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All Journal Martabe : Jurnal Pengabdian Kepada Masyarakat NUSANTARA : Jurnal Ilmu Pengetahuan Sosial Social, Humanities, and Educational Studies (SHEs): Conference Series Jurnal Pengabdian kepada Masyarakat Nusantara JUMANTIK (Jurnal Ilmiah Penelitian Kesehatan) JURNAL PENGABDIAN PENDIDIKAN MASYARAKAT (JPPM) Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) International Journal of Management, Entrepreneurship, Social Science and Humanities (IJMESH) GEMAH RIPAH: Jurnal Bisnis Conference Proceedings International Conference on Education Innovation and Social Science Jurnal Bisinis Digital
Nadroh, Ummi
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Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Nursing Public Health Social Sciences Other

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Driving Green Business Practices through Environmental Awareness among MSMEs in Ibu Kota Nusantara (IKN) Frans, Yudith Alexanderina; Anistia, Sarah; Fourqoniah, Finnah; Sanistasya, Poppy Alvianolita; Nadroh, Ummi; Arniandis, Kayla Farya
International Journal of Management, Entrepreneurship, Social Science and Humanities Vol. 10 No. 1 (2026): January - June Volume
Publisher : Research Synergy Foundation

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31098/ijmesh.v10i1.3993

Abstract

Environmental sustainability is a critical agenda for micro, small, and medium enterprises (MSMEs) supporting the development of Indonesia’s new capital, Ibu Kota Nusantara (IKN). This study examines the influence of environmental awareness on green business practices among MSMEs in the IKN region, including Samarinda, Balikpapan, Kutai Kartanegara, and Paser. Using a quantitative approach with data from 90 MSME actors, this research evaluates how cognitive environmental factors translate into sustainable operational behavior. The structural equation modeling (PLS-SEM) analysis reveals that environmental awareness has a positive and significant effect on green entrepreneurial intention (beta = 0.914; t = 14.536; p < 0.001), which in turn significantly drives green business behavior (beta = 0.835; t = 8.853; p < 0.001). The model demonstrates strong predictive power, with environmental awareness and intention explaining 83.6% and 69.7% of the variance in their respective target constructs. These results indicate that MSMEs with higher levels of environmental understanding are significantly more likely to implement eco-friendly production and managerial activities. These findings highlight the importance of internal cognitive factors in shaping sustainable business behavior. From a practical perspective, the results suggest that the IKN Authority and MSME support institutions should prioritize environmental literacy programs and targeted green business training. Strengthening environmental awareness is essential to ensuring local enterprises actively contribute to the long-term sustainability goals of the new capital. By fostering environmental consciousness, policymakers can effectively accelerate the transition toward a green economy among regional MSMEs.
Penguatan Kesadaran Perilaku Hijau Bagi Masyarakat Desa Bhuana Jaya Menuju Desa Wisata Hijau Berkelanjutan Mariya R, Syilvia; Wediawati, Tuti; Nadroh, Ummi
Jurnal Pengabdian Pendidikan Masyarakat (JPPM) Vol 7 No 1 (2026): Jurnal Pengabdian Pendidikan Masyarakat (JPPM) Vol.7 No 1 (Maret 2026)
Publisher : LPPM UNIVERSITAS MUHAMMADIYAH MUARA BUNGO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52060/jppm.v7.i1.3707

Abstract

Tourism plays an important role in driving economic growth, but it also has the potential to cause negative impacts on the environment if it is not accompanied by green behavior awareness. Bhuana Jaya Village, Kutai Kartanegara Regency, East Kalimantan, has great potential to be developed as a sustainable green tourism village, but faces the challenge of low public awareness of environmentally friendly behavior. This outreach activity aims to increase community awareness and understanding, particularly among the PKK and POKDARWIS groups, regarding the application of green behavior in daily life and in the management of tourism villages. The methods used were outreach and interactive discussions held on September 3 and 14, 2025, accompanied by evaluations through pre-tests and post-tests. The results of the activity showed a significant increase in participants' understanding, with an average increase of 71% in the PKK group and 56.92% in the POKDARWIS group. The active participation of participants in the discussion and their emotional and cognitive involvement during the activity further strengthened the effectiveness of the socialization method. This activity confirms that the implementation of green behavior not only supports environmental sustainability but also serves as a strategic foundation for the development of sustainable green tourism villages.
Analisis Pengendalian Persediaan Produk Facetology dengan menggunakan Metode EOQ (Economic Order Quantity) pada Toko Cuan Store di Samarinda Leviani, Fanny; Zaini, Muhammad; Sanistasya, Poppy Alvianolita; Nadroh, Ummi
Social, Humanities, and Educational Studies (SHES): Conference Series Vol 8, No 2 (2025): Social, Humanities, and Educational Studies (SHEs): Conference Series
Publisher : Universitas Sebelas Maret

