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Segmentasi Pelanggan Klinik Dokter Hewan Berbasis Algoritma K-Means dan Model RFM Rafi Dio; Meylia Vivi Putri; Dwila Sempi Yusiani; Andikha; Berta Erwin SLAM; Adyk Marga Raharja; Rifaldi Herikson
Jurnal Teknik Ibnu Sina (JT-IBSI) Vol. 10 No. 1 (2025): JT-IBSI (Jurnal Teknik Ibnu Sina)
Publisher : Fakultas Teknik Universitas Ibnu Sina

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36352/jt-ibsi.v10i1.1180

Abstract

This study aims to segment customers of a veterinary clinic using a combination of Recency, Frequency, Monetary (RFM) analysis and the K-Means clustering algorithm. Transactional data from December 2024 to April 2025 were processed to generate key customer features, followed by min-max normalization to ensure comparability across variables. The segmentation was conducted in AI Studio 2025, with cluster quality evaluated using cluster distance performance and Davies-Bouldin Index. The analysis resulted in four distinct customer segments: the majority were passive customers with low transaction frequency and spending, while a smaller group showed high purchasing activity and made a significant economic contribution. This study demonstrates the effectiveness of automated data mining tools in uncovering meaningful customer profiles in a veterinary service context. The results provide a practical basis for targeted marketing, customer retention strategies, and service improvement in veterinary clinics. This approach offers valuable insights for data-driven decision making and represents a novelty for veterinary service management in Indonesia. Keywords: Customer Segmentation, RFM Analysis, K-Means Clustering, Veterinary Clinic, Data Mining.
Optimalisasi Pemanfaatan Teknologi Augmented Reality Dalam Pengembangan Bahan Ajar Untuk Meningkatkan Kualitas Pembelajaran Sekolah Rifaldi Herikson; Berta Erwin Slam; Feri Irawan; Nolan Efranda
JPM: Jurnal Pengabdian Masyarakat Vol. 6 No. 4 (2026): April 2026
Publisher : Forum Kerjasama Pendidikan Tinggi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/jpm.v6i4.2885

Abstract

The rapid development of information technology has driven a transformation in the field of education toward digital and interactive learning. One of the innovations with great potential to support the learning process is Augmented Reality (AR) technology, which can combine virtual elements with the real world in real time to create a more immersive learning experience. This Community Service Program (PKM) was carried out by the Faculty of Engineering and Maritime Technology (FTTK) of Raja Ali Haji Maritime University (UMRAH) at SD Negeri 012 Tanjungpinang Kota, with the aim of improving digital literacy and enhancing teachers’ ability to develop AR-based teaching materials. The methods used included introducing the concept of AR, conducting training on creating interactive learning media using simple devices, and providing assistance in implementing them in the classroom. The results of the program showed an increase in participants’ understanding of AR concepts, basic skills in developing AR-based media, and greater motivation among teachers to integrate technology into the learning process. This activity also raised awareness of the importance of digital innovation in improving the quality of elementary education in Tanjungpinang City. Overall, this training contributed to strengthening an educational ecosystem that is adaptive to technological developments and served as an effective collaboration model between higher education institutions and elementary schools.
Penerapan Engineering Design Process dalam Pengembangan Tong Sampah Berbasis QR Code Terintegrasi Website untuk Pengelolaan Sampah Berbasis Masyarakat Albertus Nyam Frandis; Rifaldi Herikson; Berta Erwin Slam; Rafi Dio
TIN: Terapan Informatika Nusantara Vol 6 No 12 (2026): May 2026
Publisher : Forum Kerjasama Pendidikan Tinggi (FKPT)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/tin.v6i12.8889

Abstract

Community-based waste management remains a challenge in residential environments, particularly due to low community participation in reporting waste bin conditions and the lack of information media for waste management activities. This condition highlights the need for technological innovation that can increase community involvement in waste management more effectively. This study aims to develop a technology-based innovation grounded in real community needs through the implementation of the Engineering Design Process (EDP). The research stages began with field observations to identify problems, followed by recording and grouping findings, formulating problems and solutions, creating initial sketches, comparing ideas with similar innovations, and selecting a solution in the form of a QR Code-based waste bin integrated with a website. Furthermore, a 3D design of the waste bin and a website interface were developed, followed by the construction of a simple prototype of the QR Code-based waste bin and a localhost-based website. The website provides features including a homepage, community profile, activity schedule, reporting, educational content, suggestion forms, and an admin page for data management. System testing was conducted through user testing involving community residents as system users. The results indicate that the majority of respondents considered the system easy to use, useful, and aligned with environmental needs, as reflected by positive feedback from all participants during interview-based testing. The study demonstrates that applying the Engineering Design Process through direct field observation can produce technological innovations that are relevant and provide tangible benefits for community-based waste management.
Transformasi Digital Sekolah Piloting: Pengembangan dan Pelatihan Website Profil sebagai Media Informasi dan Promosi di SDN 012 Tanjungpinang Kota Feri Irawan; Nolan Efranda; Berta Erwin Slam; Rifaldi Herikson; Novrizal Fattah Fahmitra; Fortia Magfira; Marisha Pertiwi; Daniel Sinaga
Jurnal Masyarakat Madani Indonesia Vol. 5 No. 1 (2026): Februari
Publisher : Alesha Media Digital

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59025/060b5j02

Abstract

Pemanfaatan teknologi informasi di lingkungan sekolah dasar menjadi langkah strategis dalam meningkatkan efektivitas kegiatan belajar dan administrasi. Kegiatan pengabdian kepada masyarakat ini dilaksanakan di SD Negeri 012 Tanjungpinang Kota dengan tujuan untuk mengembangkan dan mengimplementasikan Sistem Informasi Manajemen Sekolah (SIMS) yang dapat membantu dalam pengelolaan data akademik, kehadiran siswa, jadwal pelajaran, serta administrasi guru dan staf. Permasalahan yang dihadapi sekolah sebelumnya adalah proses administrasi yang masih dilakukan secara manual, sehingga menghambat efisiensi dan akurasi pengelolaan data. Melalui kegiatan ini, tim pengabdian melakukan analisis kebutuhan, perancangan sistem berbasis web, serta pelatihan penggunaan sistem bagi guru dan tenaga kependidikan. Hasil kegiatan menunjukkan bahwa penerapan SIMS mampu meningkatkan kecepatan akses informasi, mempermudah proses pencatatan dan pelaporan, serta mendukung transparansi dalam pengelolaan administrasi sekolah. Selain itu, guru menjadi lebih terbiasa dalam memanfaatkan teknologi digital untuk menunjang kegiatan belajar mengajar. Dengan demikian, kegiatan ini berkontribusi dalam mendorong transformasi digital di lingkungan pendidikan dasar dan memperkuat kapasitas sekolah dalam pengelolaan informasi secara efektif dan berkelanjutan.