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All Journal Jurnal Media Infotama Jurnal Pamator : Jurnal Ilmiah Universitas Trunojoyo Madura JOURNAL SCIENTIFIC OF MANDALIKA (JSM) Jurnal Penelitian Ilmu Pendidikan Indonesia Journal of Social Work and Empowerment SUBSERVE: Community Service and Empowerment Journal
Ni Putu Ritra Trees Ari Kartika Hadi Saraswati
Politeknik Negeri Bali
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

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Shore to Store: An Export Readiness Strategy for Coastal MSMEs in Sanur through Digital Literacy Mediated by Strategic Agility Ketut Vini Elfarosa; Luh Kemala Putri Widhiari; Eldian Rinaldi; Leni Anggraini Susanti; Ni Putu Ritra Trees Ari Kartika Hadi Saraswati
Jurnal Pamator : Jurnal Ilmiah Universitas Trunojoyo Vol 19, No 1: January - April 2026
Publisher : Universitas Trunodjoyo Madura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21107/pamator.v19i1.34620

Abstract

The low participation of Micro, Small, and Medium Enterprises (MSMEs) in export activities remains a major challenge in developing sustainable coastal economies. This study examines the effect of digital marketing literacy on export readiness among shell-craft MSMEs in the coastal area of Sanur, Bali, with strategic agility as a mediating variable, and identifies improvement priorities using Importance-Performance Map Analysis (IPMA). A quantitative approach was employed through a survey of 62 shell-craft MSMEs selected using accidental sampling. Data were analyzed using Structural Equation Modeling–Partial Least Squares (SEM-PLS) and IPMA. The results reveal that digital marketing literacy significantly influences strategic agility (β = 0.616; p less than 0.001) and export readiness (β = 0.293; p = 0.016). Strategic agility positively affects export readiness (β = 0.500; p less than 0.001) and partially mediates the relationship between digital marketing literacy and export readiness (β = 0.308; p less than 0.001). IPMA findings indicate that social media promotion, digital payment use, digital catalog management, customer data analysis, and market-driven product innovation are high-importance but low-performance attributes. This study proposes the “Shore to Store” model as a strategic framework to accelerate the transformation of coastal MSMEs into export-ready enterprises.
Perancangan Desain Kemasan Produk UMKM Desa Jatiluwih Wayan Gede Suka Parwita; Eldian Rinaldi; Luh Kemala Putri Widhiari; Ni Putu Ritra Trees Ari Kartika Hadi Saraswati; Ketut Vini Elfarosa
Journal of Social Work and Empowerment Vol 4 No 3 (2025): Vol 4 No 3 (2025): Journal of Social Work and Empowerment - (Mei- Juli 2025)
Publisher : Yayasan Sinergi Widya Nusantara (Sidyanusa)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58982/jswe.v4i3.860

Abstract

Desa Jatiluwih, yang tersohor dengan keindahan sawah teraseringnya, merupakan destinasi wisata unggulan yang telah ditetapkan sebagai Warisan Budaya Dunia oleh UNESCO. Desa ini memiliki berbagai produk unggulan bernilai ekonomi tinggi seperti beras organik, kopi dan teh lokal, serta kerajinan tangan berbahan bambu yang sangat potensial untuk dikembangkan di pasar ekowisata dan produk ramah lingkungan. Namun, potensi tersebut belum sepenuhnya dimanfaatkan, khususnya dalam aspek pengemasan produk. Tanpa dukungan desain kemasan yang profesional, informatif, dan menarik, produk-produk lokal akan sulit bersaing di pasar global, meskipun memiliki kualitas yang tinggi. Menyikapi hal tersebut, kegiatan pengabdian kepada masyarakat ini berfokus pada perancangan desain kemasan sebagai strategi peningkatan daya saing UMKM Desa Jatiluwih. Hasil kegiatan menunjukkan kontribusi dalam memperkuat identitas visual dan meningkatkan nilai jual produk lokal. Lima mitra UMKM dari sektor pertanian dan pengolahan makanan mendapatkan rancangan desain kemasan produk yang lengkap (primer, sekunder, dan tersier), yang dirancang sesuai dengan karakteristik unik masing-masing produk.
Pengaruh kualitas informasi dan manfaat informasi terhadap kepuasan masyarakat pada instagram kantor imigrasi kelas 1 TPI denpasar Bima Fatwa Ramadhan; Kadek Jemmy Waciko; Ni Putu Ritra Trees Ari Kartika Hadi Saraswati
Journal Scientific of Mandalika (JSM) e-ISSN 2745-5955 | p-ISSN 2809-0543 Vol. 7 No. 7 (2026)
Publisher : Institut Penelitian dan Pengembangan Mandalika Indonesia (IP2MI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36312/10.36312/vol7iss7pp908-921

