Article Per Year (5 Year)
p-Index From 2021 - 2026
0.882
P-Index
This Author published in this journals
All Journal Pendas : Jurnah Ilmiah Pendidikan Dasar Jurnal Ekonomi Bisnis dan Kewirausahaan
Rahma Nafalina Azzahra
Unknown Affiliation
Economics, Econometrics & Finance Other

Published : 5 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 5 Documents
Search

 1 
STRATEGI PEMASARAN PRODUK BATIK SS DALAM MENINGKATKAN DAYA SAING DI ERA GLOBALISASI Rahma Nafalina Azzahra; Siti Anisa Almaulani; Lulu ‘Aabidah; Trinindita Nayla Nabila; Abidzar Al Ghifari; Ferida Rahmawati
Jurnal Ekonomi Bisnis dan Kewirausahaan Vol. 2 No. 6 (2025): Desember : Jurnal Ekonomi Bisnis dan Kewirausahaan (JEBER)
Publisher : CV. Denasya Smart Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69714/7t889c42

Abstract

The Indonesian batik industry must adapt to the demands of globalization and digitalization in order to remain competitive. This study aims to explore the marketing strategies used by Batik SS Pekalongan UMKM in facing these challenges. To study this, a qualitative method with a descriptive approach was applied. Data were collected through in-depth interviews, direct observation, and document analysis from primary and secondary sources. The analysis was carried out by reducing the data, presenting the data, and drawing conclusions. The findings reveal that Batik SS implements flexible marketing strategies, combining traditional methods with digital technology. Product differentiation through glocalization, which integrates Pekalongan motifs with Balinese cultural elements such as barong shirts and daster dresses with “Bali” written on them, is a major strength in attracting tourists. In their traditional strategy, they use direct relational marketing and location-based marketing in Bali's tourist destinations. Since 2024, digital marketing through social media such as Facebook and TikTok, as well as e-commerce platforms such as Shopee Live, has proven to increase online sales, which are higher than offline sales. Despite facing challenges such as price competition in the digital world and the need for content consistency, Batik SS continues to leverage local culture-based innovations and its ability to adapt to modern marketing channels as a basis for improving competitiveness and maintaining business sustainability in the global era.
ANALISIS KEBIJAKAN DINAS PENDIDIKAN KOTA PEKALONGAN DALAM MENEGAKKAN ETIKA PROFESI GURU DI ERA DIGITAL: STUDI IMPLEMENTASI KEBIJAKAN 2020–2026 Ziyadah El Fadlillah; Rahma Nafalina Azzahra; Amelia Gita Maharani; Nur Khasanah
Pendas : Jurnal Ilmiah Pendidikan Dasar Vol. 11 No. 02 (2026): Volume 11 No. 2, Juni 2026 Publish
Publisher : Program Studi Pendidikan Guru Sekolah Dasar FKIP Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jp.v11i02.47374

Abstract

This study examines the policy of the Pekalongan City Education Office in enforcing teacher professional ethics in the digital era during the 2020–2026 period. The problem addressed is the increasing number of ethical violations by teachers in digital spaces, influenced by rapid technological development and uneven digital literacy. The objective of this research is to analyze policy implementation, identify challenges, and formulate recommendations to improve its effectiveness. This study employs a qualitative approach using literature review, policy analysis, documentation, and interviews with relevant stakeholders. The data are analyzed using content analysis to obtain a comprehensive understanding of the phenomenon. The findings indicate that the policy has a strong foundation, emphasizing professionalism, integrity, and responsible use of digital media, supported by training programs, supervision, and socialization. However, its implementation faces several challenges, including unequal understanding among teachers, inconsistent application across schools, limited digital literacy, and the rapid evolution of technology. Therefore, strengthening continuous training, providing clear technical guidelines, improving supervision systems, and enforcing consistent sanctions are necessary to enhance policy effectiveness. This study contributes to the development of adaptive and responsive educational policies in maintaining teacher professionalism in the digital era.
TRANSFORMASI PERAN GURU DARI PENGAJAR KE FASILITATOR BERBASIS PENDEKATAN HUMANISTIK Nadzifah Aisyah Fauzi; Rahma Nafalina Azzahra; Septia Rosada; Amelia Gita Maharani; Nur Laila Ana
Pendas : Jurnal Ilmiah Pendidikan Dasar Vol. 11 No. 2 (2026): Volume 11 No. 02, Juni 2026.
Publisher : Program Studi Pendidikan Guru Sekolah Dasar FKIP Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jp.v11i2.47905

