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All Journal Pendas : Jurnah Ilmiah Pendidikan Dasar Martabe : Jurnal Pengabdian Kepada Masyarakat Jurnal Ilmiah Ilmu Komunikasi Communique Edutik : Jurnal Pendidikan Teknologi Informasi dan Komunikasi Edu Society: Jurnal Pendidikan, Ilmu Sosial dan Pengabdian Kepada Masyarakat Jurnal Kajian Islam Modern Innovative: Journal Of Social Science Research JURNAL SAHID DA'WATII El-Mujtama: Jurnal Pengabdian Masyarakat Jurnal Cendekia Ilmiah
Kuntoro, Diadji
Program Studi Komunikasi Digital Dan Media, Sekolah Vokasi, IPB University
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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IMPLEMENTASI TEKNIK PENYUTRADARAAN DALAM PROSES PEMBUATAN VIDEO COMPANY PROFILE SEKRETARIAT DAERAH KOTA BOGOR Salsabila, Aliya; Alfi Rahmawati; Diadji Kuntoro
Pendas : Jurnal Ilmiah Pendidikan Dasar Vol. 11 No. 02 (2026): Volume 11 Nomor 02, Juni 2026 Public
Publisher : Program Studi Pendidikan Guru Sekolah Dasar FKIP Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jp.v11i02.48224

Abstract

This project is motivated by the need to optimize public communication media at the Regional Secretariat of Bogor City, particularly due to the absence of a company profile video that can deliver information clearly, attractively, and in an easily understandable. This study aims to examine the directing process as well as the application of the Technique 5C Cinematography technique and Auteur. The method used is a descriptive qualitative approach pre-production, production, and post-production. Implementation of the Technique 5C Cinematography is able to produce more structured visuals and support the flow of information delivery, while Auteur Theory provides consistency in visual style that strengthens the identity of the work. Video result is presents information audiovisually to the characteristics of digital media. Therefore, the application of well-planned directing techniques plays an important role in improving the quality and effectiveness of a company profile video as an institutional communication medium
Strategi Kampanye CSR dalam Mengenalkan Nilai Inklusivitas Melalui Media Digital di Lingkungan Karyawan PT Kalimantan Prima Persada Lyra Amanda Putri; Bayu Suriaatmaja Suwanda; Diadji Kuntoro; Karima Zafiri Shaliha
Jurnal Ilmiah Ilmu Komunikasi Communique Vol 8 No 1 (2025): Jurnal Ilmiah Ilmu Komunikasi Communique
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62144/jikq.v8i1.586

Abstract

Penelitian ini membahas strategi kampanye Corporate Social Responsibility (CSR) yang dilakukan oleh PT Kalimantan Prima Persada (KPP Mining) dalam mengenalkan nilai-nilai inklusivitas kepada karyawan melalui pendekatan soft selling dan media digital. Kampanye bertajuk #SetaraBerkarya ini berangkat dari kesadaran perusahaan bahwa lingkungan kerja internal belum sepenuhnya inklusif terhadap individu berkebutuhan khusus (IBK). Sebelum melakukan integrasi IBK secara langsung ke lingkungan kerja, perusahaan memulai langkah awal melalui edukasi karyawan untuk membangun pola pikir yang lebih terbuka dan inklusif. Kampanye ini dilaksanakan melalui kolaborasi multipihak antara tim CSR, Corporate Communication, serta Yayasan House of Hope yang menaungi anak-anak difabel. Kegiatan utama melibatkan pembuatan cookies dan pelukisan kemasan oleh IBK yang kemudian didokumentasikan dalam bentuk video kampanye. Melalui pendekatan soft selling, pesan-pesan inklusi disampaikan secara implisit dan emosional melalui narasi kreatif, visual, serta momen interaksi natural antara karyawan dan IBK. Media digital, khususnya Instagram, dimanfaatkan sebagai platform untuk menyebarkan pesan kampanye secara masif dan berkelanjutan. Hasilnya menunjukkan adanya peningkatan kesadaran dan empati di kalangan karyawan terhadap isu keberagaman dan kesetaraan. Dapat disimpulkan bahwa pendekatan komunikasi yang bersifat lembut dan naratif, dikombinasikan dengan media digital yang strategis, mampu membentuk persepsi positif dan mendorong transformasi nilai di lingkungan kerja. Strategi CSR yang berfokus pada pemberdayaan dan edukasi internal ini menjadi langkah penting dalam mewujudkan budaya kerja yang lebih inklusif dan berkeadilan. Keywords: Strategi, CSR, Kampanye, Inklusivitas
KONSTRUKSI MAKNA DAN KOORDINASI KOMUNIKASI TIM KREATIF DALAM PRODUKSI PROGRAM KULINER JAN ENAK TENAN MNC CHANNELS Fitriyanti, Syahla; Suriaatmaja Suwanda, Bayu; Kuntoro, Diadji
Pendas : Jurnal Ilmiah Pendidikan Dasar Vol. 11 No. 2 (2026): Volume 11 No. 02, Juni 2026.
Publisher : Program Studi Pendidikan Guru Sekolah Dasar FKIP Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jp.v11i2.54350

Abstract

The increasingly competitive media industry requires television programs to maintain quality through effective communication and coordination among production team members. Jan Enak Tenan, a culinary program broadcast by MNC Channels, presents information about culinary destinations from various regions in Indonesia in an informative and entertaining format. This study aims to examine the construction of meaning and communication coordination among the creative team in the production process of Jan Enak Tenan. This research employed a qualitative approach with a descriptive method. Data were collected through in-depth interviews, observations, and documentation involving the producer, creative team, and Production Assistant as informants. Data analysis used the Miles and Huberman model, including data reduction, data presentation, and conclusion drawing. The findings show that the construction of meaning within the production team was formed through discussions, briefings, and exchanges of ideas that created a shared understanding regarding the objectives and concepts of the program. Communication coordination was carried out intensively through production meetings, briefings, and communication media such as WhatsApp groups. The study also found communication barriers, including schedule changes, location changes, and differences of opinion in the creative process, which were resolved through rapid communication and continuous coordination. These findings are consistent with the Coordinated Management of Meaning (CMM) theory proposed by Pearce and Cronen, which explains that meaning and collective actions adcommunication plays an important role in supporting the success of the production process of Jan Enak Tenan on MNC Channels.
Co-Authors Abung Supama Wijaya, Abung Supama Alfi Rahmawati Bachtiar, Willy Bayu Suriaatmaja Suwanda Camila Hamdani, Tasya Ernawati, Erna Fitriyanti, Syahla Guruh Ramdani Karima Zafiri Shaliha Latif, Alfa Taufan Leonard Dharmawan Lyra Amanda Putri Mardiatama, Welinda Marithasari, Harries Mohamad Fauzi Indrayanto Muslikhah , Febri Palupi Muslikhah, Febri Palupi Nasicha, Fairuz Yumna Noor Latifah Adzhari Nuranijiwa, Nadila Rahmat Ferdiansyah Rahmawati, Alfi Ramdani, Guruh Salsabila, Aliya Supama Wijaya, Abung Suriaatmaja Suwanda, Bayu Taufan Latif, Alfa Videlya Kayla