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POSISI DAYA SAING DAN TINGKAT PERSAINGAN MINYAK ATSIRI INDONESIA DI PASAR GLOBAL Rosiana, Nia; Feryanto, Feryanto; Sinaga, Vela Rostwentivaivi
Agricore Vol 2, No 1 (2017)
Publisher : Departemen Sosial Ekonomi Faperta Unpad

Show Abstract | Download Original | Original Source | Check in Google Scholar

Permintaan minyak atsiri Indonesia dalam satu dekade terakhir, menunjukkan tren yang positif dalam memenuhi pasar global. Namun demikian, upaya untuk meningkatkan daya saing produk minyak atsiri mengalami fluktuatif. Berkaitan dengan hal tersebut, penelitian ini bertujuan untuk menganalisis posisi daya saing dan tingkat persaingan minyak atsiri Indonesia di pasar global. Metode analisis yang digunakan adalah dengan pendekatan RCA Dinamis dan analisis korelasi rank spearman, analisis menggunakan data time series (2001-2015). Sepanjang periode 2001-2015 Indonesia memiliki daya saing, cenderung memiliki tren positif bila dibandingkan dengan sembilan negara eksportir utama lainnya. Hasil RCA Dinamis menunjukkan bahwa produk minyak Atsiri Indonesia periode 2001-2005 masuk kategori leading retreat, sedangkan periode 2005-2010 dan 2011-2015 masuk kategori rising star, yakni produk yang memiliki potensi untuk dikembangkan menjadi komoditas unggulan ekspor Indonesia. Namun demikian korelasi rank spearman menunjukkan bahwa tidak ada hubungan yang signifikan antara daya saing minyak atsiri Indonesia dengan sembilan negara eksportir utama lainnya.

Efisiensi Pemasaran Bunga Potong Krisan di Kabupaten Cianjur Wisnu Ardi Pratama; Rita Nurmalina; Nia Rosiana
Jurnal Ilmu Pertanian Indonesia Vol. 28 No. 1 (2023): Jurnal Ilmu Pertanian Indonesia
Publisher : Institut Pertanian Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18343/jipi.28.1.26

Chrysanthemum cur flowers have many benefits in that they can be used for flower bouquets, pollution absorbers, and even traditional medicinal plants. One of the national chrysanthemum cutting flower centers is in Cianjur Regency, which contributes 53% of total production for West Java Province. Every year, this high production of cut flowers is also followed by higher price differences between the farmer and final seller levels. This study aims to analyze the efficiency of chrysanthemum cut flower marketing in Cianjur Regency. Respondents included farmers, collectors, wholesalers, and florists. Marketing efficiency was analyzed using the composite index method and the Acharya & Aggarwal method, using three indicators: marketing margin, farmer's share, and marketing costs. There are three marketing channels in Cianjur Regency, namely (1) farmers–collectors–wholesalers–consumers, (2) farmers– wholesalers–consumers, and (3) farmers–florists–consumers. The most efficient marketing channel is channel 2, with the lowest index, 1, and based on the Acharya & Aggarwal method, channel 2 has the highest efficiency value, 1.14. Therefore, it can be concluded that farmers' most preferred marketing channel is channel 1 (collectors), which is not the most efficient channel. Preferably, the farmers choose channel 2 (wholesalers) to sell the harvest of their chrysanthemum cut flowers so as not to rely on collectors. Keywords: farmer's Saham, marketing channel, marketing margin

KINERJA BAURAN PEMASARAN PENALAMA COFFEE & TALK DI KOTA BOGOR BERDASARKAN PERSEPSI KONSUMEN Friska Andriyani Lestari; Nia Rosiana
JURNAL AGRIBISNIS TERPADU Vol 16, No 1 (2023): jurnal Agribisnis Terpadu
Publisher : Jurusan Agribisnis Fakultas Pertanian Universitas Sultan Ageng Tirtayasa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33512/jat.v16i1.20160