Abstract

This study aims to analyze the influence of information quality and information utility on public satisfaction regarding the Instagram account of the Class I TPI Denpasar Immigration Office. The study is motivated by the importance of social media as an effective public communication tool for conveying immigration service information to the public. A quantitative approach was employed, utilizing a survey method involving 100 respondents who had accessed the Class I TPI Denpasar Immigration Office's Instagram account. Data were collected via questionnaires and analyzed using multiple linear regression with the aid of IBM SPSS. The results indicate that both information quality and information utility have a positive and significant effect on public satisfaction, both individually and simultaneously. Furthermore, while both variables explain a substantial portion of the variation in public satisfaction regarding the information conveyed via Instagram, the information utility variable is far more dominant. These findings demonstrate that higher quality and utility of the information provided lead to higher levels of satisfaction among the public as information users. The study offers practical implications for the Class I TPI Denpasar Immigration Office to continuously enhance the quality and utility of information shared on social media, thereby supporting effective public communication and boosting public satisfaction
STRATEGI PENGUATAN DAYA SAING KWT NGUDI MAKMUR SOLO, JAWA TENGAH MELALUI REDESAIN KEMASAN SEKUNDER PRODUK UNTUK PENETRASI PASAR EKSPOR Eldian Rinaldi; Yulia Tria Hapsari; Ketut Vini Elfarosa; Luh Kemala Putri Widhiari; I Nyoman Hendra Laksmana; Ni Putu Ritra Trees Ari Kartika Hadi Saraswati
SUBSERVE: Community Service and Empowerment Journal Vol. 4 No. 2 (2026): Juli 2026
Publisher : Prime Identity Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.67766/scsej.v4i2.207

Abstract

Program pengabdian kepada masyarakat ini bertujuan untuk menguatkan daya saing komoditas olahan pangan lokal milik Kelompok Wanita Tani (KWT) Ngudi Makmur Solo, Jawa Tengah, menuju pasar ekspor. Masalah utama mitra terletak pada rendahnya literasi digital, desain kemasan konvensional yang rentan rusak, serta keterbatasan standardisasi legalitas internasional. Metode pelaksanaan program menerapkan pendekatan Asset-Based Community Development (ABCD) yang dipadukan dengan intervensi teknologi tepat guna, standardisasi mutu, serta evaluasi berjenjang menggunakan Kirkpatrick’s Evaluation Model. Hasil pengabdian menunjukkan terjadinya diversifikasi portofolio produk hulu-hilir (lini stik, keripik, permen, dan sirup herbal) yang kini telah dilengkapi nomor P-IRT, sertifikasi Halal Indonesia, serta panel nutrisi terstandarisasi global. Pembahasan berbasis TOWS Matriks dan Sel V IE Matriks (Hold and Maintain) diimplementasikan secara konkret melalui redesain kemasan sekunder berupa paper bag dan kardus karton premium (double-wall) berornamen batik Solo, integrasi label bilingual, dan kode batang GS1 untuk menembus hambatan non-tarif internasional. Kesimpulannya, hilirisasi visual dan logistik digital melalui platform cross-border e-commerce ini terbukti meningkatkan marjin profitabilitas mitra sebesar 15–20% secara berkelanjutan. Program ini berhasil merealisasikan kemandirian ekonomi kader wanita tani yang selaras dengan target SDGs nomor 5, 8, dan 9, serta pencapaian Indikator Kinerja Utama (IKU) perguruan tinggi.
The Effectiveness of AI-Based Applications in Improving EFL Learners’ Vocabulary and Grammar Mastery: A Literature Review Ni Putu Ritra Trees Ari Kartika Hadi Saraswati; Ni Kadek Herna Lastari
Jurnal Penelitian Ilmu Pendidikan Indonesia Vol. 5 No. 1 (2026)
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat, Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jpion.v5i1.1047

