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All Journal Inovator : Jurnal Manajemen JIMFE (Jurnal Ilmiah Manajemen Fakultas Ekonomi) Jurnal Disrupsi Bisnis International Journal of Economy, Education and Entrepreneurship (IJE3) International Journal of Engagement and Empowerment (IJE2) Jurnal Pengabdian Masyarakat : Pemberdayaan, Inovasi dan Perubahan International Journal of Multidisciplinary Research and Literature (IJOMRAL)
Wihartika, Doni
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Religion Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Physics Public Health Social Sciences Other

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Journal : International Journal of Economy, Education and Entrepreneurship (IJE3)

 1 
USER INTERACTION IN CISCO WEBEX APPLICATION BUILDING CUSTOMER ENGAGEMENT BEHAVIOR: CASE STUDY OF STUDENT EXCHANGE PROGRAM INDONESIA-MALAYSIA Wihartika, Doni; Andria, Fredi; Silviani, Leni
International Journal of Economy, Education and Entrepreneurship (IJE3) Vol. 4 No. 2 (2024): International Journal of Economy, Education and Entrepreneurship
Publisher : Yayasan Education and Social Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53067/ije3.v4i2.288

Abstract

The rapid pace of technological advancement is significantly influencing the global digital landscape. The emergence of the COVID-19 pandemic has revolutionized our communication methods, leading to a shift from in-person to online interactions. This transition has necessitated using various platforms such as Cisco Webex, Zoom, and Google Meet for educational and meeting activities. A study was conducted to investigate the subscription behaviour of users towards the Cisco Webex application. Employing an exploratory, descriptive approach and qualitative methods, the research focused on students at the Faculty of Economics and Business at Pakuan University, including Malaysian exchange students. A purposive sample of ten students participated in the study, providing data through interviews. The findings revealed that environmental factors influenced all ten respondents, constituting 100% of the participants.
THE REPRESENTATION OF CONSUMER GREEN PURCHASE INTENTION IN THE VALUE OF GREEN PRODUCT QUALITY AND GREEN BRAND IMAGE ON CUSTOMERS AT THE BODY SHOP TEA PRODUCTS IN SOUTH TANGERANG Sari, Ade Ratna; Gursida, Hari; Wihartika, Doni
International Journal of Economy, Education and Entrepreneurship (IJE3) Vol. 5 No. 1 (2025): International Journal of Economy, Education and Entrepreneurship
Publisher : Yayasan Education and Social Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53067/ije3.v5i1.371

Abstract

This study aims to examine the influence of green product quality and green brand image on the green purchase intention of consumers of The Body Shop products in South Tangerang City. The research method used is a qualitative approach with in-depth interview techniques with The Body Shop customers who are environmentally conscious. The results of the study indicate that positive perceptions of the quality of natural and certified green products and a strong and environmentally responsible brand image contribute significantly to shaping consumers' green purchase intentions. Social and emotional factors also play a major role in supporting green purchasing decisions, where consumers feel that purchasing green products is an expression of self-identity and social responsibility. Although product prices tend to be higher, consumers who are already aware of the value of sustainability are still willing to pay a premium price. This study provides important implications for business actors in developing green marketing strategies with a focus on improving product quality and strengthening green brand images in order to increase the purchase intentions of consumers who are increasingly concerned about the environment.
Co-Authors Ade Ratna Sari, Ade Ratna Aditya Yudha Primantoro, Aditya Yudha Agus Setyo Pranowo Aida Nurhaliza Andria, Ferdisar Andrianto, Nizam Mohammad Didit Ardianto Dion Achmad Armadi Fitra Syafaat Fitriyani, Syabrina Fredi Andria Gandung, Muhammad Hari Gursida Hendro Sasongko Imbron, Imbron Kurniawan, Prasetyo Luluatin, Zomrotul Mariam Muharam, Hari Nina Agustina, Nina Nurhaliza, Aida Oktori Kiswati Zaini Purnama, Indah Septiani, Fauziah Silviani, Leni Sofi’i, Imam Solihin, Dede Widia Astuti Xavieranisa, Najwa yusnita, nancy Zaini, Oktori Kiswati