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All Journal Jurnal Ekonomi & Studi Pembangunan MODUS-Jurnal Ekonomi dan Bisnis International Journal of Economics, Business and Accounting Research (IJEBAR) Journal of Accounting, Entrepreneurship and Financial Technology (JAEF) Jurnal Abdimas Kartika Wijayakusuma Komunita: Jurnal Pengabdian dan Pemberdayaan Masyarakat Analisa: Jurnal Manajemen dan Akuntansi
Basir, Mustika Kusuma
Sekolah Tinggi Ilmu Ekonomi Ciputra Makassar
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Public Health Social Sciences Other

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GREEN HUMAN CAPITAL SEBAGAI KUNCI GREEN INNOVATION DI INDUSTRI PARIWISATA KOTA MAKASSAR St Salmah Sharon; Mustika Kusuma Basir; Muh Arif
ANALISA : JURNAL MANAJEMEN DAN AKUNTANSI Vol 14 No 1 (2026): April 2026
Publisher : Fakultas Ekonomi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62734/analisa.v14i1.947

Abstract

Penelitian ini bertujuan untuk menganalisis peran Green Human Capital (GHC) sebagai kunci dalam mendorong Green Innovation (GI) serta implikasinya terhadap keberlanjutan industri pariwisata di Kota Makassar. Penelitian menggunakan pendekatan kuantitatif dengan metode survei terhadap 100 responden yang terdiri atas pemilik usaha, manajer, dan karyawan sektor pariwisata berkelanjutan. Data dianalisis menggunakan Structural Equation Modeling (SEM) untuk menguji hubungan antara GHC, GI, dan keberlanjutan industri pariwisata. Hasil penelitian menunjukkan bahwa baik GHC maupun GI berpengaruh positif dan signifikan terhadap keberlanjutan pariwisata, baik secara parsial maupun simultan. Kompetensi hijau yang dimiliki SDM serta penerapan inovasi ramah lingkungan terbukti memperkuat daya saing berkelanjutan. Studi ini memperluas literatur Resource-Based View (RBV) dengan menegaskan bahwa Green Human Capital merupakan aset strategis yang langka, sulit ditiru, dan tidak tergantikan. Kebaruan penelitian terletak pada pengujian empiris keterkaitan GHC dan GI secara simultan dalam konteks industri pariwisata di Indonesia. Penelitian ini merekomendasikan penguatan pelatihan green inovation, integrasi inovasi ramah lingkungan dalam produk, serta penerapan kebijakan yang berorientasi pada keberlanjutan sebagai strategi inti pengelolaan destinasi wisata. Keterbatasan penelitian terletak pada ukuran sampel yang relatif kecil dan berfokus pada satu kota, sehingga generalisasi hasil masih terbatas. Penelitian selanjutnya dapat memperluas wilayah studi, menambah variasi sektor pariwisata, serta memasukkan variabel moderasi seperti dukungan teknologi digital atau kebijakan pemerintah.
Bahasa Inggris Emeline Aime Kandiawan; Delia Layandi; Gracielle Febriana Benly; Felicia Wong; Tiffany Thesagita; Mustika Kusuma Basir; Afrizal Firman
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 10 No 2 (2026): IJEBAR: Vol. 10, Issue 2, June 2026
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v10i2.19437

Abstract

This study examines the impact of discounts and product bundling on impulsive buying behavior among consumers in Makassar City. Primary data were collected through an online survey using Google Forms with a quantitative approach. The survey collected responses from 80 frequent e-commerce platform users. This research investigates how discounts and product bundling affect impulsive buying. Structural Equation Modeling-Partial Least Squares (SEM-PLS) is used to analyze the data. The results show that there is a strong positive relationship between Discount and Impulsive Buying. Product Bundling showed a negative link with Impulsive Buying, which is different from what was found in previous studies. This indicates that the people who answered the survey see value perception, high prices, and limited flexibility as obstacles to emotional appeal, which usually encourages people to make purchases on impulsive. As a result, this study suggests that there is a negative link between product bundling and impulsive buying.
Implementasi Green Economy melalui Pengembangan Usaha Magost (Mogot Block Soldier FLY) Asriah Syam; St Salmah Sharon; Mustika Kusuma Basir; Harmina Harmina; Monalisa Monalisa
KOMUNITA: Jurnal Pengabdian dan Pemberdayaan Masyarakat Vol 5 No 3 (2026): Agustus
Publisher : PELITA NUSA TENGGARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60004/komunita.v5i3.612

Abstract

The increasing volume of organic waste and its limited utilization as an economic resource remain major environmental and social challenges at the local level. The green economy concept offers a development approach that emphasizes resource efficiency, environmental sustainability, and community welfare improvement. This Community Service Program aims to implement green economy principles through the development of the Magost business (Maggot Block Black Soldier Fly) as an alternative model for value-added organic waste management. The method applied was an educational approach through workshops, including material delivery, interactive discussions, and hands-on practice in Black Soldier Fly cultivation and maggot processing into Magost. The activity was conducted on Tuesday, January 13, 2026, at the Universitas Muhammadiyah Bone campus, involving students and the target community. The results indicate an improvement in participants’ knowledge and skills related to organic waste management, BSF cultivation, and Magost production as an environmentally friendly product. Active community participation during the workshops reflects strong interest and the potential sustainability of the program. The implications of this activity include the creation of green economy–based business opportunities, increased environmental awareness, and the establishment of an initial Magost business model that can be further developed. Overall, this community service program demonstrates that an educational workshop-based approach is effective in encouraging the implementation of a community-based green economy.
Co-Authors Afrizal Firman Amir Amir Angelina Jocelyn Djunaidy Burhanuddin, Fia Fauzia Christina, Melissa Delia Layandi Emeline Aime Kandiawan Farmillah, Annisa Nadya Felicia Wong Firman, Afrizal Gracielle Febriana Benly Gwyneth Rachel Sentosa Harmina Harmina Harmina, Harmina Liong Kellen Muchtar muchtar Muh Arif Muh Arif, Muh Muh Syulhasbiullah Novika Ayu Triany Pagiling, Novieanty Pagiling, Novieyanty S.E., M.M, Dr. Monalisa, St Salmah Sharon Syam, Asriah Tiffany Thesagita