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All Journal Jurnal Ketahanan Nasional Jurnal Optimasi Sistem Industri Jurnal EMT KITA PERFORMA : Media Ilmiah Teknik Industri Sosio e-kons JABE (Journal of Applied Business and Economic) Jurnal Logistik Indonesia Majalah Ilmiah Warta Dharmawangsa Community Development Journal: Jurnal Pengabdian Masyarakat Journal of Management - Small and Medium Enterprises (SME's) JUDICIOUS: Journal of Management Jurnal Ilmiah Wahana Pendidikan Jurnal PkM (Pengabdian kepada Masyarakat) Tridharmadimas: Jurnal Pengabdian Kepada Masyarakat Jayakarta AJAD : Jurnal Pengabdian kepada Masyarakat Abdi Jurnal Publikasi Jurnal Pengabdian Masyarakat Ekonomi, Manajemen dan Akuntansi (JPMEMA) Return : Study of Management, Economic and Bussines Jurnal Indonesia Sosial Sains Journal of Artificial Intelligence and Digital Business Jurnal Serambi Ekonomi dan Bisnis Jurnal Pengabdian Kepada Masyarakat Bangun Cipta, Rasa, & Karsa (Jurnal PKM BATASA) Jurnal Ragam Pengabdian
Widiyarini, Widiyarini
Universitas Indraprasta PGRI
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Pengaruh Labelisasi Halal dan Sertifikasi Halal terhadap Minat Beli Produk Makanan dan Minuman UMKM di Kelurahan Mekarwangi Bogor Supandi, Agus; Widiyarini, Widiyarini; Asikin, Iin; Septariani, Desy; Johan, Ria Susuanti
Jurnal EMT KITA Vol 10 No 2 (2026): APRIL 2026
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET) - Lembaga KITA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/emt.v10i2.5925

Abstract

The rapid growth of the food and beverage MSME sector in Indonesia, particularly in areas dominated by Muslim consumers such as Mekarwangi Village in Bogor, highlights the importance of halal assurance in purchasing decisions. This study aims to analyze the influence of halal labeling and halal certification on consumer purchase intention toward food and beverage MSME products. A quantitative approach was employed by distributing questionnaires to 100 respondents. The data were analyzed using multiple linear regression with the assistance of EViews 12 software. The findings reveal that halal labeling has a positive and significant effect on purchase intention, indicating that a clear halal logo on the product packaging can increase consumer confidence in purchasing decisions. Halal certification also has a positive and significant effect and becomes the most dominant factor influencing consumer purchase intention. The regression model explains 91.81% of the variation in purchase intention, while the remaining percentage is explained by other external factors. Classical assumption tests confirm that the model fulfills BLUE criteria, ensuring the validity of the estimation results. This study emphasizes that halal-based marketing strategies are crucial to enhance consumer trust and strengthen the competitive advantage of MSMEs operating in the food and beverage industry within local markets.
Co-Authors Burhanudin Burhanudin Darwati Susilastuti Darwati Susilastuti Desy Septariani Dona Fitria Firdaus Budhy Saputro Fitria, Dona HANANTO, PRADITYA MER Hermanto Hermanto Iin Asikin Johan, Ria Susanti Johan, Ria Susuanti Judijanto, Loso Latuconsina, Said Meirinaldi Meirinaldi Meirinaldi Meirinaldi, Meirinaldi Muhammad Zais M. Samiun Perdana, Surya PERMANA, DIAN JINGGA Ria Susanti Johan Riski Amalia, Riski Rita Sugiarti Rosalina, Uki Aulia Said Latuconsina Said Latuconsina Septariani, Desy Sinta, Rachel Supandi, Agus Syofya, Heppy Zeny Fatimah Hunusalela