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All Journal Revitalisasi : Jurnal Ilmu Manajemen Al-Kharaj: Journal of Islamic Economic and Business Community Development Journal: Jurnal Pengabdian Masyarakat International Journal of Global Accounting, Management, Education, and Entrepreneurship (IJGAME2) JEBDEKER: Jurnal Ekonomi, Manajemen, Akuntansi, Bisnis Digital, Ekonomi Kreatif, Entrepreneur Jurnal Pariwisata, Bisnis Digital dan Manajemen Jurnal Ilmiah Multidisiplin Indonesia Joong-Ki Jurnal Akuntansi Pajak dan Manajemen The International Journal of Studies in Social Sciences and Humanities (IJOSSH)
Rezha Isyraqi Qastalano
Politeknik Negeri Jember
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Law, Crime, Criminology & Criminal Justice Physics Public Health Social Sciences Other

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Employer Branding and Person-Organization Fit in Building Career Intention Gen Z Imam Abrori; Via Lailatur Rizki; Rezha Isyraqi Qastalano; Rizky Adhitya Nugroho
Al-Kharaj: Journal of Islamic Economic and Business Vol. 7 No. 4 (2025): All articles in this issue include authors from 3 countries of origin (Indonesi
Publisher : LP2M IAIN Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24256/kharaj.v7i4.8028

Abstract

This study aims to examine the effect of Employer Branding and Person-Organization Fit on Career Intention of Digital Business Study Program students at Jember State Polytechnic. This research uses a quantitative approach with an explanatory method. The research sample amounted to 72 students selected through purposive sampling technique. Data were collected through a closed questionnaire and analyzed using multiple linear regression. The results showed that simultaneously, Employer Branding and Person-Organization Fit had a significant effect on Career Intention (p < 0.05), but partially only Person-Organization Fit had a significant effect. The Person-Organization Fit variable has a dominant influence, while Employer Branding does not show a significant influence individually. In conclusion, value fit between individuals and organizations is a key factor in shaping students' career intentions.
Co-Authors Abrori, Imam Agustianto, Khafidurrohman APRILIA, DIANA Dzulkifli, Muhammad Fitriya Andriyani Fuad Nasir Hablana Rizka HAQIQOTUS SA'ADAH Harliansyah, Amelia Imam Abrori Kamal, Mushthofa Marella Tety Marsheila Karisa Putri Milawaty, Milawaty Muhammad Bahanan Muhammad Dafa Idha Nabila Tri Andhita Ramadani Nugroho, Rizky Adhitya Prisilia Angel Tantri Rizky Adhitya Nugroho Rizky Kurniawan Efendi Via Lailatur rizki