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Marketing Strategy In Surabaya City Archieves And Library Fahriyah, ,
Record and Library Journal Vol 1, No 2 (2015): Juli-Desember
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (26.491 KB)

Successfull organizations are able to design and manage their information and the supporting technologies as a strategic weapon as well as an information utility. This requires information to be readily available on an asneeded basis to staff, management, customers, suppliers and other stakeholders. Surabaya City Archives and Libraries use the strategic marketing to disseminate information resources at their disposal. The purpose of this research is to know, how the marketing of library in Surabaya City Archives and Libraries. The research method uses literature study with data collection techniques derived from interviews and literature study. Fordata analysis, the results were processed and analyzed interviews with marketing theory using some of the literature from books, journals and the results of previous studies. Surabaya city Library and Archive wasfoundsome elementsin the Marketing Mix or library marketing strategy that has beenappliedin thelibrary since 2007. Adjustment of marketing strategy or concept 7P Marketing Mix are Product, Price, Promotion, Place, People, Process and Physical Evidencein the library have increased performance results Surabaya City Archives and Libraries since 2007 until now.

Marketing Strategy In Surabaya City Archieves And Library Fahriyah, Fahriyah
Record and Library Journal Vol 1, No 2 (2015): Juli-Desember
Publisher : Universitas Airlangga

Successfull organizations are able to design and manage their information and the supporting technologies as a strategic weapon as well as an information utility. This requires information to be readily available on an asneeded basis to staff, management, customers, suppliers and other stakeholders. Surabaya City Archives and Libraries use the strategic marketing to disseminate information resources at their disposal. The purpose of this research is to know, how the marketing of library in Surabaya City Archives and Libraries. The research method uses literature study with data collection techniques derived from interviews and literature study. Fordata analysis, the results were processed and analyzed interviews with marketing theory using some of the literature from books, journals and the results of previous studies. Surabaya city Library and Archive wasfoundsome elementsin the Marketing Mix or library marketing strategy that has beenappliedin thelibrary since 2007. Adjustment of marketing strategy or concept 7P Marketing Mix are Product, Price, Promotion, Place, People, Process and Physical Evidencein the library have increased performance results Surabaya City Archives and Libraries since 2007 until now.

Developing Method Use Of Tbm To User Information Literacy In Six Tbm Sambikerep Villages Surabaya City Fahriyah, Fahriyah; Damayanti, Astrid
Record and Library Journal Vol 3, No 1 (2017)
Publisher : D3 Teknisi Perpustakaan Fakultas Vokasi Universitas Airlangga

The existence of Community Library in Six PAUD Sambikerep Village, Â Sambikerep District Surabaya City expected can closer of resources in the community, causing exasperation reading (literacy) for PAUD mothers and parents of early childhood education, broaden knowledge in public life and certainly indirectly educate and improve lives the surrounding community. The purpose of this study to analyze the influence of the use of community library and information literacy of the PAUD Mother and Parent of Â early childhood of in the Sambikerep Village, Surabaya City. The population in this study were all Mother and Parents PAUD as Community Library users totaling 292 people. A sample of 64% from the population that found as many as 186 respondents. The sampling technique used in this study is the probability sampling is using simple random sampling. On average respondents about the use of TBM is 3.687 and the information literacy of users is 3,853. The reliably of the questionnare was calculated to be between 0.951 and 0.882 using the Cronbachs Alpha. The analysis Kolmogorov-Smirnov Test is Significant mean score of 0,000 that each variable were normal distribution. Hyphotesis test shows Î± (0.05)> Significancy (0.000) were significant and simultaneous relationship. Analysi Cooeficient using Product Moment Correlation Correlations scores was r = 0.669 with significant Ï = 0.000 <Î± = 0.05 were medium correlations. Significant correlations tcount Test score of 12.196 and Ttable at significantion score of 0.05 with 185 hp 2.34667 (R2) = 0,447 were positive and significant correlation between the use of TBM and the information literacy of users.

