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All Journal Jurnal Ilmu Pertanian Indonesia Jurnal Manajemen dan Agribisnis Forum Agribisnis Agricore: Jurnal Agribisnis dan Sosial Ekonomi Pertanian Unpad Industria: Jurnal Teknologi dan Manajemen Agroindustri Jurnal SEPA (Social Economic and Agribusiness Journal) Jurnal Agribisnis Terpadu JEPA (Jurnal Ekonomi Pertanian dan Agribisnis) Agrisocionomics: Jurnal Sosial Ekonomi Pertanian JURNAL AGRIBISNIS DAN KOMUNIKASI PERTANIAN (Journal of Agribusiness and Agricultural Communication) Journal of Agri Socio Economics and Business Co-Value : Jurnal Ekonomi, Koperasi & Kewirausahaan Sustainability Science and Resources Journal of the Community Development in Asia Jurnal Ilmiah Membangun Desa dan Pertanian Jurnal AGRISEP: Kajian Masalah Sosial Ekonomi Pertanian dan Agribisnis
Rosiana, Nia
Departemen Agribisnis, Fakultas Ekonomi Dan Manajemen, IPB University, Kampus IPB Darmaga, Bogor 16680
Agriculture, Biological Sciences & Forestry Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Engineering Environmental Science Industrial & Manufacturing Engineering Materials Science & Nanotechnology Medicine & Pharmacology Social Sciences Veterinary Other

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Analisis Volatilitas Harga Dan Integrasi Vertikal Pasar Minyak Goreng Di Indonesia Ramadhani, Mutiara; Rosiana, Nia
Jurnal Ekonomi Pertanian dan Agribisnis Vol. 9 No. 2 (2025)
Publisher : Department of Agricultural Social Economics, Faculty of Agriculture, Brawijaya University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jepa.2025.009.02.18

Abstract

Fenomena kenaikan dan penurunan harga minyak goreng yang berbeda setiap jenisnya turut berperan sebagai penyumbang angka inflasi dalam kelompok pangan bergejolak di Indonesia. Perubahan harga yang tidak stabil tersebut menjadi tantangan tersendiri bagi produsen, pedagang besar, dan pedagang eceran. Penelitian ini bertujuan menganalisis volatilitas dan hubungan integrasi vertikal pada harga minyak goreng kemasan premium, kemasan sederhana, dan kemasan curah pada setiap tingkat harga pasar di produsen, pedagang besar, dan pedagang eceran. Penelitian ini menggunakan harga minyak goreng mingguan nasional tahun 2019-2023 diperoleh dari Pusat Informasi Harga Pangan Strategis. Analisis yang dilakukan yakni Koefisien Variasi untuk melihat fluktuasi harga, model ARCH/GARCH untuk menganalisis volatilitas, dan model VECM untuk menganalisis integrasi vertikal. Hasil penelitian menunjukkan harga minyak goreng di setiap jenis kualitas memiliki perbedaan nilai fluktuasi. Volatilitas sangat tinggi terjadi pada harga minyak goreng premium dan curah di tingkat pedagang eceran, sedangkan volatilitas tinggi terjadi pada harga minyak goreng curah di tingkat pedagang besar. Hasil VECM menunjukkan terdapat hubungan jangka panjang dan jangka pendek antar variabel harga minyak goreng pada tiga tingkat pasar berbeda.
Penetapan Nilai Jual Objek Pajak PBB dan BPHTB di Kota Bogor Hidayati, Aulia; Nurdialy, Mela; Patabang, Melewanto; Rosiana, Nia; Juwita, Shanty
Co-Value Jurnal Ekonomi Koperasi dan kewirausahaan Vol. 15 No. 1 (2024): Co-Value: Jurnal Ekonomi, Koperasi & Kewirausahaan
Publisher : Program Studi Manajemen Institut Manajemen Koperasi Indonesia Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/covalue.v15i01.4421

