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All Journal Business UHO: Jurnal Administrasi Bisnis JHP17 (Jurnal Hasil Penelitian) SINERGI: Jurnal Ilmiah Ilmu Manajemen Sketsa Bisnis Jurnal Ilmiah Administrasi Bisnis dan Inovasi Dedication : Jurnal Pengabdian Masyarakat Jurnal Loyalitas Sosial: Journal of Community Service in Humanities and Social Sciences Jurnal Ilmu Administrasi: Media Pengembangan Ilmu dan Praktek Administrasi TRANSFORMASI : JURNAL PENGABDIAN PADA MASYARAKAT Dedication : Jurnal Pengabdian Masyarakat Jurnal Ilmu Administrasi: Media Pengembangan Ilmu dan Praktek Administrasi Dinamika Publik: Jurnal Manajemen dan Administrasi Bisnis International Journal of Education, Vocational and Social Science International Journal of Economics, Business and Innovation Research Jurnal Ilmu Komunikasi, Administrasi Publik dan Kebijakan Negara Studi Administrasi Publik dan ilmu Komunikasi
Andry Herawati
FIA Universitas Dr. Soetomo Surabaya
Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences Other

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Pengembangan Wirausaha Melalui Digital Marketing Dan Legalitas Usaha Di Desa Ngasin Kecamatan Balongpanggang Kabupaten Gresik Augustinah, Fedianty; Roekminiati, Sri; L, Damajanti Sri; Listyawati, Liling; Herawati, Andry
TRANSFORMASI : JURNAL PENGABDIAN PADA MASYARAKAT Vol 3, No 3 (2023): Desember
Publisher : UNIVERSITAS MUHAMMADIYAH MATARAM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/transformasi.v3i3.19959

Abstract

Sektor UMKM  di Desa Ngasin memiliki beberapa pilihan mata pencaharian bagi warganya, antara lain produksi telur asin, produksi karpet tenun, produksi songkok/kopyah, dan peternakan itik. Berdasarkan pengamatan eksternal, potensi usaha kecil dan menengah di Desa Ngasin Kecamatan Balongpanggang Kabupaten Gresik masih belum berkembang. Salah satunya adalah pelatihan dan pelatihan terkait  pengembangan potensi Usaha Mikro Kecil Menengah dalam sebuah pengabdian yang dilakukan oleh perguruan tinggi. Dimana mata pencaharian  petani dan masyarakat kaya telah beralih ke wirausaha khususnya songkok/pek, sehingga diperlukan pelatihan digital marketing untuk  pemasaran produk dan sosialisasi/bantuan legalisasi usaha. mitra Permasalahan utama yang harus diselesaikan bersama mitra adalah meningkatkan media sosial yaitu Facebook dan Instagram untuk mempromosikan produk usaha masyarakat di Desa Ngasin: Tahap 1, Perencanaan Tahap 2, Implementasi. Langkah 3, Evaluasi. Pemberian layanan melalui pelatihan bisnis UMKM ini menghasilkan luaran sebagai berikut: 1. Akun media sosial Facebook dan Instagram 2. Foto dan video promosi produk di usaha masyarakat Desa Ngasin, Kecamatan Balongpanggang, Kabupaten Gresik. Di antara yang menjadi prioritas para mitra adalah  permasalahan dari program pengabdian ini adalah bagaimana membuat akun  yang digemari masyarakat dan sudah dikenal melalui media sosial. kepada masyarakat yaitu Instagram dan pembuatan sertifikat Nomor Induk Berusaha (NIB). Solusinya berupa pelatihan (coaching dan mentoring) yang dilakukan secara kronologis atau bertahap. Yang pertama adalah memberikan informasi/visi terbuka kepada masyarakat Desa Ngasin tentang  pentingnya menggunakan media sosial Facebook dan Instagram. sebagai cara untuk mempromosikan produknya dan yang kedua adalah dengan memberikan pelatihan cara membuat akun Facebook. dan Instagram.
Pelatihan Pengenalan Sains Sederhana Bagi Guru TK Islam Insan Cendekia Surabaya Herawati, Andry; Listyawati, Liling; Kamariyah, Sri
Jurnal Loyalitas Sosial: Journal of Community Service in Humanities and Social Sciences Jurnal Loyalitas Sosial Vol.1 No.2 September 2019
Publisher : Fakultas Keguruan dan Ilmu Pendidikan Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/JLS.v1i2.p59-70

