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KEPUTUSAN DAN PREFERENSI KONSUMEN : PINANG KERING IRIS DI PERBATASAN (StudiKasus: Kabupaten Timor Tengah Utara) Yoseph Daniel Jemai; Boanerges Putra Sipayung; Agustinus Nubatonis; Umbu Joka; Dudi Septiadi
AGRITEPA: Jurnal Ilmu dan Teknologi Pertanian Vol 9 No 1 (2022)
Publisher : UNIVED Press, Dehasen University Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/agritepa.v9i1.2016

Abstract

Betel nut consumption in North Central Timor Regency lasted a long time and continues to grow to this day. The study aims to determine the factors that influence consumer decisions and consumption preferences of iris dried betel nut in north Central Timor border communities. This research was conducted in January-February 2022.The data analysis method used is qualitative descriptive and logistic regression analysis. The variables of age, sex, habits, taste, and texture together affect the consumption preferences of iris dried betel nut. The age and texture of the iris dried betel nut significantly affect the decision of the people of East Miomaffo Subdistrict in consuming slice dry betel nut. Texture becomes the preference of consumers to choose the dried betel nut of the iris consumed.
MARGIN PEMASARAN PISANG KEPOK DI DESA WESEBEN KECAMATAN WEWIKU KABUPATEN MALAKA Dorthea Abuk Kehik; Agustinus Nubatonis; Umbu Joka
AGROTEKSOS, Jurnal Ilmiah Ilmu Pertanian Vol 32 No 2 (2022): Jurnal Agroteksos Agustus 2022
Publisher : Fakultas Pertanian Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/agroteksos.v32i1.719

Abstract

Pemasaran pisang pada dasarnya merupakan institusionalisasi pelayanan untuk menjembatani berpindahnya pisang dari sisi produksi sisi konsumsi. Penelitian ini dilaksanakan di Desa Weseben Kecamatan Wewiku Kabupaten Malaka dari bulan Juni 2021 sampai selesai. Tujuan dari penelitian ini adalah untuk mengetahui saluran pemasaran, fungsi-fungsi pemasaran, dan margin pemasaran yang diterima pelaku pemasaran pisang kepok di Desa Weseben Kecamatan Wewiku Kabupaten Malaka. Metode analisis data yang digunakan dalam penelitian ini adalah analisis deskriptif yaitu untuk mengetahui saluran pemasaran dan fungsi-fungsi pemasaran sedangkan untuk menganalisis margin pemasaran menggunakan rumus margin pemasaran. Hasil analisis menunjukkan bahwa terdapat 3 saluran pemasaran, yaitu : saluran pemasaran I (petani- konsumen), saluran pemasaran II (petani-pengecer-konsumen), saluran pemasaran III (petani-pengumpul-pengecer-konsumen). Fungsi-fungsi pemasaran dalam penelitian ini yang dilakukan oleh setiap lembaga yang terlibat yaitu : fungsi yang dilakukan oleh produsen (petani) yaitu : fungsi pertukaran dan fungsi fasilitas. Pedagang pengumpul melakukan fungsi pertukaran, fungsi fisik dan fungsi fasilitas. Pedagang pengecer melakukan fungsi pertukaran, fungsi fasilitas, dan fungsi fisik. Margin pemasaran pada saluran I sebesar Rp 0, pada saluran pemasaran II sebesar Rp. 15.000 dan saluran pemasaran III sebesar Rp. 25.000.
Income Analysis of Tomato Farming in Paddy Fields in Leuntolu Village Raimanuk District Belu Regency Yasinhta Bete; Umbu Joka; Agustinus Nubatonis
Agribusiness Journal Vol 4, No 1 (2021): Agribussines Journal
Publisher : UNIVERSITAS SEMBILANBELAS NOVEMBER KOLAKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (793.011 KB) | DOI: 10.31327/aj.v4i1.1390