The increasing consumption of coffee in Indonesia is supported by the many coffee drink businesses, one of which is Penalama Coffee & Talk. Penalama Coffee & Talk experienced several problems, such as high competition for coffee products, competitive prices, located in remote places, promotions, late employees, SOP that are run inappropriately, and need improvements to supporting facilities. Therby requires evaluating marketing strategies to increase sales and satisfaction for consumers. Therefore, this study was conducted to analyze the performance of the marketing mix at Penalama Coffee & Talk. This research was conducted using descriptive analysis methods, Customer Satisfaction Index (CSI), and Importance Performance Analysis (IPA). The results showed that consumer characteristics were dominated by consumers aged 17-25 years, men, domiciled in Bogor City, unmarried, working as private employees with income per month reaching >Rp5,000,000, the last education taken, namely academic education (S1/S2/S3), and the frequency of consumer visits 1-4 times / month. Based on CSI analysis obtained satisfaction results of 88.64 and IPA analysis obtained that location attributes became a top priority in performance improvement.

What are Farmer Household Coping Strategies for Facing Crop Loss: Evidence from Indonesia Feryanto; Harianto; Rosiana, Nia
Sustainability Science and Resources Vol. 5 (2023): Sustainability Science and Resources
Publisher : The Indonesian Forestry Certification Cooperation

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55168/ssr2809-6029.2023.5003

The climate change that has occurred in the last decade has seriously impacted food availability and price pressures from the macro side, as well as the sustainability of farming activities and the welfare of farmers from the micro side. One form of climate change is crop failure; thus, to anticipate crop failure, farming households implement coping strategies to survive well. This study aimed to analyse the coping strategies used by farm households to deal with crop failures. The data used in this study were sourced from the Indonesian Family Life Survey (IFLS) conducted in 2007 and 2014. There were 3338 samples of farming households in a panel data format that could be used in the analysis. The analytical method used in this study uses a fixed effects approach at the household and rural levels to avoid potential bias from endogeneity and heterogeneity problems. The results showed that the coping strategies adopted by farming households were more likely to sell livestock and household assets and increase the number and frequency of loans. Reducing consumption has not been statistically proven as a coping strategy chosen by farming households facing crop failure.

Scale Development of Aofa Farm Limousin Cattle Business Based on Investment Feasibility Analysis Hadyan Lucky Al Faroby; Rosiana, Nia
Journal of Agri Socio Economics and Business Vol. 5 No. 02 (2023)
Publisher : Badan Penerbitan Fakultas Pertanian (BPFP), Universitas Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31186/jaseb.5.2.131-148

Beef supply in Indonesia has not been able to reach demand. Currently, the need for livestock is increasing, so it is necessary to develop cattle farming. Aofa farm is a cattle farm that focuses on fattening limousine cattle that sells its products only during Eid al-Adha. Aofa farm plans to its business by increasing the number of cattle pens, increasing the number of limousine cattle, and purchasing concentrate feed. In addition, there was an increase in the price of limousine cattle seeds, an increase in feed prices, and a decrease in sales of limousine cattle. So necessary for it to analyze the feasibility of Aofa Farm's limousine cattle farm based on non-financial aspects financial aspects, and switching value analysis. The results of the feasibility of the non-financial aspects of the development of Aofa Farm are feasible to run based on descriptive analysis and quantitative analysis which shows the feasibility score on each non-financial aspect of more than 50 percent. The results of the financial aspect analysis obtained an NPV value of Rp 2,674,602,815, Net B/C of 8.39, IRR of 88.15 percent, and Payback Period of 2.26 years which shows that the Aofa Farm development plan is feasible to run based on financial aspects because the value obtained exceeds the eligibility criteria. The results of the switching value analysis show that Aofa Farm is sensitive to a decrease in limousine cattle sales.

Comparative Analysis of Marketing Channels of Cayenne Pepper Through Auction Market and Other Channels in Turi District, Sleman Regency Mahendra, Yusuf Iqbal; Rifin, Amzul; Rosiana, Nia
Jurnal Manajemen & Agribisnis Vol. 20 No. 2 (2023): JMA Vol. 20 No. 2, July 2023
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jma.20.2.292