Abstract

The Islamic Kindergarten Insan Scholar aims to prepare their students for a better level of basic education based on Islamic teachings. The results of the situation analysis showed that the partners wanted to increase the performance of the teachers during the introduction to basic science for their students, which was not only theoretical or theoretical, but this is limited by the resources of teachers who do not have the capacity to provide real science learning practices that are true, and the unavailability of equipment and materials to support the learning of simple scientific practices. The Community Empowerment Program is designed to increase teachers' knowledge in the process of teaching and learning simple science practices by providing training,  and the identification and purchase of equipment and materials that support the teaching of simple scientific practices. The results of activities under the Community Empowerment Program can increase teachers' ability to learn simple scientific practices, and there are a number of tools and materials used in learning simple scientific practices for students of Islamic Kindergarten Insan Scholar. The results of the community empowerment program should be well implemented by the partners, so that TK has a competitive advantage in the future, and should foster creativity and critical thinking, which will be very beneficial for updating and preparing students to cope with their larger and more complex roles in the future.
The Influence of Accessibility and WOM on Visitation Interest in Dewi Kenangan Ponokawan Village Krian Sidoarjo Firdanti Allivia Syahputri; Fedianty Augustinah; Andry Herawati
International Journal of Economics, Business and Innovation Research Vol. 3 No. 06 (2024): International Journal of Economics, Business and Innovation Research (IJEBIR)
Publisher : Cita konsultindo

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to analyze the influence of accessibility and Word of Mouth (WOM) on visitation interest in the Food Security Tourism Destination (Dewi Kenangan) in Ponokawan Village, Krian, Sidoarjo. The research employs a quantitative method with a survey approach. The sample for this study consists of 169 respondents selected using Simple Random Sampling. Data were collected through a questionnaire measuring three main variables: accessibility, word of mouth, and visitation interest. The measurements were conducted using a 5-point Likert scale. Data analysis was performed using multiple linear regression with the help of SPSS version 24 software. The results show that accessibility and WOM have a significant influence on visitation interest, both partially and simultaneously. The accessibility variable has a positive and significant effect on visitation interest, with a regression coefficient value of 0.660 and a t-count value of 6.848. The WOM variable also has a positive and significant effect on visitation interest, with a regression coefficient value of 1.051 and a t-count value of 6.970. Simultaneously, these two variables contribute 64.4% to the variation in visitation interest. This study concludes that improving accessibility and WOM can increase tourists' interest in visiting the Kenangan Tourism Destination in Ponokawan Village. Therefore, tourism destination managers need to consider these factors in their destination development and marketing strategies.
The Influence of Store Atmosphere and Product Variation on Impulse Buying on the Generation Z at Miniso Royal Plaza Surabaya Tarissa Cornelia Susantie; Andry Herawati; Damajanti Sri Lestari
International Journal of Economics, Business and Innovation Research Vol. 4 No. 01 (2025): International Journal of Economics, Business and Innovation Research( IJEBIR)
Publisher : Cita konsultindo

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Bisnis ritel di Indonesia mengalami pertumbuhan yang pesat, ditandai dengan masuknya berbagai merek internasional yang menawarkan produk dengan konsep unik dan fokus pada gaya hidup modern. Banyak industri yang saat ini berkembang dan berkembang di Indonesia dapat membantu pertumbuhan bisnis Generasi Z. Penelitian ini bertujuan untuk menganalisis pengaruh suasana toko dan variasi produk terhadap pembelian impulsif di kalangan Generasi Z di Miniso Royal Plaza Surabaya, baik secara bersamaan maupun sebagian, dan juga untuk mengidentifikasi variabel dominan yang mempengaruhi pembelian impulsif. Teknik sampling yang digunakan adalah Probability Sampling dengan jenis Simple Random Sampling, karena ukuran populasinya tidak diketahui, sehingga sampel ditentukan dengan rumus Cochrane. Berdasarkan jenis penelitiannya, penelitian ini menggunakan penelitian kuantitatif asosiatif dengan metode analisis regresi linier berganda. Teknik pengumpulan data sampel pada penelitian ini adalah melalui pendistribusian kuesioner. Populasi penelitian ini terdiri dari konsumen Generasi Z di Miniso Royal Plaza Surabaya yang berjumlah 96 orang. Hasil penelitian ini menunjukkan bahwa suasana toko dan variasi produk secara bersamaan dan signifikan mempengaruhi pembelian impulsif. Selain itu, suasana toko dan variasi produk secara parsial dan signifikan mempengaruhi pembelian impulsif.
The Influence of Product Quality on Customer Satisfaction and Loyalty at Laritta Bakery Shop Dharmahusada Surabaya Utami, Wahyu; Herawati, Andry; Sarwani, Sarwani; Liling Listyawati
International Journal of Economics, Business and Innovation Research Vol. 4 No. 02 (2025): International Journal of Economics, Business and Innovation Research( IJEBIR)
Publisher : Cita konsultindo

