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All Journal YUME : Journal of Management Economics and Digital Business Review J-COSCIS : Journal of Computer Science Community Service Center of Economic Students Journal (CSEJ) Indo-Fintech Intellectuals: Journal of Economics and Business VISA: Journal of Vision and Ideas Smart International Management Journal (SIMJ)
Hasibuan, Midrawati
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Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Library & Information Science Public Health Social Sciences

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The Influence of Product Quality and Prices on Customer Loyalty in The Tough Factory in Dusun I Panca Bakti, South Marbau Village, Marbau District, Labuhanbatu Utara District Hasibuan, Midrawati; Sukmal, Jeni; Ritonga, Nurhabibah; Budiman, Syahrul; Munthe, Syafaruddin
Smart International Management Journal Vol 1 No 2 (2024): June 2024
Publisher : CV. HEI PUBLISHING INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70076/simj.v1i2.35

Abstract

A This research aims to find out whether product quality has an influence on factory customer loyalty, product price on customer loyalty and to find out whether product quality and price have an influence on customer loyalty. The research was conducted in hamlet 1 Panca Bakti, South Marbau Village, Marbau District, North Labuhanbatu Regency, North Sumatra Province. The data collection method was carried out through surveys and questionnaires with the population in this study being all consumers of tofu factories in hamlet 1 Panca Bakti. The method for determining the sampling technique used is nonprobability sampling with an accidental sampling technique for a sample size of 41 people. The analysis used is multiple linear regression. The research results showed that product quality had a significant and positive effect on the level of customer loyalty with a t-count value of 4.797 > t-table value of 2.01 with sig. 0.004 <0.05 at the 95% confidence level. Product price influences the level of customer loyalty, where the t-count is 3.600 > t-table value 2.01 and the significance is smaller than 0.05 (0.017 < 0.05) at the 95% confidence level. Product quality and price simultaneously influence tofu customer loyalty in the research area where the F-count value is 4.125> F-table 3.21 and the significance value is 0.023 (<0.05) at the 95% confidence level.
Co-Authors Adi Gunawan, Adi Anggraini, Cindy Basyarul Ulya Budiman, Syahrul Chairunnisa Chairunnisa Fadhilah, Jihan Fadila, Syakinatul Fauzi Ahmad Syawaluddin Harahap, Fitri Yani Khairani, Irma khusnul khotimah Levianti, Rina Asriani Munthe, Syafaruddin Nursalimah, Nursalimah Ritonga, Nurhabibah Sienna, Avie Sukmal, Jeni