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All Journal Jurnal Fakultas Ekonomi : OPTIMAL Al Kalam : Jurnal Komunikasi, Bisnis dan Manajemen Jurnal Wacana Ekonomi Bisman (Bisnis dan Manajemen): The Journal of Business and Management GANESHA: Jurnal Pengabdian Masyarakat UBMJ (UPY Business and Management Journal)
Diksi Metris
Universitas Tangerang Raya
Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Social Sciences

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SOSIALISASI PENGUATAN DIGITAL MARKETING : PELUANG DIGITALISASI DISEKTOR UMKM PADA DESA PETE, KECAMATAN TIGARAKSA Febri Sari Siahaan; Yudhi Esa Saputra; Ahmad Rasyiddin; Muhammad Yusuf; Diksi Metris
GANESHA: Jurnal Pengabdian Masyarakat Vol. 5 No. 1 (2025): Januari 2025
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Universitas Tunas Pembangunan Surakarta (UTP)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36728/ganesha.v5i1.4457

Abstract

Program Sosialisasi Penguatan Pemasaran Digital Marketing (UMKM) di Desa Pete, Kecamatan Tigaraksa, Kabupaten Tangerang bertujuan untuk meningkatkan pengetahuan, keterampilan, dan kapasitas pelaku UMKM dalam memanfaatkan teknologi digital untuk memperluas jangkauan pasar dan meningkatkan daya saing produk. Program ini memberikan pelatihan teknis mengenai penggunaan media sosial (Instagram, Facebook) dan platform marketplace (Tokopedia, Shopee) untuk pemasaran produk, serta merancang strategi pemasaran digital yang efektif sesuai dengan karakteristik produk dan pasar sasaran. Sasaran dari program ini adalah pelaku UMKM yang terlibat dalam sektor kuliner, kerajinan tangan, dan produk pertanian yang belum mengoptimalkan pemasaran digital. Hasil dari program ini diukur melalui peningkatan pemanfaatan digital marketing, peningkatan penjualan produk, dan kepuasan pelaku UMKM. Selain itu, program ini juga memastikan keberlanjutan pemanfaatan digital marketing melalui pendampingan pasca-pelatihan. Program ini diharapkan dapat memberikan kontribusi signifikan terhadap pengembangan UMKM di Desa Pete melalui pemanfaatan teknologi digital dalam pemasaran.
DIGITALISASI DAN ADAPTASI BUDAYA ORGANISASI PADA SEKTOR BISNIS DIGITAL Diksi Metris; Nur Azis; Bayu Aji; Sandy Anasrul Daulay; Syaipul Fazri Yanuari
Al-KALAM : JURNAL KOMUNIKASI, BISNIS DAN MANAJEMEN Vol 13, No 1 (2026)
Publisher : Universitas Islam Kalimantan Muhammad Arsyad Al Banjari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31602/al-kalam.v13i1.18231

Abstract

Penelitian ini bertujuan untuk menganalisis dampak digitalisasi terhadap adaptasi budaya organisasi di sektor bisnis digital. Perubahan yang diakibatkan oleh kemajuan teknologi memaksa perusahaan untuk menyesuaikan struktur, proses, dan nilai-nilai internalnya agar dapat bertahan di tengah persaingan yang semakin kompetitif. Penelitian ini dilatarbelakangi oleh perlunya perusahaan untuk meningkatkan daya saing melalui inovasi teknologi sekaligus memastikan keberlanjutan organisasi dalam menghadapi tantangan era digital. Penelitian dilakukan dengan menggunakan metode kualitatif dengan pendekatan analisis dokumen. Sumber datanya terdiri dari laporan perusahaan, jurnal akademik, dan publikasi resmi yang relevan dengan topik digitalisasi dan budaya organisasi. Analisis dilakukan untuk mengidentifikasi pola perubahan struktur organisasi, proses bisnis, dan nilai budaya yang mendukung keberhasilan penerapan teknologi digital. Hasil penelitian menunjukkan bahwa digitalisasi mendorong perusahaan untuk mengadopsi nilai-nilai baru seperti kolaborasi lintas fungsi, fleksibilitas, dan keterbukaan terhadap inovasi. Penerapan teknologi seperti komputasi awan, otomatisasi, dan data besar tidak hanya meningkatkan efisiensi operasional tetapi juga mengubah pola komunikasi internal dan eksternal perusahaan. Perubahan budaya organisasi terbukti menjadi faktor kunci dalam mendukung keberhasilan transformasi digital di sektor bisnis. Temuan ini memberikan wawasan penting bagi perusahaan yang ingin meningkatkan adaptasi mereka terhadap perubahan teknologi dan mencapai keberlanjutan di era digital
STRATEGI PENGEMBANGAN ORGANISASI: PENERAPAN METODE AGILE MELALUI TRANSFORMASI INOVASI, BUDAYA ORGANISASI, DIGITALISASI, DAN MANAJEMEN PEMASARAN UNTUK MENINGKATKAN KINERJA PERUSAHAAN Caesar Rismanto; Diksi Metris; Ahmad Rasyiddin; Rofik Priyanto
Al-KALAM : JURNAL KOMUNIKASI, BISNIS DAN MANAJEMEN Vol 12, No 1 (2025)
Publisher : Universitas Islam Kalimantan Muhammad Arsyad Al Banjari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31602/al-kalam.v12i1.16352