Marketing Strategy in Surabaya City Archives and Library Fahriyah, Fahriyah
Record and Library Journal Vol 1, No 2 (2015)
Publisher : D3 Teknisi Perpustakaan Fakultas Vokasi Universitas Airlangga

Successfull organizations are able to design and manage their information and the supporting technologies as a strategic weapon as well as an information utility. This requires information to be readily available on an as-needed basis to staff, management, customers, suppliers and other stakeholders. The Bodies of Archives and Libraries Surabaya City use the strategic marketing to disseminate information resources at their disposal. The purpose of this research is to know, how the marketing of library in The Bodies of Archives and Libraries Surabaya City. The research method uses literature study with data collection techniques derived from interviews and literature study. For data analysis, the results were processed and analyzed interviews with marketing theory using some of the literature from of books, journals and the results of previous studies. The Bodies of Library and Archive Surabaya city was found some elements in the Marketing Mix or library marketing strategy that has been applied in the library. Adjustment of marketing strategy or concept 7P Marketing Mix are Product, Price, Promotion, Place, People, Process and Physical Evidence in the library have increased performance results The Bodies of Archives and Libraries Surabaya City since 2003 until now.

PEMBERDAYAAN PETANI TEMBAKAU MELALUI DIVERSIFIKASI BUDIDAYA PETERNAKAN LEBAH MADU DI KABUPATEN PROBOLINGGO JAWA TIMUR Hanani, Nuhfil; Hartono, Budi; Fahriyah, Fahriyah; Rahman, Moh Shadiqur; Putritamara, Jaisy Aghniarahim; Asmara, Rosihan; Ula, Mahfudlotul; Nugroho, Condro Puspo; Noor, Arif Yustian Maulana; Intyas, Candra Adi; Shaleh, Mohammad Ilyas
Jurnal Dinamika Pengabdian Vol. 9 No. 2 (2024): JURNAL DINAMIKA PENGABDIAN VOL. 9 NO. 2 MEI 2024
Publisher : Departemen Budidaya Pertanian Fakultas Pertanian UNHAS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20956/jdp.v9i2.27831

Kesejahteraan petani tembakau di Indonesia cenderung rendah, dengan beberapa faktor yang mempengaruhi termasuk pendapatan rendah, ketergantungan pada industri rokok, rendahnya tingkat pendidikan, dan kurangnya akses pada teknologi dan informasi. Untuk meningkatkan kesejahteraan petani tembakau, perlu fokus pada peningkatan pendapatan, akses teknologi, informasi, dan pendidikan. Musim hujan menjadi tantangan bagi petani tembakau karena dapat mengakibatkan kerusakan pada tanaman dan mempengaruhi kualitas tembakau. Petani dapat mencari alternatif pendapatan dengan beternak lebah. Ternak lebah memberikan pendapatan tambahan, perlindungan lingkungan, dan meningkatkan kualitas produk pertanian melalui pollinasi. Kabupaten Probolinggo memiliki potensi besar untuk ternak lebah karena ketersediaan sumber pakan, iklim yang baik, keragaman budidaya pertanian, dan minat masyarakat. Dengan potensi ini, petani di Kabupaten Probolinggo dapat memperoleh pendapatan tambahan dan mempertahankan kesuburan tanah. Pasar madu di Indonesia memiliki potensi tinggi sebagai salah satu negara penghasil madu terbesar di dunia. Pendekatan community development dan partisipasi masyarakat dalam pengambilan keputusan menjadi kunci kesuksesan program ini. Pelatihan dan pendampingan budidaya lebah madu bertujuan untuk meningkatkan pengetahuan dan keterampilan peserta, sambil memastikan pelaksanaan yang berkelanjutan. Program perlindungan lingkungan dengan penanaman tanaman bunga untuk lebah madu membawa manfaat ganda dalam penyediaan pakan dan konservasi lingkungan. Pengenalan ekowisata lebah madu menjadi cara untuk menggabungkan budidaya yang berkelanjutan dengan pariwisata berbasis alam, sambil meningkatkan kesadaran konservasi. Dengan demikian, pemberdayaan masyarakat melalui ternak lebah madu memiliki banyak manfaat, termasuk meningkatkan kesejahteraan, perlindungan lingkungan, pengembangan industri madu, dan peningkatan devisa negara. Selain itu, inisiatif ini juga membuka peluang ekowisata yang berkelanjutan, yang dapat menjadi sumber pendapatan asli daerah dan memperkuat perekonomian negara. Kata kunci: Petani tembakau, pengabdian masyarakat, lebah madu, diversifikasi. ABSTRACT The well-being of tobacco farmers in Indonesia tends to be low due to several influencing factors, including low income, dependence on the cigarette industry, low educational levels, and limited access to technology and information. To enhance their welfare, there is a need to focus on increasing income, improving access to technology, information, and education. The rainy season poses challenges for tobacco farmers as it can cause damage to crops and affect the quality of tobacco. Farmers can explore alternative sources of income by beekeeping. Beekeeping provides additional income, environmental protection, and enhances the quality of agricultural products through pollination. Probolinggo Regency has significant potential for beekeeping due to the availability of food sources, favorable climate, diverse agricultural practices, and community interest. With this potential, farmers in Probolinggo Regency can earn additional income and maintain soil fertility. The key to the success of this program lies in community development approaches and community participation in decision-making. Training and mentoring in honey bee cultivation improve participants' knowledge and skills while ensuring sustainable implementation. Environmental protection programs involving planting flowering plants for honey bees offer dual benefits by providing food and conserving the environment. Introducing honey bee ecotourism is a way to combine sustainable cultivation with nature-based tourism, enhancing conservation awareness. Therefore, empowering communities through beekeeping has many benefits, including improving welfare, environmental protection, developing the honey industry, and increasing national revenue. Moreover, this initiative also opens opportunities for sustainable ecotourism, serving as a source of local revenue and strengthening the country's economy. Keywords: Tobacco farmers, community service, honey bees, diversification.