Abstract

Nilai Jual Objek Pajak (NJOP) digunakan sebagai dasar pengenaan Pajak Bumi dan Bangunan Pedesaan Perkotaan PBB P2. Tujuan penelitian ini adalah untuk mendiskripsikan wilayah Kota Bogor sehingga memperoleh gambaran penggunaan lahan di Kota Bogor, untuk menganalisis Zona Nilai Tanah (ZNT) untuk penetapan NJOP, membandingkan harga pasar tanah rata-rata dengan harga NJOP PBB Kota Bogor. Metode penelitian yang digunakan adalah metode deskriptif dan analisis spasial berbasis keruangan dengan menggabungkan data non spasial dan data spasial. Sebanyak 70,62% digunakan sebagai kawasan pemukiman, sebanyak 9,82 sebagai kawasan perdagangan dan jasa sisanya merupakan lahan terbuka hijau, sungai dan sepadan sungai, kawasan wiasata dan lainnya. Tanah yang memiliki kriteria sama dan berdekatan dikelompok dalan satu Zona Nilai Tanah (ZNT) sehingga diperoleh Nilai Indikasi Rata-rata (NIR). NIR yang didapatkan selanjutnya disesuaikan dengan klasifikasi NJOP berdasarkan SK Walikota Bogor No. 973.45-3 Tahun 2019. Jumlah ZNT terbanyak berada di Kecamatan Tanah sereal sebanyak 339 zona. NIR Kota Bogor yang paling beragam berada di Kecamatan Bogor Timur dengan kisaran Rp. 388.800 - Rp. 13.339.900 dengan standar deviasi 2.869.151,68. Kecamatan Bogor Tengah merupakan kecamatan yang memiliki perbedaan harga pasar dengan NJOP paling tinggi yaitu 106% dengan harga pasar rata-rata yaitu sebesar Rp. 5.166.667 sedangkan NJOP rata-rata Rp 2.508.000. Wilayah tersebut merupakan wilayah yang banyak digunakan sebagai pusat perdagangan dan jasa sehingga harga pasar tanah di wilayah tersebut cukup tinggi.
DAMPAK DIMENSI EKUITAS MEREK TERHADAP KEPUTUSAN PEMBELIAN ; STUDI EMPIRIS KONSUMEN MEREK ULTRA MILK DI WILAYAH DKI JAKARTA (The Impact of Brand Equity Dimensions on Purchase Decision: Empirical Study of Milk Consumers in DKI Jakarta) DWIWIDYAWAN, JOHANNES ANDREW; ROSIANA, NIA
JURNAL AGRIBISNIS DAN KOMUNIKASI PERTANIAN (Journal of Agribusiness and Agricultural Communication) JAKP, Volume 8, Nomor 2, Oktober 2025
Publisher : Universitas Mulawarman (University of Mulawarman)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35941/jakp.8.2.2025.21657.153-164

Abstract

The low level of milk consumption in Indonesia presents both a challenge and an opportunity for milk producers. Packaged milk has become a preferred choice among consumers due to its convenience. Although Ultra Milk is one of the pioneers of packaged milk in Indonesia, its ranking in the 2024 Top Brand Award declined. This study aims to examine the effect of brand equity on consumers' purchasing decisions for Ultra Milk in DKI Jakarta Province. The research uses descriptive, Likert-scale, and SEM-PLS methods. The result showed that brand awareness got the highest score, while brand loyalty received the lowest score. Furthermore, the SEM-PLS method analysis showed that brand equity has a positive and significant influence on purchasing decisions. The IPMA results show that brand loyalty demonstrates the weakest performance among the four brand equity dimensions.
PENGGUNAAN TELEPON SELULER UNTUK PEMASARAN SERTA DAMPAKNYA TERHADAP KESEJAHTERAAN PETANI Feryanto, Feryanto; Rosiana, Nia
Jurnal AGRISEP JURNAL AGRISEP VOL 20 NO 01 2021 (MARCH)
Publisher : Badan Penerbitan Fakultas Pertanian, Universitas Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (520.147 KB) | DOI: 10.31186/jagrisep.20.01.25-40

Abstract

The development of information technology has encouraged farmers to be able to use cellular phones to support agricultural activities. However, only a few farmers use their cellphones for marketing activities. This study aims to analysis factors influence farmers to use cell phones in marketing activities, and whether cell phone use has an impact on farmers' welfare. The analytical method used is the logit regression model and Propensity Score Matching (PSM). The results showed that what influenced farmers' decisions to use cellular phones for marketing activities were gender, marital status, number of adult household members, education, land ownership status, land area, and counseling. Meanwhile, the impact of the use of cellular telephones, shows that the average farm farmers receive higher treatment compared to the control farmers group.
Sistem Pemasaran Beras Bujang Marantau Di Kecamatan Sungai Tarab, Kabupaten Tanah Datar, Provinsi Sumatera Barat Alviedo; Kilat Adhi, Andriyono; Rosiana, Nia
Forum Agribisnis Vol. 14 No. 2 (2024): FA VOL 14 NO 2 SEPTEMBER 2024
Publisher : Magister Science of Agribusiness, Department of Agribusiness, FEM-IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/fagb.14.2.125-135

