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All Journal Inovator : Jurnal Manajemen JIMFE (Jurnal Ilmiah Manajemen Fakultas Ekonomi) Jurnal Disrupsi Bisnis International Journal of Economy, Education and Entrepreneurship (IJE3) International Journal of Engagement and Empowerment (IJE2) Jurnal Pengabdian Masyarakat : Pemberdayaan, Inovasi dan Perubahan International Journal of Multidisciplinary Research and Literature (IJOMRAL)
Wihartika, Doni
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Journal : JIMFE (Jurnal Ilmiah Manajemen Fakultas Ekonomi)

 1 
HUBUNGAN KUALITAS PRODUK, HARGA, DISTRIBUSI DAN STRATEGI PROMOSI TERHADAP KEPUTUSAN MEMBELI KORAN JUALBELI Wihartika, Doni
JIMFE (Jurnal Ilmiah Manajemen Fakultas Ekonomi) Vol 2, No 2 (2016): VOLUME 2 NO 2 TAHUN 2016
Publisher : Universitas Pakuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (724.97 KB)

Abstract

ABSTRACTFormulation of the problemas follows: (1) Has product quality related with buying decision on Koran JualBeli? (2)Has price related with buying decision on Koran JualBeli? (3) Has distribution related with buying decision on Koran JualBeli? (4) Has promotion strategy related with buying decision on Koran JualBeli? (5) Are there relationships between product quality, price, distribution and promotion strategy of  Koran JualBeliwith buying decision of Koran JualBeli? The place of research is in DTX which is located in Bogor, West Java. The result shows that the product (X1) and the promotion strategy (X4) are not partially correlated with the buying decision (Y), while the price (X2) and the distribution (X3) are partially correlated with the buying decision (Y).  Keywords: Koran JualBeli, Buying Decision, Distribution, Promotion Strategy
HUBUNGAN KUALITAS PRODUK, HARGA, DISTRIBUSI DAN STRATEGI PROMOSI TERHADAP KEPUTUSAN MEMBELI KORAN JUALBELI Doni Wihartika
JIMFE (Jurnal Ilmiah Manajemen Fakultas Ekonomi) Vol 2, No 2 (2016): Vol 2, No 2 (2016)
Publisher : Universitas Pakuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (724.97 KB) | DOI: 10.34203/jimfe.v2i2.448

Abstract

ABSTRACTFormulation of the problemas follows: (1) Has product quality related with buying decision on Koran JualBeli? (2)Has price related with buying decision on Koran JualBeli? (3) Has distribution related with buying decision on Koran JualBeli? (4) Has promotion strategy related with buying decision on Koran JualBeli? (5) Are there relationships between product quality, price, distribution and promotion strategy of Koran JualBeliwith buying decision of Koran JualBeli? The place of research is in DTX which is located in Bogor, West Java. The result shows that the product (X1) and the promotion strategy (X4) are not partially correlated with the buying decision (Y), while the price (X2) and the distribution (X3) are partially correlated with the buying decision (Y). Keywords: Koran JualBeli, Buying Decision, Distribution, Promotion Strategy
STUDI KEPUASAN PELANGGAN TERHADAP KINERJA JASA LAYANAN PDAM DENGAN METODE IMPORTANCE PERFORMANCE ANALYSIS Dion Achmad Armadi; Hendro Sasongko; Doni Wihartika
JIMFE (Jurnal Ilmiah Manajemen Fakultas Ekonomi) Vol 5, No 1 (2019): Vol 5, No 1 (2019)
Publisher : Universitas Pakuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (824.407 KB) | DOI: 10.34203/jimfe.v5i1.1274

Abstract

Customer satisfaction, emotional bonding, trust, choice reduction and habit, too history with company is a key factor for convince the customer to use product and services continue, the other factors can make customers become loyal to the quality of products and promotions. This study aims to measure the performance of services provided by regional companies such as PDAM to the community, the level of customer satisfaction is a reflection of the company's performance, a measurable data is needed that is taken directly to customers. With the help of the Importance Performance Analysis method, performance can be measured and easily understood by decision makers. So that poor performance can be seen and anticipated for future needs. Customer satisfaction of PDAM reaches 74.49% with the main priority that needs to be improved from the services provided are the ability of Social Media Admin Website Officers with performance indicator values of 2.93 and importance indicator values of 3.10. (D.Quadrant Concentrate Here).
Co-Authors Ade Ratna Sari, Ade Ratna Aditya Yudha Primantoro, Aditya Yudha Agus Setyo Pranowo Aida Nurhaliza Andria, Ferdisar Andrianto, Nizam Mohammad Didit Ardianto Dion Achmad Armadi Fitra Syafaat Fitriyani, Syabrina Fredi Andria Gandung, Muhammad Hari Gursida Hendro Sasongko Imbron, Imbron Kurniawan, Prasetyo Luluatin, Zomrotul Mariam Muharam, Hari Nina Agustina, Nina Nurhaliza, Aida Oktori Kiswati Zaini Purnama, Indah Septiani, Fauziah Silviani, Leni Sofi’i, Imam Solihin, Dede Widia Astuti Xavieranisa, Najwa yusnita, nancy Zaini, Oktori Kiswati