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All Journal MediaTor: Jurnal Komunikasi Wacana: Jurnal Ilmiah Ilmu Komunikasi JURNAL PUSTAKA KOMUNIKASI Warta Ikatan Sarjana Komunikasi Indonesia Mediakom : Jurnal Ilmu Komunikasi Jurnal Kajian Komunikasi dan Pembangunan Daerah Nivedana : Jurnal Komunikasi dan Bahasa ABDI MOESTOPO: Jurnal Pengabdian pada Masyarakat Moestopo International Review on Social, Humanities, and Sciences (MIRSHuS) KOMUNIKATA57 Petanda : Jurnal Ilmu Komunikasi dan Humaniora Jurnal Cyber PR Hybrid Advertising Journal: Publication for Advertising Studies KELOLA: Jurnal Ilmiah Manajemen Jurnal Pustaka Dianmas International Journal of Law and Society Jurnal Communio: Jurnal Jurusan Ilmu Komunikasi Jurnal Dinamika Ilmu Komunikasi Brand Communication
Radja Erland Hamzah
Universitas Prof. Dr. Moestopo (Beragama)
Religion Arts Humanities Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

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STRATEGI KOMUNIKASI PEMASARAN KEDAI KOPI KAMAN DALAM MENINGKATKAN LOYALITAS KONSUMEN Hamzah, Radja Erland; Manogari, Rialdo Rezeky; Shabrina, Riska Putri
KOMUNIKATA57 Vol. 1 No. 1 (2020): KOMUNIKATA57
Publisher : FISIP IBI-K57 Prodi Komunikasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55122/kom57.v1i1.119

Abstract

The development of the coffee business is currently one of the businesses that are in great demand. The large number of coffee shop businesses cause market competition. This market competition is also experienced by Kedai Kopi Kaman which almost resembles menus at other coffee shops in Depok and the same target consumers. The research methodology uses a qualitative approach to the type of qualitative descriptive research and uses a constructivism paradigm. This research uses data collection techniques through interviews, observation, and literature study. Data analysis techniques with data reduction, data display, and drawing conclusions. The data validity technique is data triangulation. This research uses the concept of PENCILS and Four Step. The results showed that the Kedai Kopi Kaman marketing communication strategy was considered effective and supported by social media, through observation and supporting data which stated that the increase in the number of consumers was quite significant, using word of mouth and Instagram social media.
Digital Literacy and Positive Bystander Intervention in Preventing Adolescent Cyberbullying Hamzah, Radja Erland; Putri, Citra Eka; Saifulloh, Muhammad; Pranawukir, Iswahyu
International Journal of Law and Society Vol 4 No 2 (2025): International Journal of Law and Society (IJLS)
Publisher : NAJAHA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59683/ijls.v4i2.172

Abstract

The rapid growth of internet technology and social media penetration in Indonesia increases the risk of cyberbullying among adolescents. Therefore, digital literacy-based interventions and positive bystander empowerment are needed to build a safe and empathetic digital culture. This study aims to design a digital literacy-based communication model for positive bystander interventions in preventing cyberbullying among adolescents in Jakarta, West Java, and North Sumatra, taking into account variations in digital exposure and sociocultural contexts. The research method used a naturalistic qualitative approach with a descriptive case study, collecting primary data through observation, in-depth interviews, and Focus Group Discussions (FGDs), as well as secondary data from documentation and literature. The FGD results indicate that digital literacy is key to shaping adolescents' proactive attitudes. In Medan, participants who had not previously received digital literacy training demonstrated high enthusiasm, awareness of social media, and courage to oppose cyberbullying in line with Batak cultural values. In Depok, participants acknowledged the importance of digital literacy, but limited parental and teacher supervision limited their involvement. In Jakarta, adolescents were more rationally mature, but apathy, urban behavior, and minimal community supervision limited the implementation of interventions. Overall, digital literacy improved adolescents' ability to assess information, understand ethical consequences, and act constructively in the face of cyberbullying. The research yielded an interactive communication model that positions adolescents as active participants, strengthens ethical skills and courage, and encourages engagement with peers, families, schools, and digital platforms to create a proactive cyberbullying prevention ecosystem. Future research is recommended to test the model's effectiveness on a larger scale and conduct longitudinal evaluations of online prosocial behavior.
Literasi Digital Bagi Remaja di DKI Jakarta pada Fenomena Display of Violence di Media Sosial Putri, Citra Eka; Hamzah, Radja Erland
Jurnal Pustaka Komunikasi Vol 7, No 1 (2024): Accredited by Kemendikbud Dikti SK No. 79/E/KPT/2023
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/pustakom.v7i1.4155