Turi District is one of cayenne pepper production areas in Sleman Regency. The marketing of Cayyene Pepper is interesting to study especially after the chili auction market was established in Sleman Regency in 2018. Therefore, this study aims to compare the marketing of cayenne pepper through the auction market marketing channel with other marketing channels in Sleman Regency based on marketing margin, farmer’s share, and profit ratio to marketing cost. The data collection methods were purposive sampling method applied on farmers and snowball sampling method applied on marketing organization. The results showed that the marketing of cayenne pepper in Turi District, Sleman Regency in 2022 has five marketing channels, namely the auction market, collectors, wholesalers and traders. In addition, the marketing agencies involved have carried out the existing marketing functions, that is the exchange function, physical function and facility function. Basically, channel III through large traders has a quantitative indicator value of marketing efficiency that is better than channel I. Meanwhile, for local market destinations channel II has a better efficiency indicator value than channel IV which goes through small collectors. Keywords: auction market, cayenne pepper, marketing channels, marketing efficiency, marketing functions

Sustainability of Vegetable Hydroponic System in Pekanbaru City Maisarah, Nadia Putri; Fariyanti, Anna; Rosiana, Nia
Jurnal Manajemen & Agribisnis Vol. 20 No. 2 (2023): JMA Vol. 20 No. 2, July 2023
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jma.20.2.214

The decrease in the harvested area and the reduction in horticultural land caused by the conversion of agricultural land into plantations have prompted farmers to practice vegetable farming using a hydroponic system. This study aims to analyze the level of sustainability in vegetable farming using a hydroponic system, considering various dimensions and farmers' strategies to enhance sustainable hydroponic vegetable farming in Pekanbaru City. The sustainability index was determined using the Rap-Farm Ordination Technique along with the Multidimensional Scaling (MDS) Method, Leverage Analysis, Monte Carlo Simulation, and Analytical Hierarchy Process (AHP) to analyze hydroponic vegetable farming strategies in Pekanbaru City. A saturated sample of 30 hydroponic vegetable farmers from Pekanbaru City was included in this research. The results indicate that vegetable farming using a hydroponic system exhibits a relatively high level of sustainability across different dimensions, including economic, ecological, social, institutional, and technological aspects, with a score of 64.80. The sustainability level for the fifth dimension is moderately good (economic, ecological, social, and technological), whereas the institutional dimension is highly sustainable. Therefore, attributes from the highest-value dimension (institutional) and the lowest-value dimension (social) are given priority. Consequently, these two attributes are combined to enhance the sustainability level. One crucial aspect is improving knowledge of vegetable cultivation using the hydroponic system through training programs to enhance farmers' skills. Additionally, implementing and monitoring hydroponic vegetable farming emerged as a top-ranking alternative strategy to enhance farming practices. This research is expected to assist hydroponic vegetable farmers in enhancing their sustainable farming practices. Keywords: AHP, hydroponic vegetable, Rap-Farm, sustainable farming, vegetable farming

Correlation Analysis of Price, Location and Facilities Relationships To Economic Visitor Traffic One Home Farm Pratiwi, Ratih; Merdekawati, Eka; Rosiana, Nia
Journal of The Community Development in Asia Vol 6, No 3 (2023): Journal of The Community Development in Asia (JCDA)
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jcda.v6i3.2533

An economy that is oriented towards a system of feasibility based on security and convenience is the basis for economic actors to compete with each other to provide the best options for partners. This system involves the standardization value shown. Therefore, geographical/regional factors must be carried out and studied more broadly, on the impact on the related industrial sector. One of the economic industrial sectors that is still active in the agricultural sector in the Bogor area is One Home Farm. the purpose of this study is to determine the level of correlation between the variables price, location, and facilities whether they have enough effect on the intention to visit One Home Farm. The flow of this research method uses a descriptive quantitative approach, in which the results of calculations and processing of SPSS data are translated and studied further with the support of a literature review. Based on the simultaneous test results obtained F count = 8.981, with a p value of 0.000 <0.05, in accordance with the above conditions means the hypothesis states that simultaneously the independent variables (price, location and facilities) have a significant effect on the decision to visit One Home Farm. The results of the study also show the percentage value of the visiting decision variable by the independent variable (coefficient of determination) which is indicated by the value. Adjusted R Square (R2) of 0.406. in this case it can be interpreted that the decision to visit can be explained by price, location and facilities of 40.6% while the remaining 49.4% is explained by other variables not examined in this study.

