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All Journal Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) International Journal of Social Science, Educational, Economics, Agriculture Research, and Technology (IJSET) Formosa Journal of Multidisciplinary Research (FJMR) IECON: International Economics and Business Conference
Abu Naim
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PRODUCT INNOVATION AND DIGITAL MARKETING STRATEGIES IN ICED TEA BUSINESSES TO ATTRACT MILLENNIAL CONSUMERS Adam Julpahmi; Muhammad Galang Arraji; Kyla Putri Ardelia; Tia Nabila; Muhammad Riyadhul Alifia; Kansha Dwi Nuraini; Alfito Anhar; Abu Naim
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 4 No. 10 (2025): SEPTEMBER
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v4i10.906

Abstract

The purpose of this research is to study the digital marketing strategies and product innovations of iced tea companies to attract millennial generation customers. Iced tea businesses must implement effective digital marketing strategies and make product innovations to compete and meet the needs of a dynamic millennial market due to the rapid development of digital technology. This study used a quantitative approach, and preliminary data were collected through a millennial consumer survey. The results show that innovative and on-trend iced tea product innovations, as well as the use of social media, marketplaces, and online delivery platforms, have a significant influence on product appeal to millennial customers. These strategies not only make the market wider but also help customers make better choices about iced tea products.
ANALYSIS OF MARKETING STRATEGIES AND BUSINESS OPPORTUNITIES FOR TRADITIONAL ES KUWUT AMONG THE MILLENNIAL GENERATION Alyssa Indriani; Dini Nur Hidayah; Aditiya Nugroho; Biyan Imtiyaz Syafi Abdillah; Herdaffa Parama Putra; Hilmy Faiz Abdillah; Abu Naim
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 4 No. 10 (2025): SEPTEMBER
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v4i10.914

Abstract

This study aims to analyze the marketing strategies and business opportunities of the traditional beverage Es Kuwut among the millennial generation. Es Kuwut, as a typical Balinese drink, offers a refreshing taste and great potential to be developed into a trendy beverage business favored by the market. The research method used is descriptive qualitative by collecting data through observations, interviews, and literature reviews related to traditional beverage businesses. The results show that millennials’ interest in traditional drinks is increasing in line with the trend of consuming natural and healthy products. Effective marketing strategies for Es Kuwut businesses include utilizing social media platforms such as Instagram and TikTok, creating attractive packaging designs, and developing innovative flavors tailored to young consumers' preferences. In addition, selecting strategic sales locations, such as areas near campuses or shopping centers, can further enhance the product's appeal. By applying these strategies, Es Kuwut can compete in the modern beverage market while preserving Indonesia’s traditional drinks. This research is expected to serve as a reference for traditional beverage entrepreneurs in developing their businesses in the digital era.
THE INFLUENCE OF GOOD CORPORATE GOVERNANCE AND SUSTAINABILITY AUDITS ON THE IMPLEMENTATION OF SDGS IN PUBLIC COMPANIES LISTED ON THE INDONESIA STOCK EXCHANGE Rina Ambarwati; Abu Naim; Andika Mugi Gumilang; Ervina Yennie Permananingrum; Ahmad Pauji; Ilwin Hadi
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 4 No. 9 (2025): AUGUST
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v4i9.1025