Abstract

Penelitian ini bertujuan untuk mengeksplorasi strategi pengembangan organisasi melalui penerapan metode Agile, dengan fokus pada transformasi inovasi, budaya organisasi, digitalisasi, dan manajemen pemasaran untuk meningkatkan kinerja perusahaan. Agile, sebagai pendekatan yang lincah dan adaptif, dianggap relevan dalam menghadapi tantangan perubahan cepat di lingkungan bisnis. Transformasi inovasi dan budaya organisasi diidentifikasi sebagai elemen krusial yang mendukung keberhasilan penerapan Agile. Selain itu, digitalisasi dan peningkatan strategi pemasaran digital juga dianggap penting untuk memaksimalkan efisiensi dan daya saing perusahaan. Penelitian ini menggunakan metode kualitatif dengan pendekatan studi kasus, di mana data dikumpulkan melalui wawancara mendalam, observasi, dan analisis dokumen untuk mendapatkan pemahaman yang mendalam tentang penerapan Agile di beberapa perusahaan. Hasil penelitian ini memberikan wawasan tentang bagaimana penerapan Agile dapat membantu perusahaan bertransformasi dan meningkatkan kinerja di tengah dinamika pasar yang kompleks.
Inovasi, Teknologi, dan Kepuasan Pelanggan: Kunci Keberhasilan UMKM di Pasar yang Kompetitif Diksi Metris; Ahmad Rasyiddin; Febri Sari Siahaan; Khansa Rayyani Aulia; Ananda Rinjani Faatihah
Bisman (Bisnis dan Manajemen): The Journal of Business and Management Vol. 8 No. 1 (2025): Februari 2025
Publisher : Program Studi Manajemen, Fakultas Ekonomi, Universitas Islam Majapahit, Jawa Timur, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36815/bisman.v8i1.3570

Abstract

MSMEs (Micro, Small and Medium Enterprises) face big challenges in maintaining competitiveness amidst increasingly competitive market dynamics. The main problem faced is the low adoption of innovation and technology, which often impacts customer satisfaction levels. This research aims to understand the role of innovation and technology in increasing customer satisfaction as the key to the success of MSMEs. This research uses a qualitative approach with a case study method. Data was collected through in-depth interviews with 20 MSME owners in the food and beverage sector as well as field observations of the operational and marketing strategies they implemented. Data analysis was carried out thematically to identify main patterns related to innovation, technology and their impact on customer satisfaction. The research results show that the application of digital technology, such as the use of e-commerce applications and social media for marketing, can significantly improve customer experience. In addition, innovation in the form of product development, service personalization, and more flexible interaction strategies has been proven to strengthen customer loyalty. The findings also show that MSME players who actively adapt to technological changes have greater opportunities to create added value for customers. This research concludes that innovation and technology play a crucial role in building strong relationships with customers and increasing their satisfaction. Recommendations are given to MSMEs to be more proactive in integrating technology into their business strategy and developing innovations that are relevant to market needs. This research also provides practical insights for policy makers in supporting the digital transformation of MSMEs.
Keunggulan Kompetitif melalui Kompetensi Digital, Inovasi Financial Technologi, dan Penguatan Brand Diksi Metris; Asmi Lidya Pradipta Rahayu; Muadz Muadz; Doni Arie Rosandy
Bisman (Bisnis dan Manajemen): The Journal of Business and Management Vol. 8 No. 2 (2025): Juli 2025
Publisher : Program Studi Manajemen, Fakultas Ekonomi, Universitas Islam Majapahit, Jawa Timur, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36815/bisman.v8i2.3798

