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All Journal Jurnal Ilmu Pertanian Indonesia Jurnal Manajemen dan Agribisnis Forum Agribisnis Agricore: Jurnal Agribisnis dan Sosial Ekonomi Pertanian Unpad Industria: Jurnal Teknologi dan Manajemen Agroindustri Jurnal SEPA (Social Economic and Agribusiness Journal) Jurnal Agribisnis Terpadu JEPA (Jurnal Ekonomi Pertanian dan Agribisnis) Agrisocionomics: Jurnal Sosial Ekonomi Pertanian JURNAL AGRIBISNIS DAN KOMUNIKASI PERTANIAN (Journal of Agribusiness and Agricultural Communication) Journal of Agri Socio Economics and Business Co-Value : Jurnal Ekonomi, Koperasi & Kewirausahaan Sustainability Science and Resources Journal of the Community Development in Asia Jurnal Ilmiah Membangun Desa dan Pertanian Jurnal AGRISEP: Kajian Masalah Sosial Ekonomi Pertanian dan Agribisnis
Rosiana, Nia
Departemen Agribisnis, Fakultas Ekonomi Dan Manajemen, IPB University, Kampus IPB Darmaga, Bogor 16680
Agriculture, Biological Sciences & Forestry Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Engineering Environmental Science Industrial & Manufacturing Engineering Materials Science & Nanotechnology Medicine & Pharmacology Social Sciences Veterinary Other

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Competitiveness and Trade Flows of Indonesian Processed Tuna in The International Market Khoirul Ichsan; Nia Rosiana; Rita Nurmalina
Agrisocionomics: Jurnal Sosial Ekonomi Pertanian Vol 10, No 2 (2026): June 2026
Publisher : Faculty of Animal and Agricultural Science, Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/agrisocionomics.v10i2.28498

Abstract

Indonesia is one of the biggest producers of tuna with 19.1% of the world's supply. However, despite steadily rising demand worldwide, its exports of processed tuna have decreased. This study examines the competitiveness of Indonesian processed tuna and the factors influencing its export performance across major destination markets during the period 2012–2023 by integrating the Revealed Comparative Advantage (RCA) index with an import demand model estimated using panel data regression under the Random Effect Model (REM). The results show that Indonesian processed tuna is highly competitive in many destination markets, with RCA values higher than 4 in nine out of ten nations. However, competitiveness Spain is still comparatively low because Spain serves as a processing and re-export hub. The empirical results show that while geographic distance and exchange rates have significant negative effects on Indonesia's processed tuna export volume, real GDP per capita in destination countries has a positive and statistically significant effect. Import tariffs and non-tariff measures like Technical Barriers to Trade (TBT) and Sanitary and Phytosanitary (SPS) measures have no statistically significant effects. To determine how to strengthen Indonesia's position in the global processed tuna trade, this study links destination-specific competitiveness with export performance and offers policy-relevant insights that highlight the significance of focusing on high-income consumption-oriented markets, improving logistics efficiency, and maintaining exchange rate competitiveness.
Digital Marketing Implementation and The Impact on Micro and Small Enterprises (MSEs) Agribusiness Performance in Indonesia Ratih Septiyanti; Nia Rosiana; Maryono Maryono
Agrisocionomics: Jurnal Sosial Ekonomi Pertanian Vol 10, No 2 (2026): June 2026
Publisher : Faculty of Animal and Agricultural Science, Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/agrisocionomics.v10i2.29350

Abstract

The micro and small enterprises (MSEs) in the agribusiness sector still face marketing challenges. Digital marketing has the potential to be a marketing solution, but only 33.8 percent of agribusiness MSEs have utilized it in their operations. This study aims to analyse the factors influencing digital marketing implementation by non-food agribusiness micro and small enterprises (MSEs) and evaluate their impact on business performance. The analytical methods used are logistic regression to identify the determinants of digital marketing, and Propensity Score Matching (PSM) to measure its impact on profit, turnover, and market reach. The results show that innovation, education level, labor, business status, and marketing training have a positive and significant influence on digital marketing decisions. Meanwhile, the age of the entrepreneur and business age have a negative and significant influence. Digital marketing has been proven to have a positive impact on market reach. These findings indicate that digital marketing plays a significant role in strengthening the performance of non-food agribusiness MSEs in expanding market access.
THE INFLUENCE OF BRAND EQUITY ON CONSUMER PURCHASING DECISIONS FOR GREENFIELDS FRESH MILK Nisa Fitriyani; Nia Rosiana
SEPA: Jurnal Sosial Ekonomi Pertanian dan Agribisnis Vol 22, No 1 (2025): FEBRUARY
Publisher : Universitas Sebelas Maret