Abstract

The development of education in the digital era requires changes in learning approaches that are more student-centered and humanistic. However, learning practices in schools are still often dominated by teacher-centered approaches, where teachers act as the primary source of knowledge and students tend to be passive. This study aims to analyze the transformation of teachers’ roles from instructors to facilitators based on a humanistic approach, identify challenges in its implementation, and examine strategies to support its effectiveness in learning. This research employed a qualitative approach with a literature study method by collecting secondary data from scientific journals, books, and relevant academic sources. Data were analyzed using content analysis through the identification, comparison, and synthesis of various theories and findings. The results indicate that the transformation of teachers into facilitators through a humanistic approach can create more meaningful, participatory, and student-centered learning. This approach contributes to improving students’ motivation, independence, critical thinking, and character development. However, its implementation still faces several challenges, including limited teacher understanding, inadequate training, and education systems that remain academically oriented. Therefore, support through teacher professional development and educational policies is necessary to optimize the implementation of humanistic learning.
PENGUATAN KREATIVITAS DAN KEMANDIRIAN PESERTA DIDIK MELALUI PENDIDIKAN ENTREPRENEURSHIP Nisrina Qurrotul Ain; Nadzifah A’isyah Fauzi; Rahma Nafalina Azzahra; Neza Dwi Nasyfa; Ferida Rahmawati
Pendas : Jurnal Ilmiah Pendidikan Dasar Vol. 11 No. 2 (2026): Volume 11 No. 02, Juni 2026.
Publisher : Program Studi Pendidikan Guru Sekolah Dasar FKIP Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jp.v11i2.50164

Abstract

This study aims to analyze the role of entrepreneurship education in strengthening students’ creativity and independence in educational settings. The problem addressed in this study is the relatively low level of creativity and independence among students, reflected in their dependence on teachers, lack of confidence in expressing ideas, and limited problem-solving abilities. This research employs a qualitative approach using a literature review method. Data were collected from secondary sources, including scientific journals, books, and relevant academic articles, and analyzed through content analysis to identify major concepts, compare expert perspectives, and synthesize findings systematically. The results indicate that entrepreneurship education plays a significant role in enhancing students’ creativity and independence through project-based learning, experiential activities, and entrepreneurship-oriented programs such as the Projek Penguatan Profil Pelajar Pancasila (P5). These approaches encourage students to think creatively, solve problems independently, build self-confidence, and develop responsibility. However, the implementation of entrepreneurship education still faces several challenges, including limited facilities, insufficient teacher readiness, students’ varying levels of understanding, and time constraints. Therefore, improving practical, innovative, and sustainable entrepreneurship education is essential to maximize its effectiveness in fostering adaptive, creative, and independent learners.
IMPLEMENTASI PENGEMBANGAN KARIER OLEH GURU BK DALAM MEMPERSIAPKAN SISWA HINGGA PENENTUAN PILIHAN KARIER DI MA SIMBANG KULON PEKALONGAN Rahma Nafalina Azzahra; Muntaqo Fadli; Aulia Irmiati, Rahma; Maulana Nur Yasin; Rahmi Anekasari
Pendas : Jurnal Ilmiah Pendidikan Dasar Vol. 11 No. 2 (2026): Volume 11 No. 02, Juni 2026.
Publisher : Program Studi Pendidikan Guru Sekolah Dasar FKIP Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jp.v11i2.54000

Abstract

This research is motivated by the important role of Guidance and Counseling (BK) teachers for Madrasah Aliyah (MA) students in providing career information, providing individual and group guidance, and determining career choices that suit their interests and talents. However, students still face various challenges in choosing a career. Some students experience confusion in determining careers and further education majors that suit their interests, talents, and abilities, lack understanding of their potential, lack of information about educational and job prospects, and are influenced by the opinions of family and peers. This study aims to describe the implementation of career development carried out by BK teachers in preparing students to determine career choices at MA Simbang Kulon Pekalongan. This study uses a qualitative approach with a descriptive type. Data were collected through observation, interviews, and literature reviews. Data were analyzed through data collection, data reduction, data presentation, and drawing conclusions. Data validity was carried out through source triangulation. The results of the study indicate that BK teachers have implemented career guidance through career information services, carried out in stages starting from individual counseling, class guidance, and providing guidance regarding further studies. Furthermore, guidance counselors involve alumni in career guidance activities to broaden students' horizons and knowledge about various further education options and career prospects after graduation. Based on interviews, students' career readiness levels are estimated to be in the range of 50% to 60%. This is evidenced by the fact that after counseling, students are better able to identify themselves and find direction. Therefore, the career development services provided by guidance counselors contribute to and have a positive impact on improving students' career readiness.
Co-Authors Abidzar Al Ghifari Amelia Gita Maharani Aulia Irmiati, Rahma Ferida Rahmawati Lulu ‘Aabidah Maulana Nur Yasin Muntaqo Fadli Nadzifah Aisyah Fauzi Nadzifah A’isyah Fauzi Neza Dwi Nasyfa Nisrina Qurrotul Ain Nur Khasanah Nur Laila Ana Rahmi Anekasari Septia Rosada Siti Anisa Almaulani Trinindita Nayla Nabila Ziyadah El Fadlillah