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All Journal Jurnal Mantik International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) ALMUJTAMAE: Jurnal Pengabdian Masyarakat Journal of Economics and Management Scienties Jurnal Ilmiah Bisnis dan Ekonomi Asia (Jibeka) TECHNOBIZ : International Journal of Business
Rahellia Panjaitan
Universitas Sriwijaya
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Library & Information Science Social Sciences

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THE EFFECT OF SATISFACTION, BRAND TRUST, BRAND IMAGE ON REPURCHASE INTENTION WITH BRAND COMMITMENT AS A MEDIATION Rahellia Panjaitan; Yomeini Margareth; Ayu Dwi Hasty
International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Vol. 5 No. 3 (2025): June
Publisher : CV. Radja Publika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijebas.v5i4.3605

Abstract

The purpose of this researchis to analyzethe effect of Satisfaction, Brand Trust, Brand Image on Repurchase Intention with Brand Commitment as Mediation. The data are obtained directly from the distribution of questionnaires with google docs and whatsapp to consumers who have bought products in Ikea. The sample of respondents in this study was 220 employees. The results of the questionnaire where processed usingstructural equation model (SEM) with the help of AMOS 23.0. software. Hypothesis testing results show that Satisfaction has no effect on Brand Commitment, Brand Trust has a significant effect on Brand Commitment, Brand Image has a significant effect on Brand Commitment, Brand Commitment has a significant effect on Repurchase Intention, Satisfaction has no significant effect on Repurchase Intention with Brand Commitment as mediation, Brand Trust has a significant effect on Repurchase Intention Intention with Brand Commitment as mediation, Brand Image has a significant effect on Repurchase Intention with Brand Commitment as mediation
Co-Authors Ahmad Khoirun Najib Ayu Dwi Hasty Azmii Lathifah Betharia Efriani Denny Nabawi Ghia Subagja Gita Rahayu Hamira Hamira M. Shalahuddin Najib, Ahmad Khoirun Rahayu, Gita Reska Rahmatullah Yomeini Margareth Yomeini Margareth