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/sepa.v22i1.90192

Abstract

The development of the dairy industry in Indonesia aligns with the growing demand for milk. Greenfields is a brand that has succeeded in becoming the market leader for fresh milk in Indonesia, but it is not yet able to be in the Top Brand Award. The research aims to identify consumer characteristics and analyze the influence of brand equity on consumer purchasing decisions for Greenfields Fresh Milk. The study was conducted in Jakarta. We used descriptive analysis and structural equation modeling partial least squares (SEM-PLS) to analyze the total research sample of 125 respondents. The results reveal that the majority of the consumers are women aged 18-25, residing in South Jakarta, and possessing a high school education. Most consumers are private employees with incomes from IDR 5,000,001-IDR 7,000,000 and expenditures on consumption from IDR 500,000-IDR 1,000,000 per month, with a frequency of consuming fresh milk 1–5 times per month. SEM-PLS analysis shows that brand equity has a significant positive effect on purchasing decisions. Based on the results, Greenfields can expand its target market to include children and conduct more intensive promotions
Mapping and Governance Analysis of Gambier Value Chain Upgrading in West Sumatra Lailatul Rahma; Nia Rosiana; Wahyu Budi Priatna
Agrisocionomics: Jurnal Sosial Ekonomi Pertanian Vol 9, No 3 (2025): November 2025
Publisher : Faculty of Animal and Agricultural Science, Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/agrisocionomics.v9i3.26513

Abstract

Gambier faces various challenges along the value chain, including financing problems and the quality of gambier that does not meet standards because it still uses mixed materials. This study aims to identify value chain mapping, analyze value chain governance patterns, and analyze strategies for improving the gambier value chain in West Sumatra. The research location was purposively selected on the grounds that Lima Puluh Kota Regency and Pesisir Selatan Regency are the largest gambier centers in West Sumatra. This study used the data analysis method from Gereffi and Fernandez-Stark 2016 and ACIAR 2012. The results explained that the activities carried out were planting, harvesting, processing, drying, packing, quality control, sales, with the actors involved being farmers, intermediary traders, cooperatives, large traders, and exporters. The type of governance formed in this gambier value chain is market governance. With low complexity, high codification and high capability variables. The upgrading strategy carried out in this study uses 3 types of upgrading, namely product upgrading, process upgrading, and function upgrading. Product upgrading can be done by making gambier product innovations. Process upgrading can be done by using modern technology in processing to increase theyield and quality of gambier. Function upgrading can be done by building processing facilities that are able to produce high-quality gambier products according to international standards.
Analysis Of Marketing Functions And Factors Influencing Soybean Marketing In Bantul Regency Meyga Putri Nofianingsih; Nia Rosiana; Andriyono Kilat Adhi
Agrisocionomics: Jurnal Sosial Ekonomi Pertanian Vol 9, No 3 (2025): November 2025
Publisher : Faculty of Animal and Agricultural Science, Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/agrisocionomics.v9i3.26577

Abstract

Soybeans are one of the grains rich in vegetable fat and protein that have become one of the staples for the people of Indonesia. Indonesia has an important role in soybean production, which is an important commodity for food securityand the country's economy. Indonesia is the largest soybean market in Asia by importing 1.96 million tons of domesticsoybean needs. While the rest is produced through domestic soybean production. The purpose of this study was to analyze the function of soybean marketing and see what factors influence the selection of soybean marketing channels in Bantul Regency. The data analysis method was carried out using a qualitative descriptive analysis method to see the function of soybean marketing, and quantitative to see the factors that influence soybean marketing which were analyzed using multinominal logit. Farmers carry out marketing functions of purchasing, selling, transporting, milling, sorting, loading and unloading, packaging, drying, market information and risk. For the physical functions carried out by farmers are the functions of selling, transporting, milling, sorting, packaging, drying, market information, and risk. Marketing institutions also perform marketing functions including, 1) exchange function, namely purchase and sale function, 2) physical function, namely transportation, sorting, loading and unloading, and packaging, 3) facility function, namely market and risk information. Factors that influence farmers in choosing soybean marketing channels in Bantul Regency are farming experience, production volume, price, capital, land area, and rainy and dry seasons.
Co-Authors Adriyanto, Farell Reza Alviedo Amalia, Azka Amzul Rifin Andriyono Kilat Adhi Andriyono Kilat Adhi DWIWIDYAWAN, JOHANNES ANDREW Fariyanti, Anna Feryanto Feryanto Feryanto Friska Andriyani Lestari Fuji Aryani Hadyan Lucky Al Faroby Harianto Herawati Herawati Hidayati, Aulia Juwita, Shanty Khoirul Ichsan Lailatul Rahma Mahendra, Yusuf Iqbal Maisarah, Nadia Putri Maryono Maryono Melewanto Patabang Merdekawati, Eka Meyga Putri Nofianingsih Nisa Fitriyani Ramadhani, Mutiara Ratih Septiyanti Rita Nurmalina Rita Nurmalina Salsabila, Salsabila Simorangkir, Nadya Carolina Triana Gita Dewi Vela Rostwentivaivi Wahyu Budi Priatna Wisnu Ardi Pratama Yanti Nuraeni Muflikh