Abstract

This literature review explores the theoretical foundations and existing studies on the effectiveness of artificial intelligence (AI)-based applications in improving vocabulary and grammar mastery among English as a Foreign Language (EFL) learners. With the growing integration of AI in education, particularly in language learning, it becomes essential to understand how AI tools such as Grammarly, ChatGPT, Duolingo, and ELSA Speak contribute to enhancing learners’ linguistic competence. The study synthesizes existing literature and theoretical frameworks, including constructivist learning theory, the cognitive load theory, and the interactionist perspective, to analyze how AI-based tools facilitate vocabulary acquisition and grammatical accuracy. The findings from prior studies indicate that AI applications provide personalized feedback, immediate correction, and adaptive learning paths, which significantly enhance learner engagement and autonomy. However, the review also highlights limitations, such as overreliance on technology, lack of contextual learning, and potential inaccuracies in AI feedback. This paper concludes that while AI-based applications have strong theoretical and empirical support for improving vocabulary and grammar mastery, their effectiveness depends on guided implementation and integration with pedagogical strategies.
Analisis Pemanfaatan E-Learning dalam Proses Pengajaran: Studi Kasus Dosen CPNS Politeknik Negeri Bali Putu Eka Suryadana; Ni Putu Ritra Trees Ari Kartika Hadi Saraswati; Wayan Gede Suka Parwita; I Gede Sugita Aryandana
Jurnal Media Infotama Vol 21 No 1 (2025): April 2025
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jmi.v21i1.7935

Abstract

New lecturers at the Bali State Polytechnic can utilize a learning management system (LMS) to improve online teaching. This system supports various academic functions, such as providing access to resources, sending assignments, and creating interactive learning experiences. However, E-learning has the potential for over-reliance on technology, which can reduce traditional teaching methods and personal interaction in the classroom. This research aims to analyze the use of e-learning in the teaching process for CPNS 2024 lecturers at the Bali State Polytechnic. The research used a questionnaire with a Likert scale with a sample of 30 CPNS 2024 lecturers who had no experience as lecturers. The results of the questionnaire responses were tested for validity and reliability to ensure that the data processed was valid data. The validity test results show that all the questions tested are valid and the reliability results show a Cronbach alpha value of 0.736 and is included in the high category. Meanwhile, the results of processing the USE questionnaire by calculating the average percentage score for each factor include: usability 96%, convenience 89.5% and satisfaction 94%. A questionnaire designed to measure the usefulness of e-learning for new lecturers has proven to be valid and reliable. The results of the questionnaire show that e-learning really helps CPNS 2024 lecturers in delivering material and managing lecture assignments effectively.
Co-Authors Bima Fatwa Ramadhan Eldian Rinaldi I Gede Sugita Aryandana I Nyoman Hendra Laksmana Kadek Jemmy Waciko Ketut Vini Elfarosa Leni Anggraini Susanti Luh Kemala Putri Widhiari Ni Kadek Herna Lastari Putu Eka Suryadana Wayan Gede Suka Parwita Yulia Tria Hapsari