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Risdiana Himmati
Universitas Islam Negeri Sayyid Ali Rahmatullah
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Pengaruh Fitur Paylater, Spinjam dan Affiliate terhadap Minat Konsumen dalam Berbelanja pada Aplikasi Shopee : Studi Kasus Pengguna Shopee pada Mahasiswa FEBI UIN SATU Tulungagung Tsani Syafiq Nuruddin, Syahru; Himmati, Risdiana
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 5 No. 6 (2023): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah 
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v5i6.160

Abstract

Shopee is one of the largest marketplaces in Indonesia that provides several payment features, such as Shopee Paylater, Spinjam and Affiliate.This feature is also used to attract shopping interest for Shopee users without worrying that there is no cost to buy something. The existence of several payment features in the shopee application makes it easier for consumers to shop for whatever items they want. PThis study aims to determine the effect of featuresShopee PayLater, Spinjam and Affiliate for consumers who make transactions on the Shopee marketplace. This research focuses on students of the Faculty of Economics and Islamic Business, Sayyid Ali Rahmatullah Tulungagung State Islamic University who have accounts and are registered as Shopee PayLater, Spinjam and Affiliate. The method used in this research is qualitative methodwith a case study approach that uses source triangulation as the main data with in-depth interviews as well as observation and documentation as additional data. The results of this study indicate that these three features are the main choices for consumers for transactions. Based on data and analysis, Shopee PayLater is used as micro business capital, Spinjam is used for personal needs, and Affiliates tend to be used to earn income through marketing creative content products that include links uploaded on social media.
Co-Authors A'yunina , Qurotu Ackil Maulana Marwan Agus Salim Agustinus Suryantoro Agustinus Suryantoro Akhmad Afrilal Makhbuby Al-Mubarok, M. Ahris Alinda, Ria Anton Bawono Ardillah, Id Fitria Rahayu Arum, Yasmine Sekar Arwendi, Deswita Fitri Asrori, Muhamad Badara Shofi Dana Churun, Aurya Cindy Thalia Kristy Citra Mulya Sari Citra Sarasmitha Deby Kusuma Atmaja Dede Nurohman Drastiana, Tiyas Hendrik Wana Putra Pratama Imanurrovi, Fithrotul Indraswari, Kesy Khoir Umi Laksana Lativa Hartiningtyas M Syahru Tsani Syafiq Nuruddin Mailani, Robit Altom Maridkha, Antin Mashudi Mashudi Mashudi Maslinda, Lisza May Moh. Faiz Febriansyah Muhammad Aqim Adlan Nabila, Rifda Nafiah, Novia Maslihatun Nizam, Muchamad Choirul Oktavia, Nevi Rani, Pranitya Septiya Rendra Erdkhadifa Rendra Erdkhadifa Rifda Nabila Rifda Nabila Rofikhoh, Sitieoz Ely Nikmatu Rois Abin Saputra, Muhammad Wahyu Aji Shinta Dewi, Putri Sobir, Labib Muzaki Tiyas Drastiana Tsani Syafiq Nuruddin, Syahru Uliati Nafiah Umam, Ahmad Choirul Wahyu Dwi Warsitasari Wati, Aprilia Eka Fajar Yunastiti Purwaningsih Yunastiti Purwaningsih, Yunastiti