Abstract

This research aims to provide an understanding of digital literacy to the wider community, especially to teenagers who use social media in DKI Jakarta so that they become agents of change from the dangers of the display of violence phenomenon (indulging in acts of violence on social media) to become positive intervention Bystanders who can exercise control. social media by observing the situation and being able to act firmly to help and stop all forms of violence on social media. The research method used is a case study, a type of qualitative descriptive research. Data collection techniques were done through observation, interviews, and document study. The results of the research show that the implementation of digital display of violence literacy among high school students in Jakarta is by looking at data which shows that teenage netizens in Indonesia still do not make positive comments or dare to speak up on social media regarding many things, including the issue of violence as part of bystander intervention. positive, there is a need for collaboration between the government and teaching staff, especially lecturers, to actively carry out digital literacy among teenagers.
Pengaruh Kolaborasi Merek Esqa X Barbie Terhadap Minat Beli Dengan Dimediasi Kepercayaan Merek Pada Followers Instagram @Esqacosmetics. Hamzah, Radja Erland; Ridwan, Widyarini; Rafiansyah, Muhammad Naufal
Jurnal Cyber PR Vol 4, No 1 (2024)
Publisher : University of Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/cyberpr.v4i1.4222

Abstract

Kosmetik merupakan produk kecantikan yang digunakan untuk meningkatkan aroma atau penampilan kulit manusia. Dengan terus berkembangnya pasar kosmetik di Indonesia, brand-brand lokal seperti Esqa Kosmetik menjadi kebanggaan bagi negara ini. Langkah kolaboratif merek antara Esqa Kosmetik dengan Barbie ini dapat dipandang sebagai tindakan yang cerdas dalam mengikuti perkembangan zaman dan merespons preferensi konsumen. Tujuan penelitian: 1) Untuk mengetahui  seberapa besar pengaruh terhadap kolaborasi merek esqa x barbie Kepercayaan Merek di Instagram. 2) Untuk mengetahui  seberapa besar pengaruh kepercayaan merek Esqa x Barbie terhadap minat beli di Instagram. 3) Untuk mengetahui  seberapa besar pengaruh terhadap kolaborasi merek esqa x barbie minat beli di Instagram. 4) Untuk mengetahui seberapa besar Pengaruh Kolaborasi Merek Esqa X Barbie Terhadap Minat Beli Dengan Dimediasi Kepercayaan Merek Followers @Esqacosmetics. Penelitian ini menggunakan metodologi kuantitatif dengan pendekatan eksplanatif dan paradigma positivisme. Teori yang digunakan penelitian ini ada teori new media. Populasi penelitian ini yaitu followers Instagram @esqacosmetics. Sampel yang digunakan sebanyak 347 responden, dengan menggunakan rumus slovin. Berdasarkan hasil penelitian, ditemukan bahwa: 1) Berdasarkan Uji Parsial (t hitung) menunjukkan hasil signifikan Kolaborasi Merek 4.266 dan nilai Sig. = 0,000 0,05, maka dapat disimpulkan Kolaborasi Merek berpengaruh signifikan terhadap Kepercayaan Merek. 2) Berdasarkan Uji Parsial (t hitung) menunjukkan hasil signifikan Kepercayaan Merek 12,679 dan nilai Sig. = 0,000 0,05, maka dapat disimpulkan Kepercayaan Merek berpengaruh signifikan terhadap Minat Beli. 3) Berdasarkan Uji Parsial (t hitung) menunjukkan hasil signifikan Kolaborasi Merek 3,601  dan nilai Sig. = 0,000 0,05, maka dapat disimpulkan Kolaborasi Merek berpengaruh signifikan terhadap Minat Beli. 4) Dengan nilai statistik sobel test sebesar 4.004 dengan signifikan sebesar 0.00 0.05 dengan demikian terdapat pengaruh Kolaborasi Merek terhadap Minat Beli melalui Kepercayaan Merek. artinya variabel Z secara signifikan mampu memediasi variabel X terhadap Y.
Implementasi Program Edukasi Parlemen DPR RI sebagai Sarana Komunikasi Publik Rahman, Tedi Fathur; Toruan, Rialdo Rezeky Manogari Lumban; Hamzah, Radja Erland
Petanda: Jurnal Ilmu Komunikasi dan Humaniora Vol 7, No 3 (2025): Desember 2025
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/petanda.v7i3.5867

