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All Journal Jurnal Pendidikan Indonesia Journal of Management Review Jurnal Manajemen Indonesia Jurnal Wawasan dan Riset Akuntansi Jurnal Edukasi (Ekonomi, Pendidikan dan Akuntansi) Jurnal Abdi Insani Jurnal Ilmiah Akuntansi Kesatuan Abdimas Galuh: Jurnal Pengabdian Kepada Masyarakat Journal of Community Development Media Riset Akuntansi Auditing & Informasi Finance and Business Management Journal (FBMJ)
Prawiranegara, Benny
Fakultas Ekonomi Universitas Galuh
Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Nursing Public Health Social Sciences Other

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Digitalisasi UMKM Melalui Literasi Digital dan Digital Marketing Dalam Meningkatkan Kualitas Produk dan Volume Penjualan Kader, Mukhtar Abdul; Prawiranegara, Benny; Setiawan, Reza Ananda Pahlevi; Shelyanti, Adel; Pratama, M. Bintang Yudha
Journal of Community Development Vol. 5 No. 2 (2024): December
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/comdev.v5i2.242

Abstract

The development of technology today has shown extraordinary progress but is not followed by the competence of its people, especially in rural areas. Many things in the field of life have utilized the existence of technology itself. The development of advanced technology is very rapid today, one of which is in the economic sector, namely digital marketing. Micro, Small and Medium Enterprises (MSMEs) are one of the pillars of the Indonesian economy and the strength of the regional economy that is currently intensively utilizing digital marketing in promoting their businesses. This community service activity was carried out in the Sukasetia Village area, where most of the residents have their own MSME products. However, its residents have not been able to utilize existing digital marketing technology properly in developing their businesses. Digitalization of MSMEs today where a necessity in the digital era, MSMEs must be able to implement digital technology through the use of communication tools such as computers, cellphones and iPads, providing internet networks to access various types of MSME product marketing information through websites, managing digital marketing tools such as the most widely used social media today (Tiktok, Instagram, Facebook and other social media as well as the use of the most widely used marketplaces such as Shopee, Tokopedia, Blibli and Lazada and SEO (Search Engine Optimization) without leaving digital ethics in using internet technology and privacy and security in using technology so that residents around Sukasetia Village can utilize digital marketing technology properly so that they can improve product quality and sales volume of the businesses they create can grow more rapidly because of this digital marketing technology.
Students' Emotional and Cognitive Competencies in Entrepreneurship Through Entrepreneurship Education Sukomo; Heryati , Tati; Prawiranegara, Benny
Jurnal Pendidikan Indonesia Vol 13 No 2 (2024): June
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/jpiundiksha.v13i2.73780

Abstract

Most students only focus on academic competence and need more entrepreneurial skills, making it challenging to develop potential outside the educational field and less ready to compete in the world of work. The purpose of this study is to analyze the role of entrepreneurship education at the vocational high school level in shaping students' emotional and cognitive competencies to enter the field of entrepreneurship. The data collection method used in this research is a questionnaire using a data collection instrument: a questionnaire sheet with a Likert scale. The subjects involved in the study were 500 vocational high school students taken from 3 schools. After the data was collected, it was analyzed using the structural equation model data analysis method to analyze the variables' contribution. The results of this study indicate that entrepreneurship education can contribute to students' emotional and cognitive competencies by increasing and decreasing entrepreneurial interest. The contribution of students' emotional and cognitive competencies directly influences attitudes and interest in entrepreneurship and student self-efficacy. Thus, students with emotional competence will be more interested in entrepreneurship and considered more ready to become entrepreneurs. This study provides implications for school stakeholders that moderate entrepreneurship education can shape students' competencies and cognition in entrepreneurship so that entrepreneurship education can be used as an alternative program in schools.
PERMBERDAYAAN MASYARAKAT MANTAN WARGA BINAAN LAPAS KELAS IIB CIAMIS MELALUI INOVASI KEMASAN MODERN DAN PEMASARAN KANAL DIGITAL PRODUK OLAHAN BAYAM Prawiranegara, Benny; Budiaman, Hendi; Maulana, Haisyam; Permatasari, Intan Nur; Djulpiqri, Fauzan
Jurnal Abdi Insani Vol 12 No 10 (2025): Jurnal Abdi Insani
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/abdiinsani.v12i10.3030

Abstract

This community service program was carried out to strengthen the economic independence of former inmates from the Ciamis Class IIB Correctional Facility by developing small businesses based on spinach-processed products. The program emphasized two main aspects: improving packaging quality with modern and marketable designs, and enhancing marketing strategies through digital platforms. The mentoring process was conducted gradually, starting with technical training in product processing, hands-on practice in designing hygienic and attractive packaging, and the application of promotional strategies using social media and online marketplaces. The outcomes revealed noticeable improvements in participants’ capacity to manage small businesses, particularly in producing market-ready packaging and promoting products through digital channels to reach wider consumers. Beyond the economic benefits, the program also fostered greater self-confidence, independence, and contributed to the social reintegration process of former inmates into the community.
Co-Authors Akbar, Dendy Syaiful Annisa Fitriani Budiaman, Hendi Desi Ratnawati Djulpiqri, Fauzan Elin Herlina, Elin EVA FARIDAH Heryati , Tati Isep Saepul Muzaki Kader, Mukhtar Abdul Lisara, Anisa Maulana, Haisyam Mira Aryanti Moch. Febri Sayidil Umam Mulyatini, Nurdiana Nana Darna Nazar Ramadhan Permatasari, Intan Nur Prabowo, Faizal Haris Eko Pratama, M. Bintang Yudha Purnama Sari Ramdhan, Nazar Roni Marsiana Suhendi Rudiana, Irfan Faris Samiri Samiri Setiawan, Reza Ananda Pahlevi Shelyanti, Adel Sri Aniri Sukomo Sukomo Sukomo Sukomo Sukomo Wati Setiawati Wiwin Setianingsih Yat Rospia Brata Yogi Ginanjar