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All Journal Jurnal Ilmiah Komunikasi Makna Channel : Jurnal Komunikasi Berkala Ilmu Kesehatan Kulit dan Kelamin Journal on Education JIKE : Jurnal Ilmu Komunikasi Efek LINIMASA: JURNAL ILMU KOMUNIKASI JURNAL LENSA MUTIARA KOMUNIKASI Journal of Management and Bussines (JOMB) Economics and Digital Business Review Abdimas Singkerru ARRUS Journal of Social Sciences and Humanities Jurnal Altifani Penelitian dan Pengabdian kepada Masyarakat eProceedings of Management Innovative: Journal Of Social Science Research Indonesian Journal of Digital Public Relations LITERAKOM: Jurnal Literasi dan Komunikasi JP2N: Jurnal Pengembangan Dan Pengabdian Nusantara Proceeding of Community Service and Engagement
Intan Primasari
Telkom University
Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Immunology & microbiology Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Nursing Public Health Social Sciences Other

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Pemanfaatan Media Sosial sebagai Alat Pemasaran Digital bagi Pelaku UMKM Kabupaten Sumedang Anisa Diniati; Moch. Armien Syifaa Sutarjo; Intan Primasari
Jurnal Altifani Penelitian dan Pengabdian kepada Masyarakat Vol. 3 No. 4 (2023): Juli 2023 - Jurnal Altifani Penelitian dan Pengabdian kepada Masyarakat
Publisher : Indonesian Scientific Journal

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59395/altifani.v3i4.458

Abstract

Media sosial memiliki peran penting dalam memperkenalkan dan mempromosikan produk kepada konsumen, khususnya bagi kelompok usaha mikro kecil dan menengah (UMKM). Keunikan media sosial memungkinkan penyebaran informasi secara luas kepada calon konsumen. Namun, banyak pelaku UMKM yang belum mampu mengelola media sosial dengan baik dalam era masyarakat modern saat ini. Salah satu kendalanya adalah kurangnya pemahaman dalam merancang strategi pemanfaatan media sosial sebagai alat pemasaran digital. Jika dimanfaatkan dengan optimal, media sosial dapat membangun hubungan yang kuat antara perusahaan dan audiensnya. Selain membuat konten dan menyebarkannya, pengelola media sosial perlu memiliki perencanaan strategis yang konsisten dan berkelanjutan. Sebagai solusi atas masalah ini, diperlukan pelatihan untuk meningkatkan pemahaman mengenai media sosial sebagai alat komunikasi antara penjual dan pembeli. Dinas Koperasi, Usaha Kecil, Menengah, Perdagangan, dan Perindustrian, terutama pada Bidang UMKM Kabupaten Sumedang, memiliki tanggung jawab dalam menyelenggarakan fasilitas peningkatan kualitas sumber daya manusia UMKM dan kelompok usaha produktif. Dalam rangka mendukung hal ini, tim Pengabdian Kepada Masyarakat Universitas Telkom secara rutin memberikan pendampingan. Pelatihan ini ditujukan kepada pelaku UMKM di Kabupaten Sumedang agar mereka dapat mengenal dengan lebih baik keunggulan masing-masing media sosial yang ada. Dengan demikian, mitra dapat memilih strategi pemasaran yang tepat, mengoptimalkan fitur media sosial, dan mengatasi masalah komunikasi pemasaran dengan biaya yang terjangkau. Dengan adanya pendampingan ini, diharapkan penggunaan media sosial tidak hanya menjadi tren semata, tetapi menjadi bagian dari strategi terencana untuk meningkatkan kualitas UMKM di Indonesia.
LITERASI INFORMASI KESEHATAN PADA FENOMENA DIAGNOSIS MANDIRI COVID-19 MELALUI SUMBERDAYA ONLINE Muhammad Al Assad Rohimakumullah; Intan Primasari; Angling Dwi Wicaksono; Anindya Fatona
Indonesian Journal of Digital Public Relations (IJDPR) Vol 2 No 1 (2023): Agustus
Publisher : Telkom University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25124/ijdpr.v2i1.5872

