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All Journal JIM UPB (Jurnal Ilmiah Manajemen Universitas Putera Batam) Aktiva : Jurnal Akuntansi dan Investasi Jurnal Riset Akuntansi dan Bisnis Indonesia
Sitanggang, Rexsy Mardohot
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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THE EFFECT OF SERVICE QUALITY ON CONSUMER LOYALTY OF MIE GACOAN MEDAN PANCING Meiriza, Mica Siar; Sitanggang, Rexsy Mardohot; Tambunan, Rahel Marito; Situmorang, Ninda Rohani; Manalu, Lija Tanjung; Pratiwi, Dian Maulina
Jurnal Riset Akuntansi dan Bisnis Indonesia STIE Widya Wiwaha Vol 5 No 1 (2025): Jurnal Riset Akuntansi dan Bisnis Indonesia
Publisher : Sekolah Tinggi Ilmu Ekonomi Widya Wiwaha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32477/jrabi.v5i1.1109

Abstract

This study explores and analyzes the influence of service quality on consumer loyalty at the semi-fast food restaurant, Mie Gacoan Medan Pancing. Using a quantitative approach, this study relied on primary data collected through a questionnaire from 100 respondents. The questionnaire was distributed both directly at the restaurant location and online through the WhatsApp platform, with a Likert scale of 1–5 to measure respondents' perceptions of service quality and consumer loyalty. Data analysis was carried out with the help of SPSS version 27 software, including validity and reliability tests to ensure instrument quality, normality tests to test data distribution, and simple linear regression to evaluate the influence of service quality on consumer loyalty. The study also conducted a determination test (R²) to assess the contribution of the independent variables to the dependent variable. The results showed that service quality had a positive and significant influence on consumer loyalty, with a significance value of 0.001. Service quality accounted for 58.4% of the variation in consumer loyalty. This research makes an important contribution to the development of service improvement strategies in the semi-fast food restaurant sector, particularly for Mie Gacoan managers. Additionally, the findings of this study are expected to enrich the literature related to service quality management and consumer loyalty in the culinary industry, especially in the local context. These results open up opportunities for further research to explore other variables that may also affect consumer loyalty in the industry.
PENGARUH ROA, ROE DAN PBV TERHADAP HARGA SAHAM PADA PERUSAHAAN SEKTOR PERBANKAN YANG TERDAFTAR DI BEI TAHUN 2022-2024 Sitanggang, Rexsy Mardohot; Sitanggang, Karolin Gabrela; Situmorang, Ninda Rohani; Sihaloho, Rebecca Putri; Manalu, Lija Tanjung; Sirait, Dita Eka Pertiwi
Aktiva : Jurnal Akuntansi dan Investasi Vol 10, No 2 (2025): AKTIVA
Publisher : Universitas Madura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53712/aktiva.v10i2.2890

Abstract

The divergent stock price movements of large-cap banks during the 2022-2024 economic recovery indicate a market anomaly that demands a re-evaluation of fundamental indicators' relevance. This study aims to examine the effect of Return on Assets (ROA), Return on Equity (ROE), and Price to Book Value (PBV) on banking stock prices listed on the Indonesia Stock Exchange during the 2022-2024 period . The research method employs a quantitative causal approach with a purposive sampling technique, yielding 10 sample companies with a total of 30 observations. Data analysis was conducted using panel data regression with the Random Effect Model assisted by EViews 13 software. The results show that ROA and PBV have a positive and significant effect on stock prices, while ROE has a negative and significant influence. Simultaneously, the three variables explain 77.76% of stock price variations. These findings validate signaling theory but highlight that investors are now more selective in responding to high-risk equity profitability.
Pengaruh Harga Terhadap Kepuasan Pelanggan MR.DIY Pada Mahasiswa Program Study Manajemen, Universitas Negeri Medan Sitanggang, Rexsy Mardohot; Lubis, Nabila Boru; Umaira, Nabila; Limbong, Novia Grace; Satria, M. Rayhan; Lubis, Nurul Wardani
JIM UPB (Jurnal Ilmiah Manajemen Universitas Putera Batam) Vol 14 No 1 (2025): Volume 14 Nomor 1 Tahun 2025
Publisher : Universitas Putera Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33884/jimupb.v14i1.10895

Abstract

This study examines the effect of price on customer satisfaction among Management Program students at the State University of Medan who shop at MR.DIY. Using a quantitative design with convenience sampling, data were collected from 100 respondents through questionnaires and analyzed using IBM SPSS Statistics 26. The results of validity, reliability, and normality tests confirmed that the instrument was appropriate for analysis. Simple linear regression showed a positive and significant effect of price on customer satisfaction, with a regression coefficient of 0.634 and a significance value of 0.001 (p < 0.05). The coefficient of determination (R²) of 0.617 indicates that price explains 61.7% of the variance in customer satisfaction. These findings highlight the importance of aligning pricing strategies with students’ purchasing capacity to enhance satisfaction and support long-term customer loyalty
Co-Authors Limbong, Novia Grace Lubis, Nabila Boru Manalu, Lija Tanjung Meiriza, Mica Siar Nurul Wardani Lubis Pratiwi, Dian Maulina Satria, M. Rayhan Sihaloho, Rebecca Putri Sirait, Dita Eka Pertiwi Sitanggang, Karolin Gabrela Situmorang, Ninda Rohani Tambunan, Rahel Marito Umaira, Nabila