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Analysis of The Influence of Perceptions of Price and Service Quality on Consumer Satisfaction in Modern Retail Moh. Nuril Anwar; Eka Imeliyanti; Dwi Risqiani Indrawati; winanti winanti; Francisca Sestri Goestjahjanti; Eman Singgih; Akhmad Farhan; Dedi Sopyan; Yeremia Mendrofa; Shofwatun Hasna
Journal of E-business and Management Science Vol. 2 No. 1 (2024): Juni 2024
Publisher : PT. BERBAGI TEKNOLOGI SEMESTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61098/jems.v2i1.143

Abstract

This research aims to determine the impact of price perceptions and service quality on consumer satisfaction in the context of modern retail business. The method used is a quantitative method, with a population of modern retail customers with a sample of 60 people in some modern retail customers and a sampling technique using the Slovin formula through questionnaire data with a Likert scale. Research refers to the perception that price has an influence of 70.4%, which has the strongest effect on consumer satisfaction and the remaining 29.6% comes from other factors. Then service quality also has an influence of 67.9% on consumer satisfaction and the remaining 32.1% comes from other factors. Then the 2 influences between price perception and service quality have an influence of 74.0% on consumer satisfaction and the remaining 26.0% comes from other factors. Based on the results of the analysis of the data that has been studied, it can be concluded that (1) price perception has a significant effect on consumer satisfaction which can be seen from t count > t table (13.074 > 2.00247). (2) service quality has a significant effect on consumer satisfaction which can be seen from t count > t table (11.077 > 2.00247). And (3) there is a significant influence between service quality and price perception on consumer satisfaction. It can be seen from the results that f count > f table, namely 100.298 > 3.16. Service quality and price perception have a significant positive influence on increasing consumer satisfaction at Modern Retails. The aim of this research study is to reveal the relationship between price perceptions, service quality and consumer satisfaction in modern retail, with achievemen
Edukasi Perpajakan dan Sosialisasi SPT untuk Pelaku UMKM di Kabupaten Tangerang Dhaniel Hutagalung; Winanti winanti; Karnawi Kamar; Francisca Sestri Goestjahjanti; Sucipto Basuki; Beby Tiara; Istajib Kulla Himmy'azz; Dwi Ferdiyatmoko Cahya Kumoro; Nurasiah Nurasiah; Shofwatun Hasna; Erick Fernando; RDN Dwi Putriani; Moh. Nuril Anwar; Wahid Rahmat Agustian
Proletarian : Community Service Development Journal Vol 2 No 1 (2024): May 2024
Publisher : PT. BERBAGI TEKNOLOGI SEMESTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61098/proletariancomdev.v2i1.128

Abstract

Tidak semua pelaku UMKM yang tersebar di Kabupaten Tangerang memiliki pengetahuan mengenai Pajak dan pelaporan SPT. Fungsi pajak dan pelaporan SPT bagi sebagian besar UMKM untuk saat ini sering sekali diabaikan, bahkan dari pelaku UMKM ada yang tidak peduli dengan pelaporan pajak. Pajak selain sebagai pendapatan utama negara juga bermanfaat bagi pelaku UMKM itu sendiri. Metode yang digunakan dalam kegiatan pengabdian kepada masyarakat ini adalah melalui ceramah dimana narasumber menyampaikan materi secara langsung dengan media zoom meeting dan di sesi terakhir setelah narasumber menyampaikan materi ada tanya jawab antara peserta dengan narasumber. Hasil pengabdian masyarakat ini diharapkan mampu memberikan pemahaman dan edukasi kepada masyarakat pelaku UMKM untuk melakukan kewajiban membayar pajakdan melaporkan SPT secara teratur dan kontinyu. Kegiatan ini juga menjadi implementasi kegiatan Tridarma dosen salah satunya adalah pengabdian kepada masyrakat