Abstract

This phenomenon of self diagnose through online resources in the era of the covid-19 pandemic is something that is dangerous in the diagnosis process. Information literacy about health plays an important role in the process of self-diagnosis of this phenomenon. This study will discuss how the experience of health information literacy is for patients who self-diagnose through online resources in the era of the covid-19 pandemic. This study will use a qualitative method by integrating a phenomenological approach and the seven pillars of information literacy standards. The results of this study show that there are physical and psychological vulnerabilities, which have an impact on information neglect, the quality of health information that makes patients depressed, and corrective actions from expert informants and references. Keywords: health literacy information, online resources, phenomenology, self-diagnosis
OPTIMALISASI DESTINATION BRANDING MELAUI MEDIA PROMOSI DESA WISATA CIKOLELET Rahmat, Lintang; Primasari, Intan
Linimasa : Jurnal Ilmu Komunikasi Vol. 7 No. 1 (2024): Januari 2024
Publisher : Ilmu Komunikasi, FISIP Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/linimasa.v7i1.8354

Abstract

ABSTRACT   Promotional media is a communication tool in conveying information and has an important role in the tourism sector so as to increase public interest in visiting a destination based on information obtained from various media, such as articles, social media, etc. Therefore, promotional media management is related to optimizing the branding destination of the Cikolelet Tourism Village. The local government seeks various aspects of media attention in promoting the Cikolelet Tourism Village as a leading tourist destination in Serang Regency. The aim of this research is to determine the management of destination branding and promotional media used in an effort to optimize the well-formed destination branding of the Cikolelet Tourism Village. This research uses a qualitative descriptive research method which describes the phenomena that occur using the constructivist paradigm in order to examine the science between phenomena that occur in the field with theory and previous research as a reference in implementing the practice of using promotional media and its implications. The results of this research describe the implementation of promotional media management as a tool to support destination branding in the Cikolelet Tourism Village. The promotional media used and managed in optimizing the Cikolelet Tourism Village, both by the local government and tourist attraction managers, use mass media such as newspapers, radio and television as well as digital media such as social media and websites and online media reporting. Keywords: Destination Branding, Promotional Media, Tourism Village
LITERASI INFORMASI KESEHATAN PADA FENOMENA DIAGNOSIS MANDIRI COVID-19 MELALUI SUMBERDAYA ONLINE Rohimakumullah, Muhammad Al Assad; Primasari, Intan; Wicaksono, Angling Dwi; Fatona, Anindya
Indonesian Journal of Digital Public Relations (IJDPR) Vol 2 No 1 (2023): Agustus
Publisher : Telkom University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25124/ijdpr.v2i1.5872

Abstract

This phenomenon of self diagnose through online resources in the era of the covid-19 pandemic is something that is dangerous in the diagnosis process. Information literacy about health plays an important role in the process of self-diagnosis of this phenomenon. This study will discuss how the experience of health information literacy is for patients who self-diagnose through online resources in the era of the covid-19 pandemic. This study will use a qualitative method by integrating a phenomenological approach and the seven pillars of information literacy standards. The results of this study show that there are physical and psychological vulnerabilities, which have an impact on information neglect, the quality of health information that makes patients depressed, and corrective actions from expert informants and references. Keywords: health literacy information, online resources, phenomenology, self-diagnosis
Pelatihan Pengelolaan Konten Media Sosial Pada UMKM sebagai Strategi Komunikasi Pemasaran Di Era Digital Diniati, Anisa; Sutarjo, Moch Armien Syifaa; Primasari, Intan
Jurnal Altifani Penelitian dan Pengabdian kepada Masyarakat Vol. 4 No. 1 (2024): Januari 2024 - Jurnal Altifani Penelitian dan Pengabdian kepada Masyarakat
Publisher : Indonesian Scientific Journal

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59395/altifani.v4i1.516

Abstract

Peran media sosial dalam mempromosikan produk bagi kelompok usaha mikro kecil dan menengah (UMKM) sangat penting untuk diperhatikan. Fitur-fitur media sosial memudahkan informasi tersebar luas kepada calon konsumen, namun banyak pelaku UMKM yang belum mahir mengelolanya. Kendala utamanya adalah kurangnya pemahaman dalam merancang strategi komunikasi pemasaran melalui pengelolaan konten media sosial. Sebagai solusi, diperlukan pelatihan untuk meningkatkan pemahaman mengenai pengelolaan konten media sosial sebagai srategi pemasaran. Dalam mendukung hal ini, Dinas Koperasi, Usaha Kecil Menengah, Perdagangan dan Perindustrian Kabupaten Sumedang, PT Biofarma, dan dosen prodi S1 Hubungan Masyarat Telkom University berkolaborasi mengadakan pelatihan kepada 45 pelaku UMKM dengan metode pelatihan berupa teori dan praktik. Melalui kegiatan ini, 80,71% peserta sangat puas dan menghrapkan kegiatan keberlanjutan. Adapun para pelaku UMKM diharapkan dapat memilih strategi pemasaran yang tepat melalui optimalisasi fitur media sosial, dan mampu membuat konten yang dibutuhkan oleh target audiens, sehingga bisa mengatasi masalah komunikasi pemasaran dengan biaya yang terjangkau.
Perancangan Strategi Konten Pemasaran pada Media Sosial UMKM Kabupaten Sumedang Diniati, Anisa; Mukhlisiana, Lusy; Primasari, Intan
Jurnal Altifani Penelitian dan Pengabdian kepada Masyarakat Vol. 4 No. 4 (2024): Juli 2024 - Jurnal Altifani Penelitian dan Pengabdian kepada Masyarakat
Publisher : Indonesian Scientific Journal