Abstract

Public Relations plays a strategic role in government institutions by fostering two-way communication between the organization and the public. The Public Relations Division of the House of Representatives of the Republic of Indonesia (DPR RI) implements the Parliamentary Education Program as a means of public communication to enhance citizens’ understanding of the duties, functions, authorities, and work mechanisms of the DPR RI. This study aims to analyze the implementation of the Parliamentary Education Program as a public communication strategy based on the Boundary Spanning Theory and Excellence Theory of James E. Grunig. The research employed a qualitative method with a constructivist approach through in-depth interviews with DPR RI Public Relations officials and program participants. The findings reveal that the program effectively serves as a medium of public education through an edutainment approach that combines interactive learning and direct observation. DPR RI’s Public Relations acts as a communication facilitator that bridges the institution and the public through transparent, two-way communication, thereby improving the institution’s image and reducing negative public perceptions. This implementation also strengthens DPR RI’s Public Relations function as a public communication facilitator promoting transparency and accountability.
Co-Authors Abraham, Rivaldo Adiella Yankie Lubis Alfan Bachtiar Andriansyah Andriansyah Ariane, Meyta Azhari, Reza Rahmat Citra Eka Putri Elis Teti Rusmiati Filda Angellia Fizzy Andriani Hamsinah Hamsinah, Hamsinah Inez Faiza Rezka Irawan, Fanissa Iswahyu Pranawukir Kardi Wiyati, Eni Krismasakti, Bramayanti Kusnul Arifin Larasati, Ukhti Tri Manogari, Rialdo Rezeky Muhammad Fajri Aditiansyah Muhammad Hafif Rafi Andhika Muhammad Saifulloh Mukka Pasaribu Muminto Arief Naufal Aldian Utomo Nilamsari, Natalina Novita Damayanti Novita Damayanti Nugroho, Yosia Kurnia Nur Sidqiyah Nur Wulan Abiyah Kusumah Pakpahan, Roy Tumpal Putra, Taufan Buwana Rafiansyah, Muhammad Naufal Rafly, Muhamad Rahman, Tedi Fathur Reza Rahmat Azhari Rialdo Rezeky Manogari Lumban Toruan Rialdo Rezeky MLT Ridha Gameli Sitompul Ridwan, Widyarini Riska Putri Shabrina Rizky Setiawan Santoso, Prasetya Yoga Sari, Aida Permata Setya Ambar Pertiwi Shabrina, Riska Putri Sukarni, Nurul Fadzar Sungkono, Nono Sutan Yasid Rafi Syaer, Muhammad Fadillah Toruan, Rialdo Rezeky M. L. Toruan, Rialdo Rezeky Manogari Lumban Toruan, Rialdo RM.L. Tryarno, Adi Nur Achmad Watriningsih Watriningsih Yosia Kurnia Nugroho Yuni Retna Dewi