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Sport Tourism Profile in Sumedang Regency Bahtiar, Agung; Indra Safari; Rizal Ahmad Fauzi
ACTIVE: Journal of Physical Education, Sport, Health and Recreation Vol. 13 No. 3 (2024)
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/peshr.v13i3.8286

Abstract

The purpose of this research is to describe sport tourism places in Sumedang Regency and to find out how much sport tourism there is in Sumedang Regency. Based on this, researchers want to collect data to be used as recommendation material for the Tourism, Culture, Youth and Sports Office (Disparbudpora) and become information material for visitors. So that it can provide excellent opportunities for the local community in the economic field. The research method used is a qualitative method with a descriptive research design in the form of interviews, observation and documentation. Sumedang Regency is a hilly and mountainous area with altitudes between 25 m - 1,667 m above sea level.  Most of Sumedang is mountainous, except in a small part of the northern region which is lowland. Mount Tampomas (1,667 m), is located in the north of Sumedang Urban Area. Sumedang Regency as a tourism area is very potential, especially after the construction of the Cileunyi - Sumedang - Dawuan (Cisumdawu) Freeway which connects Bandung with Cirebon through the Cipali Trans Java Toll Road. The easier accessibility to Sumedang will contribute to the flow of tourists entering the Sumedang area. Based on the results of interviews with the Department of Tourism, Culture, Youth and Sports (Disparbudpora), the agency has not coordinated and collected data on the number of sport tourism in Sumedang Regency. It was concluded that Sumedang Regency has eight sports tours namely: Paragliding, Rafting, Horse Racing, Mountain Bike, Motocross, Offroad, Golf and Pencak Silat Village. The eight sports tours are further divided into three according to the place, namely water, land and air sports tours.
Analysis of The Marketing Model of Rafting Sports Tourism in Parakan Kondang Sumedang Darmeswara Rosidin; Indra Safari; Rizal Ahmad Fauzi
ACTIVE: Journal of Physical Education, Sport, Health and Recreation Vol. 14 No. 1 (2025)
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/active.v14i1.22864

Abstract

This research is motivated by problems in rafting which aims to analyze the marketing model of rafting activities in Parakan Kondang, Sumedang City. This study uses a qualitative method with a case study design. Data collection techniques are interviews and documentation accompanied by data validation in the form of triangulation techniques, and data processing using Nvivo 15 software. The subjects of the study were 3 people including the Disparbudpora, business owners, and part-time students. The results of the Word Frequency Query found during the interview were widely discussed such as rafting sports tourism, promotional media, facilities, and sports tourism packages. Positive implications include, with the analysis of the marketing model for white water rafting sports tourism in Parakan Kondang, white water rafting sports tourism contributes to tourism in the Sumedang area. Based on the researcher’s analysis, this digital marketing model is a marketing model used by rafting sport tourism in Parakan Kondang Sumedang to increase the number of tourists.