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All Journal GEMA EKONOMI Inkubis: Jurnal Ekonomi dan Bisnis Cerdika: Jurnal Ilmiah Indonesia Jurnal Ekonomi, Teknologi dan Bisnis Equivalent: Jurnal Ilmiah Sosial Teknik Lentera: Multidisciplinary Studies Mutiara: Multidiciplinary Scientifict Journal Advances In Social Humanities Research Jurnal Inovasi Global Insight : International Journal of social research Journal of Management, Economic, and Financial Lentera: Multidisciplinary Studies Indonesian Cyber Law Review Journal of Village Development Innovation Hospitality Management and Operations Journal Islamic Civilization and History Journal of Global Tourism Journal of Applied Econometric Livestock Science and Innovation Journal Journal of Artificial Intelligence Research
magfiroh, diana
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Strategi Pemasaran Digital Pada Perusahaan Rintisan di Sektor Kreatif Puspita, Gina; Magfiroh, Diana
Inkubis : Jurnal Ekonomi dan Bisnis Vol. 7 No. 1 (2025): INKUBIS Jurnal Ekonomi Dan Bisnis
Publisher : Politeknik Siber Cerdika Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59261/inkubis.v7i1.108

Abstract

Penelitian ini menganalisis strategi pemasaran digital yang diterapkan oleh perusahaan rintisan di sektor kreatif untuk meningkatkan daya saing dan pertumbuhan bisnis. Dengan menggunakan pendekatan kualitatif melalui studi kasus pada 15 perusahaan rintisan kreatif di Indonesia, penelitian ini mengidentifikasi pola-pola strategi pemasaran digital yang efektif dalam konteks ekonomi kreatif. Hasil penelitian menunjukkan bahwa perusahaan rintisan di sektor kreatif mengadopsi strategi pemasaran digital multi-platform yang berfokus pada content marketing, social media engagement, dan influencer collaboration sebagai pilar utama. Temuan menunjukkan bahwa 87% perusahaan rintisan yang menerapkan strategi pemasaran digital terintegrasi mengalami peningkatan brand awareness sebesar 150% dalam 12 bulan pertama operasi. Selain itu, penelitian ini mengungkap bahwa personalisasi konten dan community building menjadi faktor kunci dalam membangun loyalitas pelanggan di era digital. Strategi omnichannel yang menggabungkan platform media sosial, e-commerce, dan komunikasi langsung terbukti meningkatkan conversion rate hingga 65%. Penelitian ini berkontribusi pada pengembangan teori pemasaran digital dalam konteks startup kreatif dan memberikan panduan praktis bagi entrepreneur untuk mengoptimalkan strategi pemasaran digital mereka.
Strategi Enrichment Berbasis Neurosains untuk Peserta Didik Neurodiverse di Sekolah Indonesia Magfiroh, Diana
Inkubis : Jurnal Ekonomi dan Bisnis Vol. 6 No. 2 (2024): INKUBIS Jurnal Ekonomi Dan Bisnis
Publisher : Politeknik Siber Cerdika Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59261/inkubis.v6i2.109

Abstract

Peserta didik neurodiverse, seperti anak dengan autisme, ADHD, dan disleksia, menghadapi tantangan unik dalam aspek kognitif maupun emosional. Di Indonesia, meskipun pendidikan inklusif semakin berkembang, strategi pembelajaran yang berbasis pada bukti ilmiah neurosains masih jarang diterapkan. Padahal, prinsip neurosains seperti neuroplasticity, pembelajaran multisensori, dan regulasi emosi melalui mindfulness terbukti efektif dalam mendukung perkembangan belajar. Penelitian ini bertujuan untuk: (1) mengidentifikasi kebutuhan kognitif dan emosional peserta didik neurodiverse, (2) mengeksplorasi teori neurosains yang relevan dalam pendidikan inklusif, dan (3) merumuskan strategi enrichment berbasis neurosains yang kontekstual dengan sekolah inklusi di Indonesia. Penelitian menggunakan pendekatan kualitatif dengan desain studi kasus. Data diperoleh melalui wawancara mendalam, observasi partisipatif, dan analisis dokumentasi terhadap 10 peserta didik neurodiverse, 5 guru, dan 2 kepala sekolah. Analisis data dilakukan dengan model interaktif Miles, Huberman, dan Saldaña, serta validasi triangulasi sumber dan metode. Temuan penelitian menunjukkan bahwa strategi enrichment berbasis neurosains dapat meningkatkan fokus belajar, kemampuan literasi, stabilitas emosi, dan kepercayaan diri siswa neurodiverse. Selain itu, siswa menunjukkan peningkatan partisipasi sosial dan kolaborasi di kelas. Guru juga melaporkan peningkatan efektivitas pembelajaran inklusif serta rasa percaya diri dalam merancang intervensi berbasis sains.
Enhancing Village Government Capacity to Manage Village Funds for Achieving Sustainable Development Goals in Rural Communities Magfiroh, Diana
Journal of Village Development Innovation Vol. 2 No. 2 (2025): Journal of Village Development Innovation
Publisher : Politeknik Siber Cerdika Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59261/jzt60b47

