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Salfhaoctha Friemay Aliefia Poetry
Universitas Dian Nusantara
Humanities Computer Science & IT Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

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Strategi Humas Karang Taruna dalam Meningkatkan Partisipasi Pemuda di Wilayah RW 05 Kota Bambu Utara Salfhaoctha Friemay Aliefia Poetry; Laili Fithriyah; Bunga Jelita; Ferdiansyah Ferdiansyah; Siti Fatimah Azzachra
Jurnal Sosial Humaniora dan Pendidikan Vol. 4 No. 3 (2025): Desember : Jurnal Sosial Humaniora dan Pendidikan
Publisher : Asosiasi Dosen Muda Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56127/jushpen.v4i3.2470

Abstract

Youth participation in social and community activities in urban areas tends to decline along with increasing individualism, personal busyness, and the dominance of digital activities among the younger generation. This condition presents a challenge for youth organizations such as Karang Taruna, which have a strategic role in fostering, empowering, and developing youth potential at the neighborhood level. Therefore, a public relations strategy is needed that can build effective, participatory communication, and is relevant to the character of today's youth. This study aims to determine and analyze the public relations strategy of Karang Taruna RW.5 Kota Bambu Utara in increasing youth participation in organizational and social community activities. This study uses a constructivist paradigm with a qualitative approach and descriptive methods. Data collection techniques were carried out through in-depth interviews with Karang Taruna administrators and the youth involved, and supported by documentation of organizational activities. Data analysis was carried out using the interactive model of Miles and Huberman which includes data reduction, data presentation, and drawing conclusions. The research results show that the public relations strategy of Karang Taruna RW.05 includes the utilization of interpersonal communication, the use of digital media such as WhatsApp and Instagram, as well as a persuasive and participatory approach in conveying messages to youth. This strategy is considered capable of building emotional closeness, increasing awareness, and encouraging youth involvement gradually. Although there are still obstacles such as differences in busyness and low response from some youth, an adaptive and dialogical public relations strategy has proven to play a significant role in increasing youth participation and strengthening the existence of Karang Taruna in the RW.05 environment of North Bambu City.
Pengabdian kepada Masyarakat dari Dosen: Peningkatan Literasi Digital bagi Guru Sekolah Dasar: Pengabdian Salfhaoctha Friemay Aliefia Poetry; Jamalullail; Iche Hilvania; Salsanabila Mariestiara Putri; Sri Hesti; Mohammad Ismed
Jurnal Pengabdian Masyarakat dan Riset Pendidikan Vol. 5 No. 1 (2026): Jurnal Pengabdian Masyarakat dan Riset Pendidikan Volume 5 Nomor 1 (Juli 2026 -
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jerkin.v5i1.7258

Abstract

Perkembangan teknologi dan tingginya penggunaan internet pada anak usia sekolah dasar memunculkan risiko ancaman siber dan perundungan, yang secara langsung menuntut peran aktif guru sebagai pendamping literasi digital. Penelitian ini bertujuan untuk mendeskripsikan, menganalisis, dan mengevaluasi pelaksanaan serta efektivitas program Pengabdian kepada Masyarakat (PKM) terkait peningkatan literasi digital bagi guru di SDN Jatimurni V Kota Bekasi. Metode penelitian yang digunakan adalah kualitatif deskriptif yang diintegrasikan dengan pelaksanaan PKM, meliputi tahap persiapan, intervensi edukasi (ceramah dan diskusi interaktif), serta evaluasi. Hasil kegiatan menunjukkan bahwa pelaksanaan program telah berjalan secara komprehensif dengan fokus pada pengenalan ancaman dunia maya dan pelindungan data pribadi. Edukasi tersebut terbukti efektif dalam meningkatkan kewaspadaan esensial para guru terhadap modus penipuan daring maupun tautan berbahaya. Terkait penanganan siswa, strategi pendampingan difokuskan pada optimalisasi peran guru sebagai fasilitator proaktif melalui pendekatan dialogis dan intervensi dini guna mencegah perundungan siber. Kesimpulannya, program ini berhasil membekali para pendidik untuk bertindak sebagai agen literasi digital yang kompeten dalam menciptakan ekosistem belajar yang aman. Oleh karena itu, disarankan agar program pembinaan ini dirutinkan, diformulasikan ke dalam kebijakan tata tertib keamanan digital sekolah, serta diintegrasikan ke dalam materi pembelajaran di kelas dengan merangkul partisipasi aktif orang tua siswa.
Peningkatan Literasi Digital UMKM Melalui Pelatihan Konten Kreatif Berbasis Smartphone di Villa Mutiara, Bogor Jawa Barat : Pengabdian Izzati Rizal; Bintang Nurijadi; Jamalullail; Salfhaoctha Friemay Aliefia Poetry; Murtiadi; Khairatun Niswa Aceh 26
Jurnal Pengabdian Masyarakat dan Riset Pendidikan Vol. 5 No. 1 (2026): Jurnal Pengabdian Masyarakat dan Riset Pendidikan Volume 5 Nomor 1 (Juli 2026 -
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jerkin.v5i1.7340

