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All Journal JURNAL PENDIDIKAN TAMBUSAI Jurnal Ipteks Terapan Jurnal Benefita : Ekonomi Pembangunan, Manajemen Bisnis Dan Akuntansi Ensiklopedia of Journal Journal of Humanities and Social Studies JURNAL PUNDI Creative Research Management Journal Economics and Digital Business Review Majalah Ilmiah UPI YPTK Jurnal Valuasi : Jurnal Ilmiah Ilmu Manajemen dan Kewirausahaan Jurnal Bina Bangsa Ekonomika pendidikan, science, teknologi, dan ekonomi Jurnal Keuangan dan Perbankan(KEBAN) ARZUSIN: Jurnal Manajemen dan Pendidikan Dasar Jurnal Publikasi Ilmu Manajemen Jurnal Ekonomi, Manajemen, Akuntansi
Marlius, Doni
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Journal : JURNAL PUNDI

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Pengaruh Brand Image, Brand Trust dan Company Reputation Terhadap Loyalitas Pelanggan Doni Marlius; Febi Anwar
JURNAL PUNDI Vol 7, No 2 (2023)
Publisher : AKBP-STIE "KBP" PADANG

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31575/jp.v7i2.476

Abstract

Competition in the world is currently a challenge for every company because of the many product brands in the electronics industry such as smartphones. The purpose of this study was to examine whether there is an effect of Brand Image, Brand Trust and Company Reputation on customer loyalty. This research was conducted by distributing questionnaires to the community in the city of Padang. Testing and data management using SPSS with the help of multiple regression and correlation methods. In testing this hypothesis using multiple linear regression testing, descriptive test, t-test and Cronbach Alpha consumer choice is used to measure the validity and reliability, testing that has been done that all variables show valid and reable. Based on the results of the partial test (t test), brand image has a significant effect on customer loyalty. where it is the brand image has a t-count value greater than the t-table with a sign value, thus the brand image statistically has an influence on customer loyalty, brand trust has a significant effect on customer loyalty. In which case, brand trust has a t-count value greater than t-table with a sign value, thus brand trust statistically has an effect on customer loyalty and company reputation has a significant effect on customer loyalty. In which case, company reputation has a t-value greater than the t-table with a sign value, thus company reputation statistically has an influence on customer loyalty.
Kinerja Pegawai dilihat dari Pendidikan, Pengalaman Kerja, dan Etos Kerja Marlius, Doni; Anwar, Saiful; Putra, Reynald Yudissa
JURNAL PUNDI Vol 8, No 2 (2024)
Publisher : AKBP-STIE "KBP" PADANG

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31575/jp.v8i2.546

Abstract

This study aims to obtain tested explanative findings about (1) The effect of education on employee performance, (2) The effect of Work Experience on Employee Performance, (3) The Effect of Work Ethic on Employee performance on Batur KPN. The research design used in this study is quantitative. The subjects in this study were all Batur KPN Employees, and the object of research was education, work experience, work ethics and employee performance. The population in this study amounted to 75 employees. All of these populations were made into observation units, so this study was included as population research. Data collected in this study are education data, work experience, work ethics and employee performance sourced from employees and Chair of KPN Batur. Data collection techniques in this study were (1) questionnaire, and (2) ument recording, then analyzed using multiple regression analysis. The results showed a positive effect of (1) education on employee performance, (2) work experience on employee performance, (3) work ethic on employee performance at Batur KPN
Keputusan Pembelian Berdasarkan Kualitas Produk, Harga dan Promosi Marlius, Doni; Putri, Septina
JURNAL PUNDI Vol 9, No 1 (2025)
Publisher : AKBP-STIE "KBP" PADANG

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31575/jp.v9i1.581

Abstract

Marketing is an important factor in company development. Marketing must always be upgraded and updated, which of course cannot be separated from the needs and desires of consumers. The purpose of this study is to analyze the effect of product quality, price and promotion on purchase decisions in the Fast Computer Store At Padang City. The method used is multiple linear regression analysis. The study population of 259 consumers and samples used by 72 respondents with slovin formula. The result shows that the variable of product quality have significant and negative impact toward purchasing decisions; the variable of prices have significant and negative impact toward purchasing decisions and the variable of promotion have significant and positive impact toward purchasing decisions.
Co-Authors Alfi Syahrin Ananda, Febryandhie Andre Vebrian Chintia Monica Darma, Kiki Puja Kasuma Elva Dona Febi Anwar Feja Lajmi Marahmi Fernos, Jhon Harmen, Andre Andhyka Helia, Suhelmi Iis Sholihat Ika Arista Rosanti Ilin Pebrina Izet Putriani Jovanka, Nadilla Kesy Noveliza Kiki Puja Kasuma Darma Lafenia Mayang Sari Muhammad Rayfael Shah Putra mutiara mutiara Mutiara Mutiara Nadilla Jovanka Nora Yolinza Putra, Reynald Yudissa Putra, Rino Dwi Putri, Septina Raveena Azhari Melaguci Regen, Ronal Rino Rino Riri Fitria Sari Sagita, Valentine Saiful Anwar Salamanang, Wandy Seprizal Wira Saputra Suci Kahirumi Susanti, Febsri Wulandari, Vici Yani, Syermi Putri Yulita, Wetri Zamzahrani