Abstract

In the era of digital transformation, companies are required to optimize employees' digital competencies, innovate in Financial Technology (FinTech), and strengthen their brand to achieve sustainable competitive advantage. However, there are still challenges in effectively integrating these three aspects. This research aims to analyze how employees' digital competencies contribute to competitive advantage, how FinTech innovations affect business strategies and operational efficiency, and how branding strategies can enhance customer loyalty. In addition, this research also explores the synergy between these three elements in shaping competitive advantage and identifying the main obstacles in the implementation of digitalization. This research uses qualitative methods with a literature study and document analysis approach. Data were collected from various academic journals, industry reports, and theoretical studies related to digitalization, FinTech, and brand strategies in business. The analysis was conducted using a thematic approach to identify patterns and relationships between the research variables. The research results show that employees' digital competencies enhance operational efficiency and product innovation, while the adoption of FinTech accelerates transactions, increases transparency, and supports data-driven business decisions. Additionally, a strong branding strategy contributes to increased customer loyalty through a more personalized digital experience. The synergy between these three aspects has proven to create a more solid competitive advantage, but its implementation still faces challenges such as a shortage of skilled human resources and resistance to change. Therefore, companies need to adopt a holistic digitalization strategy, develop digital competency training, and enhance technology security to ensure the sustainability of competitive advantage.
Understanding Brand Switching Intention: The Role of Consumer Animosity, Religiosity, and Perceived Economic Risk Mediated by Customer Engagement Ahmad Rasyiddin; Maman Sulaeman; Diksi Metris; Sindi Elvira Sagita; Yoan Yolanda
Jurnal Wacana Ekonomi Vol 25 No 02 (2026): Jurnal Wacana Ekonomi
Publisher : Fakultas Ekonomi Universitas Garut

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52434/jwe.v25i02.43644

Abstract

Geopolitical conflicts have historically reshaped consumer behavior in profound ways, as powerfully evidenced by the widespread product boycotts observed in Muslim-majority countries following the escalation of the Middle East conflict in October 2023. This study examines how consumer animosity, Islamic religiosity, and perceived economic risk influence brand switching intention toward alternative products, with customer engagement as a mediating variable. Data were collected from 397 marketplace users in Indonesia via structured questionnaire and analyzed using PLS-SEM. All three independent variables significantly and positively influence both customer engagement and brand switching intention, with customer engagement partially mediating all three relationships. These findings offer two notable contributions: the empirical validation of customer engagement as a mediator across all three antecedents  a pathway not previously tested  and the Indonesian digital marketplace context, which provides an empirical anchor that existing literature has insufficiently addressed.
Pemberdayaan Perempuan Melalui Inklusi Keuangan dan Peningkatan Soft Skill untuk Meningkatkan Daya Saing UMKM Maman Sulaeman; Diksi Metris; Rika Nurhidayah; Nur Azis
Optimal: Jurnal Ekonomi dan Kewirausahaan Vol 18 No 1 (2024): Optimal: Jurnal Ekonomi dan Kewirausahaan
Publisher : Fakultas Ekonomi Universitas Islam 45

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33558/optimal.v18i1.10684

Abstract

Empowering women through financial access and competency enhancement is crucial for enhancing the competitiveness of Micro, Small, and Medium Enterprises (MSMEs) in Indonesia. This study examined the role of financial inclusion and soft skill improvement in empowering women involved in MSMEs. This research employed a survey method on 315 women engaged in MSMEs in Tasikmalaya, with data collection conducted using questionnaires and analysis performed using the SEM PLS method. The findings assert that financial inclusion and soft skills significantly influence the empowerment and competitiveness of MSMEs, particularly those led by women. The recommendations of this study include the need to expand financial access, provide soft skills training, and offer business support services as strategies to enhance the competitiveness of women-managed MSMEs, thereby contributing to inclusive and sustainable economic growth in Indonesia.
OPTIMALISASI PERAN MASYARAKAT DALAM PENGELOLAAN SAMPAH DAN UMKM MELALUI SEMINAR PENGABDIAN DI DESA KOPER Diksi Metris; Diana Putri Anggraini; Carmelia Carmelia; Muhamad Arif Setiawan; Sanda Amelia Teska; Sahrul Firmansh; Shenly Zahra; Muhammad Hanan; Maman Sulaeman
GANESHA: Jurnal Pengabdian Masyarakat Vol 6 No 2 (2026): Juli 2026
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Universitas Tunas Pembangunan Surakarta (UTP)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36728/ganesha.v6i2.5952