Abstract

Transformasi digital membuka peluang besar bagi Usaha Mikro, Kecil, dan Menengah (UMKM) untuk memperluas jangkauan pasar, namun keterbatasan literasi digital masih menjadi kendala utama dalam mengoptimalkan potensi tersebut. Kegiatan pengabdian kepada masyarakat ini bertujuan untuk meningkatkan literasi digital pelaku UMKM di Villa Mutiara, Bogor, melalui pelatihan pembuatan konten kreatif berbasis telepon pintar (smartphone). Pendekatan yang digunakan adalah Participatory Action Research (PAR), yang melibatkan peserta secara aktif dalam proses identifikasi kebutuhan, pelaksanaan pelatihan, evaluasi, dan pendampingan. Kegiatan ini diikuti oleh 25 pelaku UMKM dari berbagai sektor, dengan fokus pada peningkatan keterampilan fotografi produk, videografi berbasis storytelling, serta penyuntingan konten menggunakan aplikasi sederhana seperti Canva dan CapCut. Hasil evaluasi menunjukkan adanya peningkatan rata-rata skor literasi digital peserta dari 42% pada pre-test menjadi 81% pada post-test, dengan peningkatan paling signifikan pada aspek pengetahuan media sosial. Selain peningkatan keterampilan teknis, pelatihan ini juga menumbuhkan kepercayaan diri peserta dalam memanfaatkan teknologi digital serta melahirkan komunitas digital "UMKM Villa Mutiara" yang berfungsi sebagai wadah berbagi pengetahuan dan kolaborasi. Kegiatan ini membuktikan bahwa pelatihan berbasis PAR efektif dalam mengintegrasikan pembelajaran praktis dengan pemberdayaan masyarakat, serta berpotensi menjadi model replikasi untuk memperkuat ekosistem digital UMKM di tingkat lokal.
Pengaruh Interaktivitas Konten Terhadap Respon Audiens (Studi Live Streaming Marapthon By YB) Salfhaoctha Friemay Aliefia Poetry; Rafi'i Rafi'i; Radyta A. Burhanuddin; Nadiya Fitriyani; Chairunnisa Chairunnisa; Salsabila Firdauza
Jurnal Sosial Humaniora dan Pendidikan Vol. 5 No. 1 (2026): April : Jurnal Sosial Humaniora dan Pendidikan
Publisher : Asosiasi Dosen Muda Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56127/jushpen.v5i1.2471

Abstract

This research examines the influence of content interactivity on audience responses in the Marapthon by YB live streaming event on YouTube. The study aims to analyze how interactive elements such as live comments, virtual gifts, likes, and Q&A sessions affect the cognitive, affective, and behavioral responses of audiences. Using a quantitative explanatory survey method with 100 respondents selected through random sampling, data were collected via online questionnaires distributed to active viewers of YB’s YouTube channel. The analysis is grounded in the Stimulus Response model and the Uses and Gratifications Theory, which emphasize audience activeness in digital media interactions. The findings indicate that content interactivity has a significant and positive effect on audience response. Among the dimensions of interactivity, real-time comments and virtual gifts have the most dominant influence in stimulating emotional involvement and active participation. This study concludes that interactivity not only strengthens audience engagement but also creates a sense of social presence and collective experience in live streaming environments. The results contribute theoretically to digital communication studies and provide practical insights for content creators and streaming platforms to enhance interactive communication strategies.
Pengaruh Digitalisasi Platform dan Kontrol Kendali Radio Prambors Terhadap Loyalitas Pendengar Laili Fithriyah; Salfhaoctha Friemay Aliefia Poetry; Ummy Hanifah; Irfiyah Difa Arwina; Seiza Mawar Al-Hany
Jurnal Sosial Humaniora dan Pendidikan Vol. 5 No. 1 (2026): April : Jurnal Sosial Humaniora dan Pendidikan
Publisher : Asosiasi Dosen Muda Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56127/jushpen.v5i1.2472

