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Socialization of the Role of Packaging and Design in Product Marketing at PT ABC: Sosialisasi Peran Kemasan dan Desain Terhadap Pemasaran Produk di PT ABC Vania Tiara Salsabila; Riski Ayu Anggreini
JATI EMAS (Jurnal Aplikasi Teknik dan Pengabdian Masyarakat) Vol. 8 No. 2 (2024): Jati Emas (Jurnal Aplikasi Teknik dan Pengabdian Masyarakat)
Publisher : DPD Jatim Perkumpulan Dosen Indonesia Semesta

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Abstract

Packaging is the main factor that can increase consumer appeal. Food product packaging is not only a marketing tool to attract buyers' attention, but also to maintain and protect the safety of food products from the danger of contamination. PT ABC's product packaging design still does not attract the attention of buyers, making the product unable to compete with other products on the market. This problem can be overcome by providing outreach to human resources (HR) employees about the importance of packaging and design. In addition, plans for changes to the product packaging design and plans for improving the primary packaging are provided to ensure product safety. The result of this activity is that PT ABC's human resources employees know the importance of packaging and design for products, especially for black tea bags, and get ideas for improving packaging design and primary packaging that can be used on products.
Evaluation of Sanitation Standard Operating Procedure (SSOP) Sambal Bawang in MSMEs XY: Evaluasi Sanitation Standard Operating Procedure (SSOP) Sambal Bawang di UMKM XY Mufida Naima Rohmah; Riski Ayu Anggreini
JATI EMAS (Jurnal Aplikasi Teknik dan Pengabdian Masyarakat) Vol. 8 No. 3 (2024): Jati Emas (Jurnal Aplikasi Teknik dan Pengabdian Masyarakat)
Publisher : DPD Jatim Perkumpulan Dosen Indonesia Semesta

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Abstract

Sambal is a product that is very popular with Indonesian people. UMKM Products produced by UMKM XY have received various certifications for food safety. One of the things that must be considered in maintaining food safety is the implementation of the SSOP (Sanitation Standard Operating Procedure) aspect. The SSOP application is very important to implement in order to ensure sanitation and cleanliness that will affect the product. The purpose of this activity is to review and evaluate the implementation of SSOP in UMKM XY. This activity will later be able to maximize the implementation of SSOP in UMKM XY. The form of activity is carried out through observation, interviews, literature study, and evaluation. The result of this activity is that UMKM XY employees are able to understand the SSOP application that has been explained. This is evidenced by a change in employee habits who pay more attention to the application of SSOP in production process activities, such as using mineral water that has been tested for the material rinsing process, employees wearing complete uniforms and attributes, as well as regular cleaning and monitoring throughout the production site.
Product Diversification of Robusta Coffee Cascara at Gapoktan Karya Bakti: An Effort to Support Zero Waste: Diversifikasi Produk Cascara Kopi Robusta Pada Gapoktan Karya Bakti Sebagai Upaya Mendukung Zero Waste Riski Ayu Anggreini; Luqman Agung Wicaksono; Tria Puspa Sari; Sri Alam Syah Lihan Candra Asi; Dwi Mulyani
JATI EMAS (Jurnal Aplikasi Teknik dan Pengabdian Masyarakat) Vol. 9 No. 2 (2025): Jati Emas (Jurnal Aplikasi Teknik dan Pengabdian Masyarakat)
Publisher : DPD Jatim Perkumpulan Dosen Indonesia Semesta

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Abstract

Gapoktan Karya Bakti is a farmer group in Kenongo Village, Gucialit District, Lumajang Regency, which is able to produce 9.6 tons of robusta coffee annually. To overcome the problem of coffee waste and increase added value for farmers, it is necessary to develop products from cascara. Cascara (coffee skin) has a fairly high antioxidant content so that it has great potential to be used as a new product (diversification of food products). This activity was carried out to provide counseling on the cascara tea making process, handover of drying technology, and packaging label design at Gapoktan Karya Bakti to increase efficiency in cascara processing, help strengthen brand identity, and expand the reach of the cascara tea market. The counseling material is in the form of an explanation related to the cascara tea making process and how to use drying technology in the production process. The results of the community service activities are expected to improve the economy of Gapoktan Karya Bakti members and support the zero waste concept from the utilization of coffee waste.