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59395/altifani.v4i4.555

Abstract

Media sosial memiliki peran penting dalam mempromosikan produk, khususnya bagi UMKM. Namun, banyak pelaku UMKM belum optimal memanfaatkannya karena kurangnya pemahaman dalam strategi konten pemasaran. Media sosial dapat membangun hubungan kuat antara brand dan pasar jika dimanfaatkan dengan baik. Konten harus dirancang dan disebarkan secara konsisten. Untuk mengatasi kendala ini, diperlukan pelatihan untuk meningkatkan kemampuan merancang strategi konten pemasaran di media sosial. Dinas Koperasi, Usaha Kecil, Menengah, Perdagangan, dan Perindustrian Kabupaten Sumedang bertanggung jawab meningkatkan kualitas sumber daya manusia UMKM. Tim Abdimas Universitas Telkom melaksanakan pelatihan strategi konten pemasaran untuk pelaku UMKM di Sumedang. Pelatihan ini bertujuan agar UMKM dapat merancang strategi konten yang tepat, mengoptimalkan fitur media sosial, dan mengatasi masalah pemasaran dengan biaya terjangkau. Diharapkan, media sosial menjadi bagian dari strategi terencana untuk meningkatkan kualitas UMKM di Indonesia.
The Digital Marketing Through Instagram to Increase Online Engagement (Virtual Ethnographic Study with Cyber ​​Media Analysis on Rotiyu's Instagram Account) Intan Primasari; Ulfa Yuniati; Saepul Adnan
ARRUS Journal of Social Sciences and Humanities Vol. 3 No. 6 (2023)
Publisher : PT ARRUS Intelektual Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35877/soshum2335

Abstract

The goal of this research is to analyze the effectiveness of digital marketing through Instagram in increasing Online Engagement on Rotiyu's Instagram account. This research is an ethnographic survey research conducted online. The research was conducted on the @rotiyu account which utilizes Instagram social media for digital promotion media. The types of data in this research are primary and secondary. Primary data collection was carried out using a questionnaire and the results of mechanical observations. Secondary data was obtained through literature study from various journals and articles related to research. This study uses virtual ethnography with cyber media analysis methods to find out digital marketing through Instagram in increasing online engagement. In the results of the study, researchers made categorizations to make it easier to present findings in the field, either through interviews or observational data on social media. Keywords: Instagram, Netnography, Online Engagement.
The Influence of Customer Experience on Brand Image on Alfagift Application Fakhira, Najma Nuha Noor; Primasari, Intan
Jurnal Ilmiah Komunikasi Makna Vol 12, No 2 (2024): Agustus 2024
Publisher : Program Studi Ilmu Komunikasi FBIK Unissula

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30659/jikm.v12i2.38240

Abstract

Customer experience is vital for brand differentiation and influencing consumer perceptions, with a deep understanding of its impact on brand image being essential for winning over consumers and ensuring success. Customer experience includes interaction with the application, service quality, and ease of use. This study examines the influence of customer experience on brand image in the Alfagift application. A quantitative method was used to collect data through online surveys of 103 Alfagift application users. The data were analyzed using descriptive and verification analysis through Hypothesis Testing (T Test and F Test) and statistical techniques such as linear regression to test the relationship between customer experience and brand image. The analysis results show that brand attitude and behavior received the highest percentage at 71.11%, indicating a positive response from respondents towards the brand image. The main finding of this study is that customer experience has a significant influence on the brand image of the Alfagift application, with a percentage of 74%, while the remaining 26% is caused by other factors, thus H1 can be accepted. This study is expected to provide valuable insights for Alfagift in improving their customer experience and strengthening their brand image in the public eye.
ANALISIS PUBLIC RELATIONS EVENT SAUNG ANGKLUNG UDJO SEBAGAI SARANA EDUKASI BUDAYA SUNDA Aretha Maharani, Gendhis; primasari, intan
JIKE: Jurnal Ilmu Komunikasi Efek Vol 8 No 1 (2024): DESEMBER
Publisher : Prodi Ilmu Komunikasi, FISIP, Universitas Muhammadiyah Cirebon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32534/jike.v8i1.6386

