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MARKETING STRATEGY OF TAMAN ANYAR TOURIST ATTRACTION AS A CULTURAL EDUCATIONAL TOURISM IN PENARUNGAN TOURISM VILLAGE, MENGWI DISTRICT, BADUNG REGENCY Anak Agung Any Sutraningrum; I Made Arsa Wiguna; I Gede Sedana Suci
Ride: Journal of Cultural Tourism and Religious Studies Vol. 2 No. 2 (2024): Vol 2 No 2
Publisher : UHN IGB Sugriwa Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25078/ride.v2i2.3838

Abstract

Penarungan Village offers several tourism potentials to visitors, including the Lazy River, Jogging Track, Beji Paluh Park, and Taman Anyar. The Taman Anyar Tourist Attraction has become one of the popular destinations for tourists visiting Penarungan Tourism Village, which positively impacts the local economy. The planning and marketing of the tourist attraction provide opportunities for the community to gain hope and expectations from the development of Taman Anyar Tourist Attraction in Penarungan Tourism Village, Mengwi District, Badung Regency. The problem in this research is: What is the marketing strategy for Taman Anyar Tourist Attraction as a cultural educational tourism in Penarungan Tourism Village, Mengwi District, Badung Regency? This research uses a qualitative descriptive analysis method with a phenomenological approach. The results obtained are as follows: The marketing strategy for Taman Anyar Tourist Attraction as cultural educational tourism adopts the Pentahelix model by collaborating with (1) academics, communities, the government, and media by developing flagship cultural tourism, (2) businesses, communities, and the government by developing tourism infrastructure and facilities such as accommodation and parking areas, (3) businesses, communities, and media by promoting through influencer marketing.
Mini Box Theater: Development and Validation of an Innovative Storytelling Media for Children Aged 5-6 Years Sedana Suci, I Gede; Marsono; Suyanta, I Wayan; Sindu Putra, Ida Bagus Komang; Kamalia Jaya, Praptika; Eka Suciari Putri, Ida Ayu
Golden Age: Jurnal Ilmiah Tumbuh Kembang Anak Usia Dini Vol. 9 No. 3 (2024)
Publisher : Program Studi Pendidikan Islam Anak Usia Dini, Fakultas Ilmu Tarbiyah dan Keguruan, UIN Sunan Kalijaga, Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14421/jga.2024.93-10

Abstract

This research focuses on developing and validating the Mini Box Theater as an innovative storytelling medium for children aged 5-6 years at Bali Kumara Batubulan Kindergarten. The study followed the Research and Development (R&D) methodology, utilising the ADDIE and Dick and Carey models. The objectives were to design, develop, and assess the feasibility of the Mini Box Theater for enhancing storytelling activities. Data were collected through observations, teacher interviews, and expert validation from five validators specialising in early childhood education and media development. Content validation involved evaluating storytelling components such as literacy, children's ability to express feelings, and participation in pre-reading activities. Media validation focused on technical aspects like design, material suitability, and ease of use. The results demonstrated high content validity, with a Content Validity Ratio (CVR) 1 for all items. Based on expert feedback, revisions were made to improve the media’s visual appeal and enhance character interactions. Limitations of the study included the absence of comprehensive field testing due to time constraints. Despite this, the Mini Box Theater shows promise for improving children's storytelling skills, vocabulary, and cultural awareness. Future research should focus on field testing to assess the media's effectiveness in real classroom settings and explore its potential for broader educational applications. This study contributes to early childhood education by offering a culturally relevant and engaging tool for language development.
STRATEGI GURU AGAMA HINDU DALAM MENANGGULANGI PATOLOGI SOSIAL PADA SISWA SMP NEGERI 1 ABANG Ni Ketut Putri Lestari; I Gede Sedana Suci; I Gede Dedy Diana
Upadhyaya : Jurnal Penelitian Pendidikan Vol. 2 No. 2 (2021)
Publisher : UHN IGB Sugriwa Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25078/up.v2i2.2660

