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Understanding the Impact of Food Delivery Services on University Students’ Purchase Intentions Yusof, Rosmelisa; Sin, Liem Gai; Mohamed Fauzi, Nursafiyyah; Mohd Nasir, Nurul Afiqah; Mahidin, Nurul Alis Amira Ahmad; Suhaimi, Nurul Firzanah Mohd; Abu Bakar, Nurul Muzirah Syed; Ali, A. J.; Hung Kee, Daisy Mui
International Journal of Tourism and Hospitality in Asia Pasific Vol 8, No 3 (2025): October 2025
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijthap.v8i3.4224

Abstract

GrabFood, one of the leading food delivery applications, has become an essential part of university students’ daily consumption behavior due to its convenience and accessibility. This study aims to examine the factors influencing students’ purchase intentions toward GrabFood by focusing on convenience, price, design, and food variety as independent variables, with trustworthiness serving as a mediating factor. Using a quantitative research design, data were collected from 102 university students in Malaysia through a structured questionnaire and analyzed using multiple regression with SPSS. The results reveal that food variety (? = 0.422, p 0.05) and price (? = 0.343, p 0.05) are the strongest positive determinants of purchase intention, followed by convenience (? = 0.214, p 0.05). In contrast, design (? = ?0.041) and trustworthiness (? = 0.080) do not exhibit significant direct effects. The model explains 69.3% of the variance in purchase intention (R² = 0.693), underscoring the predominance of functional and value-based factors over aesthetic considerations. These findings suggest that GrabFood should continue prioritizing fair and transparent pricing, expanding menu diversity, and maintaining service reliability to strengthen user trust, satisfaction, and long-term loyalty among university students.
Co-Authors Abu Bakar, Nurul Muzirah Syed Ainurohmah, Afizah Sabrina Ali, A. J. Ali, Anees Jane Ali, Anees Janee Anees Janee Ali, Anees Ban Teoh, Kok Bin Azirul Rahman, Muhammad Shamim Bin Md Zain, Mohammad Shukor Bin Mohamad Nizam, Muhammad Ilham Bin Mohd Saidin, Muhammad Shamsul Hakimy Bin Muhammad Fauzie, Mohd Fazmin Syazwan bin Muhsin, Muhammad Muhaimin Afif Binti Abdul Mohsin, Ainul Mohsein Binti Abdullah, Nur Aziyanny Binti Ahmad Sukri, Nur Fathin Balqis Binti Fauzi, Nur Farisyazliana Binti Harudin, Fathimah Az-Zahra Binti Mohamad Rasyid, Rafiqah Najwa Binti Mohd Farhan, Qistina Binti Shaharuddin, Nur Dianah Azwa Binti Shuazman, Nur Damia Chen, Ng Wei Cheong, Choon Sing Cheong, Li Qing Chew, Hao Ran Chia, Ting Ting Chien Ng, Wei Chien, Yoke Choo Ching, Lee Yi Danning, Sun Dwi Nita Aryani Fang, Feng Gadi, Paul Dung Gai Sin, Liem Gan, Kia Hui Ganesan, Naginesne A/P Hui Gan, Kia Hui Ling, Lim Ibrahim, Haslindar Jia Yee, Foong Jie Chang, Wei Kannan, Sushmita A/P Kesavan, Kashwini A/P Kia Hui, Gan Lee Fan, Gan Ling Chan, Si Ling Lim, Hui Liq Ooi, Lyn Mahidin, Nurul Alis Amira Ahmad Ming Hooi, Khor Mohamed Fauzi, Nursafiyyah Mohd Nasir, Nurul Afiqah Muralydaran, Roshini A/P Nee Cheah, Fen Ng, Wei Chien Qi Quah, Yan Ruicen, Song Ruixuan, Song Salam, Mifta Darus Shengnan, Zhao Shihui, Lin Sidan, Rong Sin, Liem Gai Suhaimi, Nurul Firzanah Mohd Syukli Noor Azmin, Irdina Zulaikha binti Teoh, Kok Ban Wei, Fu Wei, Koh Teng Wen Qiu, Yi Xin Chai, Jia Yilin, Guo Yuheng, Huang Yung Cheah, Wan Yusof, Rosmelisa Zexuan, Sun