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Journal : JURNAL PUNDI

PENGARUH KUALITAS PELAYANAN WEBSITE AKADEMIK TERHADAP MINAT KULIAH DI AKBP PADANG Marlius, Doni; Ananda, Febryandhie
JURNAL PUNDI Vol 3, No 3 (2019)
Publisher : AKBP-STIE "KBP" PADANG

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31575/jp.v3i3.190

Abstract

College interest is an attitude of interest, pleasure, love, students towards a learning activity or lecture at a particular tertiary institution or in a particular department. The purpose of this study was to determine the effect of academic website service quality on interest in studying at AKBP Padang. Using multiple linear regression analysis that serves to measure the influence between tangible variables, reliability, responsibility, assurance, and empathy for the interest in lectures at AKBP Padang, the number of samples that can be used in this study were 57 respondents, the sampling technique used in this research is through non probability sampling. The results showed tangible, reliability, responsibility, assurance, and empathy variables partially or jointly had a significant effect on interest in studying at Padang AKBP.
Buying Iintention Dilihat Dari Celebrity Endorsement Dengan Self Brand Connection Sebagai Variabel Mediasi Pada Smartphone OPPO Di Risal Cell Solok Selatan Febsri Susanti; Feja Lajmi Marahmi; Doni Marlius
JURNAL PUNDI Vol 6, No 1 (2022)
Publisher : AKBP-STIE "KBP" PADANG

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31575/jp.v6i1.394

Abstract

This study aims to explain the effect of celebrity endorsement on buying intention through self brand connection on Oppo smartphones in Risal Cell, South Solok. The population of this study is OPPO Smartphone users in South Solok who are consumers who have purchased Oppo cellphones in South Solok Cellular Risal involving 87 respondents. Respondents were selected using accidental sampling technique and using the Slovin formula. This research uses quantitative research methods. The data obtained from primary data is through the distribution of questionnaires to respondents. The questionnaire was tested using validity and reliability tests to determine the accuracy and consistency of the questionnaire. Furthermore, the data collected from the questionnaire were analyzed using path analysis techniques. The results showed that Celebrity endorsement had a positive and significant effect on buying intention in Oppo Smartphones. Self brand Connection mediates Celebrity endorsement of Buying Intention on Oppo Smartphones.
Indikasi Machiavellianism Dalam Pembuatan Keputusan Etis Auditor Senior Febryandhie Ananda; Doni Marlius
JURNAL PUNDI Vol 5, No 2 (2021)
Publisher : AKBP-STIE "KBP" PADANG

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31575/jp.v5i2.368

Abstract

This study is a continuation of previous research which found inconsistent results. The purpose of this study is to examine the relationship between Machiavellianism and ethical decisions in earnings management in Indonesia in two forms of manipulation, namely operating manipulation and accounting manipulation. The data collection method in this study used as many as 70 respondents. Machiavellianism does not affect the ethical decisions of earnings management in a Public Accounting Firm in West Sumatra. This is because the customary system of ABS - SBK (Adat Bersandi Syara' - Syara' Bersandi Kitabullah) in West Sumatra has an impact on the Machiavellian nature of Senior Accountants, and there is a significant difference between operating manipulation and accounting manipulation.
Pengaruh Disiplin Kerja dan Budaya Organisasi terhadap Kinerja ASN pada Dinas Pemberdayaan Masyarakat dan Desa Provinsi Sumatera Barat Doni Marlius; Andre Vebrian
JURNAL PUNDI Vol 4, No 2 (2020)
Publisher : AKBP-STIE "KBP" PADANG

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31575/jp.v4i2.277

Abstract

Abstract              This research was conducted to prove the effect of work discipline and organizational culture on the performance of ASN in the Office of Community and Village Empowerment of West Sumatra Province. The Office of Community and Village Empowerment of West Sumatra Province was used as the population in this study. The sampling technique in which all members of the population are sampled is a total sampling of 49 samples. Data were collected using a questionnaire that was measured on a Likert scale. Furthermore, this study uses multiple linear regression analysis supported by the SPSS program. The results of the study indicate that work discipline influences the ASN performance, and organizational culture influences the ASN performance.Keywords       : Work Discipline, Organizational Culture, Performance
Loyalitas Nasabah Bank Nagari Syariah Cabang Bukittinggi Dilihat dari Kualitas Pelayanan Doni Marlius
JURNAL PUNDI Vol 1, No 3 (2017)
Publisher : AKBP-STIE "KBP" PADANG