Abstract

The “Bujang Marantau” rice variety is local rice from Tanah Datar Regency which was registered as a national superior rice variety by BPTP West Sumatra in 2015 and grows well in Tanah Datar Regency. This increase in “Bujang Marantau” rice production must be balanced with a good marketing system so that farmers and institutions marketing can receive more favorable prices. The study is aimed to analyze the channels, functions and operational efficiency of rice marketing (marketing margin, farmer’s share, and profit to cost ratio) in Sungai Tarab District. This research involved 45 farmers as samples obtained through a simple random sampling method. Marketing institution respondents were obtained using the snowball method based on the flow of information from farmers and 15 marketing institution respondents were obtained. Qualitative data is used to analyze marketing channels and institutions. Quantitative data is used to analyze marketing margin, farmer’s share, profit to cost ratio and marketing efficiency index. The results showed that there are 3 marketing channels and 3 types of marketing institutions involved. The results of the marketing operational efficiency analysis show that the relatively efficient marketing channel is channel III because it has the lowest marketing margin value, the highest farmer’s share, and the shortest marketing channel compared to other channels. Marketing institutions should further optimize the marketing functions of each institution, such as the transportation function, so that transportation costs can be lower and minimize marketing costs more efficiently.
Efisiensi Pemasaran Karet Di Kabupaten Ogan Ilir Sumatera Selatan Amalia, Azka; Rifin, Amzul; Rosiana, Nia
Forum Agribisnis Vol. 14 No. 2 (2024): FA VOL 14 NO 2 SEPTEMBER 2024
Publisher : Magister Science of Agribusiness, Department of Agribusiness, FEM-IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/fagb.14.2.50-59

Abstract

ABSTRACT The rubber commodity in Ogan Ilir Regency plays an important role in increasing family income, but currently the income of rubber farmers is still relatively low because farmers are still traditional in their marketing, causing the prices received by farmers to be low. The aim of this research is to determine the existing rubber marketing channels in Ogan Ilir. Sampling was carried out randomly. 75 samples were used in this research, with a population of rubber farmers, namely 236 farmers in Tanjung Batu District and 254 in Payaraman District. Locations were chosen purposively based on the same considerations, namely the subdistricts and villages that produce the largest rubber production. Data collection uses cross-section data. Rubber marketing efficiency is analyzed using marketing margin, farmer's share, profit to cost ratio and the Data Envelopment Analysis (DEA) model. The research results show that rubber farmers in Ogan Ilir Regency use three marketing channel patterns. The most efficient marketing channel is marketing channel 1, namely (1) farmer-UPPB-factory and marketing channel 2 is an inefficient channel Keywords : marketing channel efficiency; rubber; UPPB.
Efisiensi Pemasaran Monstera Marmorata Di Desa Cihideung Kecamatan Parongpong Kabupaten Bandung Salsabila, Salsabila; Rosiana, Nia
Jurnal Ekonomi Pertanian dan Agribisnis Vol. 8 No. 1 (2024)
Publisher : Department of Agricultural Social Economics, Faculty of Agriculture, Brawijaya University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jepa.2024.008.01.34

Abstract

Desa Cihideung adalah salah satu wilayah di Kabupaten Bandung Barat yang menjadi sentra penghasil Monstera marmorata. Terdapat beberapa permasalahan yang dihadapi oleh petani Monstera marmorata yaitu adanya fluktuasi pada hasil produksi, perbedaan harga jual yang ada di tingkat lembaga pemasaran, dan sulitnya pendistribusian. Penelitian ini bertujuan untuk menganalisis lembaga pemasaran, saluran pemasaran, fungsi pemasaran, serta efisiensi operasional pemasaran berdasarkan indikator majin pemasaran, farmer’s share, dan rasio keuntungan atas biaya. Metode yang digunakan untuk memilih petani responden adalah simple random sampling serta responden lembaga pemasaran berdasarkan snowball sampling. Saluran pemasaran V (petani–broker-konsumen) relatif efisien dibandingkan dengan saluran pemasaran lainnya dari indikator secara keseluruhan, karena memiliki nilai marjin pemasaran Rp455.000,00 dengan persentase farmer’s share 93,46, nilai rasio keuntungan atas biaya sebesar 2,50 dan saluran pemasaran V sudah melaksanakan fungsi pemasarannya secara lengkap ditingkat pedagang dan lembaga pemasaran.
Incremental Quail Farming Business and Switching Value in Business Development (Case Study: Integrated Waste Disposal Site in Bogor City) Adriyanto, Farell Reza; Rosiana, Nia
Jurnal AGRISEP JURNAL AGRISEP VOL 22 NO 02 2023 (SEPTEMBER)
Publisher : Badan Penerbitan Fakultas Pertanian, Universitas Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31186/jagrisep.22.02.303-320