Abstract

The implementation of Village Fund in Indonesia faces significant challenges related to institutional capacity variations among village governments, which affects the achievement of sustainable development goals at the village level. This study analyzes the influence of village government institutional capacity on Village Fund implementation effectiveness for achieving SDGs, identifying key capacity dimensions and institutional capacity typologies. This study employs mixed methods research with an explanatory sequential design, integrating quantitative and qualitative approaches. Institutional capacity, comprising six dimensions (structural and organizational capacity, human resource competency, financial management systems, participatory planning, information technology, and governance and accountability), contributes 64.7% to implementation effectiveness, with mentoring quality as the strongest moderating factor (4.8%). Cluster analysis identifies four typologies: Innovator (21.7%), Conventional (36.7%), Developing (26.4%), and Weak (15.3%), each requiring differentiated interventions. This research provides an evidence-based diagnostic framework for policymakers to design targeted institutional strengthening programs, optimizing Village Fund utilization and accelerating sustainable village development.
Smartphone-Based Order Recording Application for Non-Technical Users: A Local Network Solution Riyan, Ade Bani; Nasir, Mohamad; Savandha, Septien Dwi; Fatimah, Ade Fitria; Magfiroh, Diana; Amelia, Amelia
Equivalent: Jurnal Ilmiah Sosial Teknik Vol. 8 No. 1 (2026): Equivalent: Jurnal Ilmiah Sosial Teknik
Publisher : Politeknik Siber Cerdika Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59261/jequi.v8i1.253

Abstract

Background: Digital technology adoption among micro, small, and medium enterprises (MSMEs) in Indonesia remains limited, particularly among non-technical users. Many existing commercial applications present barriers related to system complexity, subscription costs, and dependence on stable internet connectivity, which hinder effective business digitalization. Aims: This study aims to develop and evaluate a smartphone-based order recording application tailored to MSME users with limited digital literacy, focusing on accessibility, usability, and operational efficiency without reliance on internet infrastructure. Methods: The research employed a Research and Development (R&D) methodology with a mixed-methods approach. The development process followed five iterative stages: needs analysis involving 18 MSME owners, user-centered system design, technical implementation using a local area network architecture, functional and usability testing, and iterative refinement based on user feedback. Usability evaluation was conducted with 12 non-technical MSME users using task performance metrics and the System Usability Scale (SUS). Results: The application achieved a SUS score of 74.2, indicating good usability, with an average task completion rate of 91.7%, surpassing typical benchmarks for commercial MSME applications. The local network architecture successfully eliminated internet dependency, reduced operational costs, improved system responsiveness, and enhanced data privacy. Key usability factors included simplified interfaces, minimal text input, large touch targets, consistent navigation, and reduced cognitive load. Conclusion: The findings demonstrate that digital solutions designed around user capabilities can effectively bridge the digital divide among non-technical MSME users. This study provides a replicable model for inclusive, low-cost, and accessible business application development in resource-constrained contexts.
Exchange Rate Fluctuations and Their Impact on Inflation: An Analysis Using National Data Magfiroh, Diana
Journal of Applied Econometric Vol. 2 No. 1 (2026): Journal of Applied Econometric
Publisher : Sekolah Tinggi Agama Islam Kuningan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59784/journaljoae.v2i1.40

Abstract

Background:Exchange rate fluctuations pose a critical challenge for modern economies, particularly in a globalized financial environment. The relationship between exchange rates and inflation is a key concern for policymakers, central banks, and economic researchers, as fluctuations in exchange rates can significantly influence domestic price levels and overall economic stability.Objective:This study aims to analyze the dynamic relationship between exchange rate fluctuations and inflation, focusing on the magnitude, asymmetries, and long-term effects of exchange rate pass-through to inflation in national economies. The goal is to better understand how exchange rate movements impact inflation and inform policy responses.Method:The research employs a quantitative approach using time series econometric analysis, specifically the Autoregressive Distributed Lag (ARDL) bounds testing method. Data were collected from national macroeconomic indicators for the period of 2005–2024.Findings and Implications:The findings reveal that exchange rate fluctuations have a significant pass-through effect on inflation. A 10% depreciation in the exchange rate leads to a 3.42% increase in inflation. Asymmetric effects were observed, where depreciation causes larger inflationary pressures than appreciation. These results emphasize the importance of incorporating exchange rate movements into inflation forecasting and policymaking, especially for countries with significant import dependencies.Conclusion:The study highlights the critical role of exchange rate fluctuations in inflation dynamics and underscores the need for policymakers to incorporate exchange rate movements into their inflation forecasting models and macroeconomic strategies. Future research should explore sector-specific impacts and consider the influence of global economic conditions in shaping the exchange rate-inflation relationship.
Co-Authors Amelia Amelia Dayuni, Dayuni Falah, Zidnal Fatimah, Ade Fitria Fitrianti, Elvira Komarudin Komarudin Mohamad Nasir Puspita, Gina Riyan, Ade Bani Savandha, Septien Dwi Sugiartini, Pegi Sylvia, Sylvia Wijaya , Abi Surya