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to analyze the influence of product quality on customer satisfaction and loyalty at Laritta Bakery Shop Dharmahusada Surabaya. The study originates from a research gap that has not specifically explored the dimensions of product quality in shaping customer satisfaction and loyalty in the bakery industry. This research employs a quantitative method with a causal associative approach. The sample consists of 96 respondents selected using Simple Random Sampling. Data were analyzed using descriptive analysis and path analysis. The results show that product quality has a significant influence on customer satisfaction (β = 0.398; t-value = 5.538; p = 0.000) and customer loyalty (β = 0.661; t-value = 10.298; p = 0.000). Customer satisfaction also significantly affects customer loyalty (β = 0.317; t-value = 3.181; p = 0.001), although its impact is smaller compared to product quality. These findings highlight the importance of improving product quality, particularly in terms of reliability, aesthetics, and durability, to enhance customer satisfaction and loyalty. This study provides strategic contributions for Laritta Bakery in increasing competitiveness and retaining customers.
Expansion of Local Micro, Small and Medium Enterprises (MSMEs) Market Through the Development of Tourism Villages Mastuki Mastuki; Anita Asnawi; Galuh Ajeng Ayuningtyas; Andry Herawati
Jurnal Ilmu Komunikasi, Administrasi Publik dan Kebijakan Negara Vol. 2 No. 3 (2025): Jurnal Ilmu Komunikasi, Administrasi Publik dan Kebijakan Negara
Publisher : Asosiasi Peneliti Dan Pengajar Ilmu Sosial Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/komunikasi.v2i3.539

Abstract

This study discusses the strategy of expanding the local Micro, Small, and Medium Enterprises (MSMEs) market through the development of Tourism Villages as a solution to limited market access and low competitiveness of MSME actors. MSMEs in Indonesia often face obstacles in aspects of the marketing mix such as venues, prices, products, and promotions. Through a qualitative approach, this study analyzes the direct impact of Tourism Villages on increasing market access, product innovation, and the role of innovation diffusion in encouraging technology adoption by MSME actors. The results of the study show that Tourism Villages such as Pujon Kidul, Taman Sari, and Sokobanah Daya are able to become a catalyst for the local economy by attracting tourists as potential consumers, reducing operational costs, and creating an innovation ecosystem that supports the growth of MSMEs. BUMDes (Village-Owned Enterprises) play an important role in digital promotion, product packaging development, and strengthening the capacity of local business actors through training and mentoring programs. Moreover, Tourism Villages encourage collaboration between stakeholders such as village governments, educational institutions, and private sectors in building sustainable local entrepreneurship. They also facilitate knowledge sharing and cultural preservation while integrating economic, social, and environmental values. Although there are still challenges such as lack of managerial skills, limited access to capital, and dependence on tourism seasons, the potential for long-term impact remains high. This study concludes that the integration of Tourism Village development with MSME strengthening strategies can be a model for inclusive and sustainable village economic empowerment. These findings provide practical recommendations for village governments, BUMDes managers, and MSME actors in building effective synergies that accelerate local economic growth and resilience.
Analysis of Marketing Mix (4P) Influence on Automotive Purchase Decisions at PT. XYZ Elsa Alvina Kambuayo; Andry Herawati; Damajanti Sri Lestari; Dian Ferriswara
Studi Administrasi Publik dan ilmu Komunikasi Vol. 2 No. 3 (2025): Agustus : Studi Administrasi Publik dan ilmu Komunikasi
Publisher : Asosiasi Peneliti Dan Pengajar Ilmu Sosial Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/studi.v2i3.588

Abstract

This study investigates the influence of the marketing mix (product, price, promotion, and place) on purchase decisions for automotive products at PT. XYZ Sidoarjo. Using a quantitative approach, data were collected from 150 consumers who had purchased vehicles, spare parts, or services within the last six months. A structured questionnaire measured the four marketing mix elements and purchase decision using a 5-point Likert scale. Multiple linear regression analysis was applied to test the partial and simultaneous effects of the independent variables on the dependent variable. The results indicate that all four elements significantly and positively affect purchase decisions, with price emerging as the most dominant factor. The model’s Adjusted R² value of 0.915 shows that the marketing mix variables explain 91.5% of the variation in purchase decisions. These findings reinforce the relevance of the 4P framework in the automotive sector and highlight the need for integrated marketing strategies. Practically, the study suggests that PT. XYZ Sidoarjo should focus on maintaining competitive pricing, enhancing product quality and innovation, optimizing promotional activities—especially digital marketing—and strengthening distribution channels to sustain competitiveness in a dynamic market. In addition to these findings, the study provides insight into consumer behavior within the automotive industry, particularly in a highly competitive market like Sidoarjo. Consumers are increasingly sensitive to pricing structures, especially given the economic pressures and the availability of alternative brands. Price sensitivity, therefore, should be a focal point in shaping future marketing strategies. Companies need to conduct regular market analysis to ensure their pricing aligns with customer expectations and perceived value.
The Influence The Influence Of Brand Ambassador Jennifer Coppen And Influencer Marketing On The Purchase Decision Of Facetology Skincare Products In Gen Z Consumers Vivi Puspitasari Wamer; Fedianty Augustinah; Andry Herawati; Sarwani
International Journal of Education, Vocational and Social Science Vol. 4 No. 03 (2025): June - August, International Journal of Education, Vocational and Social Scien
Publisher : Cita konsultindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63922/ijevss.v4i03.2200