Abstract

Quail birds are considered one of the poultry commodities in the livestock sector. There is an imbalance between the supply and demand of quail eggs. The quail farm located at the integrated waste disposal site in Bogor City aims to increase its quail egg-laying capacity by 25 percent, with requires an investment. This study aims to analyze the feasibility of developing a quail farm at the Integrated Waste Disposal Site in Bogor City. The feasibility analysis encompasses both non-financial and financial aspects. The results of the non-financial aspect analysis indicate that the planned farm development is viable for implementation, as the feasibility scores for each non-financial aspect exceed 50 percent. The financial analysis, without development, yields an NPV of IDR 232,229,923, an IRR of 21 percent, a Net B/C of 2.04, and a Payback Period of 7 years and 5 months. On the other hand, the financial analysis, with development, yields an NPV of IDR 662,445,448, an IRR of 44 percent, a Net B/C of 3.80, and a Payback Period of 3 years and 9 months. Therefore, under both conditions, the business development plan is financially feasible. Additionally, there is an increase in net benefits of 53.15 percent with the development. Based on the switching value analysis, the farm is sensitive to a decline in income.
Feasibility Model of Controlled Atmosphere Storage Implementation for Shallot Farmers in West Java Herawati, Herawati; Muflikh, Yanti Nuraeni; Rosiana, Nia; Dewi, Triana Gita
Jurnal AGRISEP JURNAL AGRISEP VOL 23 NO 02 2024 (SEPTEMBER)
Publisher : Badan Penerbitan Fakultas Pertanian, Universitas Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31186/jagrisep.23.02.591-622

Abstract

Smart postharvest technology in the form of Controlled Atmosphere Storage (CAS) is needed to increase the shelf life of shallot.  However, the application of CAS requires high investment costs related to the initial setup such as land, warehouse, CAS, and CAS supporting equipment. Thus, it is necessary to analyze the benefits and costs for farmers' welfare reflected by adding the amount of farming margin and income from other sources considering the time adjustment. This study aims to build a dynamic model for the application of CAS technology in shallot farming and evaluate its costs and benefits for farmers' welfare. The method used is the integration of cost and benefit analysis into a dynamic system model. The results showed that shallot farmers’ income is very sensitive to price changes and increasing storage costs. Hence, adopting CAS technology could mitigate some of these effects by reducing post-harvest losses and allowing farmers to store their production in favorable situations. Moreover, the CAS model showed that in the management level, CAS could be feasible (in terms of NPV, IRR, and Net B/C), if the storage cost is at least IDR 2.000/kg. According to the minimum profit limit for farmers, the maximum storage cost is IDR 1.500/kg, which makes the CAS unfeasible to run. The successful adoption of CAS is contingent upon substantial financial support from both private-sector investors and government entities. Therefore, the CAS technology is more appropriate for adoption by stakeholders in the food industry who require a consistent year-round supply of shallots.
Analisis Pemasaran dalam Rangka Peningkatan Efisiensi Pasar Ikan Tangkap Fuji Aryani; Nia Rosiana
Jurnal Ilmiah Membangun Desa dan Pertanian Vol. 9 No. 1 (2024)
Publisher : Department of Agribusiness, Halu Oleo University Jointly with Perhimpunan Ekonomi Pertanian Indonesia - Indonesian Society of Agricultural Economics (PERHEPI/ISAE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37149/jimdp.v9i1.755

Abstract

Marine fish production in PPN Palabuhanratu fluctuates every year. This condition impacts fish prices at the producer and consumer levels. The low cost of fish is one of the problems with PPN Palabuhanratu. In addition, perishable products affect the importance of an efficient marketing process so that fish can reach consumers fresh. The research aims to analyze the marketing to increase fish catches, especially efficiency in madidihang tuna in PPN Palabuhanratu. This research was conducted from November 2022 to June 2023, interviewing ten respondents from 10 sample ships. The study used three methods (purposive sampling, accidental sampling, and snowball sampling). Primary and secondary data are used in this research to calculate marketing margin, fishermen's share, and profit-cost ratio. The result is four marketing channels, the most efficient being the marketing channel from traders, fishermen, and consumers. This is because this channel has the smallest margin value, the highest fishermen's share value, and the profitable value of cost benefits.
Co-Authors Adriyanto, Farell Reza Alviedo Amalia, Azka Amzul Rifin Andriyono Kilat Adhi Andriyono Kilat Adhi DWIWIDYAWAN, JOHANNES ANDREW Fariyanti, Anna Feryanto Feryanto Feryanto Friska Andriyani Lestari Fuji Aryani Hadyan Lucky Al Faroby Harianto Herawati Herawati Hidayati, Aulia Juwita, Shanty Khoirul Ichsan Lailatul Rahma Mahendra, Yusuf Iqbal Maisarah, Nadia Putri Maryono Maryono Melewanto Patabang Merdekawati, Eka Meyga Putri Nofianingsih Nisa Fitriyani Ramadhani, Mutiara Ratih Septiyanti Rita Nurmalina Rita Nurmalina Salsabila, Salsabila Simorangkir, Nadya Carolina Triana Gita Dewi Vela Rostwentivaivi Wahyu Budi Priatna Wisnu Ardi Pratama Yanti Nuraeni Muflikh