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All Journal EMBISS: Jurnal Ekonomi, Manajemen, Bisnis, Sosial J-CEKI
Intan, Lusi Reni
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Penerapan Strategic Management Model untuk Meningkatkan Profitabilitas Wirausaha di Indonesia melalui Program Entredev (Entrepereneur Development) Makhrisyafrisal, Mohammad; Intan, Lusi Reni; Triana, Ade; Miawati, Tita; Dina, Nur
J-CEKI : Jurnal Cendekia Ilmiah Vol. 4 No. 3: April 2025
Publisher : CV. ULIL ALBAB CORP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/jceki.v4i3.8365

Abstract

The purpose of writing this article is to describe the application of the Strategic Management Model as an effort to increase the profitability of entrepreneurs in Indonesia through the ENTREDEV (Entrepreneur Development) program implemented in 2024 by the Assistant Deputy for Business Consultation and Assistance. The research method used is descriptive method, and the strategic management model used is the model from Fred R. David which suggests that there are three stages of strategy, namely strategy formulation, strategy implementation and strategy evaluation. The ENTREDEV program was attended by 300 participants out of 2300 entrepreneurial participants. The strategy formulation stage is by improving the 2024 program compared to the previous three-year program, the vision and target which was originally a beginner entrepreneur to an established entrepreneur. The strategy implementation stage is by designing case study sessions, growth sprints, networking sessions with various approaches and stakeholders. The strategy evaluation stage of the ENTREDEV program is that in addition to the entrepreneurs achieving high satisfaction, namely 8.1/10 from the ENTREDEV program, 89 entrepreneurs also experienced an increase in turnover and profitability.
Pengembangan Kompetensi Sumber Daya Manusia Sebagai Kunci Inovasi Dan Transformasi UMKM Batik Di Era Globalisasi Junengsih; Basori, Mohamat; Intan, Lusi Reni; Triana, Ade
JURNAL EKONOMI, MANAJEMEN, BISNIS, DAN SOSIAL (EMBISS) Vol. 5 No. 3 (2025): Mei 2025
Publisher : CV ODIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59889/embiss.v5i3.383

Abstract

This study explores the role of human resource (HR) competencies in driving innovation and transformation in batik SMEs, amidst globalization challenges. A qualitative descriptive method was employed to collect data through observation, interviews, and surveys. The findings reveal that most batik SMEs possess basic competencies in batik production but require improvements in design innovation and technology adaptation. Developing HR competencies through digital design training, online marketing, and strategic management is essential to enhance competitiveness and business sustainability. This study recommends continuous training programs and cross-sector collaborations to support the growth of batik SMEs in domestic and international markets.
Pengaruh Kinerja Keuangan Terhadap Strategi Bisnis PT HM Sampoerna Tbk. Tahun 2023 Hartono, Ardhit Wiro; Putra, Viko Rachmatullah; Intan, Lusi Reni
JURNAL EKONOMI, MANAJEMEN, BISNIS, DAN SOSIAL (EMBISS) Vol. 5 No. 3 (2025): Mei 2025
Publisher : CV ODIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59889/embiss.v5i3.384

Abstract

This study analyzes the financial performance of PT HM Sampoerna Tbk. in 2023 using financial ratios, including profitability, liquidity, and solvency. The data used originates from the company's annual financial statements. The applied method is descriptive analysis with a quantitative approach, utilizing financial ratios such as Debt to Asset Ratio (DAR), Return on Equity (ROE), Net Profit Margin (NPM), Debt to Equity Ratio (DER), Return on Assets (ROA), and Current Ratio. The results of the study indicate that PT HM Sampoerna Tbk. has a stable financial performance, with increased profitability, healthy liquidity, and maintained solvency. These findings have significant implications for strengthening the company's competitiveness in the tobacco industry market.
Penerapan GCG, Audit Internal, Dan Whistleblowing System Sebagai Strategi Pencegahan Fraud Pada PT.XYZ (Persero) Dina, Nur; Basori, Mohamat; Intan, Lusi Reni; Adiba
JURNAL EKONOMI, MANAJEMEN, BISNIS, DAN SOSIAL (EMBISS) Vol. 5 No. 3 (2025): Mei 2025
Publisher : CV ODIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59889/embiss.v5i3.394

