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All Journal Jurnal Pengabdian Kepada Masyarakat Sadar Wisata: Jurnal Pariwisata
Novi Yanti Sandra Dewi
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Pelatihan Pemetaan Bisnis dengan Tools Online debagai Upaya Peningkatan Penjualan Produk Fashion Muslim Novi Yanti Sandra Dewi; Muhammad Zaki Abdillah; Muhammad Haikal; Rema Supiana; Nurlaili, Nurlaili
PaKMas: Jurnal Pengabdian Kepada Masyarakat Vol 5 No 1 (2025): Mei 2025
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/pakmas.v5i1.3138

Abstract

In the digital era, effective business mapping is crucial for driving growth and increasing sales, particularly in the competitive fashion industry. Gumi store, as a Muslim fashion business, has experienced stagnation in sales and has yet to implement comprehensive business mapping to formulate the right strategy. This community service initiative aims to address this issue through intensive training focused on utilizing the Business Model Canvas (BMC) as an online strategic tool. The method employed in this activity involves training on the use of BMC for the owner and three employees of gumi store. This training includes interactive sessions that provide a fundamental understanding of the key elements in the BMC and how to integrate them into business strategy. The training evaluation was conducted through a practical project, where participants were required to create a customized BMC for gumi store. The results of this activity show that participants followed the training with high enthusiasm and were able to apply the knowledge gained in their business mapping. By using BMC, gumi store is expected to design a more effective and focused business strategy, which will have a direct impact on increasing sales and competitiveness in the Muslim fashion market. This community service program not only enhances gumi store’s internal capacity but also demonstrates the importance of utilizing digital tools in modern business development.
Analisis Pengaruh Fasilitas Ibadah, Makanan Halal, Dan Citra Destinasi Terhadap Keputusan Wisatawan Muslim Dalam Memilih Destinasi Wisata Halal Di Lombok safira; Novi Yanti Sandra Dewi; Ahadiah Agustina; Safina; M Zulfami Fatawi, Lalu
Sadar Wisata: Jurnal Pariwisata Vol. 8 No. 2 (2025): Sadar Wisata: Jurnal Pariwisata
Publisher : Universitas Muhammadiyah Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32528/sw.v8i2.4496

Abstract

Pariwisata halal merupakan segmen industri pariwisata yang terus berkembang, terutama di wilayah dengan mayoritas penduduk Muslim seperti Lombok, sehingga pemahaman mengenai faktor-faktor yang memengaruhi keputusan wisatawan Muslim menjadi penting. Penelitian ini bertujuan untuk menganalisis pengaruh fasilitas ibadah, makanan halal, dan citra destinasi terhadap keputusan wisatawan Muslim dalam memilih destinasi wisata halal di Lombok. Metode penelitian menggunakan pendekatan kuantitatif dengan pendekatan asosiatif, melibatkan 100 wisatawan Muslim yang dipilih melalui teknik purposive sampling, dan data dianalisis menggunakan regresi linear berganda. Hasil penelitian menunjukkan bahwa fasilitas ibadah berpengaruh negatif signifikan, sedangkan makanan halal dan citra destinasi berpengaruh positif signifikan terhadap keputusan wisatawan dan secara simultan ketiga variabel memberikan pengaruh signifikan dengan nilai koefisien determinasi sebesar 75,7%. Temuan tersebut menunjukkan bahwa persepsi terhadap atribut halal menjadi determinan penting dalam pembentukan keputusan berkunjung. Penelitian ini menyimpulkan bahwa penguatan kualitas fasilitas ibadah, penyediaan makanan halal yang terstandarisasi, serta penguatan citra destinasi perlu menjadi prioritas pengelola wisata untuk meningkatkan daya saing dan keberlanjutan pariwisata halal di Lombok
Co-Authors Ahadiah Agustina M Zulfami Fatawi, Lalu Muhammad Haikal Muhammad Zaki Abdillah Nurlaili Nurlaili Rema Supiana Safina SAFIRA