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All Journal JAE (Jurnal Akuntansi dan Ekonomi) Riset Ilmu Manajemen Bisnis dan Akuntansi Menawan : Jurnal Riset dan Publikasi Ilmu Ekonomi JURNAL RUMPUN MANAJEMEN DAN EKONOMI JURNAL ILMIAH EKONOMI, MANAJEMEN, BISNIS DAN AKUNTANSI Jurnal Ilmiah Manajemen Dan Kewirausahaan
Annisa Lutfia
Unknown Affiliation
Chemistry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Mathematics Social Sciences

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Analisis Faktor-Faktor Efektifitas Ekonomi Sirkular pada Program Bank Sampah Berdikari Joglo Iis Permatasari; Suparno Suparno; Annisa Lutfia
MENAWAN : Jurnal Riset dan Publikasi Ilmu Ekonomi Vol. 3 No. 4 (2025): Juli: MENAWAN: Jurnal Riset dan Publikasi Ilmu Ekonomi
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/menawan.v3i4.1716

Abstract

This study aims to analyze the direct impact of the circular economy on the Waste Bank program. It is expected to demonstrate community involvement in the program. Community participation and engagement in waste management initiatives can help reduce the environmental burden caused by waste hazards and also serve as business opportunities for the community. The study is based on several factors, including government policy, entrepreneurial knowledge, income expectations, and entrepreneurial attitude. Data were collected from 202 respondents through an online questionnaire and analyzed using the Structural Equation Modeling (SEM) method with a Partial Least Squares (PLS) approach. The results indicate that all variables examined in this study have a positive and significant influence on community participation.
Pengaruh Environmental Knowledge, Green Advertising, dan Environmental Concern terhadap Green Purchase Intention pada Produk Pembalut Kain Rachela Putri Hanasti; ANDI MUHAMMAD SADAT; ANNISA LUTFIA
JAE (JURNAL AKUNTANSI DAN EKONOMI) Vol 10 No 2 (2025): JAE (Jurnal Akuntansi dan Ekonomi)
Publisher : UNIVERSITAS NUSANTARA PGRI KEDIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/jae.v10i2.25403

Abstract

This study aims to examine the effect of environmental knowledge (EK), green advertising (GA), and environmental concern (EC), on green purchase intention (GPI) on menstrual pad. Respondents are Generation Z women who live in Jakarta, Bandung, Surabaya, Medan, and Makassar. This study uses a quantitative approach through an online survey filled out by 421 respondents and analyzed using SmartPLS 4. The results showed GA and EC are proven to have a positive and significant effect on GPI. However, EK has a negative and insignificant effect on GPI. These findings can be utilized by manufacturers, marketers, government, and environmental organizations to encourage purchase intention towards environmentally friendly products such as menstrual pad.
Pengaruh Advertising Attractiveness, Influencer, Dan Online Customer Review Terhadap Buying Decision Pada Aplikasi Ruangguru Di DKI Jakarta Arya Sukma Wijaya; Nadya Fadillah F; Annisa Lutfia
JURNAL RUMPUN MANAJEMEN DAN EKONOMI Vol. 2 No. 4 (2025): Juli
Publisher : CV. KAMPUS AKADEMIK PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jrme.v2i4.5869

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh advertising attractiveness, influencer marketing, dan online customer review terhadap buying decision pada aplikasi Ruangguru di DKI Jakarta. Dengan metode penelitian kuantitatif, data dikumpulkan dari 170 responden di DKI Jakarta melalui kuesioner dan dianalisis menggunakan SPSS versi 29. Analisis regresi linear berganda digunakan, diikuti dengan Uji T untuk pengaruh parsial dan Uji F untuk pengaruh simultan, serta Uji Koefisien Determinasi. Hasil penelitian menunjukkan bahwa advertising attractiveness, influencer marketing, dan online customer review secara parsial dan simultan berpengaruh positif dan signifikan terhadap keputusan pembelian layanan Ruangguru di DKI Jakarta dengan nilai koefisien determinasi (R Square) yang tinggi sebesar 0.869 (atau 86.9%). Hal ini mengindikasikan bahwa kombinasi ketiga faktor tersebut mampu menjelaskan sebagian besar variasi dalam keputusan pembelian.
PENGARUH USER EXPERIENCE, ACCURACY OF RESPONSES, PERSONALIZATION USER ENGAGEMENT DAN RETENTION CHATGPT Ulfah Zulkarnain, Nadia; Osly Usman; Annisa Lutfia
JURNAL ILMIAH EKONOMI, MANAJEMEN, BISNIS DAN AKUNTANSI Vol. 2 No. 4 (2025): JULI
Publisher : CV. KAMPUSA AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jemba.v2i4.1213

Abstract

This study aims to analyze the influence of user experience, accuracy of responses, and personalization on user engagement and its impact on user retention in the context of ChatGPT usage. A quantitative approach was employed by distributing questionnaires to 200 active ChatGPT users and analyzing the data using path analysis with the help of SmartPLS software. The results show that all three main variables—user experience, accuracy of responses, and personalization—have a positive and significant effect on user engagement. Furthermore, user engagement significantly affects user retention. These findings highlight that a positive user experience, accurate responses, and relevant personalization features are crucial in building user engagement and loyalty toward artificial intelligence-based systems such as ChatGPT.
ANALISIS HUBUNGAN SOCIAL PRESENCE, PLEASURE, DAN IMPULSIVE BUYING DALAM KONTEKS LIVE STREAMING TIKTOK PADA GENERASI Z Amelia Putri Ananda; Terrylina Arfinta Monoarfa; Annisa Lutfia
JURNAL ILMIAH EKONOMI, MANAJEMEN, BISNIS DAN AKUNTANSI Vol. 2 No. 5 (2025): September
Publisher : CV. KAMPUSA AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jemba.v2i5.1296

