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All Journal Prosiding Seminar Nasional Pakar JURNAL PEMASARAN KOMPETITIF Kumawula: Jurnal Pengabdian Kepada Masyarakat Jurnal EK dan BI International Journal of English and Applied Linguistics (IJEAL) International Journal of Quantitative Research and Modeling JURNAL TEKNIK INDUSTRI Jurnal Manajemen, Bisnis dan Organisasi (JUMBO) IIJSE Jurnal Penelitian Pendidikan Indonesia E-Amal: Jurnal Pengabdian Kepada Masyarakat

Wisnu Dewobroto

Universitas Agung Podomoro

Author-ID : 899532

Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Physics Social Sciences Other

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Rancangan Model Bisnis Produk Puzzle Splint Dengan Metode Lean Startup Tiena Gustina Amran; Wisnu Dewobroto; Azmi Hakam Guntoro
JURNAL TEKNIK INDUSTRI Vol. 9 No. 3 (2019): Volume 9 No 3 November 2019
Publisher : Jurusan Teknik Industri, Fakultas Teknologi Indusri Universitas Trisakti

Intisari— Dalam kehidupan sehari hari keadaan gawat darurat dapat terjadi dimana saja yang terjangkau dan tidak terjangkau oleh petugas kesehatan yang memerlukan peran masyarakat. Terdapat berbagai macam alat bantu yang digunakan membantu pasien dirumah sakit dan korban kecelakaan disebut splint atau bidai. Pembidaian merupakan tindakan memfiksasi bagian tubuh yang mengalami cedera menggunakan benda yang bersifat kaku maupun fleksibel sebagai fiksator/imobilisator. Permasalahan pada bidai konvensional antara lain tidak memiliki ukuran yang cocok dengan tulang pasien, sehingga seringkali terjadi kesulitan saat pemasangan pada anggota tubuh pasien. Penelitian ini dilakukan untuk perencanaan kelayakan bisnis produk inovasi Puzzle Splint/ bidai fraktrur tulang dengan melihat tiga aspek. Pertama, design thinking yaitu desirability, feasibility, dan viability menggunakan metode lean startup. Kedua value proposition yaitu bidai yang mudah dipasang pada pasien, ukurannya yang fleksibel dan aman bagi kulit pasien. Ketiga model bisnis dirumuskan kedalam 9 blok pada bisnis model canvas. Hasil penelitian ini menunjukkan konsumen produk Splint adalah tenaga medis dan instansi – instansi yang terkait. Bisnis produk ini membutuhkan biaya produksi sebesar Rp762,000.00. Nilai Profitability Index pada 1,86, perhitungan Break Event Point pada 1357 unit, Payback Period 3 tahun dan 5 bulan. Perencanaan Bisnis menunjukkan bahwa project ini layak dilakukan.Abstract- Daily emergency are often unpredicted and may happen in remote areas. A health apparatus or first aid tools that can be utilized for emergency situation is splint or body support aid. Splinting is a fixation process of an injured body part with stiff or flexible materials. Occasionally, conventional splint is unsuitable with patient’s bone structure, hence resulted in installation difficulties. This research focused on innovative product of puzzle splint or fracture splint business worth based on three aspects. First, design thinking: desirability, feasibility, and viability in relation with lean startup model. Second, value proposition such as simple installation, flexiblilty, and patient skin friendly. Third, business model was categorized into nine blocks and integrated with canvas model. The result showed that most of the splint consumers are medical personnel and related institutions. This business requires Rp762.000.000,- production cost. Profitability index is 1.86 and break even point on 1.357 units, with 3 years and 5 months payback period. This business plan shows that project is feasible.

PENGGUNAAN BUSINESS MODEL CANVAS SEBAGAI DASAR UNTUK MENCIPTAKAN ALTERNATIF STRATEGI BISNIS DAN KELAYAKAN USAHA Wisnu Sakti Dewobroto
JURNAL TEKNIK INDUSTRI Vol. 2 No. 3 (2012): Volume 2 No 3 November 2012
Publisher : Jurusan Teknik Industri, Fakultas Teknologi Indusri Universitas Trisakti

The development of automotive world in this global era has big bump. It is necessary to know that Indonesian market is getting more developing every day. In the future, Indonesian automobile market is expected to be the one of big market. It is estimated that automotive market in Indonesia may absorb 1 million units of automobile every year. 21 DUA SATUMOTOR is located at Jl. Imam Bonjol Raya no 88 Karawaci,Tangerang. 21 DUA SATU MOTOR has purpose to develop business by establishing automobile salon business, considering quietly large opportunity in BSD City Serpong. This research is to firstly, identify outline scheme of company strategy by mapping the automobile salon business in BusinessModel Canvas, secondly, to see business appropriateness from financial area which shall analyze revenue stream area (income) and cost structure (cost) in the established BusinessModel Canvas. Based on Business Model Canvas, it may be concluded that there are 9 important factors in running automobile salon business. Firstly, value of automobile salon better focuses on premium products, facility comfort and quality and guaranteed final result.Secondly, the primary segmentation of automobile salon includes entrepreneurs, private employees or college students ranging from 25-54 year of ages. Third factor is the closeness between the business place and spare part centre in BSD City Serpong. Fourthly, customers arealso interested in membership offer with major facilities of guaranteed automobile salon.Fifthly, to perform all value-oriented activities for potential customers, automobile salon of 21DUA SATU must prioritize key resources on professional human resource and utilization andquality raw materials. In this case, customer-favored mark is 3M. Sixthly, from process side,main activity should focus on automobile salon service and promotion activity. Seventhly, as adrive for improving company performance, partnership is also an important thing. In additionto cooperation with raw material suppliers to get special price and press production cost, banksand credit card providers are also needed to enhance automobile owner interest to try theautomobile salon 21 DUA SATU with discounted facilities. Eighthly, main income ofautomobile salon is the automobile salon package including full total salon package, exteriorsalon package, interior salon package, and wax wash package. Ninthly, necessary costs tocreate value for customers consist of tool cost and its maintenance, promotion cost, labor cost,operational supporting cost and variable cost including water, electricity, phone and rawmaterial of automobile salon. By considering revenue stream and cost structure and analyzingpay back period, proper decision may be made from this automobile salon business of 21 DUASATU. It is assumed that pay back period for this automobile salon of 21 DUA SATU isaveragelycategorized into proper and operable. 3 year. Therefore, this automobile salon business of 21 DUA SATU may be

Co-Authors Adi, Antonius Agustian, Sanggup Leonard Azmi Hakam Guntoro Bahri, Asep Syiaful Bambang Setiono Dang Arif Hartono Didien Suhardini Feliciana Yovita Saputra Handayani, Sri Herry Windawaty Karen Wijaya Larasati Citra Nuri Lumoring, Jessie Prathivi, Maria Dini Gilang Prima, Stefanus Angga Badara Tiena Gustina Amran Widhoyoko, Samuel Anindyo Wijaya, Karen Windy Shania

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