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All Journal Media Wisata Tourism & Hospitality Essentials Journal Jurnal Planoearth Kepariwisataan: Jurnal Ilmiah Jurnal Kepariwisataan Indonesia: Jurnal Penelitian dan Pengembangan Kepariwisataan Indonesia Insight Management Journal Journal of Tourism Education Manajemen dan Pariwisata Jurnal Ilmiah Manajemen Ekonomi Dan Akuntansi (JIMEA) Journal of Tourism Planning and Economic Development
Khaerani, Rijal
Universitas Pendidikan Indonesia
Arts Humanities Civil Engineering, Building, Construction & Architecture Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Library & Information Science Social Sciences Transportation Other

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Analisis Pengalaman Sensorik dan Implikasinya Terhadap Pemasaran Desa Wisata Mustaqim, Hadi Ichsan; Diyah Setiyorini, Heri Puspito; Khaerani, Rijal
Manajemen dan Pariwisata Vol. 4 No. 2 (2025): Oktober 2025
Publisher : Sekolah Tinggi Ilmu Ekonomi Pariwisata Yapari (STIEPAR YAPARI) Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32659/jmp.v4i2.473

Abstract

Tourism villages are a rapidly growing segment in tourism, offering authentic cultural experiences. To enhance these experiences, the concept of sensory marketing offers a robust framework; however, its application within the context of heritage-based tourism villages remains limited. This study aims to conduct an in-depth analysis of the sensory experiences of tourists in Sade Tourism Village and explore their implications for marketing strategies. Using a qualitative approach with a phenomenological method, this study explores the meaning of the lived experiences of 18 participants, comprising both tourists and managers. Data were collected through in-depth interviews and analyzed thematically to identify patterns and the essence of their experiences. The findings indicate that the tourist experience in Sade Village is dominated by the senses of sight (unique architecture) and touch (the experience of trying weaving). Conversely, the auditory and olfactory experiences are not consistently perceived, while the gustatory (culinary) experience is the weakest and most inadequate. From a marketing perspective, the village's strategy was found to be organic but lacked strategic planning. To optimize its marketing, heritage-based tourism villages cannot rely solely on visual authenticity but must consciously manage and integrate all five sensory dimensions to create a holistic, memorable, and sustainable experience.
Analisis Potensi Pengembangan Wisata Berkelanjutan: Studi Pada Hutan Kota Babakan Siliwangi Angelia Dewi; Elvana Amelia; Levina Ardelia; Shelsa Cahya Mawarni; Rini Andari; Rijal Khaerani
Journal of Tourism Planning and Economic Development Vol. 2 No. 2 (2024): Journal of Tourism Planning and Economic Development (JOTPED)
Publisher : Universitas Persatuan Islam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65483/jotped.v2i2.91

Abstract

Pariwisata berkelanjutan adalah strategi penting dalam menghadapi isu perubahan iklim dan penurunan kualitas lingkungan, terutama di kawasan perkotaan. Penelitian ini bertujuan untuk menganalisis potensi wisata berkelanjutan di Hutan Kota Babakan Siliwangi dan merumuskan strategi pengembangannya. Metode deskriptif dengan pendekatan kualitatif diterapkan melalui observasi, wawancara, dan analisis dokumen. Hasil menunjukkan Babakan Siliwangi memiliki potensi besar sebagai destinasi wisata berkelanjutan berkat keanekaragaman hayati dan fasilitas ramah lingkungan, namun tantangan berupa urbanisasi dan kesadaran konservasi masih harus diatasi. Strategi pengembangan mencakup peningkatan fasilitas, edukasi lingkungan, dan kolaborasi dengan berbagai pihak untuk menjaga keberlanjutan ekologis, sosial, dan ekonomi.
Co-Authors Adzra Nurthahira Ariesyahbana Altaf Ghifari Budiman Andani, Radita Tullia Angelia Dewi Athalia Ramadhani Putri Cheriyanto Audinna Tias Azzahra, Savira Tia Bagja Waluya Buyung Firmansyah Dianada Jayati, Jeanita Einsteinovi Elvana Amelia Fauzan, Hilma Azahra Gita Siswhara Hartadji, Diandra Khansa Haryadi, Bahriyyatul Amik Amik Heri Puspito Diyah Setiyorini Ilma Indriasri Pratiwi Khosihan, Aan Krista, Sellin Alifia Kusumawati, Resti Aulia Levina Ardelia Maheswari, Aulia Dinda Muhammad Rafli Setiawan Musfha, Syahla Karima Muslimah, Regalia Arsyika Mustaqim, Hadi Ichsan Nasywa Aqillah Tahira Pandia, Suka Prayanta Prasetyo, Mahrandra Ravlyadi Rieke Sri Rizki Asti Karini Rini Andari Rini Andari, Rini Shelsa Cahya Mawarni Suwandi, Andreas Winarsih, Gladis Dwi