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All Journal Pendas : Jurnah Ilmiah Pendidikan Dasar Martabe : Jurnal Pengabdian Kepada Masyarakat Jurnal Ilmiah Ilmu Komunikasi Communique Edutik : Jurnal Pendidikan Teknologi Informasi dan Komunikasi Edu Society: Jurnal Pendidikan, Ilmu Sosial dan Pengabdian Kepada Masyarakat Jurnal Kajian Islam Modern Innovative: Journal Of Social Science Research JURNAL SAHID DA'WATII El-Mujtama: Jurnal Pengabdian Masyarakat Jurnal Cendekia Ilmiah
Kuntoro, Diadji
Program Studi Komunikasi Digital Dan Media, Sekolah Vokasi, IPB University
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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PENERAPAN TEKNIK VISUAL STORYTELLING DALAM PROSES PENULISAN NASKAH VIDEO COMPANY PROFILE SEKRETARIAT DAERAH KOTA BOGOR Videlya Kayla; Alfi Rahmawati; Diadji Kuntoro
Pendas : Jurnal Ilmiah Pendidikan Dasar Vol. 11 No. 02 (2026): Volume 11 Nomor 02, Juni 2026 Public
Publisher : Program Studi Pendidikan Guru Sekolah Dasar FKIP Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jp.v11i02.48220

Abstract

The company profile video project of the Regional Secretariat of Bogor City was carried out as a medium for delivering institutional information to the public through audiovisual media. The company profile video was used to present the institutional profile in a clear and structured manner. This project aims to explain the scriptwriting process, the application of visual storytelling techniques, and the effectiveness of the company profile video through Instagram Reels. The method used was a practice-based approach through pre-production, production, and post-production stages focusing on scriptwriting. The scriptwriting process included research, brainstorming, writing, and revision while considering the suitability between narration and visuals. The application of visual storytelling techniques used Caputo’s theory (2003), including clarity, realism, dynamism, continuity, and intuity. The effectiveness of the video was analyzed descriptively through partner assessment and Instagram insights from @setda_kotabogor.
IMPLEMENTASI TEKNIK PENYUTRADARAAN DALAM PROSES PEMBUATAN VIDEO COMPANY PROFILE SEKRETARIAT DAERAH KOTA BOGOR Salsabila, Aliya; Alfi Rahmawati; Diadji Kuntoro
Pendas : Jurnal Ilmiah Pendidikan Dasar Vol. 11 No. 02 (2026): Volume 11 Nomor 02, Juni 2026 Public
Publisher : Program Studi Pendidikan Guru Sekolah Dasar FKIP Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jp.v11i02.48224

Abstract

This project is motivated by the need to optimize public communication media at the Regional Secretariat of Bogor City, particularly due to the absence of a company profile video that can deliver information clearly, attractively, and in an easily understandable. This study aims to examine the directing process as well as the application of the Technique 5C Cinematography technique and Auteur. The method used is a descriptive qualitative approach pre-production, production, and post-production. Implementation of the Technique 5C Cinematography is able to produce more structured visuals and support the flow of information delivery, while Auteur Theory provides consistency in visual style that strengthens the identity of the work. Video result is presents information audiovisually to the characteristics of digital media. Therefore, the application of well-planned directing techniques plays an important role in improving the quality and effectiveness of a company profile video as an institutional communication medium
Co-Authors Abung Supama Wijaya, Abung Supama Alfi Rahmawati Bachtiar, Willy Bayu Suriaatmaja Suwanda Camila Hamdani, Tasya Ernawati, Erna Guruh Ramdani Latif, Alfa Taufan Leonard Dharmawan Mardiatama, Welinda Marithasari, Harries Mohamad Fauzi Indrayanto Muslikhah , Febri Palupi Muslikhah, Febri Palupi Nasicha, Fairuz Yumna Noor Latifah Adzhari Nuranijiwa, Nadila Putri, Lyra Amanda Rahmat Ferdiansyah Rahmawati, Alfi Ramdani, Guruh Salsabila, Aliya Shaliha, Karima Zafiri Supama Wijaya, Abung Suwanda, Bayu Suriaatmaja Taufan Latif, Alfa Videlya Kayla