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All Journal Scientific Journal of Reflection : Economic, Accounting, Management and Business JURNAL LENTERA BISNIS Jurnal Interprof NEAR: Jurnal Pengabdian kepada Masyarakat Jurnal Ekonomika Manajemen Dan Bisnis Indo-Fintech Intellectuals: Journal of Economics and Business Journal of Business Management and Islamic Banking Jurnal Pengabdian Masyarakat Indonesia (JPMI) Efficient: Indonesian Journal of Development Economics Ecoducation Research Journal of Social Economics Empowerment (ROSEE) DIMASEJATI:Jurnal Pengabdian Kepada Masyarakat
Aditya Kumala Dewi
Universitas Tidar
Humanities Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Library & Information Science Nursing Public Health Social Sciences Transportation Other

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THE ROLE OF ATTRACTIVENESS OF ALTERNATIVES IN GEN-AI PLATFORM SWITCHING INTENTION AMONG INDONESIAN UNIVERSITY STUDENTS Satrio Tegar Sadewo; Aditya Kumala Dewi; Sofyan Ashari Nur; Nisa' Ulzahro; Dimas Ihsan Pratama
Jurnal Interprof Vol 12 No 2 (2026): Jurnal Interprof, Agustus
Publisher : LPPM UNIVERSITAS BINA INSAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32767/interprof.v12i2.3188

Abstract

Purpose: This study examines the role of Attractiveness of Alternatives (AoA) in driving Gen-AI platform switching intention among Indonesian university students. TAM is widely used to explain technology adoption but lacks the ability to account for competitive pull factors in multi-platform environments. Integrating TAM with Push-Pull-Mooring (PPM) theory, this study tests the effects of Perceived Usefulness (PUS), Perceived Ease of Use (PEU), and AoA on switching intention, along with the moderating role of AoA. Research Methodology: Data were collected from 444 Indonesian university students who had experience using Gen-AI platforms (e.g., ChatGPT, Gemini, Copilot) through an online questionnaire with purposive sampling. The structural model was analyzed using PLS-SEM with SmartPLS 4. Results: PUS and PEU did not significantly predict switching intention, while AoA had a strong positive effect (β = 0.475, p < 0.001, f² = 0.272). The moderating effects of AoA were not supported. Conclusions: In low-switching-cost digital environments, the attractiveness of alternative platforms is the dominant driver of switching intention, while current platform evaluations lose their explanatory power. Limitations: The cross-sectional design and reliance on a student sample limit causal inference and generalizability to other user populations. Contributions: This study identifies boundary conditions under which TAM constructs lose predictive power for switching behavior and empirically validates AoA as the dominant pull factor in Gen-AI platform contexts, supporting the integration of PPM mechanisms into TAM-based switching research. The findings also offer practical insights for Gen-AI providers, emphasizing that competitive positioning matters more than incremental usability improvements.
Penguatan Karakter Tangguh, Integratif, Dedikatif, Aktif, dan Responsif (TIDAR) sebagai Fondasi Kewirausahaan Inklusif di Desa Ngablak, Kabupaten Magelang Satrio Tegar Sadewo; Aditya Kumala Dewi; Rizky Maulana Akbar Miyono; Ezzy Hendry Wardhana
Dimasejati: Jurnal Pengabdian Kepada Masyarakat Vol. 8 No. 2 (2026): on Progress
Publisher : Universitas Islam Negeri Siber Syekh Nurjati Cirebon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70095/dimasejati.202682.24876

Abstract

Kegiatan pengabdian masyarakat ini bertujuan untuk memperkuat pola pikir kewirausahaan penyandang disabilitas usia produktif melalui internalisasi lima nilai TIDAR (Tangguh, Integratif, Dedikatif, Aktif, dan Responsif). Kegiatan dilaksanakan pada 24 Juli 2026 di rumah warga di Desa Ngablak, Kecamatan Srumbung, Kabupaten Magelang, dengan melibatkan 17 penyandang disabilitas dari komunitas Warsa Mundung yang sebagian besar telah menjalankan usaha selama lebih dari tiga tahun. Metode yang digunakan meliputi *pre-test*, ceramah interaktif berbasis skenario naratif untuk setiap nilai TIDAR, dan *post-test*, dengan menggunakan instrumen tes pilihan ganda yang terdiri dari 25 butir soal. Hasil kegiatan menunjukkan peningkatan pemahaman peserta yang konsisten di seluruh dimensi, dengan skor rata-rata meningkat dari 37,6% menjadi 57,4% (peningkatan sebesar 19,8 poin persentase). Peningkatan tertinggi terjadi pada dimensi Tangguh dan Dedikatif, sedangkan dimensi Responsif menunjukkan peningkatan terendah dan masih memerlukan penguatan lebih lanjut. Kegiatan ini menegaskan bahwa pembentukan karakter berbasis nilai TIDAR dapat menjadi landasan awal yang relevan untuk memperkuat kewirausahaan inklusif di kalangan kelompok masyarakat rentan di wilayah perdesaan.
Determinants of Business Productivity in the Tourism Sector of Magelang Regency Jihad Lukis Panjawa; Aditya Kumala Dewi; Dinar Melani Hutajulu; Tri Lestari; Safira Herdianty Prasetyo
Efficient: Indonesian Journal of Development Economics Vol. 9 No. 2 (2026)
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/efficient.v9i2.40629

Abstract

The tourism sector's GRDP in Central Java shows continuous growth, but its contribution to the regional GRDP is stagnant or even declining. This indicates that tourism sector growth is not always accompanied by regional economic growth. This study aims to analyze the factors influencing tourism sector business productivity in Magelang Regency in 2025 using a quantile regression approach. The study sample consisted of 65 businesses participating in the Tourism Office's development program. The dependent variable in this study is business productivity, measured by revenue, while the independent variables include initial capital, workforce, education, training, length of business, business legality, certification, community involvement, partnerships, technology and internet use, financial inclusion, and policy support. This study found that the workforce has a positive and significant impact on business productivity at all quantile levels. Conversely, initial capital, length of business, business legality, and financial inclusion have no effect, while the variables of education, certification, internet use, community, and partnerships show different results at each quantile level. These results indicate that increasing tourism business productivity is largely determined by human resource capacity. In this regard, policies aimed at strengthening workforce skills, increasing access to certification, and utilizing digital technology will positively impact business productivity. Programs related to financing, legality, and partnerships need to be evaluated to positively impact tourism businesses.
Co-Authors Abdul Aziz Baihaqi Della Ayu Dermawan, Divanno Bali Pangestu Dewantara, Ghiyats Furqan Dimas Ihsan Pratama Dinar Melani Hutajulu Ezzy Hendry Wardhana Firdaus, Anzar Alfat Ghiyats Furqan Dewantara Ghiyats Furqan Dewantara Jihad Lukis Panjawa Laeli Nur Naswatun Zikra Nisa' Ulzahro Rahmah, Syifaur Reni Eka Septiani Retno Rekayati Rizky Maulana Akbar Miyono Safira Herdianty Prasetyo Saras Shinta Qurrota ‘Aini Satrio Tegar Sadewo Septiani, Reni Eka Sofian Ardi Sofyan Ashari Nur Syifaur Rahmah Tri Lestari Vabella, Davina Italya