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All Journal Journals of Economics and Business Penamas Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital Digital Innovation : International Journal Of Management Journal of Social Sciences and Technology for Community Service
Angga Febrian
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Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Library & Information Science Social Sciences Other

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PENGARUH KOMPETENSI DAN PELATIHAN KERJA TERHADAP PENINGKATAN PRODUKTIVITAS KERJA KARYAWAN (Studi Kasus Dealer Yamaha Motor di Bandar Lampung Novita Anggriyani; Angga Febrian; Larasati Ahluwalia
Journals of Economics and Business Vol 2, No 1 (2022): Volume 2, No 1, 2022
Publisher : Universitas Teknokrat Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (233.706 KB) | DOI: 10.33365/jeb.v2i1.76

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh kompetensi, dan pelatihan kerja terhadap peningkatan produktivitas kerja karyawan Dealer Yamaha Motor di Bandar Lampung. Populasi penelitian adalah seluruh karyawan Dealer Yamaha Motor di Bandar Lampung yang dipilih oleh peneliti, sedangkan sampel dalam penelitian ini sebanyak 120 Karyawan Dealer Yamaha Motor di Bandar Lampung. Penelitian ini menggunakan penelitian kuantitatif dengan mengunakan metode analisis regresi berganda dikarenakan didalam penelitian ini menggunakan lebih dari satu variabel independent yang mempengaruhi variabel dependent. Metode pengambilan sampel menggunakan metode probability sampling dengan kategori simple random sampling , yaitu anggota sample yang diambil secara acak dari populasi secara menyeluruh. Hasil penelitian menunjukkan bahwa variabel kompetensi dan variabel pelatihan kerja secara parsial berpengaruh terhadap peningkatan produktivitas kerja karyawan Dealer Yamaha Motor di Bandar Lampung. Secara simultan, variabel kompetensi dan pelatihan kerja terbukti berpengaruh secara bersama-sama terhadap peningkatan produktivitas kerja Karyawan Dealer Yamaha Motor di Bandar Lampung.
SALAFI MUDA DAN KEPEMILIKAN BISNIS: KEWENANGAN PEREMPUAN MUDA SALAFI MENGELOLA BISNIS ONLINE Dwi Nugroho; Angga Febrian; Dharma Setyawan
Penamas Vol 37 No 1 (2024): Volume 37, Issue 1, January-June 2024
Publisher : Balai Penelitian dan Pengembangan Agama Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31330/penamas.v37i1.749

Abstract

Salafi women are regarded as a more tight and exclusive community than men. This reality highlights Salafi Sharia provisions, which mandate women to stay at home. Nonetheless, young Salafi women are beginning to engage in productive activities by tapping business opportunities of digital economy. This study is based on a massive phenomenon regarding the involvement of young Salafi women in digital entrepreneurial activities. Using a case study of Salafi women in Lampung with purposive sampling technique, it analyzes data from in-depth interviews with 13 young Salafi women who run online enterprises and 2 men (ustadz and teacher) served as the main sources for this explorative qualitative research. This study demonstrates that apart from accepting technological advances, Salafi women also actualize themselves in digital economic activities. They can run successful online businesses and have a positive impact on their financial emancipation. Their internet commercial activities strictly adhere to Islamic law and not limited to products associated with Salafi life. Their activities do not deviate from Islamic norms and instead reflect the Salafis’ productive and reformist characteristics. Challenging conventional wisdom on Salafi women, this study finds that within their submission to Salafi teachings and piety, they claim their active agency and contributions to family economy.
The Role of Electronic Word of Mouth and Destination Image in Shaping Tourist Visit Intention and Decision : A Case Study of Sebalang Beach, South Lampung Nico Andreas; Roslina Roslina; Driya Wiryawan; Angga Febrian; Nuzul Inas Nabila; Adulai Sadjo Baldé Coordenador
Digital Innovation : International Journal of Management Vol. 2 No. 2 (2025): Digital Innovation : International Journal of Management
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/digitalinnovation.v2i2.308