Does The Greenhouse Adoption Improve Farmers’ Welfare? Evidence from Melon Farmers in Indonesia Hanani AR, Nuhfil; Rahman, Moh Shadiqur; Toiba, Hery; Dina Riana, Fitria; Fahriyah, Fahriyah; Ilyas Shaleh, Mohammad; Wahyu Firdaus, Mohammad; 'Ula, Mahfudlotul; Retnoningsih, Dwi; Widyawati, Wiwit
AGRARIS: Journal of Agribusiness and Rural Development Research Vol. 10 No. 2: July-December 2024
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/agraris.v10i2.416

Greenhouse technology presents a promising solution to the challenges of agricultural productivity and sustainability, particularly for small-scale farmers facing climate change, resource constraints, and unpredictable weather conditions. This study was the first attempt to investigate the impact of greenhouse adoption on farmers’ welfare which focused on household income per capita and food security status. The samples of this study were conducted 201 melon farmers in East Java, Indonesia. This study analyzed data to discern the effects of greenhouse adoption on farmers’ welfare by employing endogenous switching regression to address potential endogeneity issues. The analysis revealed that greenhouse adoption significantly and positively affected household income per capita and food security status. Through rigorous data analysis, this research had contributed valuable insights into the socio-economic implications of adopting greenhouses in agricultural practices. The results highlighted the role of greenhouses in boosting farmers’ resilience, improving livelihoods, and enhancing food security, providing a strong case for promoting greenhouse technology in rural agricultural practices.

Studi Mitigasi Risiko untuk Meningkatkan Kinerja Subsistem Produksi Kentang di Kota Batu Fahriyah, Fahriyah; â€˜Ula, Mahfudlotul; Salsabila, Hanaâ€™
Jurnal Ekonomi Pertanian dan Agribisnis Vol. 5 No. 4 (2021)
Publisher : Department of Agricultural Social Economics, Faculty of Agriculture, Brawijaya University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jepa.2021.005.04.30