Abstract

This study aims to analyze the influence of the Whistleblowing system and internal audit on fraud occurrences, as well as their roles in supporting Good Corporate Governance (GCG). The analytical method employed is Structural Equation Modeling (SEM) based on Partial Least Squares (PLS), using a sample of 132 employees at PT XYZ (Persero). The findings reveal that both the Whistleblowing system and internal audit have a positive and significant effect on GCG but do not have a significant impact on fraud occurrences. Furthermore, GCG itself is not proven to significantly reduce the incidence of fraud. These results imply that improvements in internal control and reporting systems should be accompanied by additional efforts to effectively mitigate fraud within the organization.
Pengaruh Literasi Digital dan Keberlanjutan Bisnis terhadap Ekonomi Kreatif dengan Sikap Kewirausahaan sebagai Variabel Intervening Basori, Mohamat; Intan, Lusi Reni; Triana, Ade; Wahyono, Budi; Dila, Fara; Hidayat, Arif
JURNAL EKONOMI, MANAJEMEN, BISNIS, DAN SOSIAL (EMBISS) Vol. 5 No. 4 (2025): Agustus 2025
Publisher : CV ODIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59889/embiss.v5i4.408

Abstract

The digital transformation era has brought new opportunities for the creative economy sector, yet not all entrepreneurs have fully embraced its potential. This study aims to explore how digital literacy and business sustainability influence the growth of the creative economy, with entrepreneurial attitude serving as a mediating variable. A quantitative approach with SEM-PLS analysis was applied, using data from 256 MSME actors in the creative economy across Jabodetabek. The findings reveal that entrepreneurial attitude plays the most dominant role in fostering creative economic development. Business sustainability also has a significant impact, both directly and indirectly, through entrepreneurial attitude. In contrast, digital literacy exerts a relatively smaller effect but becomes meaningful when mediated by entrepreneurial behavior. The study highlights the importance of cultivating entrepreneurial character alongside digital and sustainability training. Given the study’s geographic and sample limitations, future research is recommended to expand to broader regions and explore additional variables such as innovation and government policy support.
Peran Media Sosial dalam Strategi Digital Marketing: Tinjauan Sistematis terhadap Pengaruhnya di Pasar Indonesia Akbarona, Danang Aziz; Intan, Lusi Reni; Triana, Ade; Dila, Fara
JURNAL EKONOMI, MANAJEMEN, BISNIS, DAN SOSIAL (EMBISS) Vol. 5 No. 4 (2025): Agustus 2025
Publisher : CV ODIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59889/embiss.v5i4.409

Abstract

This-study aims-to examine the-role of socialmedia in digital marketing strategies in Indonesia through a Systematic Literature Review (SLR) with a qualitative approach, focusing on its impact on brand mindfulness, client engagement, brand fidelity, and the marketing performance of micro, small,and medium enterprises(MSMEs). By reviewing literature from academic journals, conference papers, and scholarly publications, this study identifies crucial themes, including the effectiveness of social media platforms like Instagram and Twitter in enhancing brand mindfulness and deals, the role of influencer marketing in strengthening marketing strategies, and the positive impact of social media on MSMEs. Success factors include the quality of applicable and engaging content, active commerce with cult, and the use of analytics to measure crusade effectiveness, while major challenges encompass violent competition, resource limitations for MSMEs, and changes in platform algorithms. The study recommends training in content operation, integrating influencer marketing with organic content, and using analytics to optimize marketing strategies. Limitations include the focus on English and Indonesian literature and confined access to paid journals, suggesting unborn exploration to explore platforms like TikTok and the impact of algorithm changes
Co-Authors Adiba Akbarona, Danang Aziz Arif Hidayat Basori, Mohamat Budi Wahyono, Budi Dila, Fara dina, nur Hartono, Ardhit Wiro Junengsih Makhrisyafrisal, Mohammad Putra, Viko Rachmatullah Tita Miawati TRIANA, ADE