Abstract

Penelitian ini bertujuan untuk mendeskripsikan Strategi Guru Agama Hindu dalamMenanggulangi Patologi Sosial. Penelitian yang dilaksanakan di SMP Negeri 1 Abang inimenggunakan jenis penelitian kualitatif, dengan pendekatan deskriptif kualitatif. Subjekpenelitian adalah guru agama Hindu dan siswa SMP Negeri 1 Abang, sedangkan objeknyaadalah patologi sosial pada siswa SMP Negeri 1 Abang. Instrumen dalam penelitian ini adalahhasil wawancara yang dilakukan peneliti dengan informan. Teknik analisis data dalampenelitian ini dengan mendeskripsikan hasil wawancara.Hasil penelitian menunjukan bahwa patologi sosial yang sering ditemukan oleh guruAgama Hindu di SMP Negeri 1 Abang adalah siswa mengganggu teman yang sedang fokussembahyang, siswa mengobrol saat menyanyikan lagu Indonesia Raya, siswa menjahili temanketika kegiatan kerja bakti, dan siswa tetap mengendarai sepeda motor padahal sudah dilarangsesuai aturan sekolah. Strategi yang dilakukan untuk menanggulangi patologi sosial siswaSMP Negeri 1 Abang adalah Guru mendidik dengan pengembangan melalui ajaran Tri KayaParisudha dan Panca Niyama Brata, Guru mendidik dengan pembiasaan, dan Gurumendidikdengan keteladanan. Kendala-kendala yang dihadapi oleh guru agama Hindu dalammenanggulangi patologi sosial pada siswa SMP Negeri 1 Abang adalah kendala internal yangmeliputi; faktor bawaan, faktor emosional, dan kendala eksternal yang meliputi; faktor lingkungan keluarga, lingkungan sekolah, lingkungan masyarakat, dan media sosial. Upaya-upaya yang dilakukan dalam menanggulangi kendala yang dihadapai oleh guru agama Hindu pada siswa SMP Negeri 1 Abang adalah (1) untuk menghadapi faktor internal diterapkan sikap3 S yaitu senyum, salam, sapa.(2) untuk menghadapi kendala eksternal dengan cara menjalinkomunikasi yang harmonis antara orang tua dan siswa.
The Influence of Attraction and Social Media-Based Promotion on Visitor Numbers at the Bajra Sandhi Monument of the Balinese People's Struggle Ni Made Dwipayanti; I Made Arsa Wiguna; I Gede Sedana Suci
ePaper Bisnis : International Journal of Entrepreneurship and Management Vol. 2 No. 3 (2025): ePaper Bisnis : International Journal of Entrepreneurship and Management
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/epaperbisnis.v2i3.438

Abstract

This study investigates the influence of attraction and social media-based promotion on visitor numbers to the Bajra Sandhi Monument, a significant historical and cultural landmark in Bali. In recent years, the monument has seen a decline in the number of visitors, prompting the need for this research to explore the factors contributing to the downturn. The study employs a quantitative approach with data collected through the distribution of questionnaires. A probability sampling technique was applied, selecting 100 respondents who were visitors to the monument. The research instrument consisted of a validated and reliable questionnaire to ensure accuracy and consistency. Data analysis was conducted using multiple linear regression to examine the impact of each independent variable—attraction (X1) and social media-based promotion (X2)—on the dependent variable, which is the number of visitors (Y). The regression equation derived from the analysis is Y = 17.266 + (0.237)X1 + (0.285)X2, with a t-table value of 1.662, an F-table value of 3.09, and a significance level of 5%. The partial tests revealed that both variables significantly influenced visitor numbers. The attraction (X1) had a t-value of 2.100, which was greater than the t-table value (1.662), and a significance level of 0.038, indicating a 12.7% contribution to visitor numbers. Similarly, social media-based promotion (X2) had a t-value of 2.607 and a significance level of 0.011, contributing 16.3%. The simultaneous test produced an F-value of 19.930, which exceeded the F-table value, with a significance of 0.000, indicating that both variables together significantly affected visitor numbers. The adjusted R² value of 0.277 suggests that 27.7% of the variation in visitor numbers is explained by attraction and social media promotion, while the remaining 72.3% is influenced by other factors not examined in this study.