Abstract

This study analyzes the influence of Electronic Word of Mouth (eWOM) and destination image on visit intention and decision to Sebalang Beach, South Lampung. With tourists increasingly relying on online reviews, understanding these relationships is essential for effective destination marketing. The research addresses the issue of how eWOM and destination image affect tourists' decisions, aiming to provide insights for tourism stakeholders. A quantitative approach was used, employing a survey method with purposive sampling of 110 respondents who have visited or intended to visit Sebalang Beach. Data were analyzed using Structural Equation Modeling-Partial Least Squares (SEM-PLS) to test the proposed hypotheses. Findings indicate that destination image significantly influences visit intention and visit decisions, while visit intention also mediates the effect of destination image on visit decisions. However, eWOM does not have a significant impact on visit intention or visit decisions, and visit intention does not mediate the relationship between eWOM and visit decisions. These results suggest the importance of strengthening online promotional strategies and enhancing the positive image of Sebalang Beach. Encouraging content creation on social media and collaborating with influencers can effectively increase engagement and attract visitors. This study offers practical recommendations for tourism stakeholders to optimize Sebalang Beach’s potential and enhance its competitiveness as a tourist destination.
Pengaruh Persepsi Kebermanfaatan, Kepercayaan serta Persepsi Risiko pada Review Online terhadap Niat Membeli di Tiktok Shop M. Daffa Ilhamsyah; Yuniarti Fihartini; Angga Febrian
Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital Vol. 3 No. 1 (2026): Februari : Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital
Publisher : Asosiasi Riset Ilmu Manajemen dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jimakebidi.v3i1.1300

Abstract

The purpose of this study is to analyze the influence of perceived usefulness, trust, and perceived risk in online reviews on consumers’ purchase intention on TikTok Shop. The background of this research is based on the increasing role of social commerce platforms in shaping purchasing decisions, where online reviews become a crucial factor in building trust and influencing risk perceptions. This study uses a quantitative approach with a causal research design, and the data were collected through questionnaires distributed to respondents who actively use TikTok Shop in Indonesia. To test the relationships among variables, SPSS software was employed for data analysis. The findings show that perceived usefulness, trust, and perceived risk have a significant positive effect on purchase intention, indicating that online reviews play a crucial role in consumers’ purchasing decisions. This study contributes theoretically by extending the Technology Acceptance Model (TAM) framework in the context of social commerce and also provides practical implications for businesses in designing digital marketing strategies by emphasizing the authenticity of reviews, strengthening consumer trust, and managing transaction risks.
Peningkatan Brand Awareness Zana Brownies Melalui Pemasaran Digital Pada Platform Tiktok Afnan Haris Pradana; Irfan Raihan Pugan; Angga Febrian; Laili Fadhila Banuwa; Tazkiyah Sakinah; Dwi Nugroho; Winda Kartika
Journal Social Science And Technology For Community Service Vol. 6 No. 1 (2025): Volume 6, Nomor 1, March 2025
Publisher : Universitas Teknokrat Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33365/jsstcs.v6i1.91

Abstract

Perkembangan dunia digital berpengaruh terhadap pemasaran untuk semua jenis Usaha Mikro Kecil dan Menengah (UMKM). UMKM harus bisa mencari strategi yang tepat untuk dapat bersaing di dunia pemasaran digital. Peningkatan brand awareness sangat penting bagi UMKM untuk meningkatkan kesadaran akan merek dari produk mereka. Aplikasi TikTok menjadi salah satu platform yang dapat dimanfaatkan pelaku usaha untuk menjalankan strategi pemasaran digital melalui video pendek. Penelitian ini bertujuan untuk menganalisis strategi pemasaran digital yang tepat untuk UMKM Zana Brownies. Dalam penelitian ini, diimplementasikan dua strategi, yaitu content marketing dan content personalization untuk meningkatkan brand awareness dari UMKM Zana Brownies. Hasilnya, brand awareness terhadap Zana Brownies meningkat yang ditunjukkan oleh jumlah tayangan dan suka pada platform Tiktok UMKM Zana Brownies.
Co-Authors Adulai Sadjo Baldé Coordenador Afnan Haris Pradana Dharma Setyawan Dwi Nugroho Dwi Nugroho Irfan Raihan Pugan Laili Fadhila Banuwa Larasati Ahluwalia M. Daffa Ilhamsyah Nico Andreas Novita Anggriyani Nuzul Inas Nabila Roslina Roslina Tazkiyah Sakinah Winda Kartika Wiryawan, Driya Yuniarti Fihartini