Komoditas hortikultura, khususnya kentang memiliki nilai ekonomis dan risiko yang relatif tinggi. Risiko usahatani komoditas kentang meliputi risiko produksi karena anomali iklim yang menyebabkan serangan hama dan penyakit, bencana alam, risiko harga, dan risiko pasar lainnya. Pengetahuan terhadap risiko akan mempengaruhi perilaku petani dalam kegiatan produksi sehingga juga mempengaruhi kinerja usahataninya. Tujuan penelitian ini ialah: (1) mengidentifikasi risiko dari persepsi masing-masing petani kentang, (2) mengevaluasi prioritas risiko setiap petani kentang, (3) menganalisis kinerja produksi setiap petani kentang, dan (4) menyusun strategi mitigasi risiko pada masing-masing petani kentang di Kota Batu. Lokasi penelitian ditentukan dengan multistage cluster sampling dari kecamatan hingga desa yang merupakan sentra produksi kentang. Data dikumpulkan dengan menggunakan wawancara terstruktur. Metode analisis FAHP digunakan untuk menganalisis sumber risiko yang dihadapi petani kentang. Pengukuran kinerja produksi dilakukan dengan menganalisis efisiensi teknis menggunakan DEA model BCC. Strategi mitigasi risiko disusun dengan mempertimbangkan prioritas risiko dan kinerja yang dicapai oleh petani kentang. Hasil analisis menunjukkan bahwa secara keseluruhan risiko tertinggi berasal dari aspek operasional dengan skor sebesar 0,35. Risiko operasional tersebut dapat dimitigasi dengan menggunakan varietas tahan penyakit. Hasil perhitungan kinerja produksi kentang menunjukkan bahwa petani yang telah efisien secara teknis ialah sebesar 58,33% dari keseluruhan petani responden. Berdasarkan efisiensi skala, 65% petani berada pada skala IRS.

Efisiensi Teknis Usahatani Tebu Rakyat (TR) Kategori Tanaman Plant Cane (PC) Pada Lahan Tegal di Kabupaten Malang, Provinsi Jawa Timur Permadhi, Danang; Riyadi, Sahrul Dwi; Hanani, Nuhfil; Fahriyah, Fahriyah
Indonesian Sugar Research Journal Vol 4, No 2 (2024): Indonesian Sugar Research Journal
Publisher : Pusat Penelitian Perkebunan Gula Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54256/isrj.v4i2.132

The objectives of this study were: (1) Analyse the technical efficiency (TE) of smallholder sugarcane farming (TR); (2) Analyse the factors that affect TE; and (3) Analyse the profitability of farming using the Sistem Bagi Hasil (SBH) and Sistem Pembelian Tebu (SPT) partnership schemes. This study was conducted in the PG-PG Malang working area with 31 smallholder sugarcane farmers surveyed in the 2022-2023 planting season. The method of measuring technical efficiency uses DEA (Data Envelopment Analysis), tobit regression, and analysis of sugarcane farming in each partnership scheme (SBH and SPT). The results of the analysis showed that the average TE value of TR farming on land was 97% and still had the potential to be increased by 3%. Factors that influence the level of TE are educational variables, family dependents and the role of financial institutions. If the average productivity of TR is 1,308 tonnes/ha, yield 5.11%, sugar price Rp.13,200/kg and sugarcane price Rp.72,000/kg. Then the actual and target average income and RC ratio values obtained in the SBH partnership are respectively Rp.18.17 million/ha (1.26) and Rp.20.41 million/ha (1.30), while in the SPT partnership respectively Rp.18.27 million/ha (1.23) and Rp.20.50 million/ha (1.26). Based on the RC ratio value, the recommended partnership scheme is SBH. However, fluctuations in sugarcane prices need to be considered, for example at the end of the milling season the price can reach Rp.95,000-Rp.100,000 per quintal and it is ensured that the income earned in the SBH scheme is higher than the RC ratio.