Coffee Agro-industry Conceptual Model Using System Dynamics in Lampung Province, Indonesia Rosiana, Nia; Feryanto, Feryanto; Simorangkir, Nadya Carolina
Industria: Jurnal Teknologi dan Manajemen Agroindustri Vol 13, No 1 (2024)
Publisher : Department of Agro-industrial Technology, University of Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.industria.2024.013.01.1

AbstractThe consumption trend of coffee downstream products is increasing every year. However, the high variation in the quality of raw materials on the upstream side impacts agroindustrial activities. The limited capacity of processed coffee production indicates that coffee processing activities are not optimal. High competition and individual business activities cause the upstream and downstream linkage of the coffee industry to be limited. The research objective is to analyze the conceptual model of coffee agro-industry development based on the complexity of problems faced by the actors. Primary and secondary data are used as the basis for compiling the conceptual model of the coffee agro-industry using Vensim Software PLE 9.3.5x64. The conceptual sub-models built are farmers, intermediary traders, and processors. Coffee agro-industry is developed by improving the quality and continuity of raw materials, processing capacity, and the actors' skills. Quality and production are connecting variables of the three submodels built. The quality of raw materials produced by farmers will improve the quality of processed coffee. Improving the quality of raw materials is not only from using superior seeds but also from the technical skills of the actors involved. Increased processing capacity can increase the absorption capacity of the coffee agro-industry. Keywords: coffee, dynamic model, intermediary traders, processors, farmers Abstrak Tren konsumsi produk hilir kopi meningkat setiap tahun, tetapi variasi yang tinggi pada kualitas bahan baku di sisi hulu berdampak pada kegiatan agroindustri. Kapasitas produksi olahan kopi yang terbatas mengindikasikan bahwa kegiatan pengolahan kopi belum optimal. Persaingan yang tinggi dan kegiatan usaha yang individual menyebabkan linkage hulu dan hilir industri kopi terbatas. Tujuan penelitian ini adalah menganalisis model konseptual pengembangan agroindustri kopi berdasarkan kompleksitas permasalahan yang dihadapi para pelaku agroindustri kopi. Penelitian dilakukan di Kabupaten Lampung Barat, Provinsi Lampung, Indonesia. Data primer dan sekunder digunakan sebagai dasar penyusunan model konseptual agroindustri kopi dengan menggunakan Software Vensim PLE 9.3.5x64. Submodel konseptual yang dibangun adalah petani, pedagang perantara, dan pengolah. Pengembangan agroindustri kopi dilakukan melalui peningkatan kualitas dan kontinyuitas bahan baku, kapasitas pengolahan, dan skill para pelaku yang terlibat. Kualitas dan produksi menjadi variabel penghubung dari ketiga submodel yang dibangun. Kualitas bahan baku yang dihasilkan petani akan meningkatkan kualitas mutu kopi olahan. Peningkatan kualitas bahan baku dipengaruhi oleh penggunaan bibit unggul dan peningkatan skill teknis dari para pelaku yang terlibat. Peningkatan kapasitas pengolahan dapat meningkatkan daya serap agroindustri kopi.Kata kunci: kopi, model dinamis, pedagang perantara, pengolah, petani

What are Farmer Household Coping Strategies for Facing Crop Loss: Evidence from Indonesia Feryanto; Harianto; Rosiana, Nia
Sustainability Science and Resources Vol. 5 (2023): Sustainability Science and Resources
Publisher : The Indonesian Forestry Certification Cooperation

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55168/ssr2809-6029.2023.5003

The climate change that has occurred in the last decade has seriously impacted food availability and price pressures from the macro side, as well as the sustainability of farming activities and the welfare of farmers from the micro side. One form of climate change is crop failure; thus, to anticipate crop failure, farming households implement coping strategies to survive well. This study aimed to analyse the coping strategies used by farm households to deal with crop failures. The data used in this study were sourced from the Indonesian Family Life Survey (IFLS) conducted in 2007 and 2014. There were 3338 samples of farming households in a panel data format that could be used in the analysis. The analytical method used in this study uses a fixed effects approach at the household and rural levels to avoid potential bias from endogeneity and heterogeneity problems. The results showed that the coping strategies adopted by farming households were more likely to sell livestock and household assets and increase the number and frequency of loans. Reducing consumption has not been statistically proven as a coping strategy chosen by farming households facing crop failure.

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