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All Journal JMM UNRAM (Jurnal Magister Manajemen Universitas Mataram) IQTISHADUNA: Jurnal Ekonomi dan Keuangan Islam Valid Jurnal Ilmiah Kompeten: Jurnal Ilmiah Ekonomi dan Bisnis Valid Jurnal Pengabdian Kredibel: Jurnal Ilmiah Manajemen
Agusfianto, Nendy Pratama
Sekolah Tinggi Ilmu Ekonomi AMM
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences Other

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Pengaruh Gaya Hidup Berbelanja, Nilai Hedonis, Endorse Sosial Media Instagram Terhadap Minat Beli Pada Distro Lucky Light Candy Mataram I Nyoman Ari Sutrisna; Baiq Ertin Helmida; Nendy Pratama Agusfianto
Kredibel: Jurnal Ilmiah Manajemen Vol. 4 No. 3 (2025): Vol. 4 No. 3 Juni 2025
Publisher : Lembaga Pengembangan, Penelitian dan Pengabdian Kepada Masyarakat (LP3M) Sekolah Tinggi Ilmu Ekonomi AMM (STIE AMM) Mataram

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Abstract

This research aims to determine the influence of shopping lifestyle, hedonic values, and Instagram social media endorsements on purchasing interest in the Lucky Light Candy Mataram distro. The type of research is associative and the sampling technique used is non-probability sampling. The sample used was 50 respondents from customers at the Lucky Light Candy Distro. The analytical method used is multiple linear regression analysis. The results of the multiple linear regression analysis are Y = 0,756 + 0,018X1 + 0,375X2 + 0,507X3. The results of this research also show that the t test (partial) states that the shopping lifestyle variable is not significant with the t value, namely 0,092 < ttabel and significant value 0,927 > 0,05, the hedonic value variable has a significant effect with a t-count value of 4.044 > ttable and a significant value of 0.000 < 0.05, the Instagram social media endorsement variable has a significant effect with a t-count value of 4.366 > ttable and a significant value of 0.000 < 0.05. Based on the F test (simultaneous), it is stated that the variables Shopping Lifestyle, Hedonic Value, and Instagram Social Media Endorsement influence simultaneously or simultaneously on buying interest with a calculated F value of 97.179 > F table and a significant value of 0.000 < 0.05.
Pendampingan Pemasaran Jagung Astan Berbasis Digitalisasi Pada UD. Beriuk Maju Barat Armiani; Rusli Amrul; Faizatul Fajariah; I Nengah Arsana; Nendy Pratama Agusfianto; Satriawan
Valid Jurnal Pengabdian Vol. 2 No. 1 (2024): Vol. 2 No. 1 Juli 2024
Publisher : Lembaga Pengembangan, Penelitian dan Pengabdian Kepada Masyarakat Sekolah Tinggi Ilmu Ekonomi AMM

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Digital-based marketing assistance for Astan Corn at UD. Beriuk Maju, Jagagaraga Village, West Lombok is an implementation of community service carried out by STIE AMM Mataram lecturers. This assistance is in order to increase the group's understanding of the problems that arise in carrying out the Astan Corn business. The problem that arises during mentoring is that the development of the Astan Corn business does not yet have a clear plan so that the goals and objectives of the Astan Corn business to be achieved are not clear, there is no marketing promotion using digitization and there is a lack of access to collaborate or in the form of cooperation with other parties. The method of implementing this service uses counseling and mentoring for business groups. The result obtained from this service is that the group understands business management. The group understands marketing using digitization and the group will try to collaborate with other parties to develop the astan corn business.
Pendampingan Pengolahan Lele Biofok FPST menjadi Produk Abon Di UMKM Desa Batu Kumbung Topan Siswanto; Nendy Pratama Agusfianto; Armiani; I Made Murjana; Yusi Faizatul Octavia
Valid Jurnal Pengabdian Vol. 4 No. 2 (2026): Vol. 4 No. 2 Juli 2026
Publisher : Lembaga Pengembangan, Penelitian dan Pengabdian Kepada Masyarakat Sekolah Tinggi Ilmu Ekonomi AMM

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This community service initiative was carried out with MSMEs in Batu Kumbung Village, Lingsar District, West Lombok Regency, West Nusa Tenggara Province. These MSMEs possess significant potential for development into a sustainable, fisheries-based alternative economic source. A key commodity is the catfish, which is widely recognised by the public and boasts high nutritional value. In West Lombok, the Batu Kumbung Village MSMEs focus on processing fishery products into items such as shredded fish (*abon*) and chilli sauce (*sambal*). Additionally, a biofloc pond system managed by the Batu Kumbung Fish Seed Centre (BBI) is utilised for catfish farming. However, the harvest from these ponds has traditionally been sold fresh without further processing, meaning the potential value-added benefits have not been fully realised. As part of this community service project, a team of lecturers from STIE AMM collaborated with the Batu Kumbung Village MSMEs to develop a new processed product: shredded catfish. The initiative included educational sessions and hands-on training in producing shredded catfish, aiming to diversify the MSMEs' product offerings. The project successfully enhanced knowledge and skills regarding catfish processing, which is expected to broaden the product range and boost the competitiveness of the Batu Kumbung Village MSMEs.
A Transformasi Digital UMKM Melalui Pelatihan dan Pendampingan untuk Penguatan Literasi Digital dan Peningkatan Omzet di Kecamatan Lingsar, Lombok Barat Armiani Armiani; I Made Murjana; Yusi Faizathul Octavia; Topan Siswanto; Nendy Pratama Agusfianto; Khaerul Hadi; Dwi Arini Nursansiwi
Valid Jurnal Pengabdian Vol. 4 No. 1 (2026): Vol. 4 No. 1 Januari 2026
Publisher : Lembaga Pengembangan, Penelitian dan Pengabdian Kepada Masyarakat Sekolah Tinggi Ilmu Ekonomi AMM

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Abstract

This Community Service Program (PKM) aims to enhance the capacity of culinary MSME (Micro, Small, and Medium Enterprises) actors in Lingsar District, West Lombok Regency, in utilizing social media as a tool for promotion and sales improvement. Using the Participatory Action Research (PAR) approach, the program was implemented through four main stages: needs analysis, digital marketing training, four-week intensive mentoring, and evaluation and reflection. The mentoring activities focused on three MSMEs representing different culinary sub-sectors, namely traditional dry snacks, catfish floss, and wet cakes. The results showed a significant improvement in participants’ digital literacy, frequency of online promotional content, and an increase in business turnover by 20–30%. The program also fostered collaborative networks among MSME actors to ensure business sustainability through digital platforms. Thus, the PAR approach proved effective in empowering MSMEs toward sustainable digital independence in West Lombok.
Co-Authors Abda Abda Amrul, Rusli Armiani Armiani Armiani Armiani Armiani Baehaki Syakbani Baiq Ertin Helmida Bairizki, Ahmad Cintaningtyas, I Gusti Ayu Devi Deddy Suharyadi Dwi Arini Nursansiwi Elvina Setiawati Eva Marvia Faizatul Fajariah Fariantin, Erviva I Gusti Ayu Devi Cintaningtyas I Made Murjana I Made Murjana I Made Suardana I MADE SUARDANA I Nengah Arsana I Nyoman Ari Sutrisna Ida Ayu Nursanty Khaerul Hadi M. Wahyullah Nursanty, Ida Ayu Satriawan Siswanto, Topan Siswanto, Topan Syaiful Amri Topan Siswanto Yusi Faizathul Octavia Yusi Faizathul Octavia Yusi Faizatul Octavia