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/shes.v8i2.105101

Abstract

Penelitian ini dilatarbelakangi oleh adanya permasalahan dalam pengendalian persediaan produk Facetology pada Toko Cuan Store, yang merupakan perusahaan yang bergerak di bidang bisnis ritel kosmetik dan skincare, seperti adanya kelebihan persediaan dan kekurangan persediaan pada produk Facetology. Penelitian ini bertujuan untuk menganalisis pengendalian persediaan produk Facetology pada Toko Cuan Store. Penelitian ini dilakukan dengan menggunakan metode penelitian deskriptif kuantitatif. Data yang digunakan data primer dan sekunder dengan metode analisis data menggunakan analisis deskriptif dengan Economic Order Quantity (EOQ). Berdasarkan hasil penelitian dengan menggunakan metode EOQ dapat mengetahui jumlah pemesanan yang ekonomis, dan frekuensi pemesanan pada produk Facetology  dapat diketahui. Dengan hasil jumlah pesanan yang optimal sebanyak 462 pcs, frekuensi pemesanan sebanyak 11 kali, safety stock sebanyak 806 pcs, dan Rop sebanyak 906 pcs.
Analisis Penerapan Supply Chain Management dalam Meningkatkan Efisiensi Operasional pada Produksi Roti Arjuno Bakery kota Samarinda Kanadita, Devia; Zaini, Muhammad; Nadroh, Ummi; Hikmah, Mukhibatul
Social, Humanities, and Educational Studies (SHES): Conference Series Vol 8, No 2 (2025): Social, Humanities, and Educational Studies (SHEs): Conference Series
Publisher : Universitas Sebelas Maret

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/shes.v8i2.105112

Abstract

Roti merupakan pengganti nasi karena khasiatnya hampir sama dengan nasi. Keberagaman bisnis kuliner, menuntut pelaku usaha untuk mampu beradaptasi melalui proses oprasional yang efisien untuk meningkatkan keunggulan yang kompetitif yang dapat tercapai melalui menerapan Supply Chain Management (SCM). Penelitian ini bertujuan untuk menganalisis penerapan Supply Chain Management (SCM) dalam meningkatkan efisiensi operasional pada produksi roti Arjuno Bakery Kota Samarinda. Arjuno Bakery merupakan usaha rumahan yang sedang menghadapi tantangan dalam pengelolaan rantai pasokan, distribusi, serta efisiensi biaya produksi. Penelitian ini menggunakan pendekatan deskriptif kuantitatif dengan teknik pengumpulan data observasi dan wawancara terhadap pemilik usaha, karyawan, dan konsumen. Hasil penelitian menunjukkan bahwa Arjuno bakery menerapkan SCM melalui hubungan jangka panjang dengan pemasok utama, sistem distribusi motor langsung ke konsumen dan pengelolaan bahan baku yang efisien. Efisiensi operasional tercermin dari peningkatan produktivitas harian sebanyak 2.000 pcs roti dengan HPP Rp 1.512 per pcs dan margin keuntungan berkisar 49% hingga 88%. Selain itu, perubahan sistem distribusi dari titip ritel ke sistem motoris sejak tahun 2022 terbukti meningkatkan presentase barang laku dari 70-75% menjadi 88-90%.
Co-Authors Anistia, Sarah Arniandis, Kayla Farya Arsyad, Annisa Wahyuni Cristiani, Omega Erna Erna, Erna Faizah, Ifa Finnah Fourqoniah Frans, Yudith Alexanderina Hakim, Ahmad Firman Hijrah,  Lailatul Hikmah, Mukhibatul Kanadita, Devia Leviani, Fanny Mariya R, Syilvia Mohammad Maulana Muhammad Zaini Poppy Alvianolita Sanistasya Riska Riska Rosyid Nurrohman Sahariah, Siti Sari, Merianti Wediawati, Tuti Widya Fatmawati, Lisa