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All Journal Jurnal Ilmu Sosial dan Humaniora JUIMA : Jurnal Ilmu Manajemen ETNOSIA : Jurnal Etnografi Indonesia community: Pengawas Dinamika Sosial Jurnal Aplikasi dan Inovasi Iptek (JASINTEK) Indonesian Journal of Educational Development (IJED) Synergy and Society Service Journal of Applied Management Studies Majalah Ilmiah Widyacakra Jurnal Abdi Masyarakat Journal of Business on Hospitality and Tourism Jurnal Sains Terapan Pariwisata
Prami, Anak Agung Istri Ngurah Dyah
Sekolah Tinggi Bisnis Runata, Denpasar, Indonesia
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Pengabdian Kepada Masyarakat & Implementasi Mata Kuliah Berbasis Kampus Merdeka Di Desa Taro Guntar, Elsita Lisnawati; Prami, Anak Agung Istri Ngurah Dyah; Sembiring, Ejasa; Wijana, Putu Ade
Jurnal Abdi Masyarakat Vol. 3 No. 1 (2023): Februari
Publisher : Institut Pariwisata dan Bisnis Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22334/jam.v3i1.36

Abstract

Saat ini banyak desa wisata yang masyarakatnya belum memiliki pemahaman dan kesadaran yang baik akan pentingnya digital marketing untuk mempromosikan wisata alam dan wisata budaya melalui media online. Salah satu contoh desa yang mengungsung konsep pariwisata yang berbasis masyarakat adalah Desa Wisata Taro. Tujuan dari penelitian ini adalah memberikan penyuluhan dan mengelola sarana dan prasarana desa bagi wisatawan di Desa Siangan, Gianyar, khususnya melalui pemasaran digital.  Metode yang digunakan dalam program Pengabdian kepada Masyarakat ini meliputi metode cermah, metode diskusi, dan metode survey. Pengabdian dan implementasi mata kuliah ini terdiri dari peningkatan kualitas sarana dan prasarana wisata untuk meningkatkan kunjungan wisatawan. Kemudian pengembangan strategi pemasaran dan branding destinasi berbasis digital yang didukung tren data terkini dengan standar praktik global. Dengan mengembangkan strategi pemasaran yang efektif akan memancing wisatawan baik lokal maupun manca negara untuk datang berkunjung ke desa Taro. Dan hal ini akan membawa dampak yang baik karna akan membantu perekonomian di desa Taro.
The Role of Craftsmen Group in Increasing Potential Tourism of Paksebali Village Farhaeni, Mutria; Prami, Anak Agung Istri Ngurah Dyah; Martini, Sri
ETNOSIA : Jurnal Etnografi Indonesia Vol. 9 No. 1 (2024)
Publisher : Department of Anthropology, Faculty of Social and Political Sciences, Hasanuddin University.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31947/etnosia.v9i1.32521

Abstract

By exploiting the potential of art and culture that exists in Paksebali Village, this can be a prominent and sustainable tourist destination. The synergy between the craftsmen group and the tourism sector will not only boost the local economy, but also ensure that this rich cultural heritage is preserved and appreciated by future generations. Innovation in craft products that combines local cultural elements with modern trends. While previous research mostly deals with Although previous research mostly discussed the tourism potential in Paksebali Village, this article focuses on craftsmen who can create various types of products that are attractive to tourists, such as Endek Cloth Weaving Craft, Tedung, Prada Bludru Craft, Lontek Craft, Gambelan Bali Craft, Topeng Bali Craft. This diversification helps attract tourists who have a variety of preferences. This qualitative research was conducted in Paksebali village, Dawan Subdistrict, Klungkung Regency, Bali. Data was collected using the combination between in-depth interview and  observations. The informants who participated in this research are craftsmen in Paksebali village, as my case studies. The findings show that through synergies between the craftsmen group and the tourism sector, there is a mutually beneficial exchange of value. Tourists gain experience and quality products, while the craftsmen gain the opportunity to increase their income and expand their market. In addition to economic benefits, these collaborations also have an impact on the preservation of local culture. Craftsmen products often reflect the history, tradition, and identity of a region. With increasing tourist interest in these products, the group of craftsmen is encouraged to continue to preserve and develop their expertise. Craftsmen in Paksebali Village can help increase the village's attractiveness as a tourist destination, while maintaining and preserving local cultural heritage. It is recommended that Craftsmen in Paksebali Village is expected to improve quality and innovation in craft products, setting up a craft centre or gallery, working with tourism agencies, conducting digital marketing and promotion, improving the packaging of craft products to make them more attractive, actively participating in exhibitions and festivals as well as cultural preservation and education.
The Uniqueness of Megeret Pandan Tradition as Tourist Attraction in Tenganan Village, Karangasem, Bali Widiastiti, Anak Agung Istri Putera; Prami, Anak Agung Istri Ngurah Dyah
Journal of Business on Hospitality and Tourism Vol. 7 No. 1 (2021): JOURNAL OF BUSINESS ON HOSPITALITY AND TOURISM
Publisher : Institut Pariwisata dan Bisnis Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22334/jbhost.v7i1.292

Abstract

Megeret Pandan or mekare-kare is a tradition in Tenganan Village, Karangasem. This tradition is related to local ritual activities and beliefs in which all men from children to adults take turn performing in an arena to play dexterity match as fighters by using pandan leaves, a shield from rattan wicker and traditional costume. This tradition is potential to be tourist attraction since the tourists are welcome to participate. The purpose of this study is to determine the existence the tradition of Megeret Pandan as a tourist attraction in Tenganan Village and its relation to the defense of ancestral heritage. This study used qualitative method and it was conducted through inductive process. The theory was Structural Functional Theory of Talcott Parson concerning action system, in which the objective conditions were united with collective commitment upon certain value for the development of a social action form. Based on the research finding, it was concluded that the tradition of Megeret Pandan which was packaged in such a way as tourist attraction could be tourist attraction without leaving the sacred values within. 
Co-Authors Anak Agung Istri Putera Widiastiti Anak Agung Istri Putera Widiastiti Farhaeni, Mutria Gst. Ayu Atun Luviana Guntar, Elsita Lisnawati Hendra Hadi Kesuma I Kadek Ardi Ariestawa I Komang Sagra Mita I Nyoman Agus Sastrawan I Putu Deddy Setiawan I Wayan Astawa Joana Josevira L. Ketaren Kadek Ayu Surya Dewi Kadek Yashinta Viediantari Luh Kadek Budi Martini Lulu Nur Muazmi Nazrina Zuryani Ni Kadek Lakamiati Ni Kadek Ria Jestilia Ni Komang Prasiani Ni Luh Gede Pratiwi Anjeni Ni Putu Widiasturi Putu Ade Wijana Putu Ade Wijana Sembiring, M.Si, Dr. Ejasa Sembiring, Rinawati Sri Martini Widiastuti, Ni Putu Wijana, Putu Ade