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All Journal Martabe : Jurnal Pengabdian Kepada Masyarakat NUSANTARA : Jurnal Ilmu Pengetahuan Sosial Jurnal Pengabdian kepada Masyarakat Nusantara JUMANTIK (Jurnal Ilmiah Penelitian Kesehatan) MASALIQ: Jurnal Pendidikan dan Sains JURNAL PENGABDIAN PENDIDIKAN MASYARAKAT (JPPM) Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) GEMAH RIPAH: Jurnal Bisnis Conference Proceedings International Conference on Education Innovation and Social Science Jurnal Bisinis Digital
Nadroh, Ummi
Unknown Affiliation
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Library & Information Science Mathematics Nursing Public Health Social Sciences Other

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ALGORITHMIC CURATION'S INFLUENCE ON IMPULSIVE BUYING: MEDIATING ROLE OF URGE IN TIKTOK Nadroh, Ummi; Nurrohman, Rosyid; Hakim, Ahmad Firman
ECONOMOS Vol 5 No 04 (2025): EKONOMI DAN BISNIS
Publisher : KELOMPOK KOMUNITAS LABORATORIUM PENELITIAN (COMMUNITY OF RESEARCH LABORATORY)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69957/grjb.v5i04.2695

Abstract

The rapid growth of TikTok Live commerce has revolutionized online shopping. This study examines the role of perceived algorithmic curation intensity in driving impulsive buying in TikTok Live commerce, with urge to buy as a mediating variable. The objective of this research is to understand how algorithmic curation impacts consumer impluse buying in a live-streaming shopping context. The survey involved 100 TikTok users from Samarinda and Balikpapan, who had previously engaged in product purchases during TikTok Live sessions. Data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The results reveal that perceived algorithmic curation intensity positively influences urge to buy, which in turn significantly drives impulsive buying. The analysis revealed that perceived algorithmic curation intensity positively influences urge to buy (path coefficient = 0.502), which in turn strongly affects Impulsive Buying (path coefficient = 0.785). The model explained 61.6% of the variance in impulsive buying behavior, highlighting the significant role of emotional triggers in driving consumer purchases.
Penguatan Kesadaran Perilaku Hijau Bagi Masyarakat Desa Bhuana Jaya Menuju Desa Wisata Hijau Berkelanjutan Mariya R, Syilvia; Wediawati, Tuti; Nadroh, Ummi
Jurnal Pengabdian Pendidikan Masyarakat (JPPM) Vol 7 No 1 (2026): Jurnal Pengabdian Pendidikan Masyarakat (JPPM) Vol.7 No 1 (Maret 2026)
Publisher : LPPM UNIVERSITAS MUHAMMADIYAH MUARA BUNGO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52060/jppm.v7.i1.3707

Abstract

Tourism plays an important role in driving economic growth, but it also has the potential to cause negative impacts on the environment if it is not accompanied by green behavior awareness. Bhuana Jaya Village, Kutai Kartanegara Regency, East Kalimantan, has great potential to be developed as a sustainable green tourism village, but faces the challenge of low public awareness of environmentally friendly behavior. This outreach activity aims to increase community awareness and understanding, particularly among the PKK and POKDARWIS groups, regarding the application of green behavior in daily life and in the management of tourism villages. The methods used were outreach and interactive discussions held on September 3 and 14, 2025, accompanied by evaluations through pre-tests and post-tests. The results of the activity showed a significant increase in participants' understanding, with an average increase of 71% in the PKK group and 56.92% in the POKDARWIS group. The active participation of participants in the discussion and their emotional and cognitive involvement during the activity further strengthened the effectiveness of the socialization method. This activity confirms that the implementation of green behavior not only supports environmental sustainability but also serves as a strategic foundation for the development of sustainable green tourism villages.
Co-Authors Arsyad, Annisa Wahyuni Cristiani, Omega Erna Erna, Erna Faizah, Ifa Finnah Fourqoniah Hakim, Ahmad Firman Hijrah,  Lailatul Hikmah, Mukhibatul Maisaroh, Risha Mariya R, Syilvia Mohammad Maulana Riska Riska Rosyid Nurrohman Sahariah, Siti Sari, Merianti Wediawati, Tuti Widya Fatmawati, Lisa