Abstract

The development of digital technology encourages the radio broadcasting industry to adapt through the use of digital platforms and more controlled content management. However, in the midst of increasingly fierce media competition, listener loyalty is a challenge in itself, especially for radio that targets the youth segment such as Radio Prambors. This study aims to analyze the influence of platform digitization and content control on the loyalty of Radio Prambors listeners. The research uses a quantitative approach with an explanatory survey method. Data was collected through an online questionnaire of 100 respondents who were active listeners of Radio Prambors and users of its digital platform. The data analysis technique used multiple linear regression which was equipped with validity, reliability, correlation test, t-test, F test, and determination coefficient. The results show that platform digitization and content control have a positive relationship with listener loyalty, but the effect is relatively weak. Partially, platform digitization and content control show a positive influence on listener loyalty, with content control having a more dominant influence. Simultaneously, both variables were able to explain only a small fraction of the variation in listener loyalty, while most were influenced by other factors outside the research model. These findings show that Radio Prambors' listener loyalty is not only determined by aspects of digitization and content control, but also by the listening experience, program quality, and emotional closeness to listeners.
The Influence Of Influencer Communication Strategies On Audience Donation Participation (A Study Of Windah Basudara’s Charity Live Streaming) Salfhaoctha Friemay Aliefia Poetry; Tri Satria Muhammad; May Rizdiana Santi; Ferdi Setiawan
Jurnal Ilmiah Multidisiplin Vol. 5 No. 01 (2026): Januari: Jurnal Ilmiah Multidisiplin
Publisher : Asosiasi Dosen Muda Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56127/jukim.v5i01.2533

Abstract

The development of digital media, particularly live streaming, has led to new forms of social fundraising that utilize influencers as key communicators. One prominent phenomenon is the success of Windah Basudara, an Indonesian gaming content creator, in raising a substantial amount of donations through live streaming activities. This phenomenon highlights the importance of communication strategies in encouraging audience donation participation. This study aims to analyze the effect of communication strategies on audience donation participation in live streaming based fundraising activities conducted by Windah Basudara. This research adopts a positivist paradigm with a quantitative approach and a survey method. Data were collected through online questionnaires distributed via Google Forms to 100 respondents selected using probability sampling. Communication strategies were measured based on the five dimensions of Lasswell’s communication model communicator, message, media, audience, and effect while donation participation was measured through financial, affective, interactive, social, and cognitive dimensions. Data were analyzed using inferential statistics with multiple linear regression analysis. The results indicate that communication strategies have a positive and significant effect on audience donation participation. Effective communication strategies characterized by communicator credibility, clear and transparent messages, interactive use of live streaming media, and alignment with audience characteristics can enhance audience engagement in donation activities. These findings confirm the crucial role of communication strategies in the success of digital-based social fundraising.
Pendampingan Pengelolaan AI Tools Canva dalam Mengembangkan Promosi Sanggar Seni dalam Society 4.0 Rafi’i; Novida Irawan; May Rizdiana Santi; Suswinda Ningsih; Salfhaoctha Friemay Aliefia Poetry; Sri Hesti; Ummy Hanifah; Tri Satria Muhammad; Anastasia Lintang Proborini
 Jurnal Abdi Masyarakat Multidisiplin Vol. 4 No. 03 (2025): Desember: JURNAL ABDI MASYARAKAT MULTIDISIPLIN
Publisher : Asosiasi Dosen Muda Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56127/jammu.v4i03.2519

Abstract

Keterampilan berkomunikasi diera globalisasi saat ini bergerak lintas generasi, hampir seluruh komponen Lingkungan sosial Masyarakat. Kemampuan untuk mengelola dan menumbuhkan konten yang bermanfaat dalam promosi Sanggar seni, perlu mengetahui beberapa unsur pengetahuan bidang Media Personal Branding dan Marketing Product bidang Seni Teater menjadi kebutuhan yang tidak terelakkan saat ini. Keterampilan ini dapat mengembangkan kualitas pribadi, meningkatkan citra dan reputasi diri dan organisasi kelompok seni. Serta diharapkan dapat menunjang kesuksesan secara keseluruhan di masa mendatang. Namun, masih banyak individu yang belum menyadari mengenai pentingnya keterampilan tersebut. Program pengabdian masyarakat berupa pelatihan ilmu komunikasi dalam pemanfaat Perkembangan Teknologi Komunikasi ini bertujuan untuk meningkatkan kesadaran tersebut, terutama di lingkungan pendidikan non-formal di kalangan Sanggar seni.
Co-Authors Anastasia Lintang Proborini Bintang Nurijadi Bunga Jelita Chairunnisa Chairunnisa Ferdi Setiawan Ferdiansyah Ferdiansyah Iche Hilvania Irfiyah Difa Arwina Izzati Rizal Jamalullail Khairatun Niswa Aceh 26 Laili Fithriyah May Rizdiana Santi Mohammad Ismed Murtiadi Nadiya Fitriyani Novida Irawan Radyta A. Burhanuddin Rafi'i Rafi'i Rafi’i Salsabila Firdauza Salsanabila Mariestiara Putri Seiza Mawar Al-Hany Siti Fatimah Azzachra Sri Hesti Suswinda Ningsih Tri Satria Muhammad Ummy Hanifah