Abstract

This study aims to know (1).  To know how much the income from tomatoes farming in Leuntolu Village, Raimanuk District, Belu Regency , (2)  To know the relative advantages of tomatoes farming in Leuntolu Village, Raimanuk District, Belu Regency.  The research was conducted in August 2020. Techniques of data collection using survey methods with primary data and secondary data. The sample used in this study was 30 respondents. The data analysis method used in this research is descriptive qualitative analysis method, income analysis and R / C ratio. The results showed that: the tomatoes farming carried out had several stages including: land processing, seed selection, seed nursery, planting, maintenance (watering, fertilizing and weeding), harvest and post-harvest. The results of tomato farming research with a total revenue in 2018 of Rp. 153,540,000 divided by the total cost of Rp. 73,517,763.00, it will get a relative profit of 2.09 so that tomatoes farming in Leuntolu Village, Raimanuk District, Belu Regency is profitable / provides benefits to farmers in Leuntolu Village 
Motivasi Petani Selada Air di Desa Popnam Kecamatan Noemuti Kabupten Timor Tengah Utara Oktovianus Tabenu; Agustinus Nubatonis; Marsianus Falo; Petrus Suse Kobesi
AGRIMOR Vol 8 No 2 (2023): AGRIMOR - April 2023
Publisher : Fakultas Pertanian, Universitas Timor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32938/ag.v8i2.2060

Abstract

Agricultural development in Indonesia is very influential in increasing the selling value of production and business opportunities for farmers originating from several agricultural sub-sectors. One of them is the food crops and horticulture sub-sector. This condition motivates farmers to use land effectively in improving farming in a sustainable manner. The purpose of this research is to describe the motivation of watercress farmers in Popnam Village, TTU Regency. The data collection process uses a survey method of farmers first in order to find out the initial conditions. This study used a mix method approach, namely quantitative data were obtained using Likert scale measurements while qualitative data were obtained through in-depth interviews to explore intrinsic and extrinsic motivation data on farmers. The results of the study explain that intrinsic factor is in the high category with a percentage of 84%. Efforts to meet food needs, build a decent place to live, support each other and work together are very important in the development of farming. The safety and appreciation factors that farmers have strengthens their inner motivation for sustainable farming development. Furthermore, the extrinsic factor is in the high category with a percentage value of 82%. This is seen from the price, market reach, and technology which has a high category. Even though government policies are less effective in terms of attention to farmers, the relationship between farmers is quite close as a family unit in building economic solidarity.
Analisis Situasi Pemasaran Sebagai Strategi Untuk Meningkatkan Volume Nilai Penjualan Ayam Broiler Di Kabupaten Belu Ermelinda L. Nahak; Achmad Subchiandi Maulana; Agustinus Nubatonis; Boanerges P. Sipayung
Paspalum: Jurnal Ilmiah Pertanian Vol. 12 No. 1 (2024)
Publisher : Lembaga Penelitian dan Pengabdian Universitas Winaya Mukti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35138/paspalum.v12i1.676

