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All Journal Jurnal Hasil Pengabdian Masyarakat (JURIBMAS) Jurnal Ilmu Manajemen dan Akuntansi Nusantara (JIMAKUN)
Minta Kasih Hulu
Universitas Nias
Computer Science & IT Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Social Sciences Other

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Analisis Strategi Pemasaran Dalam Meningkatkan Penjualan Dan Kepuasan Pelanggan Melalui Kualitas Pelayanan Minta Kasih Hulu
Jurnal Ilmu Manajemen dan Akuntansi Nusantara Vol. 2 No. 1 (2026): JIMAKUN - Januari
Publisher : CV. SINAR HOWUHOWU

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70134/jimakun.v2i1.1226

Abstract

This study aims to analyze in depth marketing strategies in increasing sales and customer satisfaction through improving service quality amid increasingly intense and dynamic business competition. In a highly competitive market environment, companies are required to design and implement marketing strategies that not only focus on achieving short-term sales targets but also emphasize the creation of long-term value for customers. Therefore, an effective and customer-oriented marketing strategy becomes a crucial factor in maintaining business sustainability. The research employs a qualitative approach, with data collection techniques including in-depth interviews, direct observation, and documentation. This approach was chosen to obtain a comprehensive understanding of how marketing strategies are implemented, how service quality is perceived by customers, and what factors influence customer satisfaction and loyalty. By exploring these aspects in depth, the study seeks to reveal the interrelationship between marketing strategy, service quality, and customer behavior. The findings indicate that the success of marketing strategies is strongly influenced by the alignment of the marketing mix, which consists of product, price, place, and promotion. Competitive pricing that is proportional to product quality plays a significant role in attracting customer interest. In addition, consistent product quality and the selection of a strategic business location further strengthen the company’s position in the market. The utilization of digital technology, such as social media and online marketing platforms, has also proven effective in expanding market reach, enhancing communication with customers, and strengthening the company’s brand image.On the other hand, service quality plays a very significant role in shaping customer satisfaction. The dimensions of service quality, including reliability, responsiveness, assurance, empathy, and tangibles, have a strong influence on customers’ perceptions of the company. Fast, friendly, and professional service is able to create positive customer experiences, thereby increasing customer satisfaction levels. High customer satisfaction ultimately encourages repeat purchases and fosters customer loyalty. Therefore, it can be concluded that the harmonious integration of effective marketing strategies, superior service quality, and continuous innovation is a key factor in increasing sales and creating sustainable competitive advantage in an increasingly competitive business environment.
Pemberdayaan UMKM Berkelanjutan melalui Inovasi Produk dan Strategi Branding Digital di Desa Sisobahili Tabaloho Kecamatan Gunungsitoli Kota Gunungsitoli Heniwati Gulo; Robin Markus Putra Waruwu; Idarni Harefa; Eliyunus Waruwu; Delipiter Lase; Suka'aro Waruwu; Meiman Hidayat Waruwu; Palindungan Lahagu; Dian Hesti Harefa; Euaggelian Yeremia Harefa; Abdiel Harapan Laia; Asilika Waruwu; Meterlius Zalukhu; Minta Kasih Hulu; Setiawan Putra Zega; Ikhlas Kristian Sentosa Ndraha
JURIBMAS : Jurnal Hasil Pengabdian Masyarakat Vol 5 No 1 (2026): Juli 2026
Publisher : LKP KARYA PRIMA KURSUS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62712/juribmas.v5i1.1310

Abstract

Kegiatan pengabdian kepada masyarakat ini bertujuan untuk memberdayakan UMKM di Desa Sisobahili Tabaloho Kecamatan Gunungsitoli Kota Gunungsitoli melalui inovasi produk, penguatan identitas merek, dan branding digital agar pelaku usaha mampu meningkatkan daya saing serta memperluas pasar. Dalam perkembangan ekonomi saat ini, UMKM tidak lagi cukup hanya mengandalkan kualitas produk, tetapi juga perlu memperhatikan cara produk tersebut ditampilkan, dikemas, dan dipromosikan kepada masyarakat. Karena itu, kegiatan ini dirancang untuk membantu pelaku UMKM memahami bahwa kemasan, logo, foto produk, deskripsi produk, dan media sosial merupakan bagian penting dari strategi usaha yang berkelanjutan. Program dilaksanakan melalui pembukaan kegiatan, pemaparan materi, diskusi, tanya jawab, praktik sederhana, foto bersama, serta pemberian cinderamata kepada Desa Sisobahili Tabaloho Kecamatan Gunungsitoli Kota Gunungsitoli sebagai bentuk apresiasi dan penguatan hubungan kemitraan. Materi yang diberikan meliputi pentingnya kemasan bermerek, penyusunan identitas visual produk, teknik foto produk sederhana, penulisan deskripsi produk yang informatif, dan pemanfaatan media sosial sebagai sarana promosi. Seluruh materi disampaikan dengan bahasa yang sederhana agar mudah dipahami oleh peserta dari berbagai latar belakang. Hasil kegiatan menunjukkan adanya peningkatan pemahaman peserta mengenai pentingnya branding digital, konsistensi unggahan, dan komunikasi cepat dengan konsumen. Pelaku UMKM juga mulai menyadari bahwa kualitas produk perlu didukung oleh tampilan visual yang menarik dan pesan promosi yang jelas. Secara umum, kegiatan ini menunjukkan bahwa pendampingan sederhana namun terarah dapat membantu UMKM desa bergerak dari pola pemasaran konvensional menuju pemasaran digital yang lebih adaptif, efektif, dan berkelanjutan.
Co-Authors Abdiel Harapan Laia Asilika Waruwu Dian Hesti Harefa ELIYUNUS WARUWU Euaggelian Yeremia Harefa Heniwati Gulo Idarni Harefa Ikhlas Kristian Sentosa Ndraha Lase, Delipiter Meiman Hidayat Waruwu Meterlius Zalukhu Palindungan Lahagu Robin Markus Putra Waruwu Setiawan Putra Zega SUKA'ARO WARUWU