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All Journal Jurnal Ekonomi Bisnis, Manajemen dan Akuntansi (JEBMA) Jurnal Pengabdian Kepada Masyarakat Kasta: Jurnal Ilmu Sosial, Agama, Budaya dan Terapan Sadar Wisata: Jurnal Pariwisata
Novi Yanti Sandra Dewi
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Arts Humanities Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Nursing Public Health Social Sciences Veterinary Other

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Pelatihan Pemetaan Bisnis dengan Tools Online debagai Upaya Peningkatan Penjualan Produk Fashion Muslim Novi Yanti Sandra Dewi; Muhammad Zaki Abdillah; Muhammad Haikal; Rema Supiana; Nurlaili, Nurlaili
PaKMas: Jurnal Pengabdian Kepada Masyarakat Vol 5 No 1 (2025): Mei 2025
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/pakmas.v5i1.3138

Abstract

In the digital era, effective business mapping is crucial for driving growth and increasing sales, particularly in the competitive fashion industry. Gumi store, as a Muslim fashion business, has experienced stagnation in sales and has yet to implement comprehensive business mapping to formulate the right strategy. This community service initiative aims to address this issue through intensive training focused on utilizing the Business Model Canvas (BMC) as an online strategic tool. The method employed in this activity involves training on the use of BMC for the owner and three employees of gumi store. This training includes interactive sessions that provide a fundamental understanding of the key elements in the BMC and how to integrate them into business strategy. The training evaluation was conducted through a practical project, where participants were required to create a customized BMC for gumi store. The results of this activity show that participants followed the training with high enthusiasm and were able to apply the knowledge gained in their business mapping. By using BMC, gumi store is expected to design a more effective and focused business strategy, which will have a direct impact on increasing sales and competitiveness in the Muslim fashion market. This community service program not only enhances gumi store’s internal capacity but also demonstrates the importance of utilizing digital tools in modern business development.
Analisis Pengaruh Fasilitas Ibadah, Makanan Halal, Dan Citra Destinasi Terhadap Keputusan Wisatawan Muslim Dalam Memilih Destinasi Wisata Halal Di Lombok safira; Novi Yanti Sandra Dewi; Ahadiah Agustina; Safina; M Zulfami Fatawi, Lalu
Sadar Wisata: Jurnal Pariwisata Vol. 8 No. 2 (2025): Sadar Wisata: Jurnal Pariwisata
Publisher : Universitas Muhammadiyah Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32528/sw.v8i2.4496

Abstract

Pariwisata halal merupakan segmen industri pariwisata yang terus berkembang, terutama di wilayah dengan mayoritas penduduk Muslim seperti Lombok, sehingga pemahaman mengenai faktor-faktor yang memengaruhi keputusan wisatawan Muslim menjadi penting. Penelitian ini bertujuan untuk menganalisis pengaruh fasilitas ibadah, makanan halal, dan citra destinasi terhadap keputusan wisatawan Muslim dalam memilih destinasi wisata halal di Lombok. Metode penelitian menggunakan pendekatan kuantitatif dengan pendekatan asosiatif, melibatkan 100 wisatawan Muslim yang dipilih melalui teknik purposive sampling, dan data dianalisis menggunakan regresi linear berganda. Hasil penelitian menunjukkan bahwa fasilitas ibadah berpengaruh negatif signifikan, sedangkan makanan halal dan citra destinasi berpengaruh positif signifikan terhadap keputusan wisatawan dan secara simultan ketiga variabel memberikan pengaruh signifikan dengan nilai koefisien determinasi sebesar 75,7%. Temuan tersebut menunjukkan bahwa persepsi terhadap atribut halal menjadi determinan penting dalam pembentukan keputusan berkunjung. Penelitian ini menyimpulkan bahwa penguatan kualitas fasilitas ibadah, penyediaan makanan halal yang terstandarisasi, serta penguatan citra destinasi perlu menjadi prioritas pengelola wisata untuk meningkatkan daya saing dan keberlanjutan pariwisata halal di Lombok
Pengaruh Literasi Keuangan, Gaya Hidup Konsumtif, dan FOMO Terhadap Penggunaan Paylater di Kalangan Mahasiswa Muh.Khaerul Hafiz; Novi Yanti Sandra Dewi; Nur Aini
Jurnal Ekonomi Bisnis, Manajemen dan Akuntansi (Jebma) Vol. 6 No. 1 (2026): Article Research Maret 2026
Publisher : Yayasan Cita Cendikiawan Al Kharizmi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47709/jebma.v6i1.8029