Abstract

Ayam broiler/pedaging merupakan jenis ternak unggas yang memilki potensi untuk di budidayakan. Tujuan dari penelitian ini untuk mengetahui volume nilai penjualan dan Strategi pemasaran, pangsa pasar dan situasi pemasaran ayam Broiler di PT. Mitra Sinar Jaya Atambua Kabupaten Belu. Penelitian ini dilaksanakan di PT. Mitra Sinar Jaya Atambua pada bulan januari 2023 sampai selesai. Pada penelitian ini populasi dan sampel diambil secara purposive sampling (sengaja) sehingga sampel pada penelitian ini yaitu PT. Mitra Sinar Jaya Atambua karena penelitian menggunakan studi kasus. Data diambil terdiri dari data primer dan data sekunder. Metode analisis data yang digunakan yaitu analisis regresi linear berganda dan analisis Boston Consulting Group (BCG). Berdasarkan hasil analisis regresi linear berganda, diketahui bahwa variabel yang berpengaruh nyata pada volume nilai penjualan ayam broiler di PT. MSJ adalah produksi ayam, harga barang substitusi, sedangkan yang tidak berpengaruh nyata adalah jumlah penduduk, pendapatan penduduk dan harga pakan. Analysis Boston Consulting Group (BCG) menunjukan bahwa tahun 2019, 2020, dan 2022 posisi pasar berada pada kuadran cash cow dimana kuadran ini memiliki pangsa pasar relatif tinggi dan tingkat pertumbuhan pasar yang lambat. Tahun 2021 posisi produk pada perusahaan berada pada kuadran star dimana usaha ayam memiliki tingkat pertumbuhan pasar dan pangsa pasar relatif yang tinggi.
Analisis Faktor-Faktor Yang Mempengaruhi Preferensi Konsumsi Pinang Kering di Kecamatan Biboki Anleu Kabupaten Timor Tengah Utara Painenon, Cindylusi N. A.; Nubatonis, Agustinus; Joka, Umbu
MuJAgri: Musamus Journal of Agribusiness Vol 7 No 1 (2024): Musamus Journal of Agribusiness
Publisher : Musamus University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35724/mujagri.v7i1.5505

Abstract

In Eastern Indonesia, particularly on the island of Timor, areca nuts are frequently utilized for a variety of customary reasons, including weddings and other occasions connected to local culture and customs. The purpose of this study is to ascertain people's preferences for dried areca nut consumption in the Biboki Anleu District in North Central Timor. The experimental method is the one that is employed. Both primary data and secondary data were gathered for this study. Logistic Regression Analysis is the technique used for data analysis. The study's findings indicate that age, gender, eating habits, flavor, and texture are the aspects of areca nut consumption that influence customer preferences. In the Biboki Anleu District, there are two variables out of the five that affect consumers' preferences for dried areca nuts, specifically taste and texture factors. These results demonstrate the preference for dry areca nuts with a firm texture among customers in the Biboki Anleu district. In other words, these two factors influence the propensity for eating dried areca nuts in the Biboki Anleu District to some extent.
Market Structure of the Tofu Agroindustry Rada, Adrianus; Nubatonis, Agustinus; PVMambru, Yohanis; Joka, Umbu
Agribusiness Journal Vol 7, No 1 (2024): Agribusiness Journal
Publisher : UNIVERSITAS SEMBILANBELAS NOVEMBER KOLAKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31327/aj.v7i1.2130

Abstract

Tofu is an easily accessible and cheap source of vegetable protein. The tofu industry in Kota Kefamenanu District is experiencing quite rapid development. This research aims to determine the market structure of the tofu industry in Kota Kefamenanu District. The sample was determined using a saturated sampling technique of 7 tofu industrial business units in the Kefamenanu City sub-district which includes villages (Tubuhue, Sasi, South Kefa, Maubeli and Central Kefa). The data analysis method used is a qualitative descriptive method, Market Structure (Market Share, Concentration Ratio, Herfindahl Hirschman Index). Based on the research results, the market structure of the tofu industry in Kota Kefamenanu sub-district is known to be controlled by a large market share with the highest level of market share control (MS) in UD. Sumber Hidup with a value of 23.9 % , while the lowest market share (MS) in the alpha omega industry has a value of 4.2%. Research on the concentration ratio of three companies (CR3) produces a tofu industry value of 60.6 % , so it can be seen that the value is 0.4≤ CR3 0.8. Meanwhile, from the results of the Herfindahl Hirschman Index calculation, a value of 1735.4 % was obtained , meaning that the IHH value ranges between 1000-2500 or 0 IHH, so the tofu industrial market in Kota Kefamenanu District is in the Oligopoly market type.. 
Pkm Inseminasi Buatan Dan Budidaya Ayam Kampung Di Kelompok Tani Unggas Jaya, Kefamenanu Dethan, Agustinus Agung; Lisnahan, Charles Venirius; Joka, Umbu; Nubatonis, Alfred; Nubatonis, Agustinus
Bakti Cendana Vol 7 No 2 (2024): Bakti Cendana: Jurnal Pengabdian Masyarakat
Publisher : LPPM Universitas Timor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32938/bc.7.2.2024.159-170

