Article Per Year (5 Year)
p-Index From 2021 - 2026
1.819
P-Index
This Author published in this journals
All Journal Target : Jurnal Manajemen Bisnis Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan Business Management Jurnal Pengabdian Masyarakat STIE Surakarta (DIMASETA) Jurnal Sains Student Research Jurnal Akademik Pengabdian Masyarakat Jurnal Salingka Nagari Public Resource Innovation Management and Excellence (PRIME) Jurnal Media Digital
Febisatria, Andhi
Unknown Affiliation
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Social Sciences Other

Published : 12 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 12 Documents
Search

 1   2 
Antecedents dan Outcomes Orientasi Pemasaran Digital: Tinjauan Systematic Literature Review Febisatria, Andhi
JOURNAL SAINS STUDENT RESEARCH Vol. 4 No. 1 (2026): Februari
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jssr.v4i1.9150

Abstract

This study examines the role of Digital Marketing Orientation as a strategic foundation for enhancing marketing performance and business performance in the era of digital transformation. A Systematic Literature Review approach is employed to synthesize empirical and conceptual findings from relevant scholarly literature. Results indicate that Digital Marketing Orientation is shaped by digital marketing capabilities, customer orientation, analytical capability, organizational readiness, and strategic leadership. Variations in the impact of digital marketing orientation on organizational outcomes are influenced by differences in industry context, levels of digital maturity, and methodological approaches. Findings highlight the contextual nature of Digital Marketing Orientation and underscore the importance of mapping mediation and moderation mechanisms in digital value creation.
Determination of Student Financial Behavior: The Mediating Effect of Self-Efficacy and Locus of Control Fitriana, Fitriana; Davidsi Sipayung, Leonardo; Febisatria, Andhi; Zulfahmi, Zulfahmi; Pratama, Aryan Agus
Public Resource Innovation Management and Excellence February 2026 , Volume 3 Number 1
Publisher : Public Resource Innovation Management and Excellence

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study investigates the effects of financial literacy, digital financial literacy, financial attitudes, and hedonistic lifestyles on financial behavior with self-efficacy and locus of control as mediating variables. The study used qualitative approach with survey design involving 200 students at State University of Makassar. Data was analyzed using Partial Least Squares Structural Equation Modelling (PLS-SEM). The findings indicated that financial literacy, digital financial literacy, and hedonistic lifestyle significantly influence to self-efficacy. In contrast, financial attitude does not have a statistically significant effect on self-efficacy. Furthermore, financial literacy, digital financial literacy, and financial attitude significantly influence to locus of control, while hedonistic lifestyle does not exert a meaningful influence on this construct. Concerning financial behavior, both of financial literacy and financial attitude show significant direct effect, whereas digital financial literacy and hedonistic lifestyle do not exhibit significant direct relationships. In addition, self-efficacy has a significant effect on financial behavior, while locus of control does not significantly predict this outcome. The mediation analysis indicates that only hedonistic lifestyle has a significant indirect effect on financial behavior through self-efficacy, whereas other indirect effect through self-efficacy and locus of control are not statistically significant. These findings suggest that self-efficacy functions as a more salient psychological mechanism than locus of control in connecting cognitive determinants and lifestyle orientation to financial behavior. This study's will contribute to the theoretical literature by clarifying the differential role of self-efficacy and locus of control. It offers practical implications, emphasizing that improving students’ financial behavior requires strengthening their confidence in financial decision-making and enhancing financial literacy.
Co-Authors Abd. Rahman Yus Adwishanty, Putu Ruth Ainin Syukuria Putri, Ainin Syukuria Aryan Agus Pratama Davidsi Sipayung, Leonardo Davidsi Sipayung, Leonardo Davidsi Sipayung Eureka Tri zarazwaty Eureka Try Zarazwanty R. Laega Fattah, Arsianita Nur Fitriana Fitriana Laega, Eureka Try Zarazwanty R. Leonardo Davidsi Sipayung Putu Ruth Adwishanty Rizky, Alifia Ainun Sipayung, Leonardo Davidsi Stefan, Yonatan Alvin Try Zarazwanty R. Laega, Eureka Zarazwanty R. Laega, Eureka Try Zulfahmi Zulfahmi Zulfahmi