Abstract

This community service activity was carried out in Koper Village, Kresek District, with a focus on increasing community knowledge and skills in waste management and strengthening the capacity of MSME actors. The main problems faced by the village include low awareness of waste sorting, a lack of organic waste processing facilities, and limited knowledge of MSME actors in business management and digital marketing. Thru a qualitative approach, this activity is designed to deeply explore the conditions, needs, and potential of the community. The program was conducted as a participatory seminar involving 55 residents and 10 MSME actors, accompanied by the distribution of 74 compost bins and training sessions on waste sorting techniques, compost making, simple financial management, and digital-based marketing strategies. The results of the activity show an increase in community understanding and behavioral changes in waste management, marked by the beginning of household waste sorting and the emergence of independent environmental mutual aid initiatives. Additionally, MSME actors showed an increase in knowledge regarding business management and the use of social media as a promotional tool. The emergence of collaboration between waste banks and MSMEs in processing waste into economically valuable products also strengthens the program's sustainability. This finding shows that an educational-participatory approach can simultaneously drive social and economic change. This activity also identified several constraints such as limited infrastructure, variations in digital technology adoption capabilities, and fluctuations in the economic value of waste. However, the potential for program development thru partnerships with village governments, the private sector, and educational institutions opens up stronger sustainability opportunities. Thus, this service activity makes a significant contribution to building environmental awareness while strengthening the local economy based on community empowerment.
Peran Burnout dalam Hubungan antara Pengalaman Kerja Digital dan Turnover Intention Karyawan Generasi Z Diksi Metris; Nur Aziz; Maman Sulaeman; Harmoko Sukayat
UPY Business and Management Journal (UMBJ) Vol. 5 No. 2 (2026): UBMJ (UPY Business and Management Journal)
Publisher : Department of Management, Universitas PGRI Yogyakarta.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31316/ubmj.v5i2.9382

Abstract

Tujuan: Penelitian ini bertujuan untuk mengkaji peran burnout dalam menjembatani hubungan antara pengalaman kerja digital, persepsi kesempatan naik kelas, dan work engagement terhadap turnover intention karyawan Generasi Z. Di tengah lingkungan kerja yang serba cepat dan berbasis teknologi, Generasi Z menghadapi tekanan digital yang tidak hanya memengaruhi kinerja, tetapi juga kondisi psikologis dan keputusan karier mereka. Metodologi: Penelitian ini menggunakan pendekatan kuantitatif melalui metode survei terhadap karyawan Generasi Z di organisasi berbasis digital. Data dikumpulkan menggunakan kuesioner terstruktur dan dianalisis dengan Structural Equation Modeling (SEM) untuk menguji hubungan langsung maupun tidak langsung antarvariabel. Hasil: Hasil penelitian menunjukkan bahwa pengalaman kerja digital, persepsi kesempatan naik kelas, dan work engagement berpengaruh signifikan terhadap burnout. Selanjutnya, burnout terbukti meningkatkan turnover intention dan berperan sebagai mediator utama dalam hubungan antarvariabel. Temuan ini menegaskan bahwa burnout menjadi faktor kunci dalam menjelaskan kecenderungan karyawan untuk meninggalkan organisasi. Implikasi: Secara teoretis, penelitian ini memperkuat integrasi Job Demands–Resources Model dan Conservation of Resources Theory dalam konteks kerja digital. Secara praktis, organisasi perlu menyeimbangkan beban kerja digital, memperjelas pengembangan karier, dan meningkatkan engagement guna menekan burnout. Orisinalitas: Orisinalitas penelitian terletak pada pendekatan integratif antara aspek digital dan psikologis dalam memahami turnover Generasi Z.
Co-Authors Ahmad Rasyiddin Ananda Rinjani Faatihah Asmi Lidya Pradipta Rahayu Bayu Aji Caesar Rismanto Carmelia Carmelia Diana Putri Anggraini Doni Arie Rosandy Harmoko Sukayat Khansa Rayyani Aulia Maman Sulaeman Muadz Muadz Muhamad Arif Setiawan Muhammad Hanan Muhammad Yusuf Nur Azis Nur Aziz Rika Nurhidayah Rofik Priyanto Sahrul Firmansh Sanda Amelia Teska Sandy Anasrul Daulay Shenly Zahra Sindi Elvira Sagita Syaipul Fazri Yanuari Yoan Yolanda Yudhi Esa Saputra