Abstract

This activity was carried out using a participatory action research method, namely jointly determining solutions based on the urgency and priority of the problem which was preceded by an initial situation analysis. Furthermore, activities in the field take the form of lectures/counseling, training/demonstrations to improve the group's abilities and skills. The focus of activities is on semen collection, artificial insemination, egg hatching, crumb and pellet making, vaccination, and the starter, grower and pullet maintenance phase and income analysis. Assistance and evaluation of activities is carried out in stages. The impact of this service is an increase in the group's skills in artificial insemination of hens, hatching eggs using a hatching machine, making their own feed in the form of crumbs and pellets, raising chicks in brooding, vaccination, maintaining the grower phase, and being able to analyze business income. At the end of the activity, the partner group can reproduce brood hens for further exposure and development. Group welfare also increases due to additional profits. With a rearing volume of 200 bird, the partner group makes a profit of Rp. 10,240,000 from DOC maintenance until 4-5 months of age.
Dampak Perubahan Cuaca dan Kemampuan Adaptasi Petani Terhadap Produksi Tanaman Hortikultura di Kabupaten Timor Tengah Utara Funan, Anselma Ose; Sipayung, Boanerges Putra; Nubatonis, Agustinus
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 11, No 1 (2025): Januari 2025
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v11i1.15275

Abstract

This study aims to analyze the impact of weather changes and the adaptive capacity of horticultural crop farmers in North Central Timor District. The methods used in this study were cobb-douglass analysis and multinomial logistic regression. The number of samples in this study amounted to 150 respondents. The results showed that the production of horticultural crops in North Central Timor District increased by 40.6%. Horticultural farmers in North Central Timor District are at a moderate stage of adapting to weather changes. Where the majority of farmers who are adapting as many as 61 people, unable to adapt 30 and have adapted 59 people. The adaptability of farmers is influenced by the independence variable. In this case farmers manage farms with their own capital ownership, besides that farmers also try to find solutions to problems regarding farms that are managed. 
ANALISIS PEMASARAN KOPI BUBUK DI DESA LAKMARAS KECAMATAN LAMAKNEN SELATAN KABUPATEN BELU Mali, Maria Ernita Lawa; Nubatonis, Agustinus; Metboki, Bernadina; Taena, Werenfridus
Agripreneur : Jurnal Pertanian Agribisnis Vol. 14 No. 1 (2025): June: Ilmu Pertanian dan Bidang Terkait
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/agripreneur.v14i1.6313

Abstract

This study aims to analyze marketing channels, marketing functions, marketing margins, and marketing profits of ground coffee in Lakmaras Village, Lamaknen Selatan District, Belu Regency. The method used in this study is a descriptive method with a quantitative and qualitative approach. Data were obtained through interviews, observations, and questionnaires with coffee farmers and business actors in the village.  The results of the study indicate that there are three main marketing channels for ground coffee in Lakmaras Village, namely (1) farmers–Bumdes–consumers, (2) Bumdes–contractors–consumers, and (3) Bumdes–contractors–retailers–consumers. Marketing functions include exchange, physical, and provision of facilities involving various marketing institutions in the ground coffee distribution chain. The highest marketing margin occurs in longer marketing channels, while the lowest marketing margin occurs in direct channels from farmers to consumers through Bumdes.  This study also found that marketing efficiency can be increased by shortening the distribution chain and strengthening the role of Bumdes in marketing ground coffee. With marketing optimization, it is expected that coffee farmers in Lakmaras Village can gain greater profits and increase the competitiveness of local ground coffee products.