Abstract

Penelitian ini bertujuan untuk mengkaji pengaruh kehadiran sosial streamer dan kehadiran sosial pemirsa terhadap pembelian impulsif melalui kesenangan sebagai variabel mediasi pada konteks live streaming TikTok Shop di kalangan Generasi Z. Metode penelitian ini menggunakan Analisa Structural Equation Modeling (SEM) dengan menggunakan Partial Least Square (PLS), software yang digunakan adalah SmartPLS versi 4. Data dikumpulkan dari 270 responden pengguna aktif TikTok yang pernah melakukan pembelian siaran melalui langsung (live streaming). Dapat disimpulkan bahwa terdapat pengaruh positif dan signifikan dari kehadiran sosial streamer terhadap kesenangan pada live streaming TikTok shop di kalangan gen Z, terdapat pengaruh positif dan signifikan dari kehadiran sosial pemirsa terhadap kesenangan pada streaming langsung TikTok toko di kalangan gen Z, terdapat pengaruh positif dan signifikan dari kesenangan terhadap pembelian impulsif pada streaming langsung toko TikTok di kalangan gen Z, terdapat pengaruh positif dan signifikan dari kehadiran sosial streamer terhadap pembelian impulsif pada streaming langsung TikTok toko di kalangan gen Z, terdapat pengaruh positif dan signifikan dari kehadiran sosial pemirsa pembelian impulsif pada streaming langsung toko TikTok di kalangan gen Z, terdapat pengaruh positif dan signifikan dari kehadiran sosial streamer dan kehadiran sosial pemirsa terhadap pembelian impulsif melalui mediasi kesenangan pada live streaming TikTok shop di kalangan gen Z.
Analisis Pengaruh Model Utaut 2, Trust, dan Perceived Risk Terhadap Behavioral Intention pada Aplikasi Byond By BSI Nida Auliyah; Osly Usman; Annisa Lutfia
Jurnal Rimba : Riset Ilmu manajemen Bisnis dan Akuntansi Vol. 3 No. 3 (2025): Agustus : Jurnal Rimba : Riset Ilmu manajemen Bisnis dan Akuntansi
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/rimba.v3i3.2060

Abstract

This study aims to identify the factors that influence the interest of Bank Syariah Indonesia (BSI) customers in using the Byond by BSI application, using the Unified Theory of Acceptance and Use of Technology 2 (UTAUT 2) approach. This application is one of the digital innovations developed by BSI to improve digital banking services. The data in this study were obtained from primary data collected directly through a Google Form questionnaire distributed to 290 respondents who are BSI customers and users of the Byond by BSI application. The study employed a non-probability sampling method with purposive sampling technique, where respondents were selected based on specific criteria relevant to the research objectives. Data analysis was conducted through several stages, including descriptive statistics, validity and reliability tests, normality tests, multicollinearity, heteroskedasticity, as well as multiple linear regression analysis and hypothesis testing. Data processing was conducted using SPSS software version 30. The results of the analysis indicate that all variables studied, performance expectancy, effort expectancy, facilitating conditions, hedonic motivation, habit, trust, and perceived risk have a positive and significant influence on behavioral intention or users' interest in continuing to use the Byond by BSI app.
Pengaruh Work Life Balance terhadap Job Satisfaction Melalui Employee Engagement pada Karyawan Gen Z Felisha Diensy Audillah; Dita Puruwita; Annisa Lutfia
Jurnal Ilmiah Manajemen dan Kewirausahaan Vol. 4 No. 3 (2025): September: Jurnal Ilmiah Manajemen dan Kewirausahaan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimak.v4i3.4911

Abstract

This study aims to analyze the effect of work life balance on job satisfaction, mediated by employee engagement among Generation Z employees at PT Kereta Api Indonesia (Persero) Daop 1 Jakarta. The research background is based on the increasing number of Gen Z employees who have unique characteristics, such as a preference for work-life balance and meaningful engagement at work. The research method used is quantitative with a survey approach, in which data were collected through questionnaires distributed to Gen Z employees at PT KAI Daop 1 Jakarta. Data analysis was performed using Structural Equation Modeling (SEM). The results show that work life balance has a positive and significant effect on employee engagement and job satisfaction. Furthermore, employee engagement is proven to mediate the effect of work life balance on job satisfaction. The implications of this research highlight the importance for companies to pay attention to work-life balance and enhance employee engagement in order to improve job satisfaction, especially for Generation Z employees. These findings are expected to serve as a reference for companies in designing adaptive human resource management strategies that suit the characteristics of the younger generation in the workforce.
Co-Authors Amelia Putri Ananda Andi Muhammad Sadat Arya Sukma Wijaya Dita Puruwita Felisha Diensy Audillah Fidhyallah, Nadya Fadillah Iis Permatasari Nida Auliyah Osly Usman Rachela Putri Hanasti Suparno Suparno Terrylina Arfinta Monoarfa Ulfah Zulkarnain, Nadia