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (407.174 KB) | DOI: 10.31575/jp.v1i3.60

Abstract

Customer loyalty is very important for companies that maintain the continuity of their business and the continuity of business activities. The purpose of this study is to determine the effect of service quality on customer loyalty Bank Syariah Bank Bukittinggi Branch. The sample used counted 86 people, with method of doubled linear regression analysis. The result proves that the physical evidence has a significance value of 0.016 <0.05, empathy has a significance value of 0.023 <0.05, reliability has a significance value of 0.014 <0.05, the responsiveness has a significance value of 0.000 <0.05, the assurance has a value significance of 0.174> 0.05, that physical evidence, empathy, reliability, responsiveness and assurance have a significance value of 0,000 <0.05. Thus the physical evidence, empathy, reliability, responsiveness and collateral together have a positive and significant impact on customer loyalty of Bank Nagari Syariah Bukittinggi Branch.Keywords: Loyalty, Quality of Service
Kepuasan Nasabah PT. Bank Rakyat Indonesia Unit Tapan Cabang Painan Dilihat dari Kualitas Layanan Customer Service Doni Marlius; Izet Putriani
JURNAL PUNDI Vol 3, No 2 (2019)
Publisher : AKBP-STIE "KBP" PADANG

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31575/jp.v3i2.151

Abstract

This research was conducted on customers at PT. BRI Painan Branch Tapan Unit. The purpose of this study was to examine the effect of physical evidence, reliability, response, assurance and empathy on customer satisfaction. This type of research is quantitative research. The object of this research is PT. BRI Painan Branch Tapan Unit. The sampling method used is incidental sampling and the data is processed by multiple linear regression analysis, test the validity, reliability and hypothesis testing with the t test and test f. The results of the physical evidence research t count> t table so that the physical evidence has an effect on customer satisfaction, the results of reliability research t count> t table so that reliability has an effect on customer satisfaction, the results of the research t count> t table so that the responses affect the customer satisfaction, the results of the research guarantee t count> t table so that shows that collateral affects customer satisfaction, the results of empirical research t count > t table so that it shows empathy affects customer satisfaction and the results of physical evidence, reliability, responsiveness, assurance, and empathy. f count > f table so that it shows physical evidence, reliability, responsiveness, assurance, and empathy that have a significant effect on customer satisfaction.
KEPUTUSAN PEMBELIAN BERDASARKAN FAKTOR PSIKOLOGIS DAN BAURAN PEMASARAN PADA PT. INTERCOM MOBILINDO PADANG Doni Marlius
JURNAL PUNDI Vol 1, No 1 (2017)
Publisher : AKBP-STIE "KBP" PADANG

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (219.293 KB) | DOI: 10.31575/jp.v1i1.9

Abstract

Keputusan pembelian menjadi suatu hal yang penting untuk diperhatikan karena hal ini tentu akan menjadi suatu pertimbangan bagaimana suatu strategi pemasaran yang akan dilakukan oleh perusahaan berikutnya. Tujuan penelitian ini adalah untuk menguji pengaruh faktor psikologis dan bauran pemasaran terhadap keputusan pembelian konsumen pada PT. Intercom Mobilindo Padang. Sampel yang digunakan 86 orang, dengan metode analisis adalah regresi linier berganda. Hasil penelitian membuktikan bahwa faktor psikologis secara parsial tidak berpengaruh signifikan terhadap keputusan pembelian. Pengujian menunjukan bahwa t hitung<t tabel (1,155 <1,98). Sedangkan bauran pemasaran secara parsial berpengaruh signifikan terhadap keputusan pembelian konsumen. Pengujian menunjukan bahwa nilai t hitung>t tabel (7.046>1.98). Pengujian secara simultan menunjukan nilai F hitung>F tabel (45,455>3,11) dengan tingkat signifikan 0,000<0,05. Dengan demikian factor yang mempengaruhi keputusan pembelian adalah bauran pemasaran.
Keputusan Nasabah KUR Dilihat dari Suku Bunga dan Kualitas Pelayanan Pada Bank Mandiri Cabang Imam Bonjol Kota Padang Doni Marlius
JURNAL PUNDI Vol 4, No 3 (2020)
Publisher : AKBP-STIE "KBP" PADANG