Abstract

Saung Angklung Udjo merupakan sarana edukasi budaya dan tempat wisata yang memanfaatkan Public Relations Event sebagai sarana edukasi budaya sunda dan terkena dampak krisis dikarenakan COVID-19. Hal ini menyebabkan adanya penyesuaian kembali untuk Saung Angklung Udjo dalam mempertahankan konsistensi nya guna mengedukasi budaya sunda. Tetapi, selama pasca pandemi adanya antusiasme dari masyarakat terhadap event edukasi budaya sunda begitu meningkat baik di masyarakat lokal maupun turis. Penelitian ini bertujuan untuk menganalisis pengelolaan Public Relations Event Saung Angklung Udjo dalam mempertahankan fungsinya sebagai sarana edukasi budaya sunda khususnya setelah pandemi berakhir sesuai dengan teori yang digunakan dalam penelitian yaitu The IPPAR Model yang dikembangkan oleh James E. Grunig dan Todd Hunt. Penelitian ini menggunakan metode kualitatif dengan pendekatan deskriptif. Data penelitian diperoleh melalui observasi, wawancara dan dokumentasi. Hasil penelitian menunjukkan bahwa Saung Angklung Udjo berhasil mempertahankan guna menjadi sarana edukasi budaya sunda yang berdampak pada hasil meningkat pesat nya ketertarikan masyarakat terhadap event edukasi budaya dan seluruh rancangan event yang dilakukan sesuai dengan tahapan dalam The IPPAR Model. Kata Kunci: Budaya Sunda, Public Relations Event, Pengelolaan Event, Sarana Edukasi, The IPPAR Model
Pengaruh Brand Image PT. Telekomunikasi Selular Terhadap Minat Beli Konsumen di Kota Pekanbaru Aliyah, Rifdah; Primasari, Intan
LITERAKOM: Jurnal Literasi dan Komunikasi Vol 1 No 2 (2023): LITERAKOM: Jurnal Literasi dan Komunikasi (December 2023)
Publisher : Program Studi Ilmu Komunikasi Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/lk.v1i2.3

Abstract

Telkomsel Orbit is an all-digital portable modem that is one of the latest superior products from PT. Cellular Telecommunications (Telkomsel). This modem allows users to access the internet anywhere and anytime because of its minimalist shape and easy to carry, the internet speed offered is up to 1 gbps and can connect to more than 30 devices. Brand image that has been built by PT. Cellular Telecommunications (Telkomsel) has an impact on the interest in buying this new product. This study has two variables with Brand Image (X) as the independent variable and Buying Interest (Y) as the dependent variable. With the aim to measure the influence of brand image on buying interest. The method used in this study is quantitative method with descriptive analysis. Sampling was carried out using the non-probability sampling method with respondents as many as 100 Telkomsel Orbit consumers domiciled in Pekanbaru City. Data analysis techniques use descriptive analysis and simple linear regression analysis. The results indicated that the brand image variable had a positive and significant effect on buying interest by 62.6%.
Co-Authors Akmalrazak, Rafi Aliyah, Rifdah Angling Dwi Wicaksono Anindya Fatona Anisa Diniati Aretha Maharani, Gendhis Asyari, Muhammad Akmal Azhara, Rifa Ralinda Cita Rosita Sigit Prakoeswa Dama, Muhammad Satriand Duva Dewanti, R. Regina Dewi K.Soedarsono Duva Dama, Muhammad Satrian Dwi Murtiastutik Evy Ervianti Fakhira, Najma Nuha Noor Fatona, Anindya Lusy Mukhlisiana Moch Armien Syifaa Sutarjo Muhammad Al Assad Rohimakumullah Muhammad Thoriq Alkadrie Najla Nadzirotul Jannah Nirwana Ayunda Sari Nur Anisya, Alya Pepy Dwi Endraswari, Pepy Dwi R. Regina Dewanti Rahmat, Lintang Saepul Adnan Saepul Adnan Safana Aura Nadiva Siti Rabiah, Siti Sri Dewi Setiawati ulfa yuniati Ulfa Yuniati Wicaksono, Angling Dwi Wikana Amunika, Ida Ayu Atrisia Zayyin Abdul Quddus