Analisis Faktor yang Mempengaruhi Produksi Usahatani Tebu di Kabupaten Malang dan Kabupaten Kediri Kurniawati, Esti; Asmara, Rosihan; Fahriyah, Fahriyah
Jurnal Ekonomi Pertanian dan Agribisnis Vol. 9 No. 1 (2025)
Publisher : Department of Agricultural Social Economics, Faculty of Agriculture, Brawijaya University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/

Kabupaten Malang dan Kabupaten Kediri merupakan daerah yang memiliki potensi dalam pengembangan usahatani tebu di Jawa Timur. Penurunan produktivitas tebu pada tahun 2022 menunjukkan bahwa upaya untuk mencapai output maksimal dengan sumber daya yang tersedia masih belum berhasil dilakukan. Oleh karena itu, diperlukan penelitian mengenai analisis faktor yang mempengaruhi produksi usahatani tebu di Kabupaten Malang dan Kabupaten Kediri. Penelitian ini bertujuan menganalisis faktor-faktor yang mempengaruhi produksi usahatani tebu di Kabupaten Malang dan Kabupaten Kediri. Analisis faktor yang mempengaruhi produksi usahatani tebu dilakukan dengan fungsi produksi stochastic frontier menggunakan software Stata. Hasil penelitian ini menunjukkan bahwa perbedaan kondisi geografi pada lokasi penelitian menyebabkan perbedaan pada faktor yang berpengaruh pada produksi usahatani. Faktor yang berpengaruh signifikan pada produksi usahatani tebu di Kabupaten Malang antara lain bibit, pupuk NPK, dan tenaga kerja, sedangkan di Kabupaten Kediri terdapat luas lahan, bibit, pupuk ZA, dan pupuk organik yang berpengaruh signifikan.

Efisiensi Teknis Usahatani Tebu Rakyat (TR) Kategori Tanaman Plant Cane (Pc) Pada Lahan Tegal Di Wilayah Kerja PG Pradjekan Permadhi, Danang; Hanani, Nuhfil; Fahriyah, Fahriyah
Jurnal Ekonomi Pertanian dan Agribisnis Vol. 9 No. 2 (2025)
Publisher : Department of Agricultural Social Economics, Faculty of Agriculture, Brawijaya University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/

Penelitian ini bertujuan untuk menganalisis efisiensi teknis, faktor-faktor yang memengaruhi efisiensi teknis dan profitabilitas usahatani tebu dengan skema kemitraan Sistem Bagi Hasil (SBH) dan Sistem Pembelian Tebu (SPT). Penelitian dilakukan di wilayah kerja PG Pradjekan di Provinsi Jawa Timur dengan menggunakan survei pada 31 petani tebu rakyat (TR) pada musim tanam 2022-2023. Pengukuran efisiensi teknis menggunakan metode Data Envelopment Analysis (DEA), regresi tobit dan analisis usahatani tebu di masing-masing skema kemitraan (SBH dan SPT). Hasil analisis menunjukkan bahwa rerata nilai ET usahatani TR di lahan tegal sebesar 97% dan masih berpotensi untuk ditingkatkan sebesar 3%. Faktor-faktor yang memengaruhi tingkat ET adalah variebel pendidikan, peran Pabrik Gula peran Lembaga keuangan dan peran Asosiasi Petani Tebu Rakyat (APTR). Rerata total biaya aktual dan target (setelah dilakukan upaya efisiensi) usahatani TR pada kemitraan SBH masing-masing secara berurutan sebesar Rp.53,08 juta/ha dan Rp.50,98 juta/ha, sedangkan pada kemitraan SPT masing-masing secara berurutan sebesar Rp.60,12 juta/ha dan Rp.58,02 juta/ha. Rerata total biaya SBH lebih rendah karena memperoleh penerimaan dari tetes. Apabila rerata produktivitas TR sebesar 938 ton/ha, rendemen 8,18%, harga gula Rp.13.200/kg dan harga tebu Rp.72.000/kg. Maka rerata pendapatan aktual dan target yang diperoleh pada kemitraan SBH masing-masing secara berurutan sebesar Rp.21,92 juta/ha dan Rp.24,02 juta/ha, sedangkan pada kemitraan SPT masing-masing secara berurutan sebesar Rp.10,27 juta/ha dan Rp.12,37 juta/ha.

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