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31575/jp.v4i3.301

Abstract

The purpose of this study was to analyze the effect of interest rates and service quality partially and simultaneously on customer decisions using KUR credit at the Bank Mandiri Imam Bonjol Branch of Padang City. The research method used is descriptive quantitative. The sampling technique used is non-probability sampling method with accidental sampling so that from the population a sample of 100 respondents was taken, the data collection method used was observation, questionnaire and literature review. From the t-test, the interest rate has a positive and significant influence on the decision to use credit KUR at Bank Mandiri Imam Bonjol, Padang City, tangible has no effect on the decision to use credit KUR at Bank Mandiri Imam Bonjol, Padang City, reliability has a positive and significant influence on the decision using KUR credit at Bank Mandiri Imam Bonjol of Padang City, responsiveness (X4) negatively and significantly affected the decision to use credit for credit at Bank Mandiri Imam Bonjol in Padang City, assurance had a positive and significant influence on the decision to use credit curses at Bank Mandiri Imam Bonjol Kota Padang and empaty did not affect the decision to use credit for credit at Bank Mandiri Imam Bonjol, Padang City. From the results of the F test, it is proved that the interest rate and service quality variables simultaneously have a significant and positive effect on the decision to use credit curses at Bank Mandiri Imam Bonjol, Padang City.
Customer Satisfication Pada Pembelian Smartphone Samsung Dilihat Dari Trust In Brand, Brand Image Dan Word Of Mouth Di Sarana Smartphone Kota Solok Febsri Susanti; Doni Marlius; Suci Kahirumi
JURNAL PUNDI Vol 5, No 1 (2021)
Publisher : AKBP-STIE "KBP" PADANG

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31575/jp.v5i1.307

Abstract

This competition appears along with the development of increasingly sophisticated technology, encouraging various types of changes system in the world for example in the business world changes system such as system in trading, marketing, how to make transaction, and delivery of information still changing. The purpose of this study is to examine the effect of the trust in brand, brand image dan word of mouth terhadap customer satisfication purchases samsung smartphone in Sarana Smartphone Solok City. This research is a quantitative method, using the technique of multiple linear regression. The sample in this study amounted to 65 customers. Techniques used in collecting data is the spread of questionnaires, interviews and observation. This study uses SPSS  Version 16 to calculate and analyze data. The results showed that the partially trust in brand, brand image had a positive and significant effect, while word of mouth had not significant effect on customer satisfaction purchases samsung smartphone in Sarana Smartphone Solok City.
Pengaruh kualitas pelayanan terhadap kepuasan nasabah pada Bank Nagari cabang Muaralabuh Chintia Monica; Doni Marlius
JURNAL PUNDI Vol 7, No 1 (2023)
Publisher : AKBP-STIE "KBP" PADANG

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31575/jp.v7i1.465

Abstract

This research was conducted at the Muaralabuh branch of the Nagari Bank. The aim is to determine the effect of service quality on customer satisfaction at the Bank Nagari Muaralabuh branch. This study uss quantitative methods.the population is the customer of the Muaralabuh branch of the Nagari Bank as many 100 respondents. The sampling technique used was using the slovin formula so that the sample in this study was 100 respondents. Data analysis using multiple linear regression analysis assisted by the computer program SPSS 20 for windows. The results of this study indicate that service quality has a positive and significant effect on cutomer satisfaction at the Muaralabuh branch of Nagari Bank.Keywords: service quality, customer satisfaction