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All Journal International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Global Digital
Habibuddin Nasution
Universitas Riau Kepulauan
Computer Science & IT Economics, Econometrics & Finance

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PENGARUH EXPERENTIAL MARKETING, GAYA HIDUP, CUSTOMER VALUE DAN TASTE TERHADAP LOYALITAS PELANGGAN DI MARUGAME UDON GRAND MALL BATAM Magneta Hisyam; Dini Anggraini; Desmino Fitri; Habibuddin Nasution
GLOBAL DIGITAL Vol 1, No 2 (2025): Jurnal Global Digital, Desember 2025
Publisher : Program Studi Bisnis Digital, Fakultas Ekonomi dan Bisnis, Universitas Riau Kepulauan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33373/gd.v1i2.8723

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh Experential Marketing, Gaya hidup, Customer Value , Taste terhadap loyalitas pelanggan di marugame udon grand mall batam. Metode penelitian yang digunakan adalah survei dengan kuisioner sebagai alat pengumpulan data. Responden terdiri konsumen yang mengkonsumsi marugame udon dan mengambil sebanyak 100 sampel, analisis data menggunakan teknik regresi berganda untuk menguji hubungan antar variabel. Berdasarkan hasil perhitungan spps diperoleh (X1) thitung -1,395 < 1,661 dan signifikan 0,166 > 0,05 , (X2) terdapat thitung 4,881 > 1,661 dan signifikan 0,000 < 0,05 , (X3) terdapat thitung 4,881 > 1,661 dan signifikan 0,000 < 0,05 , (X4) terdapat thitung 0,907 < 1,661 dan signifikan 0,367 > 0,05 hasil penelitian menunjukan bahwa Experential Marketing (X1) memliki pengaruh negatif terhadap loyalitas pelanggan namun Gaya hidup, (X2) Customer Value (X3) , Taste (X4) secara positif berpengaruh terhadap loyalitas pelanggan di marugame udon grand mall batam.
INFLUENCE OF RECRUITMENT PROCESS, COMPETENCE, AND WORK ENVIRONMENT ON EMPLOYEE PERFORMANCE AT PT PRIMO MICROPHONE BATAM Dame Riaty Hutabarat; Habibuddin Nasution; Mira Yona; Meilani Putri Novita
International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Vol. 6 No. 1 (2026): February
Publisher : CV. Radja Publika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.19441994

Abstract

This study investigates the influence of the recruitment process, employee competence, and the work environment on employee performance at PT Primo Microphone Batam. The research is motivated by the critical role of human resource management in an audio equipment manufacturing company that requires high precision, productivity, and consistent product quality. A quantitative approach with a causal-associative design was employed, using the entire workforce of PT Primo Microphone Batam as the population, all of whom were included as respondents through a saturated sampling technique (n = 100). Data were collected using a structured Likert-scale questionnaire and analyzed through validity and reliability testing, classical assumption tests, and multiple linear regression. The results show that the recruitment process, competence, and work environment each have a positive and significant effect on employee performance, both partially and simultaneously. The coefficient of determination (R²) of 57.1% indicates that these three variables jointly explain 57.1% of the variance in employee performance, while the remaining 42.9% is influenced by other factors outside the model. These findings highlight the importance of implementing competency-based recruitment, strengthening competence development programs, and creating a conducive work environment as key strategies for improving employee performance and enhancing the company’s competitiveness.
Co-Authors Dame Riaty Hutabarat Desmino Fitri Dini Anggraini Magneta Hisyam Meilani Putri Novita Mira Yona