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ANALISIS EKSTERNAL DAN INTERNAL PADA PERUSAHAAN BATU ALAM JIBAL STONES Nazhara Azmi; Zikra Muhammad Filah; Achmad Mansur Pauji; Dimas Muhammad Ramdhani; Jaya Kusuma; Rizal Mustofa; Siti Mardiana
JURNAL AKADEMIK EKONOMI DAN MANAJEMEN Vol. 2 No. 3 (2025): JURNAL AKADEMIK EKONOMI DAN MANAJEMEN  September
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jaem.v2i3.5782

Abstract

Penelitian ini bertujuan untuk menganalisis faktor-faktor eksternal dan internal yang memengaruhi keberlangsungan dan daya saing perusahaan batu alam Jibal Stones. Metode yang digunakan adalah deskriptif kualitatif dengan teknik pengumpulan data melalui wawancara langsung kepada pemilik usaha serta kajian literatur dari sumber-sumber akademik. Analisis lingkungan eksternal menggunakan pendekatan PESTLE dan Porter’s Five Forces, sedangkan analisis internal dilakukan melalui VRIO, Value Chain, dan matriks IFAS-EFAS. Hasil penelitian menunjukkan bahwa Jibal Stones memiliki kekuatan pada kualitas produk, estetika, layanan terintegrasi, dan pemasaran digital. Namun, perusahaan menghadapi tantangan seperti fluktuasi pasokan bahan baku, harga tinggi, serta kurangnya dukungan dari pemerintah. Strategi S/O (Strength-Opportunity) dinilai paling sesuai untuk mengoptimalkan peluang pasar melalui penguatan keunggulan internal, digitalisasi, dan inovasi produk.
Implementasi Simulasi Ekspor Sebagai Media Pembelajaran Bisnis Internasional: Studi Kasus Produk Verward Fadlillah Ramadhan; Wildan Fathil Padil; Dava Indira Dandy; Rizal Mustofa; Noval Wijaya; Bilal Arfiansyah
PENG: Jurnal Ekonomi dan Manajemen Vol. 2 No. 4 (2025): November: Humanities, Economic and Social Issues
Publisher : Teewan Journal Solutions

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62710/0gnvca44

Abstract

This study aims to analyze the implementation of a simulated export of a local t-shirt brand, Verward, to Japan by Management students. The simulation was conducted as part of experiential learning in the International Business course. A descriptive qualitative approach with a case study method was employed. Data were collected through communication records, shipping documentation, and confirmation of product receipt from the buyer in Japan. The results indicate that students were able to execute the export process in a real-world setting, including product selection, cross-border communication, international delivery, and transaction finalization. Key challenges faced included time zone differences, buyer trust, and understanding export procedures. However, these obstacles were addressed through effective communication strategies and teamwork. This simulation provided practical insight into small-scale export processes and enhanced students' readiness to engage in global business activities. The study recommends integrating export simulations into international business education as a method of experiential learning.
ANALISIS KINERJA MESIN LASER CUTTING TRULASER 1030 PADA PRODUKSI KENDARAAN KHUSUS MENGGUNAKAN METODE OVERALL EQUIPMENT EFFECTIVENESS (OEE) Fariz Wisda Nugraha; Sendie Yuliarto Margen; Rifky Ismail; Muhammad Farel; Yusuf Subagyo; Hartanto Prawibowo; Rizal Mustofa
Journal of Mechanical Engineering and Applied Technology Vol. 3 No. 2 (2025): VOLUME 3 ISSUE 2 YEAR 2025 (JULY 2025)
Publisher : Politeknik Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32497/jmeat.v3i2.6761

Abstract

The manufacturing industry is continuously challenged to improve production efficiency and quality. Production machinery plays a crucial role in supporting smooth manufacturing processes, especially in the fabrication of special vehicle components. One such machine is the TruLaser 1030, a 2D laser cutting machine manufactured by TRUMPF, which is used for processing body and accessory parts in special vehicles. This study aims to evaluate the performance of the TruLaser 1030 machine using the Overall Equipment Effectiveness (OEE) method, as well as to identify damaged machine components and maintenance requirements. The Total Productive Maintenance (TPM) approach is applied to enhance equipment effectiveness, prevent breakdowns, and ensure product quality and workplace safety. The OEE methodology involves three main parameters: Availability, Performance Rate, and Quality Rate. The results show the machine’s availability at 94%, performance rate at %, and quality rate at 97.1%. These findings suggest that the TruLaser 1030 machine operates at a relatively optimal level; however, regular evaluations of work systems and maintenance programs are necessary to maintain stable performance and continuously improve productivity.