Abstract

Penelitian ini bertujuan untuk menganalisispengaruh literasi keuangan, gaya hidup konsumtif, dan FOMO terhadap minat mahasiswa dalam menggunakan layanan Paylater sertamengidentifikasi faktor yang paling dominan. Menggunakanpendekatan kuantitatif dengan metode survei, penelitian inimelibatkan 102 responden yang dipilih melalui teknik random sampling. Data dikumpulkan menggunakan kuesioner Likert dan dianalisis melalui regresi linear berganda. Hasil deskriptifmenunjukkan rata-rata literasi keuangan sebesar 80,41; gaya hidupkonsumtif 77,58; FOMO 77,90; dan minat penggunaan Paylater76,47. Secara simultan ketiga variabel independen berpengaruhsignifikan terhadap minat penggunaan Paylater (F = 9,553; Sig. 0,000), dengan nilai R Square sebesar 0,226. Secara parsial, literasikeuangan (Sig. 0,045) dan FOMO (Sig. 0,007) berpengaruhsignifikan, sedangkan gaya hidup konsumtif belum signifikan (Sig. 0,054). Temuan ini menegaskan bahwa FOMO merupakan faktoryang paling dominan dalam memengaruhi minat penggunaanPaylater.
Mediation Model of Islamic Financial Inclusion in The Relationship Between Financial Literacy and Women’s Empowerment in the Halal Tourism Industry in Lombok Agustina, Ahadiah; Novi Yanti Sandra Dewi
KASTA : Jurnal Ilmu Sosial, Agama, Budaya dan Terapan Vol. 6 No. 1 (2026): April
Publisher : Lembaga Bale Literasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58218/kasta.v6i1.2465

Abstract

This study aims to examine the role of Islamic financial inclusion as a mediating variable in the relationship between Islamic financial literacy and women's empowerment in the halal tourism sector in Lombok, West Nusa Tenggara. A quantitative method with an explanatory design was employed to analyze causal relationships among the variables. Data were collected through a questionnaire survey targeting women entrepreneurs in micro, small, and medium enterprises (MSMEs), and analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The findings indicate that financial literacy has a significant effect on Islamic financial inclusion, and financial inclusion significantly contributes to women’s empowerment. Furthermore, financial inclusion is proven to act as a mediator that strengthens the relationship between financial literacy and women’s empowerment. These results confirm that improving financial literacy does not directly enhance empowerment, but rather operates through optimizing access to and utilization of Islamic financial instruments.
The Social Construction of Food Security and Wage Practices in the Halal Tourism Ecosystem: An Interpretive Study Based on Maqashid Shariah Novi Yanti Sandra Dewi; Ahadiah Agustina
KASTA : Jurnal Ilmu Sosial, Agama, Budaya dan Terapan Vol. 6 No. 1 (2026): April
Publisher : Lembaga Bale Literasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58218/kasta.v6i1.2892

Abstract

This study examines how food security and wage practices are socially constructed within the halal tourism ecosystem from a maqashid shariah perspective. Despite the rapid growth of halal tourism, existing studies largely emphasize certification, destination competitiveness, and market expansion, while the substantive dimensions of welfare, particularly food security and wage justice, remain underexplored. This research employs a qualitative method with an interpretivist paradigm to capture the lived experiences and meanings constructed by actors within the halal tourism ecosystem in Mataram City, Indonesia. Data were collected through in-depth interviews, direct observation, and documentation involving 20 purposively selected informants, including tourism business actors, workers, local communities, and institutional stakeholders. The findings reveal that food security is not merely determined by the availability of halal products but is socially constructed through access, affordability, and price stability, which are often disrupted by tourism driven market dynamics. Similarly, wage practices are characterized by informality, instability, and dependence on tourist flows, resulting in limited alignment with principles of fairness and adequacy. From a maqashid shariah perspective, these conditions indicate that the realization of hifz al-nafs (protection of life) and hifz al-mal (protection of wealth) remains partial. The study highlights a gap between the symbolic implementation of halal principles and their substantive realization in socio economic practices. This research contributes to the literature by integrating social construction theory and maqashid shariah in analyzing welfare dimensions within halal tourism and suggests the need for more inclusive, justice oriented policy frameworks that address both economic growth and community well being.
Co-Authors Ahadiah Agustina Ahadiah Agustina M Zulfami Fatawi, Lalu Muh.Khaerul Hafiz Muhammad Haikal Muhammad Zaki Abdillah NUR AINI Nurlaili Nurlaili Rema Supiana Safina SAFIRA