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All Journal Pendas : Jurnah Ilmiah Pendidikan Dasar Jurnal Ekonomi Bisnis dan Kewirausahaan
Rahma Nafalina Azzahra
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Economics, Econometrics & Finance Other

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STRATEGI PEMASARAN PRODUK BATIK SS DALAM MENINGKATKAN DAYA SAING DI ERA GLOBALISASI Rahma Nafalina Azzahra; Siti Anisa Almaulani; Lulu ‘Aabidah; Trinindita Nayla Nabila; Abidzar Al Ghifari; Ferida Rahmawati
Jurnal Ekonomi Bisnis dan Kewirausahaan Vol. 2 No. 6 (2025): Desember : Jurnal Ekonomi Bisnis dan Kewirausahaan (JEBER)
Publisher : CV. Denasya Smart Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69714/7t889c42

Abstract

The Indonesian batik industry must adapt to the demands of globalization and digitalization in order to remain competitive. This study aims to explore the marketing strategies used by Batik SS Pekalongan UMKM in facing these challenges. To study this, a qualitative method with a descriptive approach was applied. Data were collected through in-depth interviews, direct observation, and document analysis from primary and secondary sources. The analysis was carried out by reducing the data, presenting the data, and drawing conclusions. The findings reveal that Batik SS implements flexible marketing strategies, combining traditional methods with digital technology. Product differentiation through glocalization, which integrates Pekalongan motifs with Balinese cultural elements such as barong shirts and daster dresses with “Bali” written on them, is a major strength in attracting tourists. In their traditional strategy, they use direct relational marketing and location-based marketing in Bali's tourist destinations. Since 2024, digital marketing through social media such as Facebook and TikTok, as well as e-commerce platforms such as Shopee Live, has proven to increase online sales, which are higher than offline sales. Despite facing challenges such as price competition in the digital world and the need for content consistency, Batik SS continues to leverage local culture-based innovations and its ability to adapt to modern marketing channels as a basis for improving competitiveness and maintaining business sustainability in the global era.
ANALISIS KEBIJAKAN DINAS PENDIDIKAN KOTA PEKALONGAN DALAM MENEGAKKAN ETIKA PROFESI GURU DI ERA DIGITAL: STUDI IMPLEMENTASI KEBIJAKAN 2020–2026 Ziyadah El Fadlillah; Rahma Nafalina Azzahra; Amelia Gita Maharani; Nur Khasanah
Pendas : Jurnal Ilmiah Pendidikan Dasar Vol. 11 No. 02 (2026): Volume 11 No. 2, Juni 2026 Publish
Publisher : Program Studi Pendidikan Guru Sekolah Dasar FKIP Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jp.v11i02.47374

Abstract

This study examines the policy of the Pekalongan City Education Office in enforcing teacher professional ethics in the digital era during the 2020–2026 period. The problem addressed is the increasing number of ethical violations by teachers in digital spaces, influenced by rapid technological development and uneven digital literacy. The objective of this research is to analyze policy implementation, identify challenges, and formulate recommendations to improve its effectiveness. This study employs a qualitative approach using literature review, policy analysis, documentation, and interviews with relevant stakeholders. The data are analyzed using content analysis to obtain a comprehensive understanding of the phenomenon. The findings indicate that the policy has a strong foundation, emphasizing professionalism, integrity, and responsible use of digital media, supported by training programs, supervision, and socialization. However, its implementation faces several challenges, including unequal understanding among teachers, inconsistent application across schools, limited digital literacy, and the rapid evolution of technology. Therefore, strengthening continuous training, providing clear technical guidelines, improving supervision systems, and enforcing consistent sanctions are necessary to enhance policy effectiveness. This study contributes to the development of adaptive and responsive educational policies in maintaining teacher professionalism in the digital era.
Co-Authors Abidzar Al Ghifari Amelia Gita Maharani Ferida Rahmawati Lulu ‘Aabidah Nur Khasanah Siti Anisa Almaulani Trinindita Nayla Nabila Ziyadah El Fadlillah