Abstract

The implementation of Sustainable Development Goals (SDGs) in public companies in Indonesia is becoming increasingly demanded as attention to sustainability issues grows. However, not all companies are able to optimally integrate the SDGs. This issue raises questions about the factors influencing the level of SDG implementation, particularly the role of Good Corporate Governance (GCG) and sustainability audits. This research aims to analyze the influence of GCG and sustainability audits on the implementation of SDGs in public companies listed on the Indonesia Stock Exchange. The research method uses a quantitative approach with purposive sampling technique and a total of 100 respondents from management and staff related to company sustainability. Data were analyzed using SPSS thru validity testing, reliability testing, classical assumptions testing, multiple linear regression, and hypothesis testing (t-test and F-test). The research results indicate that GCG and sustainability audits simultaneously have a positive and significant effect on the implementation of SDGs, with a contribution of 61.2%. Partially, both variables also have a significant effect. This finding confirms that strengthening good corporate governance and conducting credible sustainability audits are important strategies for improving the successful implementation of SDGs in public companies in Indonesia.
MEASUREMENT OF CUSTOMER SATISFACTION INDEX ON SERVICE SATISFACTION AT SAMUDRA SUPERMARKET, MADIUN CITY Fachmi Al Faroqi; Sena Atmaja; Abu Naim; Dadang; Helmas Septiyo Hadi; Siti Maesaroh
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 4 No. 5 (2025): APRIL
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v4i5.947

Abstract

The retail industry, in this case supermarkets, is one of the places for transactions of the needs and desires of the community facing competition challenges from both online marketplaces and similar offline retail. One of the things that supermarket management pays attention to is customer satisfaction, which is the main goal of the company to increase sales growth. The purpose of this research is to determine the calculation of the customer satisfaction index regarding service satisfaction at Swalayan Samudra in Madiun City. The research method uses quantitative. The data collection method uses a questionnaire instrument. The data analysis technique used the Customer Satisfaction Index (CSI). The research results were concluded based on the satisfaction level criteria table according to the CSI score, which showed a figure of 78%, indicating that customers were satisfied with the quality of the services received.
THE INFLUENCE OF GREEN MARKETING AND BRAND IMAGE ON CONSUMER LOYALTY IN SUPPORTING THE ACHIEVEMENT OF SDGS IN THE RETAIL INDUSTRY Dindin Aminudin; Abu Naim; Fachmi Al Faroqi; Ikraman; Nor Fatah Ulinnuha; Danu Noval Ramadhoni
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 4 No. 7 (2025): JUNE
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v4i7.1035

Abstract

Awareness of environmental issues is driving the retail industry to adopt green marketing strategies as an effort to support the Sustainable Development Goals (SDGs). However, there are still issues regarding low consumer loyalty amidst intense competition and sustainability demands. This research aims to analyze the influence of green marketing and brand image on consumer loyalty in the context of achieving SDGs, specifically in the retail industry of Tangerang Regency.This research uses a quantitative approach with 200 respondents selected thru purposive sampling. Data was collected thru Likert-scale questionnaires and analyzed using multiple linear regression via SPSS. The analysis results show that green marketing has a significant positive effect on consumer loyalty with a coefficient of 0.412 and a significance value of 0.000 (p < 0.05), contributing 41.2% of the influence. Brand image also has a significant positive effect with a coefficient of 0.368 and a significance value of 0.000 (p < 0.05), contributing 36.8%. Simultaneously, both variables explain 62.5% of the variation in consumer loyalty (R² = 0.625). This finding indicates that consistent implementation of green marketing and building a brand image aligned with sustainability values can significantly increase consumer loyalty and support the achievement of SDGs in the retail sector.
THE ROLE OF HUMAN RESOURCE QUALITY AND PRODUCTION TECHNOLOGY ON THE OPERATIONAL COMPETITIVENESS OF MSMES IN TANGERANG REGENCY WITH MARKET ADAPTABILITY AS A MEDIATING VARIABLE Nirfison; Abu Naim; Rahman Soesilo; Purwani Husodo; Ervina Yennie Permananingrum; Danu Noval Ramadhoni
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 4 No. 12 (2025): NOVEMBER
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v4i10.1203

