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All Journal AGRIEKONOMIKA AGRISE Habitat Indonesian Sugar Research Journal
Riyadi, Sahrul Dwi
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Agriculture, Biological Sciences & Forestry Chemical Engineering, Chemistry & Bioengineering Economics, Econometrics & Finance Electrical & Electronics Engineering Energy Environmental Science Other

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Journal : AGRIEKONOMIKA

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The effect of digital marketing and product attributes on consumer purchasing decisions in sayurbox Andriani, Dwi Retno; Riyadi, Sahrul Dwi; Putri, Della Aprilia Danaparamita; Prameswari, Syera Aqila; Berlian, Gladys Oryz; Purba, Pebli Adenesli; Ningrum, Priskilah Febi Widya; Nurdiantoro, Hermawan Syafrizal Wahyu; Parlindungan, Soaniton David Stefanus
Agriekonomika Vol 13, No 1: April 2024
Publisher : Department of Agribusiness, Faculty of Agriculture, Universitas Trunojoyo Madura, Indonesi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21107/agriekonomika.v13i1.24174

Abstract

The development of information and communication media has become one of the conveniences of accessibility experienced by every individual, supported by rampant online shopping activities. Sayurbox is a startup that sells fruit and vegetables online. Due to the closure of offline stores and the closure of partners in several areas, Sayurbox was forced to strengthen its sales strategy again, especially in the Surabaya area. The researcher's aim is to understand the purchasing decisions of Sayurbox Surabaya customers to ensure the company's business development is successful and sustainable in competition with similar start-ups in the food and beverage sector. The location of this research was determined based on the design, namely the Sayurbox branch in the Surabaya area for 2 months May - July 2023 with a sample of 100 respondents. The analytical tools used in this research consist of descriptive analysis and quantitative analysis, namely the use of the SEMP-PLS method.
Technical Efficiency of Smallholder Sugarcane Farming in the Plant Cane Category on Dry Land in the Working Area of Ngadiredjo Sugar Factory, East Java Province Permadhi, Danang; Riyadi, Sahrul Dwi; Hanani, Nuhfil; Fahriyah, Fahriyah
Agriekonomika Vol 15, No 1: April 2026
Publisher : Department of Agribusiness, Faculty of Agriculture, Universitas Trunojoyo Madura, Indonesi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21107/agriekonomika.v15i1.30209

Abstract

This study aims to analyse technical efficiency (TE) of smallholder sugarcane farming, factors affecting of TE, and farm profitability using the Profit-Sharing System (SBH) and Sugarcane Purchasing System (SPT) partnership schemes. The research location is in the Ngadiredjo Sugar Factory work area. Research methodology using DEA, Tobit regression, and sugarcane farming analysis in each partnership scheme. The results of the analysis showed that the average TE value of smallholder sugarcane farming on dry land is 0,91 (91%) and still had the potential to be increased by 0,9 (9%). Factors that influence the TE level are the role of the Ngadiredjo Sugar Factory in developing its partner farmers. The average income and RC ratio value (actual and target) obtained (after efficiency) in the SBH partnership were respectively IDR 13.44 million/ha and IDR 18.07 million/ha, while in the SPT partnership they were respectively IDR 2.69 million/ha and IDR 7.3 million/ha. The RC ratio value of existing smallholder sugarcane farming (actual) is 1.18. While in the SPT partnership scheme the RC Ratio value is 1.03. Based on the value of income, RC ratio, and sugarcane farming assumption used the SBH partnership is better than the SPT partnership scheme.
Co-Authors Anam, Moch Alawy Syaiful Berlian, Gladys Oryz Choirunnisa, Anida Wafa Dita Atasa Dwi Retno Andriani Fahriyah Fahriyah H.W., Agustina Shinta Niken P., Elsa Fira Ningrum, Priskilah Febi Widya Nuhfil Hanani Nurdiantoro, Hermawan Syafrizal Wahyu Parlindungan, Soaniton David Stefanus Permadhi, Danang Prameswari, Syera Aqila Purba, Pebli Adenesli Purnama, Septian Maulana Putri, Della Aprilia Danaparamita Putri, Sintya Arista Susanti, Marsanda Mega Wahyuning T., Dwi Yulia Wahyuningtyas, Agustina Shinta Hartati