Abstract

The main focus of this study is directed to uncover the understanding of the influence of Brand Ambassador Jennifer Coppen and Influencer Marketing on the Purchase Decision of Facetology skincare products in Generation Z consumers. user. This research was carried out using a quantitative pattern based on descriptive tendencies and oriented towards cause-effect relationships. A sample of 96 respondents from Gen Z was obtained through non-probability sampling techniques and collected through an online questionnaire. Testing of the validity and internal stability of the instrument was carried out, then the results obtained were used as the basis for multiple linear regression exploration using the SPSS vehicle. The results of the data exploration imply that the Brand Ambassador and Influencer Marketing variables make a significant positive contribution to the formulation of purchase decisions, both individually and simultaneously. The determination coefficient (R²) recorded at 0.710 indicates that 71% of the dynamics of purchasing decisions can be reconstructed from the fluctuations of the two independent variables. Between the two, Influencer Marketing occupies the dominant position in terms of influence. These findings reaffirm the relevance of a planned, segmentation-based digital promotion strategy to reach Gen Z—a generation known for being responsive to technological innovation as well as social media-based content consumption.
The Influence of Price, Product Quality, and Promotion on Consumer Purchase Intention in Lamongan Ikat Weaving Products in the Modern Market Agus Prasetiyo; Andry Herawati; Galuh Ajeng Ayuningtiyas
Dinamika Publik: Jurnal Manajemen dan Administrasi Bisnis Vol. 3 No. 3 (2025): Jurnal Manajemen dan Administrasi Bisnis
Publisher : Politeknik Kampar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59061/dinamikapublik.v3i3.1159

Abstract

Lamongan ikat weaving is a local cultural heritage that has artistic and cultural value, as well as high economic potential. However, in the increasingly competitive modern market, this traditional product faces challenges in attracting consumer interest. This study aims to analyze the influence of price, product quality, and promotional activities on consumer purchase intentions of Lamongan ikat weaving marketed through modern channels, such as shopping centers, fashion boutiques, and e-commerce platforms. The study used a quantitative approach with data collection through a Likert scale questionnaire that has been tested for validity and reliability. A total of 100 respondents were obtained using a cluster random sampling technique. Data analysis was carried out using multiple linear regression, supported by classical assumption tests and hypothesis testing through partial (t-test) and simultaneous (F-test) tests. The results showed that the variables of price, product quality, and promotion simultaneously had a significant effect on consumer purchase intentions (p = 0.000). However, only product quality was proven to have a significant effect (p = 0.000), while price and promotion did not show a significant effect (p = 0.214 and p = 0.257, respectively). The adjusted R² value of 0.379 indicates that 37.9% of the variance in consumer purchase intention can be explained by the three independent variables, while the remainder is influenced by other factors outside this study. This finding confirms that product quality is the dominant factor driving consumer purchase intention for Lamongan ikat weaving. Therefore, business actors are advised to prioritize quality improvement through quality control and design innovation, as well as developing more targeted, creative promotional strategies that are in line with the preferences of modern market consumers. Thus, Lamongan ikat weaving will not only be able to maintain its existence but also have a great opportunity to develop in the contemporary creative and fashion industries.
Co-Authors Abdillah, Wahyu Abdillah, Wahyu Agus Prasetiyo Anita Asnawi Augustinah, fedianty Damajanti Sri Lestari Elsa Alvina Kambuayo Fedianty Augustinah Ferriswara, Dian Firdanti Allivia Syahputri Galuh Ajeng Ayuningtiyas Galuh Ajeng Ayuningtyas Hamdani, R. Kartono Heru Suprihhadi Indrarini DG Kamariyah, Sri L, Damajanti Sri Lestari, Damajanti Sri Liling Listyawati Liling Listyawati Liling Listyawati Listyawati, Liling Listyawati, Liling Mastuki Mastuki Nita Nurliawati Roekminiati, Sri Sarwani Sarwani Sarwani Sarwani, Sarwani Sedarmayanti, Sedarmayanti Sri Kamariyah Tarissa Cornelia Susantie Vivi Puspitasari Wamer Wahyu Utami, Wahyu