in the second stage, namely the transformation stage, opening people's insights in the form of basic knowledge and skills about the role taken in development in the household and in the community. The last or third stage is the improvement of intellectual abilities ranging from skills to skills that can form initiatives and innovation so that it can usher in a pattern of independence.
Management of Improving Household Economic Structure to Overcome Stunting Kamuri, Klaasvakumok J.; Aman, Dominikus Kopong T.; Neno, Marianus S.; Manongga, Irience R.A.; Nenohai, Marylin E.S.
Interdisciplinary Social Studies Vol. 2 No. 4 (2023): Regular Issue
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55324/iss.v2i4.419

Abstract

Background: The increase in stunting continues to occur in this world, including in Indonesia. the need for the cooperation of various interests to reduce stunting interventions. Various studies have shown that stunting is a lack of nutrition caused by a low household economic structure. Aim: This study aims to determine the management of improving household economic structure as an effort to overcome stunting with case studies conducted on stunted households in Kupang Regency, TTS Regency, and Manggarai Regency. Method: This study uses a qualitative method. Data obtained through documentation techniques. Findings: The results of this study indicate that the management of increasing the household economic structure must be carried out jointly and cannot be carried out by only one sector. Based on several studies, the cause of stunting is a lack of nutrition. Malnutrition is caused by a lack of household welfare, and household economic welfare is caused by low education. So that the main source is education which is still low. Thus, the management of improving the household economic structure needs to start with improving education in Kupang, TTS, and Manggarai districts.
PURCHASE INTENTION AS A MEDIATOR BETWEEN SOCIAL MEDIA MARKETING AND MARKETPLACE IN PURCHASE CONVERSION, WITH PERCEIVED SCARCITY AS A MODERATOR: (A STUDY IN KUPANG CITY, EAST NUSA TENGGARA) Kamuri, Klaasvakumok Jehezkielomi; Mumu, Noldy Danny Paul
Jurnal Maneksi (Management Ekonomi Dan Akuntansi) Vol. 15 No. 1 (2026)
Publisher : Politeknik Negeri Ambon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31959/jm.v15i1.3607

Abstract

Introduction: Digital transformation has significantly altered the marketing landscape and consumer behavior, with social media and online platforms becoming the primary venues for interaction between businesses and the public. This change not only presents new opportunities but also challenges in converting consumer interest into actual purchases. This research explores how consumer engagement in the digital world contributes to purchasing decisions and how perceptions of product limitations strengthen that relationship.Methods: Using a quantitative approach through an explanatory research design, data were collected from 180 respondents from the Kupang City community using closed questionnaires and analyzed using the Partial Least Squares–Structural Equation Modeling (PLS-SEM) method.Results: The research results indicate that marketing activities on social media and digital platforms have a significant influence on purchasing decisions, both directly and indirectly through increased consumer interest. The findings also indicate that the perception of product exclusivity (scarcity) can strengthen the urge to make a purchase.Conclusion and suggestion: The implications of this research emphasize the importance of digital communication strategies that focus on creating value, trust, and urgency in building purchasing decisions in a competitive digital environment, especially in the context of developing local areas like Kupang City. Keywords: Digital Consumer Behavior, Marketing Communication, Online Interaction,  Product Exclusivity, Purchase Conversion
Co-Authors Aman, Dominikus K.T. Aman, Dominikus Kopong T. Ananda, Lidea Anderias U. T. Anabuni Baunsele, Petrus V. Dima, Rohani P. Dominikus Aman Dominikus K.T. Aman Dominikus K.T.Aman Dominikus Kopong T. Aman Fanggidae, Apriana Fanggidae, Ronald Patrick Costantin Giri, Yanti S. Himpi, Plafianto J. Irience R.A. Manongga Kombong, Maxymilianus S. M. Makatita, Reyner Manafe, Janri.D Marianus S. Neno Marianus S. Neno Marianus S.Neno Marianus Saldanha Neno Moni Y. Siahaan Mumu, Noldy D. P. Mumu, Noldy Danny Paul Muni, Wihelmina Natonis, Sari Angriany Nazarudin, Hamzah Neno, Marianus S. Nenohai, Marylin E.S. Pane, Ayu Sartika paulina amtiran Paulina Y. Amtiran Ronald Fanggidae Sonia Virgarini Nawi Tallo, Maria G. Y. Tuti Setyorini Yonas F Riwu Yonas F. Riwu Yosefina K.I.D.D Dhae Yuri S. Fa’ah Yuri Sandra Faah Yuri.S.Fa’ah Yury Fa’ah Yury S. Fa’ah