Abstract

MSMEs in Tangerang’s Regency has a crucial role in boosting local economic growth, but it also has challenges in boosting operational competitiveness in a dynamic marketplace. This study aims to analyse the impact of Human Resource Management (HRM) quality and production technology on MSMEs operational day, using market flexibility as a mediating variable. This study employs a quantitative approach using the Structural Equation Modelling (SEM) method based on SmartPLS. File is gathered through questionnaires given to 200 MSMEs participants in the Tangerang province. The results of the data analysis indicate that SDM quality has a positive and significant impact on market adaptability (t-statistik = 6,134; p < 0,001) and operational daya saing (t-statistik = 5,221; p < 0,001). Additionally, production technology has a significant impact on market adaptability (t-statistik = 4,987; p < 0,001) and operational competitiveness (t-statistik = 4,653; p < 0,001). The market's ability to adapt significantly demonstrates the relationship between the two bebas variables and the day-to-day operations of MSMEs (t-statistik = 3,874; p < 0,001).This study highlights the importance of Human Resource development and adaptable production technology for the market in boosting MSMEs competitiveness in Tangerang province.
IMPLEMENTATION OF A CLOUD-BASED ACCOUNTING INFORMATION SYSTEM TO IMPROVE FINANCIAL TRANSPARENCY OF MSMES IN TANGERANG REGENCY Sapriyadi; Abu Naim; Purwani Husodo; Annisa Risqi Sulistya Kusuma Wardhani; Siti Fatimatul Zuhro; Rina Ambarwati; Ervina Yennie Permanningrum; Andika Mugi Gumilang; Fery Updi; Adam Zulfahmi
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 4 No. 11 (2025): OCTOBER
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v4i11.1269

Abstract

The rapid advancement of information technology has significantly influenced the business landscape, including the Micro, Small, and Medium Enterprises (MSME) sector in Tangerang Regency. As key contributors to regional economic growth, MSMEs face the urgent need to adopt digital transformation, particularly in financial management. However, many MSMEs continue to rely on manual or spreadsheet-based systems, which hinder financial transparency, accuracy, and efficiency. This study aims to analyse the implementation of cloud-based accounting information systems (AIS) and their impact on improving MSMEs’ financial transparency in Tangerang Regency. The research employs a quantitative descriptive method, using questionnaires distributed to 100 MSME owners and financial staff who have implemented cloud-based accounting systems. Data were analysed through simple linear regression using SPSS 26 to determine the relationship between the implementation of cloud-based AIS (independent variable) and financial transparency (dependent variable). The results indicate that the implementation of cloud-based AIS has not significantly improved financial transparency among MSMEs in Tangerang Regency, with an R-squared value of 0.003 and a significance level of 0.624 (>0.05). This suggests that only 0.3% of financial transparency variation is explained by the use of cloud-based systems, while 99.7% is influenced by other factors such as digital literacy, infrastructure readiness, and managerial support. Despite the weak statistical correlation, the findings highlight the strategic potential of cloud-based accounting systems to enhance operational efficiency, data accessibility, and stakeholder trust. The study concludes that the success of digital transformation among MSMEs requires not only technological adoption but also government facilitation, training in digital literacy, and policy support to maximise transparency and accountability in financial management.
Co-Authors Adam Julpahmi Adam Zulfahmi Adelia Dwi Valentin Aditiya Nugroho Ahmad Pauji Alfito Anhar Alyssa Indriani Andika Mugi Gumilang Annisa Risqi Sulistya Kusuma Wardhani Biyan Imtiyaz Syafi Abdillah Dadang Danu Noval Ramadhoni Dindin Aminudin Dini Nur Hidayah Ervina Yennie Permananingrum Ervina Yennie Permanningrum FACHMI AL FAROQI Fery Updi Helmas Septiyo Hadi Herdaffa Parama Putra Hilmy Faiz Abdillah Ikraman Ilwin Hadi Isma Wahyu Yunian Kansha Dwi Nuraini Kyla Putri Ardelia Mardi Muhammad Galang Arraji Muhammad Riyadhul Alifia Nirfison Nor Fatah Ulinnuha Purwani Husodo Resy Perwithasari Rina Ambarwati Sapriyadi, Wandi Sartono Sena Atmaja Siti Fatimatul Zuhro Siti Maesaroh Soesilo, Rahman Tia Nabila