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Habibuddin Nasution
Universitas Riau Kepulauan
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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PENGARUH EXPERENTIAL MARKETING, GAYA HIDUP, CUSTOMER VALUE DAN TASTE TERHADAP LOYALITAS PELANGGAN DI MARUGAME UDON GRAND MALL BATAM Magneta Hisyam; Dini Anggraini; Desmino Fitri; Habibuddin Nasution
GLOBAL DIGITAL Vol 1, No 2 (2025): Jurnal Global Digital, Desember 2025
Publisher : Program Studi Bisnis Digital, Fakultas Ekonomi dan Bisnis, Universitas Riau Kepulauan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33373/gd.v1i2.8723

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh Experential Marketing, Gaya hidup, Customer Value , Taste terhadap loyalitas pelanggan di marugame udon grand mall batam. Metode penelitian yang digunakan adalah survei dengan kuisioner sebagai alat pengumpulan data. Responden terdiri konsumen yang mengkonsumsi marugame udon dan mengambil sebanyak 100 sampel, analisis data menggunakan teknik regresi berganda untuk menguji hubungan antar variabel. Berdasarkan hasil perhitungan spps diperoleh (X1) thitung -1,395 < 1,661 dan signifikan 0,166 > 0,05 , (X2) terdapat thitung 4,881 > 1,661 dan signifikan 0,000 < 0,05 , (X3) terdapat thitung 4,881 > 1,661 dan signifikan 0,000 < 0,05 , (X4) terdapat thitung 0,907 < 1,661 dan signifikan 0,367 > 0,05 hasil penelitian menunjukan bahwa Experential Marketing (X1) memliki pengaruh negatif terhadap loyalitas pelanggan namun Gaya hidup, (X2) Customer Value (X3) , Taste (X4) secara positif berpengaruh terhadap loyalitas pelanggan di marugame udon grand mall batam.
THE EFFECT OF WORK-LIFE BALANCE, BURNOUT, WORK STRESS, AND ORGANIZATIONAL CIVIC BEHAVIOR (OCB) ON THE PRODUCTIVITY OF POLICE OFFICERS IN THE BUKIT KIJANG POLICE SECTOR IN 2025 Rabul Yamin; Abdul Manan; Habibuddin Nasution; Mira Yona; Magneta Hisyam; A Ashari; Rehan Illiyansyah; Martin Pangihutan Simangunsong; Ibnu Aziz Alamsyah
Jurnal Apresiasi Ekonomi Vol 14, No 2 (2026)
Publisher : Institut Teknologi dan Ilmu Sosial Khatulistiwa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31846/jae.v14i2.1095

Abstract

This study aims to analyze the influence of work-life balance, burnout, work stress, and organizational civic behavior (OCB) on employee productivity. As the demands for performance improvement increase in various organizations increase, understanding the psychological and behavioral factors that shape productivity has become critical. This quantitative research involved 34 respondents who were selected through saturated sampling techniques. Data were collected using standard Likert scale questionnaires and analyzed using SPSS version 26 through a series of statistical procedures, including validity and reliability testing, classical assumption testing, and multiple linear regression analysis. The results show that work-life balance and OCB have a positive and significant influence on productivity, showing that employees who maintain a healthy work-life balance and show positive behavior voluntarily tend to contribute more effectively to organizational goals. In contrast, work fatigue and work stress show significant negative influences, suggesting that prolonged emotional fatigue and high stress levels weaken employees' ability to perform optimally. A determination coefficient (R²) of 0.821 indicates that 82.1% of the variation in employee productivity can be explained by the four independent variables examined in this study, while the remaining 17.9% is due to other external factors not included in the model. These findings highlight the importance of organizational strategies that promote workload balance, minimize stress, reduce burnout, and encourage organizational civic behavior (OCB) to improve overall employee productivity. The study also provides practical implications for human resource management in designing policies that support psychological well-being and positive organizational civic behaviors. Keywords: Work-Life Balance; Burnout; work stress; Organizational Citizenship Behavior (OCB); Productivity
Co-Authors A Ashari Abdul Manan Desmino Fitri Dini Anggraini Ibnu Aziz Alamsyah Magneta Hisyam Martin Pangihutan Simangunsong Mira Yona Rabul Yamin Rehan Illiyansyah