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All Journal International Review of Practical Innovation, Technology and Green Energy (IRPITAGE) Global Digital
Abdul Manan Nasution
Universitas Riau Kepulauan
Humanities Computer Science & IT Economics, Econometrics & Finance Energy Social Sciences Other

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PENGARUH SOCIAL MEDIA MARKETING, FASILITAS, PUBLIC RELATIONS DAN WORD OF MOUTH TERHADAP DAYA TARIK SISWA BARU (STUDI KASUS PADA TK MONDIAL BATAM) Rimayang Anggun Laras Prastianty Ramli; Denny Ammari Ramadhan; Ajeng Handayani; Santa Deswita; Abdul Manan Nasution
GLOBAL DIGITAL Vol 1, No 2 (2025): Jurnal Global Digital, Desember 2025
Publisher : Program Studi Bisnis Digital, Fakultas Ekonomi dan Bisnis, Universitas Riau Kepulauan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33373/gd.v1i2.8741

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh faktor-faktor pemasaran seperti Social Media Marketing, fasilitas, Public Relations, dan Word of Mouth terhadap daya tarik siswa baru pada TK Mondial Batam. Dalam konteks dunia pendidikan yang semakin kompetitif, pemahaman tentang faktor-faktor yang mempengaruhi keputusan orang tua dalam memilih lembaga pendidikan menjadi sangat penting. Penelitian ini menggunakan pendekatan kuantitatif dengan metode survei yang melibatkan 71 responden, yaitu orang tua calon siswa di TK Mondial Batam. Data dikumpulkan melalui kuesioner yang disusun dengan mempertimbangkan variabel-variabel yang relevan, dan kemudian dianalisis menggunakan perangkat SPSS versi 30. Fokus penelitian ini adalah untuk menggali sejauh mana setiap faktor tersebut berkontribusi terhadap peningkatan daya tarik siswa baru. Social Media Marketing sebagai alat komunikasi digital yang efektif, fasilitas yang mendukung kegiatan belajar, Public Relations yang membangun hubungan baik dengan masyarakat, serta Word of Mouth yang sering kali menjadi faktor penentu dalam keputusan pendaftaran, semuanya diuji untuk melihat pengaruhnya secara simultan
EDUCATION AND PARTICIPATION OF STUDENTS AND THE COMMUNITY IN THE PRESERVATION OF MANGROVE ECOSYSTEMS AND THE CONSERVATION OF MIGRANT BIRDS IN TANJUNG PIAI NATIONAL PARK MALAYSIA Sri Langgeng Ratnasari; Ramon Zamora; Asmaul Husna; Abdul Manan Nasution; Mochamad Iwan Kusnandar; Abdi Suramana Harahap; Dewi Fatmawati; Rasyid Hidayat Sagala; Marta Lova Diana; Ahmad Yasin; Hera Elrya Nurmawanti; Zulfadli; Kurniawan; Rabul Yamin; Surya Kusumah
International Review of Practical Innovation, Technology and Green Energy (IRPITAGE) Vol. 6 No. 1 (2026): March-June 2026
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.21029163

Abstract

This community service program was conducted at Tanjung Piai National Park, Johor, Malaysia, with the objective of enhancing environmental awareness and promoting community participation in mangrove ecosystem preservation and migratory bird conservation. The program involved students and local community members through educational and participatory approaches, including environmental education, biodiversity observation, mangrove ecosystem exploration, and discussions on the ecological importance of migratory birds along the East Asian–Australasian Flyway. The activities were implemented over three days, encompassing preparation, field implementation, and evaluation stages. The results demonstrated an increase in participants’ knowledge and awareness regarding the ecological functions of mangroves as coastal protectors, biodiversity habitats, and carbon sinks. Participants also gained a better understanding of the significance of Tanjung Piai National Park as a critical stopover habitat for migratory birds. Furthermore, the program encouraged active community involvement in conservation initiatives, including ecosystem monitoring and environmental stewardship. The educational and participatory methods proved effective in fostering positive attitudes and behavioral changes toward environmental conservation. The program also strengthened collaboration among students, local communities, and park management authorities. Continuous support and multi-stakeholder cooperation are recommended to ensure the long-term sustainability of conservation efforts and environmental education initiatives in coastal ecosystems.
Co-Authors Abdi Suramana Harahap Ahmad Yasin Ajeng Handayani Asmaul Husna Denny Ammari Ramadhan Dewi Fatmawati Hera Elrya Nurmawanti Kurniawan Marta Lova Diana Mochamad Iwan Kusnandar Rabul Yamin Ramon Zamora Rasyid Hidayat Sagala Rimayang Anggun L. P. Ramli Santa Deswita Sri Langgeng Ratnasari Surya Kusumah Zulfadli